EYEBAB
EYEBAB is a Danish digital health company that sells a cloud-based vision training platform paired with a patented Softboard hardware device, serving functional optometrists, rehabilitation clinics, corporate wellness users, and sports vision customers across Europe and North America.
- Company typePrivate
- Founded2014
- HeadquartersBillund, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EYEBAB does
EYEBAB ApS is a Danish digital health company founded in 2014 in Billund, Denmark, that provides online vision training, rehabilitation, and preventive vision care. The company's offering is centered on the EYEBAB Platform, a cloud-based subscription system with automatic updates accessible across Windows, iOS, Android, and Linux on desktop, laptop, tablet, and mobile devices. The platform bundles four modular solutions: EYEBAB Vision Training for functional optometrists and their patients, EYEBAB Care for preventive private and corporate use, EYEBAB Rehab for clinical rehabilitation, and EYEBAB Mindfit for sports vision and cognitive training. A proprietary hardware product, the EYEBAB Softboard (a wall-mounted, tablet-like screen with a patented soft work surface), enables large-format interactive training of visual, cognitive, and motor skills.
EYEBAB firmographics
Firmographics- Name
- EYEBAB
- Legal name
- EYEBAB ApS
- Website
- https://eyebab.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EYEBAB is a Danish digital health company that sells a cloud-based vision training platform paired with a patented Softboard hardware device, serving functional optometrists, rehabilitation clinics, corporate wellness users, and sports vision customers across Europe and North America.
- Ownership category
- akta.pro rank
EYEBAB industry classification
Industry- Product category
- Digital Health Vision Training Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Vision Assistive Technology (Screen Readers, Braille, Magnification) (EDAKAIAF)
- akta.pro secondary industries
- Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment) (HLAHAJAM), Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
Keywords
Where EYEBAB is headquartered
LocationHeadquarters
- HQ city
- Billund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
EYEBAB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Subscription Platform Access: Personal login provides access to the EYEBAB platform and all apps (Vision Training, Care, Mindfit, Rehab) included in subscription. Platform subscription model with automatic updates.
- Hardware Sales: Sale of EYEBAB Softboard - the physical device with patented soft work surface. Also sells accessories including EYEBAB red/green glasses, Stereo Glasses, and EYEBAB touch-pen.
- Professional Services: Training and support services for functional optometrists and healthcare professionals implementing EYEBAB solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with personal login access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
EYEBAB product offering
Product offeringCore offering
EYEBAB provides a cloud-based online vision training platform that delivers four software solutions — Vision Training (for functional optometrists and patients), Care (preventive vision workout for private and corporate use), Rehab (rehabilitative training for hospitals and clinics), and Mindfit (sports vision and cognitive training). The platform is paired with the EYEBAB Softboard, a wall-mounted hardware device featuring a patented soft work surface that enables large-format interactive vision, cognitive, and motor skill training.
Product overview
EYEBAB is a digital health technology company offering an online, cloud-based vision training platform accessible across devices (Windows, iOS, Android, Linux). The portfolio consists of four integrated software solutions—EYEBAB Vision Training (for functional optometrists and patients), EYEBAB Care (preventive vision workout for private/corporate use), EYEBAB Rehab (rehabilitative training for hospitals and clinics), and EYEBAB Mindfit (sports vision and cognitive training for athletes)—all accessible through a single subscription on the EYEBAB Platform. The ecosystem is complemented by the EYEBAB Softboard, a hardware device (wall-mounted interactive screen with patented soft surface) that delivers the training apps in an engaging large-format format. Users access all solutions via personal login credentials with automatic updates.
Differentiator
Problem solved
Functional benefit
Brands
- EYEBAB Vision Training: Professional online vision training system for functional optometrists and their patients.
- EYEBAB Care
- EYEBAB Rehab
- EYEBAB Mindfit
Products and services
- EYEBAB Platform
- EYEBAB Vision Training Professional online vision training system for functional optometrists and their patients, covering binocular vision, coordination, balance, perception span, endurance, reaction time, and concentration. Used in clinic or as home training.
- EYEBAB Care Preventive online vision workout providing motivating digital exercises for private and corporate users focused on general vision health maintenance.
- EYEBAB Rehab Rehabilitative training solution for hospitals, clinics, and rehabilitation centers, targeting patients recovering from brain injuries, strokes, concussions, or with cerebral palsy, delivered through the EYEBAB Softboard.
- EYEBAB Mindfit Online training platform for sports vision and cognitive training, optimizing performance for athletes through exercises targeting reactivity, decoding, endurance, concentration, and coordination.
- EYEBAB Softboard Wall-mounted giant tablet-like screen with a patented soft work surface that allows users to train visual, cognitive, and motor skills without physical contact. Engages eyes, body, and brain with motivating apps in a large interactive format.
Quantifiable outcome
- 1,000,000 completed user sessions milestone achieved, demonstrating platform adoption and user engagement
- +3 more outcomes
Companies that use EYEBAB
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
EYEBAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
EYEBAB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VISUScoreDistribution and sales agreement with German VISUS enables EYEBAB's vision training platform and digital solutions to be available through VISUS in Germany, Austria, Switzerland, Italy, Spain, Belgium, Netherlands, and Luxembourg. VISUS is described as an acknowledged, reliable and well-established partner in the vision care industry.
- Vivid VisioncoreEYEBAB entered into a distribution agreement with Vivid Vision, headquartered in San Francisco, to make EYEBAB's vision training platform available in the US and Canadian markets. Vivid Vision primarily collaborates with opticians and vision training clinics in the United States and Canada, giving EYEBAB unique position and visibility in the North American market. Like EYEBAB, Vivid Vision specializes in developing digital tools that help people with vision and concentration difficulties using virtual reality and 3D technology.
- Sydvestjysk Sygehus (Grindsted)minorHospital participating in OPI TARS public-private innovation project to test and adapt EYEBAB Softboard for rehabilitative work with cerebral palsy patients. The project involved 42 test persons, 80 therapist tests, and 29 vision screenings.
- Billund MunicipalityminorBillund Municipality participated in OPI TARS public-private innovation project for testing EYEBAB Softboard with patients from the municipality's care facilities.
- DokkX (Aarhus Municipality)minorEYEBAB Softboard showroom located at Aarhus Municipality's permanent exhibition and inspiration room for welfare technology and innovation at DokkX, allowing public trials of the product.
- LundNeuroFys (Mette Lund)minorNeurophysiotherapy practice collaborating with EYEBAB in interdisciplinary rehabilitation work. Mette Lund treats patients with vestibular disorders and works with functional optometrists using EYEBAB for comprehensive patient rehabilitation.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
EYEBAB competitors and assessment
Company assessmentDirect peers
- HTS (Home Therapy Solutions): Provider of computerized home-based vision therapy programs (including Computerized Orthoptics) used by optometrists. Comparable as a software-based vision training workflow targeting the same functional optometry practice base.
- Sanet Vision Integrator: Vision therapy software tool for optometrists delivering in-office and home-based orthoptic exercises. Directly comparable as a clinical vision training software platform used by eye care professionals.
- Vivid Vision: US-based provider of VR-based vision therapy software for amblyopia, strabismus, and convergence insufficiency. Directly comparable as a digital vision training platform serving optometry clinics, and currently also EYEBAB's North American distribution partner.
- NovaSight: Israeli digital health company developing eye-tracking-based vision care solutions for children, including the CureSight amblyopia treatment. Direct peer in clinically-validated digital vision therapy targeting the same functional optometry/pediatric customer.
Broad incumbents
- Bausch + Lomb: Global eye health company with a portfolio spanning contact lenses, pharmaceuticals, and vision care devices. Comparable as a broad incumbent in ophthalmic goods whose downstream channels overlap with EYEBAB's clinical buyers.
- Berner International: Long-established US distributor and manufacturer of vision therapy and optometric equipment (including training devices). Comparable as a broader incumbent in vision training equipment and supplies serving optometry clinics.
- EssilorLuxottica: World's largest ophthalmic optics group spanning lenses, frames, and vision care technology. Relevant as a broad incumbent in the vision care ecosystem that ultimately controls access to optician channels where EYEBAB distributes.
Others
- Carl Zeiss Vision: Premium ophthalmic lenses and vision care solutions business. Adjacent comparable as a high-end vision care technology provider whose clinical optometry relationships overlap with EYEBAB's buyer base.
Emerging players
- RightEye: US-based eye-tracking and vision performance technology company used for functional vision assessments and sports vision. Comparable as a digital/measurement-based vision training and assessment provider serving optometry and sports markets.
- Luminopia: US digital therapeutics company with FDA-approved dichoptic TV-based treatment for amblyopia in children. Comparable as a digital vision therapy provider entering the same clinical buyer conversations as EYEBAB Vision Training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EYEBAB social profiles
Digital presenceEYEBAB compliance and trust
Trust signalCompliance1 record
EYEBAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
EYEBAB leadership team
Management profileNumber of profiles
Profiles1 record
EYEBAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EYEBAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EYEBAB
What does EYEBAB do?
EYEBAB provides a cloud-based online vision training platform that delivers four software solutions — Vision Training (for functional optometrists and patients), Care (preventive vision workout for private and corporate use), Rehab (rehabilitative training for hospitals and clinics), and Mindfit (sports vision and cognitive training). The platform is paired with the EYEBAB Softboard, a wall-mounted hardware device featuring a patented soft work surface that enables large-format interactive vision, cognitive, and motor skill training.
Is EYEBAB a public or private company?
EYEBAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EYEBAB founded?
EYEBAB was founded in 2014. It employs 1 to 10 people.
Where is EYEBAB based?
EYEBAB is headquartered in Billund, Denmark, in the Europe region.
How does EYEBAB make money?
Three revenue lines are on record. Subscription Platform Access are the primary driver. The others are hardware Sales and professional Services.
Who are EYEBAB's main competitors?
Direct peers on record are HTS (Home Therapy Solutions), Sanet Vision Integrator, Vivid Vision and NovaSight. Broad incumbents are Bausch + Lomb, Berner International and EssilorLuxottica. Carl Zeiss Vision is listed as an others. Emerging players are RightEye and Luminopia.
Does EYEBAB have an API?
No public API is recorded for EYEBAB.
What industry is EYEBAB in?
EYEBAB's product category is Digital Health Vision Training Software. Its primary akta.pro industry code is EDAKAIAF, Vision Assistive Technology (Screen Readers, Braille, Magnification), with a secondary code of HLAHAJAM, Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment). Its NAICS code is 334510 and its SIC code is 3845.