DonationMatch
DonationMatch operates a two-sided SaaS marketplace, founded in 2010, that connects 575+ corporate donor brands with 31,000+ nonprofit organizations to streamline in-kind donation requests for fundraising events across the U.S. and Canada, monetizing via SamplingForGood subscriptions, sponsor placements, and affiliate commissions.
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DonationMatch does
DonationMatch, Inc. is a private Delaware corporation headquartered in San Diego, California, that operates a two-sided Software-as-a-Service marketplace connecting corporate donor brands with nonprofit organizations, schools, PTAs, and community groups seeking in-kind donations (goods, tickets, gift certificates, and experiences) for fundraising events. Founded in 2010, the platform addresses donor-side pain points (inbox overload, charity-impersonation fraud, manual data entry, and reporting burden) and nonprofit-side pain points (searching the internet for donors, re-entering request details, and receiving no response) by providing a single workflow for profile creation, eligibility screening, one-click approval, automated e-delivery of tickets/gift certificates, and reporting. The product line includes the core DonationMatch platform (freemium for nonprofits, no per-donation fees) plus the SamplingForGood sub-product for CPG product sampling and the affiliated NPVerified nonprofit-verification service, all under registered trademarks.
The underlying technology is a web-based SaaS application with user profile management, eligibility screening logic, automated e-delivery, real-time tracking and reporting, and integrations with donor companies' ticketing and POS systems. Backend services rely on standard SaaS infrastructure — Braintree (a PayPal division) for payment processing, Google Analytics for behavior tracking, Zendesk for support, and multiple email/marketing tools (MailChimp, Infusionsoft/Keap, HubSpot, SendGrid, ActiveCampaign, Amplemarket) for campaign execution and engagement tracking; social sign-in integrations include Facebook, Instagram, Pinterest, and Twitter. An API is offered only as a non-public, optional add-on to the highest SamplingForGood Team tier.
Monetization combines three streams: (1) tiered SamplingForGood subscriptions (Free "Emerging," $49/month or $499/year "Engaged," custom "Team" at $499/yr per brand); (2) a Sponsored Partner Program selling in-platform dashboard ads ($250+/mo), targeted emails ($1,000+), and custom emails ($2,000+); and (3) affiliate/referral commissions from resource directory partner links. Donor-side accounts are freemium and the company explicitly does not take a percentage or charge per-donation fees. Customer base spans 575+ donor brands (attractions, CPG, entertainment), 31,000+ nonprofit members, and 20,690 events managed in 2025 across the U.S. and Canada, with cumulative scale metrics of 133,000 events supported and $252M+ in in-kind donation volume facilitated since inception.
DonationMatch firmographics
Firmographics- Name
- DonationMatch
- Legal name
- DonationMatch, Inc.
- Website
- https://donationmatch.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DonationMatch operates a two-sided SaaS marketplace, founded in 2010, that connects 575+ corporate donor brands with 31,000+ nonprofit organizations to streamline in-kind donation requests for fundraising events across the U.S. and Canada, monetizing via SamplingForGood subscriptions, sponsor placements, and affiliate commissions.
- Ownership category
- akta.pro rank
DonationMatch industry classification
Industry- Product category
- Nonprofit Donation Management Software
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Where DonationMatch is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DonationMatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SamplingForGood SaaS Subscriptions (Emerging/Engaged/Team tiers): Recurring monthly and annual SaaS subscriptions from CPG brands and agencies using the product sampling product. Free 'Emerging' tier, $49/mo or $499/yr 'Engaged' tier, and custom-priced 'Team' tier for agencies and brand ambassadors ($499/yr per brand + a la carte add-ons).
- Freemium Nonprofit Accounts with Optional Paid Upgrades: Nonprofit (recipient) accounts are free to create; optional upgrades add more benefits but are not required. DonationMatch explicitly does not take a percentage or charge per-donation fees.
- Sponsored Partner Program / Advertising Placements: Revenue from companies sponsoring access to the nonprofit audience. Placements include Targeted Emails (starting at $1,000), Custom Emails (starting at $2,000), In-Platform Dashboard Ads (starting at $250/mo), and Directory Listings (free).
- Affiliate / Referral Commissions from Resource Directory Links: DonationMatch may earn a commission from purchases made through some of the included resource directory partner links (e.g., Silent Auction Pro, Gifts That Give Back, Auctria).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | SamplingForGood 'Emerging' — Free tier for new brands under $1M revenue or short-dated inventory DFY |
| Subscription | Monthly | SamplingForGood 'Engaged' — $49/mo or $499/yr for growing brands |
| Subscription | Annual | SamplingForGood 'Team' — Custom pricing for agencies and brand ambassadors ($499/yr per brand) |
| Freemium | Pay-as-you-go | Nonprofit (recipient) accounts — Free with optional paid upgrades |
| Other | Monthly | Sponsor — In-Platform Dashboard Ads starting at $250/mo |
| Other | Pay-as-you-go | Sponsor — Targeted Emails starting at $1,000 |
| Other | Pay-as-you-go | Sponsor — Custom Emails starting at $2,000 |
| Freemium | Pay-as-you-go | Sponsor — Directory Listings starting at FREE |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
DonationMatch product offering
Product offeringCore offering
DonationMatch operates a web-based SaaS marketplace that connects corporate donor companies and brands with nonprofit organizations, schools, and community groups seeking in-kind donations (tickets, gift certificates, experiences, products) for fundraising events. Donor companies create profiles, set qualification criteria, and use one-click approvals to e-deliver approved donations, while nonprofits submit eligible requests, manage events, and track donation status without per-donation fees. The platform includes the SamplingForGood sub-product for CPG product sampling and a sponsor program that monetizes access to the nonprofit audience through targeted email and in-platform advertising.
Differentiator
Problem solved
Functional benefit
Brands
- SamplingForGood: A product-sampling service powered by DonationMatch that connects consumer brands with community events for free product giveaways and sampling activations.
- DonationMatchGo
- NPVerified
Products and services
- DonationMatch In-Kind Donation Platform Web-based SaaS marketplace that lets donor companies set qualification criteria, screen requests via federal/state nonprofit verification, approve with one click, and e-deliver tickets and gift certificates to vetted nonprofit events. Free for nonprofit recipients with no per-donation fees.
- SamplingForGood SaaS sub-product under DonationMatch that enables consumer packaged goods brands and agencies to distribute product samples at qualified nonprofit and community events. Sold via freemium Emerging tier, $49/mo or $499/yr Engaged tier, and custom Team tier for agencies and brand ambassadors.
- DonationMatch Sponsored Partner Program Advertising and sponsorship program that lets B2B vendors (auction solutions, school fundraising tools, giveback programs) reach nonprofit event organizers via email placements, dashboard ads, directory listings, and bundled guest blog plus social media posts.
- NPVerified Affiliated nonprofit verification service operated by DonationMatch, Inc. that checks federal exempt organization status against IRS and Canada Revenue Agency records and California state charity registration.
Quantifiable outcome
- 66 million attendees reached across events supported on the platform
- +7 more outcomes
Companies that use DonationMatch
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
DonationMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
DonationMatch partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Braintree (PayPal)coreBraintree, a division of PayPal, Inc., provides payment processing services for DonationMatch. By using Braintree, users agree to Braintree's Payment Services Agreement. Braintree is referenced as DonationMatch's payment processing partner across the Terms of Use, suggesting deep, critical infrastructure integration.
- MailChimpcoreEmail service provider used by DonationMatch to send HTML-based emails that allow tracking of opens/clicks for marketing analytics and campaign effectiveness measurement.
- Infusionsoft (now Keap)coreEmail and CRM service provider used by DonationMatch for HTML-based email campaigns and engagement tracking.
- HubSpotcoreEmail and marketing automation service provider used by DonationMatch for HTML-based email campaigns and engagement tracking.
- SendGridcoreEmail delivery service provider used by DonationMatch for sending HTML-based emails with engagement tracking.
- ZendeskcoreCustomer support platform used by DonationMatch. Powers the public support portal at donationmatch.zendesk.com where users submit feedback and questions.
- Google AnalyticscoreWeb analytics platform used to track user behavior, perform audits for security purposes, and improve the customer experience on the DonationMatch Sites.
- SamplingForGoodflagshipSamplingForGood is a sub-product powered by DonationMatch. It connects CPG brands with vetted community events seeking product donations for sampling. Operates at samplingforgood.com and is explicitly listed among DonationMatch's owned/affiliated websites in the Terms of Use.
- NPVerifiedcoreNPVerified is an affiliated website of DonationMatch, Inc. (npverified.com). Listed under "Additional Websites Subject to the Terms and Conditions of Use." Likely supports nonprofit verification functionality.
- IAAPA (International Association of Amusement Parks and Attractions)minorIAAPA Member — industry association membership displayed as logo on DonationMatch homepage. Provides industry credibility in the attractions/amusement sector where many donor brands operate.
- Pledge 1%
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
DonationMatch competitors and assessment
Company assessmentEmerging players
- Donorbox: Online donation software for nonprofits, including event ticketing and recurring giving. Comparable because Donorbox also monetizes nonprofit event fundraising workflows — adjacent to how nonprofits use DonationMatch to source in-kind items for those events.
- Keela: All-in-one nonprofit CRM and fundraising platform for small and mid-sized nonprofits. Comparable on the nonprofit-facing side, where both DonationMatch and Keela help nonprofits streamline donor outreach and event-based fundraising.
- Funraise: Modern nonprofit fundraising platform with peer-to-peer, events, and donation management. Comparable on the nonprofit-audience side, where both compete for the same event-organizing nonprofit persona.
- Goodworld (Causes): Charitable giving platform enabling donations via social media and text. Adjacent to DonationMatch's nonprofit donor-discovery mission, with overlapping end users (nonprofit fundraisers seeking donations for events).
- Double the Donation (now part of Arlington Capital): Workplace giving and matching-gifts platform that connects corporate donors with nonprofits via employee-driven matching. Comparable in connecting the same donor-brand and nonprofit buyer/seller pair around charitable giving flows, though focused on cash matching rather than in-kind fulfillment.
- iWave: Nonprofit research and verification data provider used by fundraisers and grantmakers to vet charities. Comparable because NPVerified and iWave both monetize the verification/credentialing layer of the donor-to-nonprofit transaction.
Others
- Silent Auction Pro: Specialized silent auction management software for nonprofit fundraising events. Comparable because it sits in the same nonprofit-event technology stack referenced by DonationMatch's resource directory and is used by the same auction-hosting nonprofits.
Broad incumbents
- Benevity: Enterprise CSR and corporate giving platform used by large employers to manage donations, grants, volunteering, and matching gifts. Comparable because it operates in the same corporate-into-nonprofit giving flow that DonationMatch enables, though it focuses on cash and volunteer programs rather than in-kind product/ticket donations.
- CyberGrants (part of Bonterra): Corporate grants, employee giving, and CSR disbursement platform serving many Fortune 1000 companies. Overlaps with DonationMatch's donor-side workflow for vetting nonprofits and routing contributions, but is much broader in scope and operates upstream of in-kind fulfillment.
Direct peers
- Submittable: SaaS application management platform widely used by nonprofits and grantmakers to receive and review donation/sponship/grant requests. Directly comparable because both companies replace messy inboxes and spreadsheets with a structured review workflow for incoming requests from nonprofits — the core problem DonationMatch solves for donor companies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DonationMatch social profiles
Digital presenceDonationMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
DonationMatch leadership team
Management profileNumber of profiles
Profiles1 record
DonationMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DonationMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DonationMatch
What does DonationMatch do?
DonationMatch operates a web-based SaaS marketplace that connects corporate donor companies and brands with nonprofit organizations, schools, and community groups seeking in-kind donations (tickets, gift certificates, experiences, products) for fundraising events. Donor companies create profiles, set qualification criteria, and use one-click approvals to e-deliver approved donations, while nonprofits submit eligible requests, manage events, and track donation status without per-donation fees. The platform includes the SamplingForGood sub-product for CPG product sampling and a sponsor program that monetizes access to the nonprofit audience through targeted email and in-platform advertising.
Is DonationMatch a public or private company?
DonationMatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DonationMatch founded?
DonationMatch was founded in 2010. It employs 1 to 10 people.
Where is DonationMatch based?
DonationMatch is headquartered in San Diego, United States, in the North America region.
How does DonationMatch make money?
Four revenue lines are on record. SamplingForGood SaaS Subscriptions (Emerging/Engaged/Team tiers) is the primary driver. The others are freemium Nonprofit Accounts with Optional Paid Upgrades, sponsored Partner Program / Advertising Placements and affiliate / Referral Commissions from Resource Directory Links.
Who are DonationMatch's main competitors?
Emerging players on record are Donorbox, Keela, Funraise, Goodworld (Causes), Double the Donation (now part of Arlington Capital) and iWave. Silent Auction Pro is listed as an others. Broad incumbents are Benevity and CyberGrants (part of Bonterra). Submittable is listed as a direct peer.
Does DonationMatch have an API?
Yes. An API is offered only as an optional a la carte add-on within DonationMatch's highest "Team" plan (described under SamplingForGood pricing). It is not publicly documented, has no listed SDK, no documented auth method, no rate limits, and no separate public developer portal. Availability is restricted to enterprise/agency-tier customers.
What industry is DonationMatch in?
DonationMatch's product category is Nonprofit Donation Management Software. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 81321 and its SIC code is 7372.