What AUTOHERO SEVILLA does

Autohero Plus Spain S.L., operating under the "Autohero" brand, is the Spanish subsidiary of the Autohero Group, itself part of the Berlin-based Auto1 Group. Its functional role is to retail inspected, reconditioned used vehicles to individual consumers in Spain through a direct-to-consumer e-commerce platform accessible via autohero.com and native iOS/Android applications. Every vehicle is subjected to a standardized quality inspection and reconditioning process before listing and is sold with a 12-month warranty, a 21-day money-back guarantee, and optional extended coverage. The product surface spans vehicle search and filtering (by body type, brand, price band up to €30,000+), financing pre-approval without credit-history impact, trade-in valuation, direct car-purchase ("Vende tu coche"), and door-to-door delivery.

Underlying technology comprises a web-based e-commerce storefront with native mobile clients, a financing pre-approval workflow, an online trade-in valuation tool, and warranty management and delivery-tracking modules. Distribution is hybrid: a nationwide digital storefront is supplemented by physical showrooms in five major Spanish cities (Madrid, Barcelona, Valencia, Bilbao, Alicante). No API, SDK, or third-party developer integrations are disclosed.

The business model is direct vehicle resale (one-time transaction revenue per unit) complemented by transaction-based financing revenue. Pricing is unit-level and varies by make, model, year, mileage, and condition; inventory is organized into price brackets up to €15,000, €20,000, €25,000, €30,000, and above €30,000. Go-to-market is digital-first (SEO, paid social, content hub, email, mobile-app ASO) layered with brand-ambassador-driven earned media (Carlos Latre) and physical retail presence. The sole disclosed customer segment is individual car buyers in Spain seeking warranty-backed used vehicles, with use cases spanning first-time purchase, upgrade, trade-in, and financed acquisition. No B2B or fleet customer base is disclosed.

Name

AUTOHERO SEVILLA

Legal name

Autohero Plus Spain S.L.

Website

https://autohero.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohero Plus Spain S.L., the Spanish subsidiary of Auto1 Group's Autohero brand, operates a direct-to-consumer e-commerce platform selling inspected, warranty-backed used vehicles to individual buyers in Spain, supported by a website, mobile apps, financing, trade-in, and five physical showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Autohero generates revenue through the sale of pre-owned, inspected, and reconditioned vehicles directly to consumers. Customers pay a one-time transaction price for the vehicle, which represents the primary revenue stream.
2. Financing Services: Autohero offers financing options to customers, providing flexible payment plans. Revenue may be generated through financing partnerships or as a margin on provided financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Autohero Plus Spain S.L. (operating as Autohero) sells inspected, reconditioned pre-owned vehicles directly to individual consumers in Spain via an e-commerce website and mobile app, with national delivery and physical collection points in five major cities. Each purchase includes a 12-month warranty, a 21-day money-back guarantee, and access to flexible financing and trade-in services.

Product overview

Autohero is a digital marketplace for used cars with guaranteed quality, operating as a unified platform combining vehicle sales, financing, trade-in services, and warranty coverage. The core offering includes a mobile application for iOS and Android, a financing service with flexible payment plans, vehicle trade-in and direct purchase options, warranty coverage with 12 months included, a 21-day money-back guarantee, door-to-door delivery, and an educational advice hub. All vehicles undergo inspection and reconditioning before sale, with popular body types (SUV, compact, estate, cabrio, sedan, coupe, pickup, van/monovolume) and brands (Mercedes-Benz, Toyota, Audi, BMW, Volkswagen, Seat, Hyundai, Peugeot, Kia, Renault) available across multiple Spanish locations (Madrid, Barcelona, Valencia, Bilbao, Alicante).

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales (Used Car Inventory) Online and in-store retail of inspected, reconditioned pre-owned vehicles for individual consumers in Spain, with 12-month warranty and 21-day money-back guarantee included.
• Autohero Financing (Financiación) Vehicle financing service providing pre-approval without credit-history impact and customizable monthly payment plans for individual car buyers.
• Autohero Trade-In (Renueva tu coche) Online trade-in service that appraises a customer's existing vehicle for part-exchange against a purchase from Autohero.
• Autohero Direct Car Selling (Vende tu coche) Service enabling private vehicle owners to sell their cars directly to Autohero for cash, independent of a purchase.
• Autohero Extended Warranty (Garantía) Warranty product with 12 months of coverage included on every vehicle and optional paid upgrades for extended protection.
• 21-Day Money-Back Guarantee (Garantía de devolución de 21 días) Customer protection guarantee allowing buyers to return a purchased vehicle within 21 days for a full refund.
• Home Delivery Service (Entrega) Door-to-door delivery of purchased vehicles to the customer's address anywhere in Spain.
• Autohero Mobile App (iOS and Android) Native iOS and Android application enabling consumers to browse inventory, apply for financing, manage trade-in, track delivery, and complete vehicle purchases on mobile devices.

Quantifiable outcome

• 21-day money-back guarantee period for customer satisfaction
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flexicar: Spanish multi-brand used-car retailer with physical showrooms and online sales, offering warranty and financing on pre-owned vehicles. Directly comparable to Autohero in the Spanish used-car omni-channel segment.
• Milanuncios: Spain's leading classifieds platform with a large vehicles category, offering private and dealer used-car listings. Competes with Autohero for Spanish price-sensitive used-car buyers using a listings/advertising model.
• Spoticar: Stellantis's official certified used-car programme in Spain, selling inspected used vehicles from Stellantis brands with warranty. Competes directly with Autohero for Spanish used-car buyers seeking OEM-backed quality assurance.
• Heycar: European online used-car marketplace backed by Volkswagen Group, offering inspected used vehicles with warranty and home delivery. Directly comparable to Autohero as a brand-led, warranty-backed digital used-car retailer.
• Wallapop: Spain's leading consumer-to-consumer used-goods marketplace with a strong used-car vertical, directly competing with Autohero for Spanish used-car demand via its online/app listing model. The most prominent digital used-car alternative in Spain.
• Coches.net: Major Spanish online car listings platform (owned by Adevinta) covering both new and used vehicles, competing directly with Autohero for Spanish used-car buyer traffic and dealer lead generation.

Others

• ALD Automotive: Major European vehicle leasing and fleet management company (Societe Generale group) that also remarkets used ex-fleet vehicles in Spain. Comparable as an adjacent automotive-services player whose used-vehicle supply and B2B relationships affect the Spanish used-car market.
• Carfax España: Vehicle history-report provider for the Spanish market, enabling used-car buyers to check vehicle history before purchase. Comparable as an ecosystem participant whose data and trust signals shape consumer behaviour in the same used-car purchase journey that Autohero participates in.

Broad incumbents

• Auto1 Group: Parent company of Autohero and a pan-European used-car platform operating across multiple countries. Directly comparable as the broader group operating the Autohero brand, with overlapping inventory sourcing, reconditioning and digital retail capabilities.

Emerging players

• Carrooyo: Emerging Spanish online used-car platform focused on streamlined digital purchasing of second-hand vehicles. Competes with Autohero for Spanish online used-car buyers, though with smaller scale and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbo3Cv7eJduvLgnKnHDRrLA
• Facebookfacebook.com/autohero.espana
• Instagraminstagram.com/autohero_es
• LinkedInlinkedin.com/company/autohero-sevilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOHERO SEVILLA