bhg Car Trading Company

What bhg Car Trading Company does

bhg Autohandelsgesellschaft mbH is a multi-brand automotive dealership group headquartered in Horb am Neckar, Germany, founded in 2010 and operating as a subsidiary of Alphartis SE. The company is an authorized dealer for six Volkswagen Group brands — Volkswagen, Audi, ŠKODA, Volkswagen Nutzfahrzeuge, SEAT, and CUPRA — selling new vehicles, more than 1,000 used vehicles, and operating 17 retail and service locations across Baden-Württemberg including southwestern markets near the French border (Kehl, Freiburg, Lörrach, Bühl, Binzen). Its service portfolio spans the full vehicle ownership lifecycle: sales, financing and leasing, workshop maintenance and repairs, tire and parts service (NORA), hail damage repair, roadside assistance, and insurance brokerage through sister-entity vhg Versicherungsmaklergesellschaft mbH; supporting digital tools include online vehicle search, online appointment booking, and E-mobilio-powered digital purchasing consultation.

The company's revenue model combines transactional vehicle sales with recurring financial services and aftersales streams: new/used vehicle sales at manufacturer list prices (with promotional campaigns such as the bhg Jubel-Wochen), financing/leasing arranged in-house, Auto Abo car subscription, fleet management for corporate Großkunden customers, dedicated corporate account management with volume pricing, and intermediated insurance. Customer segments are individual private buyers (primary), corporate/fleet buyers, and electric vehicle buyers eligible for the 2026 government EV subsidy (up to €6,000). Marketing is delivered through a multi-channel mix including branch-specific web pages, brand-account social presence on Facebook, Instagram, YouTube, and LinkedIn, plus seasonal launch events such as CUPRA Tribe Nights.

Operationally, bhg invests in continuous facility modernization (e.g., the Albstadt VW Nutzfarzeuge retrofit started June 29, 2025), active product-line refresh tied to VW Group launches (CUPRA Raval, Škoda Peaq, Škoda Epiq Edition Eins, Audi RS5 PHEV), and regulatory compliance infrastructure including GDPR, TDDDG, the EU Data Act (via the VW Group Info Services AG portal from September 12, 2025), and the German Accessibility Strengthening Act (BFSG). The company is led by four managing directors (Alexander Kramer, Thomas Linderich, Mark Geißendörfer, and Stephan Kreißig) and was awarded the Volkswagen Excellence Cup 2025, placing it among the Top 20 Volkswagen trading partners in Germany.

Name

bhg Car Trading Company

Legal name

bhg Autohandelsgesellschaft mbH

Website

https://bhg-mobile.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

bhg Car Trading Company operates 17 authorized Volkswagen Group dealerships (VW, Audi, ŠKODA, VW Nutzfahrzeuge, SEAT, CUPRA) across Baden-Württemberg, Germany, offering new and used vehicle sales, financing, leasing, workshop services, and insurance to individual consumers and corporate fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Vehicle financing and leasing
• Automotive workshop services
• Vehicle insurance brokerage

Headquarters

HQ city

Horb Am Neckar

HQ country

Germany

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles from Volkswagen Group brands (VW, Audi, ŠKODA, VW Nutzfahrzeuge, SEAT, CUPRA) and used vehicles of all brands. The company operates as an authorized dealer for these brands.
2. Vehicle Financing and Leasing: Financial services including vehicle financing and leasing arrangements, offering customers tailored payment options for vehicle purchases.
3. Service and Maintenance: Workshop services including maintenance, repairs, replacement parts and accessories, tires, and roadside assistance. The company operates authorized service centers for their represented brands.
4. Automotive Insurance Intermediation: Insurance brokerage services through vhg Versicherungsmaklergesellschaft mbH, providing vehicle insurance and related coverage products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

bhg Car Trading Company (bhg Autohandelsgesellschaft mbH) is an authorized multi-brand automotive dealership group in southwestern Germany, selling new vehicles from six Volkswagen Group brands (Audi, Volkswagen, ŠKODA, CUPRA, SEAT, Volkswagen Nutzfahrzeuge) and over 1,000 used vehicles. The company provides an end-to-end mobility offering that pairs vehicle sales with workshop services, financing, leasing, insurance brokerage through vhg Versicherungsmaklergesellschaft, car subscription (Auto Abo), fleet management for corporate customers, e-mobility consulting, and driving school operations.

Product overview

bhg Autohandelsgesellschaft mbH is a multi-brand automotive dealership group and mobility partner, established in 2010 with headquarters in Horb am Neckar, Germany. Operating as a subsidiary of Alphartis SE, the company serves as an authorized dealer for six brands: Volkswagen, Volkswagen Nutzfahrzeuge, Audi, ŠKODA, SEAT, and CUPRA. The core product portfolio consists of new vehicle sales, used vehicle sales (with over 1,000 vehicles in inventory), and comprehensive service/workshop operations. The service ecosystem is built around vehicle maintenance, parts, and accessories, complemented by financing and leasing services, insurance brokerage through vhg Versicherungsmaklergesellschaft mbH, car subscription (Auto Abo), fleet management for corporate customers, and e-mobility consulting. Additional services include driving school operations (Die Autohaus Fahrschule), vehicle purchase/trade-in programs, and digital services such as online appointment booking and vehicle search with favorites functionality. The company operates across 17 locations in southern Germany.

Differentiator

Problem solved

Functional benefit

Brands

• bhg Auto Abo: Car subscription service offering maximum freedom and flexibility in mobility
• bhg Economy Service Karte 4+
• NORA Profi Teile Service

Products and services

• New Vehicle Sales Sales of new vehicles across six Volkswagen Group brands: Audi, Volkswagen, ŠKODA, CUPRA, SEAT, and Volkswagen Nutzfahrzeuge, including current production models and limited promotional special models. Targeted at private buyers and corporate customers in southwestern Germany.
• Used Vehicle Sales Sales of over 1,000 used vehicles across all brands, backed by a 50-day exchange guarantee, trade-in guarantee, and minimum 9-month validity for main inspection (HU) and emissions test (AU). Targeted at private buyers seeking value-priced pre-owned vehicles.
• Service and Workshop Professional vehicle maintenance and repair services at all locations, including wheels and tires, hail damage center, NORA professional parts service, towing and roadside assistance, and online appointment booking. Targeted at owners of vehicles of represented brands and broader makes.
• Financing and Leasing Customized financing and leasing arrangements for vehicle purchases, with flexible terms tailored to individual customer needs, offered alongside vehicle sales at all bhg locations.
• Insurance Services
• Auto Abo (Car Subscription) All-inclusive monthly car subscription service offering maximum freedom and flexibility in personal mobility, marketed under the bhg Auto Abo sub-brand.
• Fleet and Corporate Customer Services (Großkunden) Specialized fleet management and corporate customer services including dedicated account management, volume discounts, and customized solutions for business vehicle fleets across the Volkswagen Group brand portfolio.
• E-Mobility Services Comprehensive electromobility offerings including electric vehicle sales, home charging consulting, THG quota (greenhouse gas reduction quota) sales, and government subsidy guidance for the 2026 program offering up to €6,000 EV bonus.
• Vehicle Purchase Service Service that purchases customers' current vehicles with a free and non-binding valuation, transparent processes, and risk-free evaluation, supporting trade-in flows for new and used vehicle sales.
• Driving School (Die Autohaus Fahrschule) Driving school services operated by Die Autohaus Fahrschule, offering modern training, digital learning options, and close integration with the mobility ecosystem of the dealership group.
• bhg Economy Service Card 4+ Service card offering economic benefits and extended service entitlements for vehicle maintenance and repair at bhg workshops, marketed as a long-term customer benefit program.
• Central Damage Office Central damage management office handling vehicle damage claims and coordination on behalf of customers, integrating with insurance, repair, and rental services.

Quantifiable outcome

• Top 20 Volkswagen partner in Germany (Volkswagen Excellence Cup 2025)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkswagen Group (VW, Audi, ŠKODA, VW Nutzfahrzeuge, SEAT, CUPRA)coreChannel Partner/ Reseller/ Distributor · 1 January 2010bhg is an authorized dealer and sales partner for six Volkswagen Group brands in southwestern Germany. This dealership partnership grants bhg the right to sell new vehicles, operate service centers, and represent these brands at their 17+ locations. The partnership positions bhg as a key distribution channel for VW Group products in Baden-Württemberg.
• Volkswagen AGcoreStrategic or Co-development PartnerVolkswagen AG develops solutions compliant with EU Data Act regulations. bhg, as an authorized VW partner, participates in VW's data transparency initiatives allowing customers access to vehicle-generated data from September 2025.
• Alphartis SEcoreOthersbhg Autohandelsgesellschaft mbH is a subsidiary of Alphartis SE, a management holding company that unites multiple dealership operations and business fields. The group operates over 50 locations in southwestern Germany under brands including bhg (VW Group brands) and ahg (BMW Group brands).
• vhg Versicherungsmaklergesellschaft mbHminorChannel Partner/ Reseller/ DistributorInsurance brokerage subsidiary within the Alphartis group, providing vehicle insurance products to bhg customers. Located at Weberstraße 13, 72160 Horb am Neckar.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LUEG AG: German family-owned automotive dealer group representing multiple brands including VW Group marques, with comprehensive sales, service, and fleet operations. Comparable in family-owned multi-brand dealer model.
• Emil Frey Group: One of Europe's largest automotive retail groups, operating multi-brand dealerships across Germany, Switzerland, and other countries. Directly comparable as a multi-brand authorized dealer group with similar full-stack service offerings (sales, financing, service, fleet).
• Gottfried Schultz Gruppe: Large German multi-brand dealership group headquartered in the Ruhr area, representing VW, Audi, ŠKODA, SEAT, and other brands. Closely comparable in business model, OEM portfolio overlap, and full-service dealership approach.
• Hahn Automobile GmbH + Co. KG: Authorized VW Group dealer group operating multiple locations in southern Germany, with similar brand mix and full-service offerings including financing and fleet services. Direct geographic and brand portfolio overlap with bhg.
• ahg Autohandelsgesellschaft mbH: Sister company within Alphartis SE, also operating in southwestern Germany as an authorized dealer for BMW, MINI, Land Rover, Hyundai, Kia, MG, and Peugeot. Closest comparable peer given shared parent, overlapping geographic footprint, and identical dealership operating model with different OEM partners.
• Jacobs Automobilegruppe: German multi-brand dealership group authorized for VW, Audi, and other brands, operating across multiple locations. Directly comparable in OEM portfolio, full-service offerings, and dealer group structure.
• Auto-Europa GmbH: Volkswagen Group's own retail arm and dealer organization in Germany, representing the OEM's own dealership network. Comparable as a VW Group authorized multi-brand dealer operating at scale.
• AVAG Holding SE: Large German automotive retail holding company operating VW, Audi, and other major brand dealerships across Bavaria and Baden-Württemberg. Comparable in scale, multi-brand model, and regional dealership operations.
• Senger Gruppe: Major German automotive dealer group with multiple brands including VW Group marques. Comparable in operating model (multi-brand authorized dealership) and full-service offerings across multiple locations.

Emerging players

• Auto1 Group SE: Berlin-based digital used car platform operating Auto1.com for dealers and wirkaufendeinauto.de for consumers. Represents the digital competitive threat to traditional dealers like bhg in used car sourcing and remarketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUROaq_lzTCuLJfF10_1w6g
• Facebookfacebook.com/SKODA.bhg
• LinkedInlinkedin.com/company/bhg-autohandelsgesellschaft-mbh
• Instagraminstagram.com/audi_bhg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bhg Car Trading Company