Rolli

What Rolli does

Rolli (legal entity Rolli PBC, a Delaware/California Public Benefit Corporation) is a narrative intelligence platform founded in 2020 and headquartered in Santa Monica. The company builds AI-powered tools that monitor eight social media platforms — X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn — and score every signal for authenticity using a proprietary methodology that maps 14 behavioral inputs (account age, posting velocity, network coordination, linguistic patterns) to a single 0-100 Authenticity Score. Its product suite comprises three integrated surfaces sharing a unified data schema: Rolli IQ, a no-code dashboard for monitoring coordinated spikes and receiving AI-generated intelligence briefs in under 4 minutes; Rolli IQ Agents, a natural-language investigation interface that delivers decision-ready answers without query language; and the Rolli API, which exposes the same signal intelligence and authenticity scores via REST and MCP protocols for embedding into third-party products.

Underlying technology includes 6-dimension emotion classification, emotion-and-location intelligence across 190+ countries refreshed every 90 seconds, coordination detection with account-network clustering, and integration with a Human Intelligence Network of 1,200+ verified experts across 140+ countries. Rolli reports customer outcomes including an 83% average reduction in false-alarm escalations in the first 30 days and over $2,900 in monthly savings versus Brandwatch for teams that switched.

The business operates on a hybrid revenue model combining a self-serve subscription (Rolli IQ at $99/mo monthly or $79/mo annual, with a 14-day free trial and no credit card required) with usage-based API pricing at $0.50 per call with volume discounts, plus a free tier for journalists supporting fact-based reporting. Go-to-market is dual-track: product-led growth via self-serve signup and an enterprise motion with custom pricing and demos. Customers span communications/PR, trust & safety, financial services, healthcare & pharma, retail & CPG, journalism, and research/education; 400+ teams globally use the platform. Strategic investments include The Roddenberry Foundation (October 2024) and NYU's Impact Investment Fund (May 2025, NIIF's first media-company investment), with undisclosed amounts.

Name

Rolli

Legal name

Rolli PBC

Website

https://rolliapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rolli is a narrative intelligence platform that monitors eight social media platforms, scores every signal for authenticity using proprietary AI across 14 behavioral signals, and delivers AI-generated intelligence briefs in under 4 minutes to comms, security, research, and journalism teams.

Ownership category

akta.pro rank

Product category

Social Media Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEANAG

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• Narrative intelligence platform
• Social media monitoring
• Authenticity scoring software
• Disinformation detection tools
• Social signal API

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Rolli IQ Dashboard Subscription: Monthly or annual subscription for the no-code dashboard providing real-time monitoring of 8 platforms with authenticity scoring, coordination detection, and AI-generated intelligence briefs.
2. Rolli API Usage: Usage-based pricing at $0.50 per API call. Volume discounts available (23% savings at 20k calls/month). REST + MCP stream delivering signal intelligence and authenticity scores programmatically.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rolli is an AI-powered narrative intelligence platform that monitors 8 social media platforms (X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, LinkedIn), scores the authenticity of every signal across 14 behavioral dimensions, detects coordinated amplification campaigns, and delivers AI-synthesized intelligence briefs in under 4 minutes. The platform is offered as a no-code dashboard (Rolli IQ), a natural language investigation interface (Rolli IQ Agents), and a developer API (REST + MCP) that delivers unified authenticity scoring and narrative intelligence as clean JSON.

Product overview

Rolli is a narrative intelligence platform consisting of three integrated products: Rolli IQ (the core no-code dashboard for monitoring 8 social platforms and receiving AI-powered authenticity scores and intelligence briefs), Rolli IQ Agents (natural language investigation interface enabling query-free analysis), and the Rolli API (developer platform for embedding signal intelligence via REST/MCP into external products). All three share the same underlying Rolli IQ authenticity scoring engine and unified data schema.

Differentiator

Problem solved

Functional benefit

Brands

• Rolli IQ: No-code dashboard for monitoring 8 platforms, detecting coordinated spikes, and receiving authenticity scores
• Rolli IQ Agents

Products and services

• Rolli IQ No-code SaaS dashboard that monitors 8 social media platforms (X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, LinkedIn), detects coordinated narrative spikes, and delivers AI-powered authenticity scores and intelligence briefs in under 4 minutes for comms, security, and research teams.
• Rolli IQ Agents Natural language investigation interface that lets users ask plain-English questions about narratives across 8 platforms and receive decision-ready answers with built-in authenticity scoring, without needing to navigate dashboards or use query languages.
• Rolli API Developer API that embeds real-time 8-platform signal intelligence and authenticity scoring into any third-party product via REST or MCP, with entity extraction, sentiment, key voice identification, and coordination detection delivered as normalized JSON.

Quantifiable outcome

• 83% average reduction in false-alarm escalations (customer-reported, first 30 days)
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Electronic Frontier FoundationcoreStrategic or Co-development PartnerPartner organization using Rolli for digital rights advocacy and social media intelligence. Listed as a trusted customer in the partner organizations section.
• National Women's Law CentercoreStrategic or Co-development PartnerPartner organization using Rolli for narrative monitoring and authenticity verification. Listed in partner organizations section.
• Habitat for HumanitycoreStrategic or Co-development PartnerPartner organization using Rolli for social media intelligence. Listed in partner organizations section.
• CATO InstitutecoreStrategic or Co-development PartnerPartner organization using Rolli for policy narrative monitoring. Listed in partner organizations section.
• Pew Research CentercoreStrategic or Co-development PartnerPartner organization using Rolli for research intelligence and social analysis. Listed in partner organizations section.
• Kinsey InstitutecoreStrategic or Co-development PartnerPartner organization using Rolli for research intelligence. Listed in partner organizations section.
• Johns Hopkins University Keck Graduate InstitutecoreStrategic or Co-development PartnerPartner organization using Rolli for academic research intelligence. Listed in partner organizations section.
• INN (Institute for Nonprofit News)coreStrategic or Co-development PartnerPartner organization using Rolli for news intelligence for investigative journalism. Listed in partner organizations section.
• NAHJ (National Association of Hispanic Journalists)coreStrategic or Co-development PartnerPartner organization using Rolli for Hispanic journalism intelligence. Listed in partner organizations section.
• LION PublisherscoreStrategic or Co-development PartnerPartner organization using Rolli for local news publisher network intelligence. Listed in partner organizations section.
• PMJA (Podcast and Mobile Journalism Association)coreStrategic or Co-development PartnerPartner organization using Rolli for podcast and media journalism association. Listed in partner organizations section.
• Freedom ForumcoreStrategic or Co-development PartnerPartner organization using Rolli for journalism and media intelligence. Listed in partner organizations section.
• ICFJ (International Center for Journalists)coreStrategic or Co-development PartnerPartner organization featuring Rolli. Listed as featured in press and partner organizations section.
• GIJN (Global Investigative Journalism Network)coreStrategic or Co-development PartnerPartner organization featuring Rolli. Listed as featured in press and partner organizations section.
• National Hispanic Health FoundationminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• American College of National Security LeadersminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• OpenSecretsminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• Responsible AI InstituteminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• Centre for Information ResilienceminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• National LGBTQ Task ForceminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• PDK InternationalminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• Goodwin LawminorStrategic or Co-development PartnerPartner organization listed in partner logos section.
• American Public MediaminorStrategic or Co-development PartnerPartner organization listed in partner logos section.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brandwatch: Brandwatch (now part of Cision) is the incumbent enterprise social listening platform. Rolli explicitly benchmarks against Brandwatch on pricing ($2,900+/mo savings) and competes for the same comms, security, and research buyers seeking multi-platform signal intelligence.
• Meltwater: Meltwater is a global media and social intelligence platform serving PR, comms, and enterprise research teams. It competes directly with Rolli in narrative monitoring and earned media analytics, with broader international reach.
• Dataminr: Dataminr provides real-time event and risk detection from social media signals for corporate security, news, and public sector clients. It overlaps Rolli's trust & safety/security use case of detecting meaningful spikes in real time across public platforms.
• Talkwalker: Talkwalker is an enterprise social listening and analytics platform used by brands and agencies for sentiment, trend, and campaign analysis. It competes with Rolli for the same comms/PR and brand monitoring budgets.
• Zignal Labs: Zignal Labs offers real-time media intelligence and narrative analysis for enterprise communications and security teams. It is a direct competitor in narrative intelligence with overlap on coordinated/inauthentic detection.
• PeakMetrics: PeakMetrics is a narrative intelligence platform purpose-built for communications and public affairs teams to detect emerging stories and measure impact. Rolli and PeakMetrics target the same comms/PR buyer with similar AI-driven monitoring and briefing capabilities.

Broad incumbents

• Sprinklr: Sprinklr is a broad enterprise social media management suite that includes listening, analytics, and customer experience tools. It competes with Rolli in social listening as part of a much larger product portfolio targeting the same enterprise buyers.
• Cision: Cision is a PR, earned media, and communications intelligence incumbent that now owns Brandwatch. It competes with Rolli in the same PR/comms buyer workflow with a much broader portfolio of distribution and monitoring services.

Emerging players

• Primer: Primer provides AI-driven narrative intelligence and document analytics primarily for defense, intelligence, and enterprise customers. It overlaps Rolli's mission of surfacing signal amid noise, though Primer skews to government and classified use cases.
• Newswhip: Newswhip (part of Sprinklr) provides real-time media monitoring and predictive analytics for engagement on news and social content. It competes with Rolli for comms teams tracking narrative velocity and authenticity signals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rolliapp
• Facebookfacebook.com/rolliapp
• LinkedInlinkedin.com/company/19186926

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolli