JoussenKarliczek
JoussenKarliczek is a ~35-person German brand and communications agency near Stuttgart offering brand strategy, employer branding, web design, and integrated campaign services to mid-market and enterprise clients in the Stuttgart economic region.
- Company typePrivate
- Founded1999
- HeadquartersSchorndorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JoussenKarliczek does
JoussenKarliczek GmbH is a brand and communications agency headquartered in Schorndorf (Rems-Murr district) near Stuttgart, Germany. Founded in 1999 and operating under the JK brand since 2003, the firm employs approximately 35 full-time staff and provides an integrated suite of services spanning brand strategy, corporate identity, employer branding, campaign management, social media, film and photography production, editorial and print design, and WordPress-based web design and development. The agency's client base is concentrated in the Stuttgart economic region and includes notable enterprise accounts such as Audi, STIHL, SCHUNK, Stuttgarter Versicherung, LX Hausys, and Diakonie Stetten, alongside smaller mid-market and SMB clients served via publicly priced web design packages ranging from €2,990 to €19,990+.
The agency's underlying technology stack centers on WordPress-based CMS implementations, SEO optimization, BFSG accessibility compliance, and integrations with Google Analytics, Matomo, and e-commerce platforms. A proprietary C-C-C methodology (Catch, Connect, Close) provides a branded creative process. The firm is founder-controlled under three to four Managing Partners (Thomas Joussen, Peter Karliczek, Dietrich von Harsdorf, and Oliver Sommer) with no external investment, no funding rounds, and no parent company. A subsidiary, Royalkomm GmbH (Wiesbaden), extends the agency's digital capabilities.
JoussenKarliczek operates a sales-led, direct-engagement go-to-market model with free initial consultations, a dedicated New Business function, and structured client workshops. Revenue is generated through project-based professional services fees and one-time web design package licenses. The firm has been recognized with the German Fundraising Prize (2021), an Effie Award in Silver (2021), and the German Brand Award (2022).
JoussenKarliczek firmographics
Firmographics- Name
- JoussenKarliczek
- Legal name
- JoussenKarliczek GmbH
- Website
- https://j-k.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JoussenKarliczek is a ~35-person German brand and communications agency near Stuttgart offering brand strategy, employer branding, web design, and integrated campaign services to mid-market and enterprise clients in the Stuttgart economic region.
- Ownership category
- akta.pro rank
JoussenKarliczek industry classification
Industry- Product category
- Advertising & Branding Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)
- akta.pro secondary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where JoussenKarliczek is headquartered
LocationHeadquarters
- HQ city
- Schorndorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
JoussenKarliczek business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Agency Services Revenue: Project-based professional services for brand strategy, corporate identity, campaigns, web design, and communications. Fees are charged for design and working drawings together with the granting of rights of use, with interim payments possible for extended projects.
- Web Design Packages: Tiered web design packages (Starter, Basic, Personalised) with pricing from €2,990 to €19,990+. Additional features can be added à la carte.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter package for budget-conscious businesses needing essential website functionality |
| One time/ perpetual license | Pay-as-you-go | Flexible mid-tier package with customisable features |
| One time/ perpetual license | Pay-as-you-go | Premium bespoke package for demanding requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
JoussenKarliczek product offering
Product offeringCore offering
JoussenKarliczek is a brand and communications agency providing strategic brand development, employer branding, web design and development, corporate identity design, and integrated campaign management. The agency combines strategy, design, web development, and marketing under one roof, applying its proprietary C-C-C (Catch, Connect, Close) marketing methodology to deliver measurable outcomes such as leads, donations, and talent attraction. Services are delivered as project-based creative and consulting deliverables for businesses, primarily in the Stuttgart region of Germany.
Product overview
JoussenKarliczek is a brand and communications agency offering a comprehensive suite of services centered around brand strategy, employer branding, web design and development, and integrated campaign management. The agency operates as a full-service provider with three core service pillars: Brand Development (including brand strategy, corporate identity, and editorial design), Digital Services (web design with WordPress-based CMS, SEO, e-commerce, and accessibility compliance), and Communication Services (campaign management, social media, film/photography production, and print design). Services are offered as consulting and creative deliverables rather than software products. The agency was founded in 1999, operates from Schorndorf near Stuttgart, and maintains a team of approximately 35 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Employer Branding Services Strategic employer branding services to help companies attract and retain talent by clearly communicating their employer value proposition, corporate culture, and development opportunities.
- Web Design & Web Development Custom website design and development services including responsive design, WordPress-based CMS implementation, SEO optimization, accessibility compliance, and conversion optimization. Offered in three tiers: Starter (from €2,990), Basic (from €9,990), and Personalized (from €19,990).
- Brand Strategy Strategic brand development services including identity discovery, positioning, values articulation, and brand strategy development to help companies unlock their brand's potential.
- Communication Strategy Development of communication strategies including key message identification, channel selection, and targeting to ensure messages resonate with desired audiences.
- Corporate Identity Design Visual identity development including logo design, color palettes, typography systems, and brand guidelines to effectively convey brand values through design.
- Campaign Management (Online and Offline) Integrated campaign development and management across digital and traditional channels, with focus on measurable outcomes such as leads, enquiries, donations, or conversions.
- Editorial Design Magazine and publication design services including concept development, layout design, and production for both digital and print formats, with over 25 years of experience in the field.
- Film and Photography Production Professional film and photography production services for brand content, ranging from simple productions to high-standard commercial work.
- Social Media Management
Quantifiable outcome
- Diakonie Stetten increased donations far beyond market trend and won the German Fundraising Prize and 2021 Effie Award in silver
- +3 more outcomes
Companies that use JoussenKarliczek
Customer profileNamed customers11 records
Segments3 records
JoussenKarliczek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
JoussenKarliczek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royalkomm GmbHminorRoyalkomm GmbH is an online agency based in Wiesbaden that operates as part of JoussenKarliczek, extending the agency's digital capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
JoussenKarliczek competitors and assessment
Company assessmentEmerging players
- GBN Group: Mid-sized Stuttgart-area digital and brand communications group, focusing on digital transformation, employer branding, and websites for regional enterprise clients — directly overlapping with JK's core segments in the same geography.
Direct peers
- Reduktiv (formerly Werk38/Brand Trust): German brand consultancy and creative agency focused on brand strategy and corporate identity, often working with German Mittelstand and enterprise clients in adjacent categories.
- denkwerk: Cologne-based digital agency combining brand, content, and digital product work. Comparable to JK's integrated digital and brand offering, though typically operating at slightly larger scale.
- Kolle Rebbe (Accenture Song): German creative and brand agency recognized for brand strategy and integrated campaigns. Competes for the same category of strategic brand and campaign mandates that JK targets.
- Strg GmbH: Stuttgart-based independent brand and communications agency of comparable size, serving similar mid-market and enterprise clients across brand strategy, corporate identity, and digital. Direct geographic and service-line overlap makes it the closest peer to JoussenKarliczek.
Broad incumbents
- Jung von Matt: Major German creative agency network known for brand campaigns and integrated creative work. Competes for the same enterprise brand assignments as JK while serving a national/international client base.
- Scholz & Friends: Established German creative agency group offering brand strategy, campaigns, and employer branding. Direct overlap with JK's service portfolio, particularly employer branding campaigns for DAX and mid-cap enterprise clients.
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with a full-service offering across brand strategy, digital, and campaigns. Overlaps heavily with JK on enterprise brand and campaign work but operates at much greater scale and geographic breadth.
- Territory (now part of Bertelsmann): German content, brand, and employer branding agency network. Direct overlap with JK on employer branding, corporate communications, and campaign work for German enterprise clients.
Regional players
- Hamburg Kreativ Gesellschaft (HPS): Independent German creative agency offering brand design, web, and campaign services for SMEs and enterprise clients; comparable scope to JK but operating in a different German region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
JoussenKarliczek social profiles
Digital presenceJoussenKarliczek financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoussenKarliczek leadership team
Management profileNumber of profiles
JoussenKarliczek subsidiaries and ownership
Company hierarchySubsidiaries1 record
JoussenKarliczek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoussenKarliczek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoussenKarliczek
What does JoussenKarliczek do?
JoussenKarliczek is a brand and communications agency providing strategic brand development, employer branding, web design and development, corporate identity design, and integrated campaign management. The agency combines strategy, design, web development, and marketing under one roof, applying its proprietary C-C-C (Catch, Connect, Close) marketing methodology to deliver measurable outcomes such as leads, donations, and talent attraction. Services are delivered as project-based creative and consulting deliverables for businesses, primarily in the Stuttgart region of Germany.
Is JoussenKarliczek a public or private company?
JoussenKarliczek is a private company. It is currently operating.
When was JoussenKarliczek founded?
JoussenKarliczek was founded in 1999. It employs 11 to 50 people.
Where is JoussenKarliczek based?
JoussenKarliczek is headquartered in Schorndorf, Germany, in the Europe region.
How does JoussenKarliczek make money?
Two revenue lines are on record. Agency Services Revenue is the primary driver. The others are web Design Packages.
Who are JoussenKarliczek's main competitors?
GBN Group is listed as an emerging player. Direct peers are Reduktiv (formerly Werk38/Brand Trust), denkwerk, Kolle Rebbe (Accenture Song) and Strg GmbH. Broad incumbents are Jung von Matt, Scholz & Friends, Serviceplan Group and Territory (now part of Bertelsmann). Hamburg Kreativ Gesellschaft (HPS) is listed as a regional player.
Does JoussenKarliczek have an API?
No public API is recorded for JoussenKarliczek.
What industry is JoussenKarliczek in?
JoussenKarliczek's product category is Advertising & Branding Services. Its primary akta.pro industry code is MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies, with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 54181 and its SIC code is 7311.