PichShop

What PichShop does

PichShop (operated by ООО «КОНЦЕПТ СТОР») is a Moscow-based Russian e-commerce retailer founded in 2008 that sells unusual, design-oriented gifts and accessories through its own storefront at pichshop.ru. The company curates a catalog of more than 6,000 SKUs sourced from over 40 manufacturers and design studios across South Korea, the USA, England, Japan, and Russia, and is the exclusive Russian distributor for at least 14 South Korean design brands including 7321 design, CherryCat, Jetoy, Romane, and Pelssem. Product categories span handmade candles, designer mugs and thermoses, board games, custom star charts, cheese and wine accessories, wireless chargers, headphones, eco-bags, home fragrances, wall clocks, slippers, and bath caddies, with personalization options for custom-printed items and a gift-wrapping and direct-to-recipient delivery service.

The business operates on a direct-to-consumer e-commerce model with unit pricing in Russian rubles, ranging from approximately 69 RUB (postcards) to over 5,000 RUB for premium items, and accepts payment via YooKassa (formerly Yandex.Kassa) supporting bank cards, SBP, SberPay, YooMoney, Qiwi, Tinkoff Pay, and a split-payment (installments) option capped at 30,000 RUB. Orders are fulfilled across Russia via Dalli, Boxberry, and Russian Post, with a Moscow self-pickup point and a same-day Moscow courier option. A separate wholesale B2B channel (~2,000 SKUs) serves corporate clients and resellers at manufacturer prices, with monthly collection updates. The technology stack is standard off-the-shelf e-commerce: a website built on a conventional storefront platform with Yandex.Metrica web analytics, YooKassa payment processing, and courier delivery integrations; there is no proprietary technology, AI/ML capability, or public API disclosed.

The company is privately held and bootstrapped, with no external institutional investors, funding rounds, or parent holding company identified. Its go-to-market is hybrid: product-led growth through self-serve catalog browsing and SEO-driven gift-guide blog content, supplemented by organic social channels (VKontakte community, Telegram bot) and an email newsletter. Gift cards (6-month validity, fixed denominations) function as both a product and a referral/retention tool. The company employs 11–50 people, operates from a single Moscow headquarters plus a Moscow warehouse, and ships domestically across Russia with no international footprint.

Name

PichShop

Legal name

ООО «КОНЦЕПТ СТОР»

Website

https://pichshop.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PichShop is a Moscow-based online gift retailer offering a curated catalog of 6,000+ unusual and design-oriented gifts sourced from 40+ global manufacturers, serving Russian individual consumers via pichshop.ru and B2B clients via a wholesale channel of ~2,000 SKUs.

Ownership category

akta.pro rank

Product category

Specialty Gift E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Online gift retail
• Designer gifts
• Wholesale gifts
• Gift cards
• Personalized gifts

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of quirky, design-oriented gifts to individual consumers through pichshop.ru. Products range from 69 RUB (postcards) to 5000+ RUB (premium items). This is the primary revenue stream.
2. Wholesale B2B Sales: Bulk sales to corporate clients and retailers with ~2000 wholesale SKUs. Offers products from South Korean design studios and local Russian design studios at manufacturer prices. Collections update monthly.
3. Gift Cards: Prepaid gift cards with fixed denominations (e.g., 10,000 RUB). Gift cards are bearer cards valid for 6 months, with full balance consumed on first use. Residual balance is not refunded.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

PichShop is an online specialty gift retailer operating the e-commerce store pichshop.ru, selling a curated catalog of 6,000+ unusual, original and designer gifts sourced from 40+ manufacturers across South Korea, USA, England, Japan and Russia. Core offerings include the main gift catalog, prepaid gift cards (e.g., 10,000 RUB), a B2B wholesale program (~2,000 SKUs) under exclusive Russian distribution for South Korean design brands, and a personalization/custom-design service for bespoke items such as star charts and printed mugs. The company delivers nationwide across Russia via courier, pickup point and Russian Post, and accepts orders through the website, by phone, or via Telegram bot.

Product overview

PichShop is an online marketplace for unusual, original, and designer gifts, offering a curated catalog of more than 6,000 product ideas sourced from over 40 international and Russian manufacturers and design studios. The platform operates as a single e-commerce store (core product) complemented by a gift card program, a B2B wholesale division for corporate and reseller clients, a personalization/custom design service for bespoke gifts (e.g., star maps, custom-printed mugs and t-shirts), a blog providing gift curation advice, and a gift wrapping and delivery service. Product categories span handmade candles, thermoses and thermal mugs, board games, throws and pillows, designer mugs, star charts, cheese and wine accessories, wireless chargers, headphones and speakers, eco-friendly shopper bags, grow kits, sweatshirts, home fragrances, wall clocks, shoe care sets, backpacks, whisky decanters, portable speakers, bioethanol fireplaces, fitness kits, slippers, and bath accessories. The wholesale channel exclusively distributes South Korean design brands (7321 design, CherryCat, Cplay, Fulldesign, I-conic, JamStudio, Jetoy, MuseFranc, Rollercoaster, Romane, AbelPartners, Gongjang, Indigo, NothingDesign, Pelssem) alongside Russian local designers.

Differentiator

Problem solved

Functional benefit

Products and services

• PichShop Online Gift Catalog (pichshop.ru store) Curated e-commerce catalog of 6,000+ unusual, original and designer gifts sourced from 40+ manufacturers across South Korea, USA, England, Japan and Russia, sold to individual consumers across Russia with delivery, try-at-home option, personalization and gift-wrap support.
• PichShop Gift Card (Подарочная карта PichShop)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• South Korean Design Studios (7321 design, CherryCat, Cplay, Fulldesign, I-conic, JamStudio, Jetoy, MuseFranc, Rollercoaster, Romane, AbelPartners, Gongjang, Indigo, NothingDesign, Pelssem)coreChannel Partner/ Reseller/ DistributorPichShop is the official exclusive distributor and partner of these South Korean design studios on the Russian market. They offer the full assortment of these brands in Russia and participate in co-development of new products and collections with the Korean designers. Monthly collection updates keep the assortment fresh.
• Alfa-BankminorOthersAlfa-Bank (AO 'Alfa-Bank', Moscow) serves as the company's bank for payment processing and holds the corporate ruble account (R/с No. 40702810201400014283). Standard banking relationship for e-commerce operations.
• Dalli (Courier Delivery)minorOthersDalli courier service is used for last-mile delivery of orders to customers in Russia. Tracking available via SMS link.
• Boxberry (Courier & Pickup Point Delivery)minorOthersBoxberry provides both courier delivery and pick-up point (пункт выдачи заказов) delivery options across Russia. Order tracking available on the Boxberry website.
• Russian PostminorOthersRussian Post (Почта России) is used for postal delivery of orders to customers across Russia.
• YooKassa (YooMoney)minorOthersYooKassa (formerly Yandex.Kassa) provides the primary online payment processing infrastructure for the PichShop e-commerce platform. Supports bank cards, SBP, SberPay, YooMoney, Qiwi, and Tinkoff Pay.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wildberries: Russia's largest e-commerce marketplace covering apparel, home, and gifts with massive assortment and logistics reach. Represents the primary competitive gravity on niche gift-retail players like PichShop.
• Ozon: Leading Russian multi-category online marketplace with strong gift, home, and lifestyle categories. Competes with PichShop for gift-intent traffic and broadens the threat of assortment commoditization.
• Etsy: Global marketplace for handmade and design-oriented goods. Overlaps with PichShop's designer-gift positioning and represents the international scale benchmark for curated gift e-commerce.

Direct peers

• Flowwow: Russian online marketplace for flowers, gifts, and sweets with a curated local-florist model. Most directly comparable to PichShop in Russia for the occasion-gifting category and consumer base.
• Uncommon Goods: US online retailer specializing in unique, design-forward gifts and accessories. Comparable in curation strategy, occasion-based merchandising, and custom-gift offerings to PichShop.
• Notonthehighstreet: UK-based curated marketplace for unusual, designer-led gifts and accessories. Highly comparable business model to PichShop's curated-design positioning, though operating in a different geography.
• Podarok.ru: Russian gift-retail portal offering creative gifts and accessories across occasions. Closely mirrors PichShop's assortment breadth and B2C gifting positioning in the Russian market.

Regional players

• Lamoda: Russian fashion and lifestyle marketplace. Comparable as a Russian consumer e-commerce channel where gift-relevant categories (accessories, home) are sold, though not a direct gift-curation competitor.
• Hoff: Russian home goods and furniture retailer with an online store carrying many of the same home-decor gift categories as PichShop. Indirectly competes on the home-and-lifestyle gifting segment.

Emerging players

• Flowtime: Russian service-oriented gift and concierge platform. Comparable in the gift-planning/delivery layer, particularly around gift wrapping and direct-to-recipient delivery that PichShop also offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pichshop
• LinkedInlinkedin.com/company/pichshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PichShop