Masri Sal Holding

What Masri Sal Holding does

Masri Sal Holding — operating through its primary legal entity Khalil Masri et Fils Sal — is a Lebanese family-owned professional services firm founded in 1950 and formally incorporated in 1984, headquartered in Beirut with a regional subsidiary, MASRI Advisory Ltd, established in 2022 in Abu Dhabi Global Markets. The firm sells eight service lines to enterprise clients: credit information (Basel II compliant enterprise and consumer rating), risk/compliance/governance advisory, industrial and intellectual property services, asset valuation, market and feasibility studies, Kompass B2B data solutions (as exclusive Lebanon franchisee since 1996), surveillance/inspection/certification (via the 1991 Control Union Middle East JV with Peterson-Control Union), and loss adjusting and claim settling for insurers.

The technology stack centers on a Basel II compliant credit rating platform, a subscriber-facing enterprise information portal (webportal.masri.com.lb) launched in 1996 as the first such service in MENA/GCC, and integration with the Kompass global B2B database providing access to 60 million+ company listings. The firm holds long-tenured distribution rights to Dun & Bradstreet reports (since 1986) and is accredited by the Lebanese Ministry of National Economy and Trade via its Control Union Middle East JV.

Revenue mechanics combine recurring subscription income from the credit portal and Kompass database access with project-based professional services fees across valuation, studies, inspection, and loss adjusting. The customer base is horizontal across regulated industries — banking and financial institutions, insurance/reinsurance companies, trading and shipping firms, audit and law firms, and corporate clients — with direct enterprise sales as the primary go-to-market motion, supplemented by professional network referrals through CreditAlliance, MEREF-CCI France Liban, and Team France Export.

Name

Masri Sal Holding

Legal name

Khalil Masri et Fils Sal

Website

https://masri.com.lb

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Masri Sal Holding is a Lebanese family-owned professional services firm, founded 1950, offering credit information, risk management, Kompass B2B data, inspection, valuation, market studies, and loss adjusting services to banks, insurers, traders, and corporates across MENAT, GCC, and Africa.

Ownership category

akta.pro rank

Product category

Risk Management and Business Information Services

NAICS

Credit Bureaus (561450), Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

SME Credit Underwriting, Scoring & Risk Analytics (FSAKAGAL)

Keywords

• Credit information services
• Business credit ratings
• Risk management consulting
• B2B data services
• Asset valuation services

Headquarters

HQ city

El Mîna

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Information Services: Subscription-based credit information and risk assessment reports provided to banking/financial institutions, insurance companies, and organizations. Includes commercial and consumer credit reports, ratings, and real-time portal access.
2. Inspection and Certification Services: Surveillance, inspection, certification, and collateral management services through Control Union (Middle East) Ltd partnership, covering commodities, petroleum, grains, and other products.
3. Kompass Database Access: B2B data marketing and sales solutions including EasyBusiness (online prospecting), EasyList, and marketing/mailing lists. Revenue from database access subscriptions and marketing solutions.
4. Market Studies and Consultancy: Market studies, feasibility studies, and business plans for banking/financial establishments, audit firms, law firms, and investors. Professional services billing for studies covering products, services, markets, and industries.
5. Asset Valuation Services: Asset valuation and appraisal services for tangible and intangible assets including real estate, industrial assets, goodwill, brands, and patents.
6. Loss Adjusting and Claim Settling: Specialized services for insurance and reinsurance companies, shipping companies, importers and exporters including cargo loss adjusting and insurance claim settling.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Masri Sal Holding is a Lebanon-based professional services firm that delivers credit information and Basel II compliant enterprise ratings, risk compliance and governance advisory, industrial and intellectual property services, asset valuation, market and feasibility studies, Kompass B2B database access, surveillance/inspection/certification (via Control Union Middle East), and loss adjusting and claim settling primarily to banks, financial institutions, insurance companies, and corporate clients across the MENA, GCC, Africa, and Central Asia regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Information Service Commercial and consumer credit reports plus Basel II compliant enterprise credit ratings delivered through an online subscriber portal to banking, financial, and corporate clients for use in lending and counterparty risk decisions.
• Risk, Compliance and Governance Advisory Risk management, compliance, and governance advisory services for corporate and financial clients addressing enterprise risk frameworks and investigative due diligence.
• Asset Valuation Service Appraisal and valuation of tangible and intangible assets including real estate, industrial assets, goodwill, brands, and patents for banks, investors, and corporate clients.
• Market Studies and Consultancy Market studies, feasibility studies, and business plan preparation covering products, services, markets, and industries for banking and financial establishments, audit firms, law firms, and private and institutional investors.
• Kompass B2B Database Services B2B data and marketing solutions including EasyBusiness online prospecting, EasyList, marketing and mailing lists, Sales Accelerator CRM tool, and digital marketing services (SEO Booster, display advertising), delivered through the global Kompass platform with 60 million+ company listings.
• Surveillance, Inspection and Certification Services Independent surveillance, inspection, certification, and collateral management for commodities including petroleum, grains, sugar, metals, chemicals, and other products, delivered through the Control Union (Middle East) joint venture and accredited by the Lebanese Ministry of National Economy and Trade.
• Loss Adjusting and Claim Settling Independent loss adjusting and claim settling services for insurance and reinsurance companies, shipping companies, importers, and exporters, including cargo loss assessment and dispute resolution.
• Industrial and Intellectual Property Services Industrial and intellectual property services supporting clients with IP protection, registration, and related advisory across MENA.

Quantifiable outcome

• Only 3% of B2B leads are immediately ready to purchase - lead nurturing and qualification processes help convert prospects effectively
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Team France ExportmajorGTM or Marketing Partner · 1 January 2019Khalil Masri et Fils represents Team France Export in Lebanon, continuing activities of Business France since 2019.
• MEREF-CCI France Liban (French Chamber of Commerce in Lebanon)majorGTM or Marketing Partner · 1 January 2010Khalil Masri et Fils became a member of the Board of MEREF-CCI France Liban in 2010, the French Chamber of Commerce in Lebanon.
• CreditAlliancemajorStrategic or Co-development Partner · 1 January 2008Khalil Masri et Fils became a member of CreditAlliance in 2008, a network of credit information and risk management firms.
• The Lebanese Credit Insurer SalmajorStrategic or Co-development Partner · 1 January 2001Khalil Masri et Fils became a founding shareholder in The Lebanese Credit Insurer Sal in 2001, the first licensed credit insurance company in Lebanon.
• Kompass InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1996MASRI is the exclusive franchisee of KOMPASS INTERNATIONAL in Lebanon since 1996. Kompass is the world's leading B2B information system with access to 60 million+ company listings. MASRI offers the full range of Kompass B2B products including EasyBusiness, EasyList, and marketing solutions.
• Control Union (Middle East) Ltd (Peterson-Control Union Group)coreStrategic or Co-development Partner · 1 January 1991MASRI partnered with Peterson-Control Union group in 1991 to establish Control Union (Middle East) Ltd, the first CU operation in the MENA and GCC region. The partnership provides inspection, certification, and collateral management services covering petroleum, grains, sugar, metals, chemicals, and other commodities. Accredited by Lebanese Ministry of National Economy and Trade.
• Dun & BradstreetcoreChannel Partner/ Reseller/ Distributor · 1 January 1986MASRI has been an authorized distributor of Dun & Bradstreet reports since 1986, enhancing the quality and credibility of credit information and risk assessment services provided to clients.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Moody's Analytics (Bureau van Dijk): Global provider of corporate credit data, KYC/AML data, and risk analytics, comparable to Masri's enterprise credit rating and risk compliance offerings but at substantially greater scale and product breadth.
• Dun & Bradstreet: Global leader in business credit data and analytics — Masri is an authorized D&B distributor in Lebanon, and D&B competes directly with Masri's own credit information and rating services across other MENA markets.

Direct peers

• Creditsafe: Global provider of business credit reports and monitoring used by banks, insurers and corporates — directly comparable to Masri's credit information and Basel II rating services, with broader geographic coverage and digital self-service.
• Coface: French credit insurer and business information provider serving importers/exporters, banks, and corporates with trade credit management, comparable to Masri's credit insurance and business information services.
• Bisnode (now Dun & Bradstreet): European business information and credit data provider, now part of Dun & Bradstreet — comparable product set to Masri's Kompass-driven B2B data and credit information offerings across European and adjacent markets.
• Graydon: UK and EMEA-focused business credit information and decisioning provider, comparable to Masri's commercial credit reports, ratings, and risk assessment services for banks and corporates.
• Euler Hermes (Allianz Trade): Global trade credit insurer and business credit information provider serving corporates and financial institutions, comparable to Masri's credit insurance, loss adjusting, and credit risk services.
• CRIF: Italian-headquartered global credit bureau and business information provider serving banks and financial institutions across EMEA — comparable to Masri's credit information, rating, and risk analytics offerings.

Others

• Control Union: Dutch inspection, certification, and collateral management group that partnered with Masri in 1991 to form Control Union (Middle East) — comparable as a global inspection and certification provider in adjacent geographies.
• Kompass International: Global B2B data and digital marketing company whose exclusive Lebanon franchise has been held by Masri since 1996 — comparable in offering but partner rather than competitor in the Lebanese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Masriholding
• Facebookfacebook.com/masriholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masri Sal Holding