Association Media Group

Name

Association Media Group

Legal name

Association Media Group LLC

Website

https://associationmediagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Association Advertising Sales Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAA

Integrated Advertising (Brand + Performance + Media)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Association advertising sales
• Programmatic ad services
• Exhibit sponsorship sales
• Non-dues revenue
• Association ad technology

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising Sales Services: The company generates revenue by selling digital and print advertising on behalf of associations. Their sales team places banner ads, programmatic advertisements, and sponsored content, earning commissions or fees based on sales generated for association partners.
2. Exhibit and Sponsorship Sales: Revenue generated from selling exhibit booths and sponsorships at association conferences and events. The sales team locates exhibitors, increases current exhibitor involvement, and manages exhibitor relationships.
3. Advertising Sales Consulting: Consulting services for associations seeking to setup or improve their own sales teams. Focus areas include sales processes, team compensation, understanding advertiser needs, and reframing thought processes to focus on advertiser outcomes.
4. Programmatic Technology Platform: Platform fees for providing programmatic and retargeting technology solutions to associations, including campaign fulfillment, training, and support services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Association Media Group is an advertising sales services and advertising technology company that acts as an outsourced sales team for national, state, and local associations. The company sells digital and print advertising, exhibit booths, and sponsorships on behalf of association partners, and operates a programmatic and retargeting ad technology platform that connects advertisers with association member audiences. Their portfolio includes Digital Ad Sales, Print Ad Sales, Exhibit and Sponsorship Sales, Programmatic Technology, and Advertising Sales Consulting.

Product overview

Association Media Group offers a unified platform of advertising sales and technology solutions for associations. The portfolio consists of five core service areas: Digital Ad Sales Solutions (for website banners, programmatic, email newsletters, online publications, webinars, and mobile apps), Print Ad Sales Solutions (positioning print alongside digital), Exhibit and Sponsorship Sales Solutions (for conferences and events), Programmatic Technology Solutions (their proprietary programmatic and retargeting platform connecting to major ad networks like Google, Yahoo, Comcast, The Trade Desk, and Microsoft), and Advertising Sales Consulting Solutions (for associations building internal teams). The company acts as an extension of association partners' teams to generate non-dues revenue through digital and print advertising, and exhibit/sponsorship sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Ad Sales Solutions Sales team services that help associations maximize digital advertising revenue across email newsletters, online publications, website banners, programmatic advertising, webinars, and mobile apps. Targeted at associations seeking outsourced digital ad sales execution.
• Print Ad Sales Solutions Sales positioning print advertising as a critical marketing tool for reaching audiences economically, combining print and digital advertising into meaningful campaigns. Targeted at associations seeking to monetize print publications.
• Exhibit and Sponsorship Sales Solutions Sales team services to maximize event revenue by locating new exhibitors and sponsors, increasing current exhibitor involvement, and managing exhibitor questions and requests. Targeted at associations running conferences and trade shows.
• Programmatic Technology Solutions Programmatic advertising platform that plugs associations into the programmatic ecosystem, enabling them to control their industry's data and provide advertisers access to professionals through ad networks. Includes retargeting, list-matched campaigns, podcast, connected TV, and digital billboard placements.
• Advertising Sales Consulting Solutions Consulting services to help associations set up or improve their own sales teams, focusing on sales processes, team compensation, understanding advertiser needs, and reframing thought processes to focus on outcomes. Targeted at associations that prefer building internal sales capability.

Quantifiable outcome

• Generates millions in non-dues revenue for associations through advertising and sponsorship sales
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Comcast (The Trade Desk)coreTechnology or IntegrationMajor ad network partner providing access to programmatic advertising inventory and audience targeting capabilities. Beeswax by FreeWheel, a Comcast Company, is specifically mentioned for retargeting pixel technology.
• The Trade DeskcoreTechnology or IntegrationLeading independent advertising platform providing programmatic advertising technology and access to digital audiences.
• YahoocoreTechnology or IntegrationMajor ad network partner providing programmatic advertising inventory and audience reach.
• MicrosoftcoreTechnology or IntegrationAd network partner providing programmatic advertising access through Microsoft's advertising platforms.
• Beeswax by FreeWheelcoreTechnology or IntegrationProgrammatic advertising technology provider specifically used for retargeting pixel technology. FreeWheel is a Comcast Company.
• AppNexuscoreTechnology or IntegrationTechnology provider used for retargeting and programmatic advertising services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• AdButler: AdButler is the banner ad serving technology provider AMG relies on; an enabling infrastructure vendor rather than a sales-side competitor.
• American Society of Association Executives (ASAE) Business Services合作伙伴: ASAE is the industry's main trade body whose member services ecosystem directly competes for share-of-wallet on association advertising and sponsorship tooling; loosely comparable as an ecosystem gatekeeper.
• Beeswax by FreeWheel: Beeswax (a Comcast/FreeWheel company) supplies the retargeting pixel technology AMG integrates for list-matched programmatic campaigns — an enabling technology partner rather than a competitor.
• The Trade Desk: The Trade Desk is a core programmatic advertising platform partner of AMG; while not a direct competitor, it is the dominant DSP shaping AMG's programmatic economics and roadmap.

Emerging players

• Outsell: Outsell provides research, advisory, and analytics for media/publishing companies including association publishers — an emerging adjacent player with partial overlap on the association media monetization problem.

Direct peers

• Industry Dive: Industry Dive runs vertical trade publications with sponsored content, newsletters, and programmatic advertising — directly comparable to AMG's vertical digital ad sales offering for niche professional audiences.
• Naylor Association Solutions: Naylor is the dominant outsourced advertising sales, member communications, and association management partner for trade and professional associations — directly competing with Association Media Group for the same association ad-sales buyer.
• Multiview: Multiview is an association media company that sells digital advertising, sponsorships, and lead generation on behalf of trade associations — the closest direct competitor to AMG's outsourced sales team model.

Broad incumbents

• Questex: Questex operates a large portfolio of B2B trade media brands and live events with in-house advertising sales teams — a broader incumbent competing for association-level ad budgets across verticals.
• Emerald Holding: Emerald is a large B2B media and events operator that monetizes trade audiences through advertising and sponsorships; an incumbent comparable to AMG at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-media-group
• Xx.com/AMG_AdSales

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Media Group