We Buy Auto.it
We Buy Auto.it (noicompriamoauto.it) is the Italian C2B used car buying subsidiary of AUTO1 Group, offering consumers free online valuations and in-branch sale completion at 120+ Italian branches and earning revenue on resale margin.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What We Buy Auto.it does
We Buy Auto.it (legal entity Noi Compriamo Auto.it S.r.l, operating as noicompriamoauto.it) is the Italian consumer-to-business (C2B) used car buying subsidiary of AUTO1 Group Operations SE, headquartered in Milan and incorporated in 2014. The platform enables individual car owners to receive a real-time offer online by entering vehicle details, then complete the sale at one of 120+ physical branches across Italy, where standardized verification (document check, vehicle history, road test, centralized pricing-center confirmation) is followed by paperwork handling and bank-transfer payment within 1–2 working days. The service is free to consumers, with no fees or commissions, generating revenue on the spread between acquisition price and downstream resale value.
The company's revenue model rests on three streams: (1) used car acquisition and resale margin, (2) bundled bureaucratic and ownership-transfer services, and (3) an affiliate referral program that pays commissions on cars sold from referred traffic. Go-to-market is a hybrid digital-plus-physical motion combining an online valuation tool, SEO-optimized content marketing, and a network of branches; AUTO1 Group's broader ecosystem (AUTO1.com B2B wholesale platform and Autohero B2C retail) provides downstream demand for acquired inventory. Operationally, the Italian entity runs small 2–4 person branch teams supplemented by back-office hubs in Milan and Naples and dedicated Autohero refurbishment and diagnostic centers at Teodora, Frosinone, and Pozzolo Formigaro.
Customer concentration is structurally low: the addressable user base spans more than 5 million cumulative consumers across the wider AUTO1 platform and 3 million cars sold across Europe, with no single anchor buyer disclosed at the Italian unit level. Differentiation is anchored in scale (largest used car buyer in Europe), distribution (120+ Italian branches, 725+ across Europe), and standardized process discipline. There is no disclosed AI/ML capability, no standalone Italian entity revenue, and no public funding rounds — financial reporting is consolidated within the Frankfurt-listed parent (AG1), which posted €5.5 billion in 2023 revenue across 30+ countries.
We Buy Auto.it firmographics
Firmographics- Name
- We Buy Auto.it
- Legal name
- Noi Compriamo Auto.it S.r.l
- Website
- https://noicompriamoauto.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Buy Auto.it (noicompriamoauto.it) is the Italian C2B used car buying subsidiary of AUTO1 Group, offering consumers free online valuations and in-branch sale completion at 120+ Italian branches and earning revenue on resale margin.
- Ownership category
- akta.pro rank
We Buy Auto.it industry classification
Industry- Product category
- Used Car Buying Services
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where We Buy Auto.it is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
We Buy Auto.it business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Used Car Acquisition and Resale: The company buys used cars from consumers at negotiated prices and resells them through its network or to B2B platforms. Revenue comes from the margin between purchase price and resale value.
- Bureaucratic Services: Handles all paperwork including ownership transfer at no additional cost to the customer, bundling administrative services with the core transaction.
- Affiliate Commission: Partners earn commission for each car purchased that was referred through their website, creating a referral-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free valuation and car buying service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
We Buy Auto.it product offering
Product offeringCore offering
Noi Compriamo Auto.it operates a consumer-to-business (C2B) used car buying service in Italy. Customers receive a real (non-estimated) offer through an online valuation tool, then visit one of 120+ branches for vehicle inspection, document verification, road test, and sale completion. The company handles all bureaucratic paperwork, including ownership transfer, and pays sellers via bank transfer within 1-2 working days. Vehicles are then resold through the broader AUTO1 Group network.
Product overview
We Buy Auto.it operates as a multi-brand platform for used car transactions, consisting of the core C2B buying service (noicompriamoauto.it) with 120+ Italian branches where consumers sell their vehicles, supplemented by an online valuation tool and bureaucracy handling. The ecosystem includes Autohero for B2C sales of inspected used cars, AUTO1.com for B2B wholesale dealer trading, plus an affiliate program for lead generation and an editorial magazine section. The company processes sales through standardized in-branch verification including test drives, handles all ownership transfer paperwork, and pays sellers via bank transfer within 2-3 working days.
Differentiator
Problem solved
Functional benefit
Brands
- Autohero: B2C online used car retailer offering high-quality used cars with 21-day money-back guarantee
- AUTO1.com
- AUTO1 Group
Products and services
- noicompriamoauto.it (We Buy Auto.it) - C2B Used Car Buying Service A consumer-to-business used car buying service where Italian vehicle owners receive a real online valuation, then complete the sale at one of 120+ branches with full paperwork handling and bank-transfer payment within 1-2 working days.
- Online Car Valuation (Valutazione Auto Online) Free online tool that calculates a real offer price for used cars based on vehicle details and optional equipment entered by the owner.
- Compro Auto (We Buy Cars) The core transaction service for buying used cars from consumers with no fees or commissions charged to the seller.
- Auto da Rottamare (End-of-Life Vehicle Buyback) Service for selling end-of-life, severely damaged, or scrap vehicles, including those needing proper disposal/rottamazione.
- Autohero (Sub-brand B2C Online Used Car Dealership) B2C online used car retailer under the AUTO1 Group umbrella offering inspected pre-owned vehicles with a 21-day money-back guarantee. Connected to the We Buy Auto.it ecosystem.
- AUTO1.com (Sub-brand B2B Wholesale Platform) B2B wholesale platform for used cars, positioned as Europe's largest dealer-to-dealer trading venue, part of the AUTO1 Group ecosystem and the channel through which many noicompriamoauto.it acquired vehicles are remarketed.
- Affiliate Program (Programma di Affiliazione) Partner program letting third-party websites embed widgets, banners, and text links to refer car sellers to noicompriamoauto.it in exchange for commission per sold car, with 30-day cookie tracking.
Quantifiable outcome
- Over 5 million satisfied customers
- +3 more outcomes
Companies that use We Buy Auto.it
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
We Buy Auto.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Buy Auto.it partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AUTO1 Group Operations SEcoreParent company and sole shareholder of Noi Compriamo Auto.it S.r.l. AUTO1 Group is a European tech company operating in over 30 countries with revenue of 5.5 billion euro in 2023. Listed on Frankfurt Stock Exchange (AG1). Provides the broader platform, technology, and B2B connections that enable the Italian operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
We Buy Auto.it competitors and assessment
Company assessmentBroad incumbents
- AutoScout24: Europe's largest online car classifieds platform operating across Italy and other European markets. While it is a listings marketplace rather than a buyer, it is the principal alternative destination for Italian consumers looking to sell cars.
- Subito.it: Italy's leading general classifieds platform with a large automotive category. Represents the primary private-party channel against which noicompriamoauto.it competes for sellers considering DIY sale.
- Carvana: US online used car retailer with vertical integration of inspection, reconditioning, and last-mile delivery. A larger-scale reference point for the online used car intermediation business model.
Direct peers
- Wirkaufendeinauto.de: German-language sister brand of noicompriamoauto.it under AUTO1 Group, operating the identical C2B used car buying model in Germany. Most direct comparison of the same business model in another country.
- AUTO1.com: B2B wholesale platform under AUTO1 Group, Europe's largest dealer-to-dealer used car trading platform. Direct sister to noicompriamoauto.it and the primary downstream buyer for inventory acquired through its C2B channel.
- Cazoo: UK online used car retailer that pioneered a fully digital C2B-plus-B2C model in Europe. Despite recent restructuring, operates the same conceptually adjacent online purchase-and-resell used car model.
- Spinny: India-based full-stack used car platform combining C2B acquisition, inspection-led refurbishment, and B2C retail. Operationally analogous to AUTO1 Group's vertically integrated C2B-B2B-B2C structure of which noicompriamoauto.it is part.
- Kavak: Mexico-born and now LATAM/MENA-used car marketplace operating a C2B acquisition model with refurbishment centers, closely mirroring noicompriamoauto.it's branch-based inspection and Autohero-style reconditioning workflow.
- Autohero: Sibling B2C used car retail brand under AUTO1 Group, sells inspected used cars with a 21-day money-back guarantee. Sister company feeding off the same inventory pipeline that noicompriamoauto.it sources from Italian consumers.
- Cars24: Global C2B used car platform operating across India, UAE, Australia and other markets. Uses an online valuation with physical inspection model highly analogous to noicompriamoauto.it's standardized branch evaluation process.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
We Buy Auto.it social profiles
Digital presenceWe Buy Auto.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Buy Auto.it leadership team
Management profileNumber of profiles
Profiles4 records
We Buy Auto.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Buy Auto.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Buy Auto.it
What does We Buy Auto.it do?
Noi Compriamo Auto.it operates a consumer-to-business (C2B) used car buying service in Italy. Customers receive a real (non-estimated) offer through an online valuation tool, then visit one of 120+ branches for vehicle inspection, document verification, road test, and sale completion. The company handles all bureaucratic paperwork, including ownership transfer, and pays sellers via bank transfer within 1-2 working days. Vehicles are then resold through the broader AUTO1 Group network.
Is We Buy Auto.it a public or private company?
We Buy Auto.it is a private company. It is classified as corporate owned and is currently operating.
When was We Buy Auto.it founded?
We Buy Auto.it was founded in 2014. It employs 11 to 50 people.
Where is We Buy Auto.it based?
We Buy Auto.it is headquartered in Milan, Italy, in the Europe region.
How does We Buy Auto.it make money?
Three revenue lines are on record. Used Car Acquisition and Resale is the primary driver. The others are bureaucratic Services and affiliate Commission.
Who are We Buy Auto.it's main competitors?
Broad incumbents on record are AutoScout24, Subito.it and Carvana. Direct peers are Wirkaufendeinauto.de, AUTO1.com, Cazoo, Spinny, Kavak, Autohero and Cars24.
Does We Buy Auto.it have an API?
No public API is recorded for We Buy Auto.it.
What industry is We Buy Auto.it in?
We Buy Auto.it's product category is Used Car Buying Services. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 44112 and its SIC code is 5500.