ServiceMaster Clean and Restoration

What ServiceMaster Clean and Restoration does

ServiceMaster of Minneapolis is a single franchise location of ServiceMaster Restore, a national disaster restoration brand founded in 1961 with over 65 years of operating history. The franchise, owned by David Rusciano, delivers water damage restoration, fire and smoke damage restoration, mold remediation, storm and disaster damage restoration, odor deodorization, and specialty services (board-up, reconstruction, packout, specialized cleaning) to both residential and commercial customers. The company also offers managed repair and reconstruction, ancillary facility services (temporary lighting, restrooms, power, HVAC, fencing, dumpsters), commercial pre-loss planning, carpet cleaning, and data and electronics restoration. Service delivery is performed by IICRC-certified technicians using professional restoration equipment and advanced cleaning methods, with 24/7/365 emergency response capability.

The franchise operates within the Minneapolis-St. Louis Park metropolitan area, including Edina, Burnsville, Chaska, Chanhassen, Stillwater, and Minnetonka. Its customer base spans three primary segments: residential property owners (homeowners facing emergency water, fire, mold, or storm damage), commercial property managers and businesses (requiring rapid restoration to minimize operational downtime), and insurance professionals (who refer and coordinate restoration services for policyholders). The revenue model is professional services fees for emergency response, mitigation, restoration, and reconstruction work, with quote-based pricing determined by scope of damage and property specifics. The company operates as an extension of the ServiceMaster franchise system, providing local field-based service delivery backed by national brand resources, preferred vendor relationships, and standardized training and certification protocols.

Customer acquisition occurs through a combination of direct channels (24/7 phone line at 866.867.3123, website service request forms), insurance carrier referrals (a significant bottom-of-funnel channel), and digital marketing (local SEO, blog content, social media presence on Facebook, Instagram, LinkedIn, and YouTube). The franchise distinguishes itself through 65+ years of brand legacy, 24/7/365 emergency response availability, IICRC-certified technicians, and comprehensive insurance claim navigation support. The parent ServiceMaster brand operates a franchise model with both independently owned and corporate-owned branches across the United States, but no financial parent (PE/VC) is disclosed in the source data.

Name

ServiceMaster Clean and Restoration

Legal name

ServiceMaster Restore

Website

https://servicemasterclr.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

ServiceMaster of Minneapolis is a franchise location providing 24/7 disaster restoration services — water, fire, mold, and storm damage — to residential and commercial customers in the Minneapolis-St. Louis Park metro area, with significant revenue driven by insurance carrier referrals.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Emergency Storm Response & Restoration Clearing (EUADAOAH), Disaster Debris Cleanup & Hauling (Fire/Flood/Storm) (HSAKALAO)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire and smoke remediation
• Mold remediation services
• Commercial property restoration

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Disaster Restoration Services: ServiceMaster of Minneapolis provides restoration and mitigation services for water damage, fire and smoke damage, mold damage, storm/disaster damage, odor damage, and specialty services. Revenue is generated through professional service fees for emergency response, assessment, mitigation, and restoration work performed on residential and commercial properties. Services include initial emergency response, structural repair, carpet cleaning, managed repair/reconstruction, and ancillary facility services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ServiceMaster of Minneapolis provides emergency disaster restoration and mitigation services for residential and commercial properties, including water extraction and drying, fire/smoke remediation, mold removal, storm damage response, odor deodorization, carpet cleaning, managed reconstruction, and ancillary facility services. Technicians are IICRC-certified and available 24/7/365 to stabilize damage and restore properties, with support navigating insurance claims.

Product overview

ServiceMaster Clean and Restoration provides disaster restoration services through a portfolio of interconnected service offerings. The core offerings include Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Remediation, Odor Damage/Deodorization, Storm/Disaster Damage Restoration, Specialty Services (board-up, reconstruction, packout, specialized cleaning), Carpet Cleaning, and Managed Repair/Construction. Support services include Ancillary Services (temporary facilities like lighting, restrooms, power, HVAC, fencing, dumpsters) and Pre-Loss Planning (risk assessment, response coordination, documentation). The company also offers Data & Electronics Restoration as a specialty service. These services are delivered by certified contractors available 24/7/365 for both residential and commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Water damage restoration and mitigation for residential and commercial properties, including rapid extraction, structural drying, moisture control, and repair to limit further damage and support a safe recovery.
• Fire & Smoke Damage Restoration Fire and smoke restoration for residential and commercial properties, including soot removal, odor control, cleanup, and structural repair to stabilize and restore affected spaces.
• Mold Remediation Mold inspection and remediation to identify growth, contain and remove contamination, and address moisture conditions to reduce risk of return, for residential and commercial properties.
• Odor Damage / Deodorization Professional deodorization using proven treatment methods to remove smoke, moisture, and other persistent odors from residential and commercial properties.
• Storm / Disaster Damage Restoration Storm and disaster damage restoration for impacts from wind, flooding, and severe weather, focused on securing residential and commercial properties and restoring safe conditions.
• Specialty Services Additional recovery services including board-up, reconstruction, packout, and specialized cleaning to support restoration from initial response through final stages for residential and commercial customers.
• Carpet Cleaning Commercial carpet cleaning after water, fire, and other disaster events, using professional restoration equipment and advanced methods to remove moisture, debris, and odor while supporting a fast return to operations.
• Managed Repair Construction services to rebuild and restore damaged residential and commercial properties, coordinate repairs, and support smooth recovery from mitigation through final restoration.
• Ancillary Services Facility support services to enhance commercial recovery, including temporary solutions such as portable lighting, restrooms, power, HVAC, fencing, dumpsters, and other site support offerings.
• Pre-Loss Planning Commercial pre-loss planning services including risk assessment, response coordination, and documentation to proactively support faster recovery after an event.
• Data & Electronics Restoration Specialty restoration services for data and electronic equipment damaged by disaster events.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights8 records

Direct peers

• Paul Davis Restoration: Paul Davis is a national franchise specializing in residential and commercial restoration, reconstruction, and remodeling after fire, water, and storm damage. It directly competes with ServiceMaster Restore for insurance-referred and emergency response jobs in the same suburban markets.
• PuroClean: PuroClean is a franchise network providing property damage restoration, including water, fire, mold, and biohazard services to residential and commercial clients. Its franchise-driven, insurance-referred model and service portfolio closely mirror ServiceMaster Restore's offering.
• AdvantaClean: AdvantaClean is a franchise network focused on water damage, mold, air quality, and emergency restoration services for residential and light commercial customers. Its franchise model and customer mix are highly comparable to ServiceMaster Restore's regional franchisees.
• Servpro Industries: Servpro is the largest national disaster restoration franchise network in the U.S., offering the same water, fire, mold, and storm restoration services through an independently owned franchise model. Servpro is the closest direct competitor to ServiceMaster Restore in both service mix and franchise distribution.
• Rainbow International Restoration: Rainbow International is a Neighborly-affiliated restoration franchise offering water, fire, and mold restoration services alongside a broader home services portfolio. It competes for the same insurance-referred residential and commercial restoration work.
• 1-800 Water Damage: 1-800 Water Damage is a national restoration franchise specializing in water, mold, and sewage cleanup with an insurance-referral-led growth model. It is a direct competitor in the same localized emergency-restoration segment.

Emerging players

• Coit Cleaning & Restoration Services: Coit offers residential and commercial cleaning plus restoration services, including water and fire damage restoration. While broader in cleaning, its restoration line competes with ServiceMaster Restore for residential and small commercial jobs.
• Duraclean International: Duraclean is a franchise network specializing in cleaning, deodorization, and post-disaster restoration services. Its niche around deodorization and specialty cleaning overlaps with ServiceMaster Restore's odor and specialty services.

Regional players

• Catastrophe Cleanup Network (ServiceMaster Clean): ServiceMaster Clean is the parent's commercial cleaning franchise network, which handles commercial janitorial and disaster cleanup services through a separate franchise system. It is a sibling brand rather than a direct competitor, but overlaps in commercial cleaning and disaster response.

Broad incumbents

• Belfor Property Restoration: Belfor is the largest privately owned disaster recovery and property restoration company globally, serving commercial, industrial, and large-loss residential customers. It overlaps with ServiceMaster Restore on commercial restoration but operates at a much larger scale and with direct corporate delivery rather than a franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• Facebookfacebook.com/195419793808883
• LinkedInlinkedin.com/company/servicemaster-of-minneapolis
• Instagraminstagram.com/servicemasterrestoreofficial
• Xx.com/SvcMasterMpls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster Clean and Restoration