What Propolia does

Propolia, legally APIMAB Laboratoires, is a family-owned French company founded in 1979 in Clermont l'Hérault (Occitanie) that develops, manufactures, and sells wellness, hygiene, cosmetic, and animal care products derived from bee products — primarily propolis, alongside honey, royal jelly, pollen, and beeswax. The company's technological foundation is 40+ years of proprietary know-how in the extraction and purification of propolis into concentrated liquid and powder forms, which are used both in their own branded products and recognized by external laboratories as active bases. The product range spans 100+ SKUs across propolis tinctures/capsules/sprays, royal jelly, bee pollen, bee bread, herbal teas, oral care (toothpaste, mouthwash, gums), body and hair care, facial cosmetics (cleansers, serums, anti-aging creams), deodorants, and pet care items, with the majority certified organic under ECOCERT, AB, and COSMOS standards since 2007.

Propolia operates a dual-channel go-to-market. The primary channel is direct-to-consumer e-commerce via propolia.com with European delivery, supported by content marketing (blog), email/newsletter, and social media (Facebook, Instagram, YouTube, TikTok). The secondary channel is an extensive offline partner network of hundreds of independent retailers across France and Europe, including pharmacies, Biocoop organic stores, herbalists, beekeepers, and specialty natural product retailers. Pricing is unit-based, ranging from roughly €5 (toothpaste, lip balm) to €25 (anti-aging cream), with gift bundles and loyalty programs supporting repeat purchase.

The company serves health-conscious consumers seeking natural wellness solutions, natural cosmetics users, pet owners, and families with children aged 3+, addressing use cases such as immunity support, throat and respiratory care, digestion, circulation, oral hygiene, skin care, and anti-aging. All products are conceived and manufactured in France under the family-owned structure, with no external funding, parent company, or institutional investor involvement disclosed.

Name

Propolia

Legal name

APIMAB Laboratoires

Website

https://propolia.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Wellness and Cosmetics

NAICS

Medicinal and Botanical Manufacturing (325411), Soap and Cleaning Compound Manufacturing (32561), Apiculture (11291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD)

akta.pro secondary industry

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Natural wellness products
• Bee-derived supplements
• Organic cosmetics
• Propolis extracts
• Herbal supplements

Headquarters

HQ city

Clermont Herault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Propolia sells directly to consumers through their e-commerce website propolia.com, offering well-being, hygiene, cosmetic, and animal care products made from bee-derived ingredients. Products include supplements, sprays, capsules, syrups, topical treatments, and cosmetics.
2. Partner/Reseller Network Sales: Propolia distributes through a network of partner stores across France, including pharmacies, organic stores, herbalists, and specialized retailers. The company maintains an extensive partner locator system with hundreds of retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Propolia manufactures and sells natural well-being, hygiene, cosmetic, and animal-care products based on bee-derived ingredients (propolis, honey, royal jelly, pollen, beeswax) combined with plant extracts. Products are developed and produced in-house in Occitanie, France, and are certified organic (AB, ECOCERT, COSMOS). The portfolio spans supplements (tinctures, capsules, throat sprays, syrups, herbal teas), oral and body care, facial cosmetics, and pet care items.

Product overview

Propolia is a wellness and cosmetics company specializing in bee-derived products, offering three interconnected product lines: (1) Well-being supplements including propolis products (green and brown variants in tinctures, capsules, liquids, throat sprays, gums), royal jelly, bee pollen, bee bread, herbal teas, and formulated complexes like Énergie Vitale and Tonic Potion for vitality and immunity; (2) Hygiene and care products covering oral care (toothpaste, mouthwash, chewing-gums), nasal sprays, body hygiene (shower gels, soaps), and hair care; (3) Beauty/cosmetics including facial cleansers, moisturizers, anti-aging creams, eye treatments, body lotions, deodorants, and lip care; plus (4) Animal care products for pet skin and coat health, and (5) pure bee products like honeys. Founded in 1979 and certified organic since 2007, Propolia develops and manufactures its products in Occitanie, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Propolis line Tinctures and capsules based on green propolis, marketed for vitality and immunity support; for individual consumers seeking natural bee-derived supplementation.
• Brown Propolis (Propolis Intense) line Concentrated brown propolis products in liquids, tinctures, capsules, and oral sprays for immune support; for individual consumers seeking natural bee-derived supplementation.
• Propolis liquid (alcohol-free) Water-soluble, alcohol-free propolis extract with mild taste, suitable for the whole family from 3 years old.
• Propolis gums (Propolis & Honey pastilles) Propolis and honey pastilles containing 45% honey and 6% propolis, for throat comfort on the go.
• Throat syrup Traditional throat syrup combining honey, propolis, essential oils, and plant extracts such as thyme, hyssop, and mallow.
• Énergie Vitale Vital energy complex combining honey, propolis, royal jelly with papaya and acerola extracts to support natural defenses and energy.
• Tonic Potion Ready-to-consume ampoules combining propolis, honey, pollen, ginger, guarana, ginseng, and acerola vitamin C to reduce fatigue and support immunity.
• Royal Jelly line Royal jelly products including organic French royal jelly and ampoules for vitality and daily balance.
• Bees Pollen line Fresh and dry polyfloral bee pollen from French beekeepers, in organic and conventional varieties.
• Organic herbal teas Organic herbal tea blends for natural defenses, breathing, digestion, relaxation, detox, menopause, and urinary comfort.
• Propolis & Mint toothpaste Toothpaste with concentrated propolis and fresh mint for gum hygiene and strong cleaning.
• Propolis & Mint mouthwash Mouthwash with propolis and mint for daily oral hygiene and gum care.
• Propolis chewing gums Chewing gums with propolis in mint or cinnamon flavors for oral care on the go.
• Active balm Highly concentrated propolis balm (15%) with 75% organic ingredients for skin application with sanitizing and restorative properties.
• Cleansing foam Facial cleansing foam combining propolis with hydrating aloe vera and green tea, in 160 ml recycled plastic bottle.
• Rich anti-ageing cream Anti-aging facial cream targeting firmness, radiance, and wrinkle reduction, non-greasy formula.
• Moisturising serum Hydrating facial serum for daily moisturizing skin care.
• Eye contour roll-on Eye contour treatment in roll-on format for targeting spots and damaged skin around the eyes.
• Honey lip balm 100% natural honey lip balm for nourishing, hydrating, and repairing lips.
• Roll-on deodorant Certified-organic roll-on deodorant with honey, witch hazel, natural potassium alum, and citrus essential oils.
• Hair care line Hair care line including gentle shampoo, treatment shampoo, conditioner, hair mask, and Hair & Nails capsules.
• Shower and bath products Body hygiene collection including intimate wash gel, gentle shower gel, active shower gel, organic active soap, and hand liquid soaps.
• Skin and pads care balm (Animal) Pet care balm for skin and paw pad care, maintaining suppleness of dry skin areas.
• All coat-type shampoo (Animal) 100% natural shampoo suitable for all coat types for animal hygiene.
• Ear care (Animal) Natural protective ear care product for pets from birth.
• Honeys Honey collection including organic Thyme, Bell Heather, Acacia, Chestnut, Orange Blossom, Alfalfa, Linden, Lavender, and Garrigues varieties.
• Gift cards Electronic gift cards redeemable on Propolia products.

Quantifiable outcome

• Propolis extracts recognized by numerous laboratories
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Cookie Partners (8 vendors)minorOthersPrivacy and cookie management partners referenced in the website footer, involving 8 vendors for personalization cookies, advertising, and data processing.
• Partner Store Network (Pharmacies, Organic Stores, Herbalists)coreChannel Partner/ Reseller/ DistributorExtensive network of partner stores across France including pharmacies, organic stores (Biocoop), herbalists, beekeepers, and specialized natural product retailers. The network includes stores like L'Eau Vive Bio, Bio & Sens, Herboristerie Corjon, and hundreds of others across France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sanoflore: French organic cosmetics brand (L'Occitane group) competing in organic facial skincare and serums with significant pharmacy distribution; overlaps with Propolia's purifying and anti-aging cosmetics SKUs.
• Melvita: Major French certified-organic cosmetics and wellness brand owned by L'Occitane. Wider portfolio but directly competes with Propolia in organic beekeeping-derived skincare, serums, and hygiene products across the same European retail channels.
• Yves Rocher: Large French botanical and natural cosmetics brand with broad skincare, wellness and hygiene ranges; competes with Propolia across mass-market natural personal care and herbal supplements in France and Europe.
• L'Occitane en Provence: Global natural beauty group with bee/immortelle-derived ranges and a wide retail footprint; a scaled incumbent that competes with Propolia's cosmetics and wellness ranges in European and Asian travel retail and pharmacy channels.

Direct peers

• Ballot-Flurin: French family-run apitherapy specialist founded on similar beekeeping roots; offers overlapping propolis-based wellness, cosmetic, and hygiene products with comparable organic positioning. Closest direct competitor to Propolia in the French propolis niche.
• Apithycos: French apitherapy laboratory producing propolis extracts, sprays and wellness complexes; similar ingredient-led positioning and pharmacy-channel distribution overlap.
• Herbalgem: Belgian specialist in gemmotherapy and apitherapy offering propolis-based concentrates, sprays, and complexes. Overlaps directly with Propolia's immunity and vitality supplement range and shares the European natural-pharmacy distribution channel.
• Famille Mary: Established French honey and bee-product brand with a similar heritage-driven, premium positioning across propolis, royal jelly, pollen and wellness supplements, plus cosmetics and confectionery.
• Apivia: French apitherapy brand selling propolis, royal jelly, pollen and honey-based wellness and cosmetic products via direct and pharmacy channels; competes head-to-head with Propolia in the natural French pharmacy channel.

Emerging players

• Pranarôm: Belgian/French aromatherapy and natural health specialist expanding into propolis and bee-derived products; partial overlap with Propolia's respiratory, throat, and immune wellness ranges and shared pharmacy/herbalist distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVASBJP1t_xQdvuCfyDoIJw
• Facebookfacebook.com/PropoliaFrance
• Instagraminstagram.com/propolia_france
• TikToktiktok.com/@propolia
• Xx.com/propoliafrance
• LinkedInlinkedin.com/company/propolia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propolia