Asbpe

What Asbpe does

The American Society of Business Publication Editors (ASBPE) is a U.S. non-profit professional association organized under the laws of the State of Illinois, serving full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press. It is the only journalism association exclusively focused on the B2B sector and provides a unified member platform spanning the Azbee Awards of Excellence (the largest B2B publishing awards program, with 59 categories, 740+ annual entries, and 83 judges), the annual ASBPEvolve national conference, 25+ expert-led webinars per year, regional chapters across 8 U.S. regions, an ASBPE Career Center, freelancer directory, and an affiliated ASBPE Educational Foundation that administers scholarships such as the Rising Leader Scholarship. Underlying operations are association-based rather than technology-based: there is no software product, app, API, or proprietary technology stack disclosed.

ASBPE generates revenue across five streams: recurring annual membership dues tiered by role (staff editorial/design $100, freelance $60, academic/retired $30, student free, with a 20% corporate discount); advertising across its website, newsletter (1,100+ recipients), and conference sponsorships; Azbee Awards entry fees with member and early-bird discounts; ASBPEvolve conference and regional event registration fees; and judging credits ("Azbee Bucks") redeemable for future entries, dues, and events. Go-to-market is community-led — growth is driven by networking, local chapters, the national conference, webinars, the Azbee Awards competition, and peer referrals within the B2B journalism community — with distribution through a self-serve website portal, virtual conference platform, regional chapters, and email. The 2024–2025 period added new educational product lines (Solopreneur Series, B2B Media SEO Playbook Series), ecosystem partnerships with Rolli and HARO, and dues increases effective October 31, 2025, while leadership transitioned at both the parent organization (Davide Savenije, President, 2024) and the Educational Foundation (Tom Temin, President, November 2025).

Name

Asbpe

Legal name

American Society of Business Publication Editors

Website

https://asbpe.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Society of Business Publication Editors (ASBPE) is a U.S. non-profit professional association serving B2B media editors, writers, and designers through tiered membership, the Azbee Awards, an annual conference, and educational programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from staff editorial, freelance, academic, retired, and student members. Dues vary by membership category.
2. Advertising: Revenue from web advertisements, newsletter advertisements, and conference sponsorships sold to vendors and businesses targeting B2B media professionals.
3. Azbee Awards Entry Fees: Fees charged for entering the annual Azbee Awards competition, with member discounts available.
4. Conference Registration: Revenue from ASBPEvolve national conference and regional event registrations.
5. Judging Credits (Azbee Bucks): Judges who complete scoring earn Azbee Bucks credits usable toward future entries, membership dues, and event registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ASBPE is a non-profit professional association that sells tiered annual memberships to B2B media professionals, offering access to the Azbee Awards of Excellence competition, the ASBPEvolve national conference, expert-led webinars, mentorship cohorts, and career resources. Revenue is generated by membership dues, conference registrations, awards entry fees, advertising, and corporate sponsorships from media organizations and vendors serving the B2B publishing industry.

Product overview

ASBPE is a professional association (not a software company) offering a unified membership platform providing B2B journalists and media professionals with networking, training, awards (Azbee Awards), conferences (ASBPEvolve), webinars, mentorship (ASBPE Cohorts), career resources (Career Center), and educational foundation support. The Azbee Awards of Excellence is the flagship awards program recognizing excellence in B2B publishing across print and digital platforms in over 50 categories at regional and national levels. The ASBPEvolve National Conference, B2B Media SEO Playbook Series, and member webinars provide ongoing professional development, while the ASBPE Career Center and Educational Foundation offer career support and scholarships. The organization also provides member directories, freelancer hiring services, and Code of Journalism Ethics resources.

Differentiator

Problem solved

Functional benefit

Brands

• Azbee Awards of Excellence: The annual Azbee Awards competition, the largest and most competitive awards program in B2B publishing, recognizing excellence in over 50 categories across print and digital platforms.
• ASBPEvolve
• ASBPE Educational Foundation

Products and services

• ASBPE Professional Membership Annual membership subscriptions for B2B journalists, editors, writers, art directors, designers, freelancers, students, academics, and retired professionals, providing access to networking, training, awards, webinars, conferences, mentorship, and career resources. Available in Staff Editorial, Freelance, Academic/Retired, Student (free), and Corporate tiers.
• Azbee Awards of Excellence Annual B2B publishing awards competition recognizing excellence across 59 categories in editorial, online, design, and print divisions, with regional and national winners; entry fees discounted for ASBPE members with each judge earning Azbee Bucks credits.
• ASBPEvolve National Conference Annual virtual national conference and editorial summit providing education, networking, and professional development for B2B media professionals across three full days on topics including AI, SEO, podcasting, data visualization, and career coaching.
• ASBPE Webinars Expert-led online educational sessions covering topics including AI, SEO, journalism ethics, podcasting, headline writing, event coverage, social media, career development, and B2B media strategies; free for members.
• ASBPE Career Center Job board and career services platform where B2B media professionals can find new positions and where employers can post jobs and search for candidates.
• ASBPE Cohorts (Mentorship Program) Members-only topic-based mentorship and networking groups connecting members with peers and mentors on subjects including leadership, copyediting, SEO, and generative AI.
• B2B Media SEO Playbook Series Educational series breaking down B2B-tailored SEO strategies across keyword research, AI for SEO, brand authority, and AI prompts.
• Solopreneur Series Programming exploring the business of contract journalism for freelance writers and solo media professionals.
• ASBPE Educational Foundation Affiliated non-profit foundation providing scholarships for journalism students (including the Rising Leader Scholarship) and supporting B2B media education initiatives.

Quantifiable outcome

• 25 expert-led webinars delivered annually on topics from AI and SEO to Constitutional Law and Solopreneur journalism
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Rolli / Rolli IQminorGTM or Marketing Partner · 1 September 2025ASBPE has partnered with Rolli to provide members free access to Rolli and 10 monthly search credits for Rolli IQ. These tools help B2B journalists spot manipulated content, track emerging conversations and influencers, understand audience engagement, and map sentiment shifts worldwide.
• Help A Reporter Out (HARO)minorGTM or Marketing Partner · 1 September 2025ASBPE has partnered with HARO to provide members access to the refocused and rebuilt Help A Reporter Out platform. HARO provides a pool of knowledgeable sources for B2B journalists, with a new dashboard to organize queries, bookmark sources, and send quick replies without revealing email addresses.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Marketing Association (AMA): Large professional association for marketers with chapters, training, and conferences; overlaps with ASBPE's audience-engagement members on the marketing/editorial boundary in B2B media organizations.
• Folio: Magazine: Trade media brand covering the magazine and B2B publishing industry with events (Folio: Show), awards, and editorial — competes for advertising and conference dollars in the same B2B media market ASBPE serves.
• Association of American Publishers (AAP): Trade association for the U.S. book and journal publishing industry focused on advocacy and policy; an adjacent industry-body peer for B2B editorial professionals operating within publisher member organizations.
• Public Relations Society of America (PRSA): Larger, more resourced professional association for communications practitioners with chapters, training, and Silver Anvil Awards; overlaps with ASBPE's audience-engagement and corporate-editorial members in B2B newsrooms.
• Association Media & Publishing: Association serving association publishers and editors with a flagship annual conference and awards (EXCEL Awards); a closer-fit peer specifically for ASBPE members who produce content for association/trade publications.

Direct peers

• Society of Professional Journalists (SPJ): The largest U.S. professional association for journalists across all beats; competes for the same individual-dues-paying journalist members with overlapping awards (Sigma Delta Chi), regional chapters, training programming, and a Code of Ethics — the broadest comparator to ASBPE.
• American Society of Journalists and Authors (ASJA): Membership organization for independent nonfiction writers and editors offering awards (ASJA Awards), editorial directory, and professional development — overlapping with ASBPE's freelance-writer member segment.
• Editorial Freelancers Association (EFA): Membership association for freelance editors, writers, and translators; overlaps ASBPE's freelance and editorial-development segments directly and offers competing directory, rate-guide, and training resources for the same self-employed professionals.
• International Association of Business Communicators (IABC): Global professional association for business communicators with chapter network, training, webinars, and an awards program (Quill Awards); competes for the same B2B-adjacent professionals and corporate training budgets ASBPE targets.
• Investigative Reporters and Editors (IRE): U.S.-based journalism professional association running awards (IRE Awards), training, conferences (NICAR), and a member network — addressing newsroom editors overlapping with ASBPE's mid-level member profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asbpe
• Facebookfacebook.com/asbpe
• LinkedInlinkedin.com/company/asbpe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbpe