What Agence KNR does

Agence KNR (legal entity KAAM AND ROFFLER SARL) is a Paris-based, founder-led e-commerce agency founded in 2016 by Gabriel Kaam, specializing in Shopify and Shopify Plus development, platform migrations, conversion rate optimization, and Salesforce Marketing Cloud consulting for luxury, fashion and beauty brands. The agency operates with a team of 30+ international digital experts from its headquarters at 10 Rue de Penthièvre in the 8th arrondissement of Paris, serving enterprise clients across France, the UK, Italy and the United States.

The agency's core offerings are organized around four service lines: custom Shopify and Shopify Plus site design and development; multi-platform migration services from PrestaShop, Wix, WooCommerce, Magento and Salesforce Commerce Cloud into the Shopify ecosystem; conversion rate optimization and UX/UI design for premium brands; and Salesforce Marketing Cloud implementation including email template redesign, Journey Builder, and CRM migration projects. Underlying technology is built on Shopify's commerce platform, Salesforce Marketing Cloud (Content Builder, Journey Builder, Automation Studio, AMPscript), Salesforce Commerce Cloud, and WordPress/WooCommerce, augmented by GA4 and Microsoft Clarity for analytics and Shopify Markets for multi-currency, multi-language international expansion.

Commercially, Agence KNR operates on a project-based professional services model with quote-based pricing in four budget tiers from under €10k to €60k+, supplemented by recurring managed services for maintenance, webmastering, and ongoing CRM campaign management. Customer acquisition is driven by direct enterprise sales, client referrals within luxury brand portfolios, content marketing and SEO through its blog, and industry reputation backed by awards including Awwwards, CSS Design Awards, Trophées Ecommerce, and Ad World Master Agency of the Year. The agency reports over 100 brands served cumulatively and €3B+ in portfolio GMV, with named enterprise clients including Givenchy, Yves Saint Laurent, Lancôme, L'Oréal, Valentino, Sandro, Maje, Rimowa, and Tag Heuer.

Name

Agence KNR

Legal name

KAAM AND ROFFLER SARL

Website

https://knr.paris

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris-based e-commerce agency founded in 2016, specializing in Shopify Plus development, platform migrations, CRO, and Salesforce Marketing Cloud consulting for enterprise luxury, fashion and beauty brands across Europe and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Development & Design Services: Custom Shopify and Shopify Plus website development, design, and implementation services for luxury, fashion and beauty brands. Projects range from new site creation to complete redesigns.
2. Migration Services: Migration consulting and implementation from various platforms (WordPress/WooCommerce, PrestaShop, Magento, Salesforce Commerce Cloud) to Shopify ecosystem.
3. Marketing & CRO Consulting: Ongoing SEO, conversion rate optimization, and marketing campaign management services.
4. Technical Support & Maintenance: Ongoing technical support, webmastering and maintenance services for Shopify and WordPress sites.
5. Salesforce Consulting & Implementation: CRM consulting and Salesforce Marketing Cloud implementation, including email campaign redesign and journey builder setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agence KNR is a Paris-based digital agency that designs, develops and optimizes e-commerce sites on Shopify and Shopify Plus for luxury, fashion and beauty brands. Its offering spans custom site creation, UX/UI design, conversion rate optimization (CRO), migration from PrestaShop/Wix/WooCommerce/Magento/Salesforce Commerce Cloud to Shopify, ongoing maintenance and webmastering, SEO support, Shopify POS setup, and Salesforce Marketing Cloud consulting for email marketing, transactional email redesign and CRM campaign management.

Product overview

Agence KNR is a Paris-based e-commerce agency offering a suite of services centered on Shopify and Shopify Plus platform development and optimization, alongside Salesforce Marketing Cloud and Salesforce Commerce Cloud consulting. The core offering consists of custom e-commerce site creation, UX/UI design, conversion rate optimization (CRO), and platform migrations (from Prestashop, Wix, WooCommerce, Magento, and Salesforce Commerce Cloud to Shopify). Add-on services include ongoing Shopify and WordPress maintenance and webmastering, Shopify POS setup, SEO support, and Salesforce Marketing Cloud campaign management. The agency specializes exclusively in luxury, fashion, and beauty sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify & Shopify Plus Agency Services Full-service design, development and ongoing support for Shopify and Shopify Plus stores, delivering custom immersive e-commerce experiences for luxury, fashion and beauty brands.
• Custom E-commerce Site Creation Custom e-commerce website creation services including UX/UI design, custom development and Shopify/Shopify Plus integration for premium and luxury brands.
• Shopify CRO Agency Conversion Rate Optimization (CRO) services for Shopify stores, including in-depth audits and retention strategies tailored for premium and luxury brands.
• UX/UI Design Services for E-commerce UX/UI design services specifically for e-commerce, focused on creating immersive, premium experiences aligned with luxury brand identities and using a mobile-first approach with Figma prototyping.
• Migration to Shopify Migration services from PrestaShop, Wix, WooCommerce, Magento and Salesforce Commerce Cloud to Shopify and Shopify Plus, with separate dedicated landing pages per source platform.
• Shopify Maintenance and Webmastering Ongoing technical maintenance, updates, bug fixes, performance optimization and daily site management for Shopify and Shopify Plus stores, delivered as a managed service.
• Shopify POS Setup Setup and configuration of the Shopify POS (point of sale) system to integrate physical retail operations with online Shopify stores.
• SEO Support Long-term SEO strategy and natural referencing optimization services tailored for e-commerce websites.
• Salesforce Marketing Cloud Consulting CRM campaign management and email marketing services on Salesforce Marketing Cloud, including journey creation, automation, transactional email redesign in multiple languages, and CRM migrations (e.g., Actito to Salesforce Marketing Cloud).
• WordPress Maintenance WordPress and WooCommerce maintenance services including updates, bug fixes, security monitoring, backups and ongoing technical support.

Quantifiable outcome

• 120% revenue increase for MarocMaroc following Shopify migration and redesign
• +7 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPremier Shopify Partner specializing in Shopify Plus implementations for luxury, fashion and beauty brands. The agency develops custom Shopify sites, handles migrations to Shopify from various platforms (WordPress/WooCommerce, PrestaShop, Magento, Salesforce Commerce Cloud), and provides ongoing Shopify maintenance and optimization services. Multiple case studies demonstrate successful Shopify implementations achieving strong performance metrics.
• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus partner with expertise in enterprise-level implementations including multi-market management, B2B modules, and complex integrations. Demonstrated capability in handling high-value luxury brand e-commerce with sophisticated feature requirements.
• Salesforce (Marketing Cloud)coreTechnology or IntegrationSalesforce Marketing Cloud specialist providing email marketing automation, transactional email redesign, journey builder implementation, and CRM campaign management. Successfully delivered major implementations for Tag Heuer (40+ transactional emails), L'Oréal Access, and Etam group migration from Actito.
• Salesforce (Commerce Cloud)coreTechnology or IntegrationExpert implementation partner for Salesforce Commerce Cloud projects. Provided services including landing page development, on-site strategy, shade finder creation, and mobile experience development for luxury brands including Givenchy, Sandro, Lancôme, Yves Saint Laurent, Valentino and SkinCeuticals.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Accenture Song is the creative technology arm of Accenture delivering commerce, marketing, and CRM transformation to global luxury and beauty enterprises. Competes for end-to-end engagements with shared enterprise customers.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering large-scale commerce, engineering, and CRM consulting to luxury and beauty conglomerates. A broader incumbent pitching similar enterprise mandates to L'Oréal-type clients.
• Dept: Dept is a large global digital agency offering end-to-end e-commerce, creative, marketing, and engineering services to enterprise brands including luxury clients. Larger incumbent serving a similar client base with broader capabilities.
• Huge: Huge (an IPG company) is a global experience-driven digital agency known for premium and luxury digital experience design and commerce builds. Competes for the same enterprise beauty/fashion/luxury RFPs as Agence KNR.

Direct peers

• Swanky: Swanky (formerly Diligent Commerce) is a UK Shopify Plus agency specializing in fashion, beauty, and lifestyle brand e-commerce. Overlaps directly with Agence KNR on luxury/fashion/beauty vertical, Shopify Plus builds, and conversion optimization.
• Vaimo: Vaimo is a leading global Shopify Plus and Adobe Commerce agency with deep e-commerce implementation, migration, and CRO practices. Directly comparable to Agence KNR on the Shopify Plus partner dimension, scale, and cross-border enterprise focus.
• We Are Commerce: We Are Commerce is a French Shopify Plus partner agency focused on e-commerce design, development, and CRO, often serving premium and fashion brands. Directly comparable in geography, platform, and vertical focus.
• Theodo: Theodo is a French digital services firm with an e-commerce and Shopify Plus practice serving enterprise clients. Comparable to Agence KNR as a Paris-based, mid-size digital shop with overlapping platform expertise and consulting-style delivery.
• Novicell: Novicell is a European digital agency with strong Shopify Plus and e-commerce development capabilities for premium and enterprise brands. Closely matches Agence KNR's profile as a mid-sized European Shopify-focused shop serving ambitious brands.
• Space48: Space48 is a UK-based Shopify Plus agency specializing in custom builds, migrations, and CRO for enterprise brands. Comparable to Agence KNR on platform specialization, enterprise client mix, and conversion optimization focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/knr_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence KNR