What GL Enterprises does

GL Enterprises is a family-owned manufacturing company headquartered at 766 West 2nd Street in Ogden, Utah, producing plastic and steel tools for the automotive refinishing trade. Founded in 1976 and operating with 11-50 employees, the company runs in-house production using injection molding, pad printing, sewing, and hot stamping processes. Its branded product portfolio centers on the Quick Mix Cup system — chemical-resistant polypropylene cups ranging from 8oz to 5qt with a flat-bottom design and pre-printed mix ratios (2:1, 3:1, 4:1, 5:1, 8:1) — alongside the trademarked Coster Steel Spreaders (3-inch to 6-inch), 4-inch to 6-inch plastic spreaders, premium 3-way stretch spray socks, and the Goop Scoop filler-handling tool, all sold in case quantities at publicly listed unit pricing.

The firm operates a dual business model: a direct-to-consumer e-commerce storefront at gl-enterprises.com serving body shops, collision-repair professionals, and individual consumers, supplemented by a regional distributor channel for B2B accounts and a global private-label/OEM program. The private-label arm offers end-to-end custom product development — logo and packaging design, material sourcing, prototyping, custom mold tooling, and production runs — for large distributors and entrepreneurs with flexible minimum order quantities and quote-based contract pricing. Revenue mechanics therefore split between one-time unit-priced product sales (consumer and SMB buyers) and professional-services contracts (custom development).

The company's commercial posture emphasizes 'Made in USA' domestic supply-chain confidence, relationship-driven service over scale, and niche brand recognition through three registered trademarks (Goop Scoop, Coster, Quick Mix Cup). Distribution combines bottom-of-funnel e-commerce checkout, top-of-funnel blog content and SEO around paint-mixing and body-filler techniques, and mid-funnel quote-request intake for private-label opportunities.

Name

GL Enterprises

Legal name

GL Enterprises

Website

https://gl-enterprises.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

GL Enterprises is a family-owned Ogden, Utah manufacturer of automotive refinishing tools — Quick Mix Cups, plastic and Coster steel spreaders, spray socks, and the Goop Scoop — serving body shops, distributors, and entrepreneurs via e-commerce and private-label services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Clare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of manufactured automotive refinishing tools and supplies including paint mix cups, spreaders, spray socks, lids, and accessories through e-commerce storefront.
2. Private Label & Custom Product Development: End-to-end product development services including custom branding, logo and packaging design, material sourcing, prototyping, and production runs for brands and entrepreneurs.
3. Custom Manufacturing Services: Manufacturing capabilities including injection molding, pad printing, sewing, hot stamping, and custom mold tooling for third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GL Enterprises manufactures and sells automotive refinishing tools and supplies—including Quick Mix Cups (8oz to 5qt sizes), Plastic Spreaders, Coster Steel Spreaders, Premium Spray Socks, Mix Cup Lids, and the Goop Scoop filler tool—through its own e-commerce storefront. The company also provides end-to-end private label and custom product development services covering custom branding, logo and packaging design, material sourcing, prototyping, and production runs using injection molding, pad printing, sewing, and hot stamping capabilities.

Product overview

GL Enterprises is a family-owned manufacturing company based in Ogden, Utah that offers two distinct business lines: (1) a portfolio of autobody refinishing tools including Quick Mix Cups (8oz to 5qt sizes with flat-bottom design in polypropylene), matching lids, Plastic Spreaders (4"-6" widths), Coster Steel Spreaders (3"-6" widths), Premium Spray Socks, and Goop Scoop; and (2) private label and custom product development services that provide custom branding, packaging design, material sourcing, prototyping, and injection molding, pad printing, sewing, and hot stamping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Mix Cups

Quantifiable outcome

• 1 oz filler savings per job at $35/qt pays for Goop Scoop box in under a week

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TCP Global: Direct-to-consumer supplier of auto paint cups, mixing accessories, spray booths, and refinishing consumables — overlapping product range with GL's Quick Mix Cup and private-label program.
• SEM Products: US-based manufacturer of automotive refinishing coatings, fillers, and accessory products with overlapping distribution into body shops and collision centers.
• Eastwood: Direct-to-consumer retailer and brand of automotive restoration tools and supplies, comparable to GL in serving DIY and prosumer refinishing customers with branded consumable tools.
• U-POL: Global automotive refinishing coatings and filler brand offering body fillers, putties, and related application tools to collision repair professionals alongside products like GL's plastic spreaders and Goop Scoop.
• DeVilbiss Automotive Refinishing: Manufacturer of professional spray guns, cups, and refinishing equipment sharing GL's core body-shop customer and overlapping in cups and accessories.
• Sharpe Manufacturing: Long-established US manufacturer of professional spray equipment, paint cups, filters, and refinishing accessories sold through the same body-shop distribution channel GL Enterprises targets.
• Evercoat: Specialist in body fillers, putties, and refinishing consumables serving the same collision repair and body shop customers, with overlapping application-tool adjacencies.

Regional players

• SATA: German-based premium spray gun and cup system maker with comparable cup-and-spray technology serving the same professional refinishing customers globally, though priced at a premium tier.

Emerging players

• KBS Coatings: Direct-to-consumer brand of protective coatings and applicator accessories selling to DIYers and small shops — overlapping GL's small-quantity, online, made-in-USA consumer motion.

Broad incumbents

• 3M Automotive Aftermarket: Large diversified incumbent whose automotive aftermarket division (including Bondo and abrasives) overlaps with GL's body-filler application and refinishing channels at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GLEnterprisesUtah
• LinkedInlinkedin.com/company/gle-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GL Enterprises