Zeeb Kommunikation

What Zeeb Kommunikation does

Zeeb Kommunikation GmbH is a founder-owned German public relations and advertising agency headquartered in Stuttgart (Alexanderstraße 81, D-70182) with a secondary office in Berlin (Lindenstraße 12, D-12527). Founded in 1989 by Hartmut Zeeb and converted to a GmbH in 2008, the firm is registered at Amtsgericht Stuttgart under HRB 727056 and operates without external institutional investment. The agency is classified as having 1-10 employees and serves B2B and B2C clients across medical technology, automotive, Industry 4.0, and life sciences, with a documented client list that includes BioRegioSTERN, Ingenics AG, gbo, Roche Diabetes Care Germany, Messe Stuttgart, Bayerischer Rundfunk, WRS Region Stuttgart, DKA Kanzlei, and Livrasa.

The firm's services span four core areas: Public Relations (press releases, specialist articles, press conferences, journalist trips, background discussions, and radio PR); Advertising (concept, copywriting, design, media planning, audio and video production, promotional materials); Employee and customer magazine production; and Language services (translation and proofreading). Text-based content is positioned at the center of the offering, with related services oriented around it. The agency's stated differentiators are intensive editorial office relationships, rapid access to special interest media, and flexibility with strong identification with client concerns, supported by memberships in DPRG, IFJ, DJV, and the MedienRegion Stuttgart initiative.

Revenue mechanics are based on professional services fees negotiated per project rather than disclosed pricing or subscription models. Revenue is not publicly disclosed. Ownership is concentrated entirely in founder Hartmut Zeeb, who serves as Geschäftsführer, with Anja Pätzold as deputy managing director (with the firm since 1991) and a small support team. The geographic reach is limited to Germany, focused on the Stuttgart region with extensions into Neckar-Alb and Berlin. No technology platform, API, proprietary AI, or productized software offering is disclosed; the operating model is human-delivered professional services rather than a scalable technology platform.

Name

Zeeb Kommunikation

Legal name

Zeeb Kommunikation GmbH

Website

https://zeeb-kommunikation.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeeb Kommunikation GmbH is a founder-owned, 1-10 employee German PR and advertising agency in Stuttgart (secondary office Berlin) serving B2B and B2C clients in medical technology, automotive, and life sciences with press relations, advertising, magazine production, and translation services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Public relations services
• Advertising agency
• Press communications
• Media relations
• Corporate communications

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR Services: Public Relations services including press releases, specialist articles, press conferences, journalist trips, background talks, and radio PR production. Services are delivered to B2B and B2C clients in industries including medical technology, automotive, and life sciences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zeeb Kommunikation is a PR and advertising agency that writes and distributes press releases and specialist articles, organizes press conferences, journalist trips, and background discussions, produces broadcast-ready radio PR, and handles full-service production of employee and customer magazines. The agency also offers advertising concept/design/media/audio-video work and translation/proofreading services, primarily to B2B clients in medical technology, automotive, Industry 4.0, and life sciences, with some B2C work.

Product overview

Zeeb Kommunikation is a PR and advertising agency offering an integrated suite of communication services. The core offerings include Public Relations (press releases, specialist articles, press conferences, journalist trips, radio PR), Advertising (concept, design, media, audio/video production), and language services (translation, proofreading). The company specializes in B2B and B2C communication, particularly for industries including medical technology, automotive, Industry 4.0, and life sciences. Text-based services are positioned at the center, with all other services oriented around them.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves8 records

Broad incumbents

• Ketchum Germany: German subsidiary of the global Ketchum network providing PR, content, and integrated communications to enterprise and consumer clients — comparable service mix, larger scale.
• FleishmanHillard Germany: German arm of the global FleishmanHillard network offering full-service PR and integrated communications — competes for the same enterprise B2B accounts but as part of a much larger portfolio.
• Edelman Germany: German operation of the global Edelman network serving enterprise clients across technology, healthcare, and industrial sectors with PR, public affairs, and integrated marketing — a broader incumbent alternative for Zeeb's enterprise clients.
• Weber Shandwick Germany: German arm of the global Weber Shandwick network offering enterprise-scale PR and integrated communications — competes for similar enterprise B2B mandates at significantly larger scale.
• Hotwire (Germany): Global technology and B2B PR consultancy with German operations offering PR, content, and creative services to enterprise tech and industrial clients — comparable in client profile but at substantially larger scale.

Direct peers

• komm.passion GmbH: Cologne-based German PR and communications agency with integrated advertising and content services for B2B and B2C clients — comparable as a German mid-market integrated communications firm.
• HBI Helga Bailey GmbH: Munich-based German B2B PR and communications consultancy serving technology, industrial, and professional services clients — closely comparable in vertical specialization and mid-market positioning.
• Fink & Fuchs AG: Wiesbaden-based German PR and communications agency focused on B2B technology and industrial clients, with comparable service breadth spanning media relations, content, and digital.
• Schwartz Public Relations: Munich-based German PR agency specializing in technology, IT, and industrial B2B clients with integrated content, press, and social services — directly comparable in vertical focus and scale.
• Faktor 3 AG: Hamburg- and Cologne-headquartered German B2B communications agency with similar integrated PR, advertising, and content services targeting technology, industrial, and life-sciences clients — a closely comparable German mid-market peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeeb Kommunikation