Family Care

What Family Care does

Family Care, Inc. is a privately held, RN-founded home healthcare provider headquartered at 519 Mt Pleasant Rd, Thomson, Georgia, operating since 1990 across Eastern Georgia. The company delivers four core service lines: flexible Home Care (one hour to 24/7 in-home assistance including personal care, medication management, transportation, companionship, and homemaker services), Skilled Nursing (RN-led clinical services covering wound care, medication administration, chronic disease management, and transitional care), Homeplace Adult Day Centers (five daytime care facilities in Thomson, Wrens, Lincolnton, Millen, and Gilead offering nursing supervision, activities, and meals), and Structured Family Caregiving (a Georgia Medicaid-approved program providing financial compensation and oversight to family caregivers under CCSP and SOURCE waivers).

The technology layer supporting delivery consists of web-based care documentation tools shared between caregivers and care coordinators, round-the-clock access to nursing support, and what the company describes as "advanced technology systems" for proactive care management, though no AI/ML-specific capabilities are documented. Distribution is anchored by three office locations (Thomson HQ, Augusta, Watkinsville) coordinating field-based service delivery across multiple counties, plus five fixed adult day center sites. Marketing channels include the company website, Facebook and Instagram presence, healthcare provider referrals, and CCSP/SOURCE case manager referrals.

Revenue is generated through Medicaid, private pay, long-term care insurance, and VA benefits, with no publicly disclosed pricing and no minimum hour commitment required for home care services. The GTM motion is sales-led, relying on free in-home assessments, direct community outreach, and 30+ years of word-of-mouth reputation in Eastern Georgia. Customer concentration is spread across individual Medicaid beneficiaries, waiver program participants, and private-pay families, with documented multi-year client tenure indicating strong retention at the individual account level.

Name

Family Care

Legal name

Family Care, Inc.

Website

https://fcihealthcare.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Care, Inc. is a privately held, RN-founded home healthcare provider in Eastern Georgia offering in-home care, skilled nursing, adult day services, and Medicaid-funded family caregiver programs through three offices and five adult day centers.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• In-home care services
• Skilled nursing care
• Adult day care
• Structured family caregiving
• Medicaid home health

Headquarters

HQ city

Thomson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Care Services: Flexible in-home care services ranging from one hour to 24/7 support with no minimum hour requirements. Includes personal care, medication management, transportation, companionship, homemaker services, and hospice support. Revenue generated through Medicaid, private pay, long-term care insurance, and VA benefits.
2. Skilled Nursing Services: Professional nursing services including wound care, medication administration, chronic disease management, health assessments, case management, and transitional care. Requires physician orders for skilled services. Billed through Medicaid and other payer sources.
3. Adult Day Center Services: Daytime senior care at five Homeplace Adult Day Centers. Services include nursing supervision, activities, meals, and medication management. Revenue from Medicaid, VA benefits, private insurance, and private pay. Trial visits available.
4. Structured Family Caregiving: Georgia Medicaid program providing financial compensation to eligible family caregivers. No cost to caregiver; care recipients may have cost-sharing obligations under CCSP or SOURCE waiver. Family Care serves as approved SFC provider agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Family Care, Inc. is a privately owned in-home healthcare company providing flexible in-home personal care services (one hour to 24/7) and skilled nursing delivered in clients' homes. It also operates five Homeplace Adult Day Centers offering adult day health services, and administers Georgia Medicaid-funded Structured Family Caregiving programs across Eastern Georgia.

Product overview

Family Care offers a unified home healthcare portfolio comprising four core service lines: Home Care (flexible in-home assistance from one hour to 24/7), Skilled Nursing (RN-led clinical services including wound care and chronic disease management), Homeplace Adult Day Centers (five daytime care facilities across Eastern Georgia), and Structured Family Caregiving (a Medicaid-funded program supporting family caregivers). The company operates three primary office locations (Thomson, Augusta, Watkinsville) and serves clients throughout Eastern Georgia with technology-enhanced care delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Homeplace Adult Day Centers: Five adult day center locations (Thomson, Wrens, Lincolnton, Millen, Gilead) providing daytime 'home away from home' experience with activities, meals, medication management, and nursing supervision for seniors.

Products and services

• Home Care

Quantifiable outcome

• Long-term client retention - client since 2011 still receiving services
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Visiting Angels: National franchise network offering non-medical in-home senior care including personal care, companionship, and respite services. Comparable as a privately-operated, locally-owned home care franchise model serving elderly populations.
• Comfort Keepers: National franchise providing in-home care, personal care, and companionship services for seniors. Directly comparable on service offering, target customer (elderly individuals wanting to age in place), and locally-operated delivery model.
• Interim HealthCare: National franchise offering both home health (skilled nursing, therapy) and personal care services. Comparable as a multi-line home care provider combining aide-level services with clinical skilled nursing under one brand.
• BrightStar Care: National franchise network providing in-home personal care, skilled nursing, and medical staffing. Directly comparable as a multi-line home care provider offering both non-medical aide services and clinical skilled nursing to elderly clients in their homes.
• Addus HomeCare: Public personal care services company focused primarily on Medicaid-funded home and community-based services. Highly comparable business model with similar payer mix concentration in Medicaid waiver programs serving elderly and disabled clients.
• Bayada Home Health Care: Large nonprofit home health care provider offering skilled nursing, personal care, and adult services across multiple states. Comparable as a multi-service home health and personal care organization serving elderly and adult populations.
• Help at Home: Personal care services provider focused on Medicaid waiver and state-funded home and community-based services for elderly and disabled individuals. Comparable payer mix (predominantly Medicaid) and similar aide-based service delivery model.
• Home Instead Senior Care: Large national franchise specializing in personalized in-home care for seniors, including personal care, companionship, and dementia support. Closely comparable on flexible hourly-to-24/7 home care service model and elder-care focus.
• PruittHealth: Georgia-headquartered integrated senior care provider offering home health, skilled nursing, and personal care services across the Southeast. Directly comparable as a Georgia-based multi-line home health and personal care operator serving similar patient populations and Medicaid/Medicare payer mix.

Broad incumbents

• Amedisys: Large publicly-traded home health and hospice company operating across the Southeast including Georgia. Overlaps on skilled nursing and home health lines but operates at national scale with hospice as a major line Family Care does not emphasize.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/familycarehomecare
• Instagraminstagram.com/familycare.ga
• LinkedInlinkedin.com/company/family-care-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Care