Myfm 101.3

Local Radio Broadcastingmyfmtoday.com

MyFM 101.3 (MyFMMedia, Inc.) is a privately held local radio station in Milford, MA, broadcasting on 101.3 FM and 1490 AM since 1956 to deliver hyperlocal news, weather, sports, and community event coverage to advertisers and listeners across central Massachusetts, northern Connecticut, and Rhode Island.

Company typePrivate
Founded1956
HeadquartersMilford, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Myfm 101.3 does

MyFM 101.3 is a privately held local radio station operated by MyFMMedia, Inc., broadcasting from Milford, Massachusetts under the FCC-licensed frequencies of 1490 AM and 101.3 FM. Founded in 1956, the station has been in continuous operation for nearly seven decades and serves the Milford, MA market plus portions of northern Connecticut, multiple Massachusetts sub-regions (central, eastern, northeastern, southeastern, western), and northern and southern Rhode Island. The legal entity is a US-incorporated private corporation with 11-50 employees and no disclosed institutional or parent-company ownership.

The core product is the AM/FM radio broadcast, delivering local news, weather, traffic, sports (including MLSN/MyFM Sports), entertainment, music news, politics, health, community event information, and obituaries to community listeners. The station has built a multi-channel digital presence around the broadcast: MyFMToday.com (a news and events portal), live online streaming via rdo.to/WMRC, on-demand audio on SoundCloud ("MYFM ON DEMAND"), a YouTube channel (MyFM Media), and an event-marketing service offering for local businesses. Technology infrastructure is provided by Skyrocket Radio (streaming/hosting platform) and Weatherology (weather data), with content syndication from ABC News.

The revenue model is built on custom, quote-based advertising packages sold to local small and mid-sized businesses, supplemented by an enterprise Event Marketing Team service. Pricing is not publicly disclosed; advertisers submit inquiry forms specifying their industry and timeline, and account executives deliver tailored proposals. Beyond direct ad sales, the station leverages recurring community programs — including the Beyond the Startline running initiative and the Toys from the Heart charity drive — as audience-retention and advertiser-engagement assets. Distribution reaches listeners via AM/FM, web streaming, mobile devices, and on-demand podcast-style consumption.

Myfm 101.3 firmographics

Firmographics

Name: Myfm 101.3
Legal name: MyFMMedia, Inc.
Website: https://myfmtoday.com
Company type: Private
Founded year: 1956
Operating status: Operating
Headcount range: 11–50 employees
Short description: MyFM 101.3 (MyFMMedia, Inc.) is a privately held local radio station in Milford, MA, broadcasting on 101.3 FM and 1490 AM since 1956 to deliver hyperlocal news, weather, sports, and community event coverage to advertisers and listeners across central Massachusetts, northern Connecticut, and Rhode Island.
Ownership category
akta.pro rank

Myfm 101.3 industry classification

Industry

Product category: Local Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro industry: PRIMARYMPAIAEAA
Commercial Terrestrial Radio Broadcasting (AM/FM)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)
SECONDARYMPABACAJ
Local News & Weather Stations
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)
SECONDARYMPABAIAI
News Talk Radio & Current Affairs Stations
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast News & Current Affairs Channels

Keywords

Local radio broadcasting
Community news coverage
Radio advertising sales
Event marketing services
Digital audio streaming

Where Myfm 101.3 is headquartered

Location

Headquarters

HQ city: Milford
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Myfm 101.3 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Pricing tiers

Model	Billing	Price
Other	Other	Custom advertising packages tailored to business industry and needs

Distribution channels5 records

Marketing channels6 records

Myfm 101.3 product offering

Product offering

Core offering

MyFM 101.3 operates a local radio station in Milford, Massachusetts, broadcasting on WMRC 1490 AM and 101.3 FM to deliver hyperlocal news, weather, traffic, sports (MyFM Sports / MLSN), entertainment, and community event programming across central/eastern Massachusetts, northern Connecticut, and Rhode Island. The broadcast is paired with the MyFMToday.com news website, SoundCloud on-demand audio, a YouTube channel, and an in-house event marketing service that sells advertising and event promotion to local businesses.

Product overview

MyFM 101.3 is a local radio station and media company operating primarily from Milford, MA, serving northern Connecticut, central/eastern Massachusetts, and Rhode Island. The core offering is broadcast radio at 101.3 FM, complemented by the MyFMToday.com news website providing local news, weather, traffic, sports (MLSN), and community events. On-demand audio is available through SoundCloud integration (MYFM ON DEMAND). The station also offers advertising services, event marketing team services, and manages various community initiatives including Toys from the Heart and Beyond the Startline programs.

Differentiator

Problem solved

Functional benefit

Products and services

MyFM 101.3 Radio Broadcast Hyperlocal AM/FM radio broadcast station serving Milford, MA and surrounding communities in central/eastern Massachusetts, northern Connecticut, and Rhode Island, delivering local news, weather, traffic, sports (MyFM Sports/MLSN), entertainment, and community event programming.
MyFMToday.com News Website Online news website publishing local, regional, and national news, weather, traffic, sports, entertainment, politics, business, and health content for the MyFM 101.3 broadcast audience.
MyFM Media Advertising Custom advertising sales service offering tailored on-air, digital, and event marketing packages to local and regional businesses seeking to reach the MyFM 101.3 New England audience.
MyFM Event Marketing Team Event promotion and marketing service operated by MyFM for local businesses and community organizers, providing event marketing support across the station's broadcast footprint.

Companies that use Myfm 101.3

Customer profile

Segments1 record

Ideal customer profiles2 records

Myfm 101.3 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Myfm 101.3 partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Skyrocket RadiocoreTechnology or IntegrationSkyrocket Radio provides the streaming platform technology powering MyFMToday.com and MyFM 101.3's online presence. The platform enables live radio streaming, website hosting, and digital audio distribution for the station.
WeatherologycoreTechnology or IntegrationWeatherology provides weather information services to MyFMToday.com, delivering real-time weather data, forecasts, and severe weather alerts including current conditions, heat index, humidity, wind information, and extended forecasts for the local coverage area.
ABC NewscoreOthersMyFMToday.com aggregates and republishes news content sourced from ABC News, including national news, world news, sports, politics, entertainment, health, and business news. All syndicated content is attributed to ABC News authors.

Recent moves6 records

Expansion highlights4 records

Myfm 101.3 competitors and assessment

Company assessment

Broad incumbents

Cumulus Media: Cumulus Media operates hundreds of radio stations across the U.S. with a focus on local news, talk, and music formats. Compares to MyFM in core AM/FM broadcast model and local advertising monetization, with a similar news/talk format orientation.
iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with 860+ stations and the iHeartRadio streaming platform. It is a broad incumbent in the same AM/FM broadcasting and digital audio space as MyFM, with materially overlapping advertising products and content syndication mechanics.
Audacy: Audacy operates a large portfolio of AM/FM radio stations and the Audacy streaming app. Comparable to MyFM as a multi-platform radio broadcaster monetizing local ad inventory and on-demand audio, though at vastly greater scale.

Direct peers

Townsquare Media: Townsquare Media is a mid-sized local-focused radio broadcaster operating stations in small and mid-sized U.S. markets. Closely comparable to MyFM in its local-market strategy, multi-platform digital presence, and SMB advertising orientation.
Beasley Broadcast Group: Beasley Broadcast Group operates AM/FM stations concentrated in mid-sized U.S. markets with a strong focus on local content and community engagement. Highly comparable to MyFM in operating model, market size, and community-driven programming.
Emmis Communications: Emmis Communications operates a portfolio of local radio stations with a focus on local news, talk, and community programming. Comparable to MyFM in operating model, local-market focus, and news/talk content orientation.
Saga Communications: Saga Communications is a small-cap radio broadcaster operating stations in smaller U.S. markets with a local-news and talk orientation. Directly comparable to MyFM in scale, geography, and programming strategy.
Salem Communications: Salem Media Group operates radio stations with a news/talk format and a strong digital and podcasting presence. Comparable to MyFM in news/talk content orientation and multi-platform distribution, though at a larger scale.
Good Karma Brands: Good Karma Brands operates AM/FM radio stations in select U.S. markets with a strong sports and local content focus. Comparable to MyFM in its local-market strategy and emphasis on sports programming (MyFM Sports/MLSN).

Regional players

Lotus Communications: Lotus Communications is a privately held radio broadcaster operating stations primarily in the western U.S. with a similar local-radio operating model. Comparable to MyFM as an independent, local-market radio broadcaster without institutional ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Myfm 101.3 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Myfm 101.3 leadership team

Management profile

Number of profiles

Myfm 101.3 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Myfm 101.3 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myfm 101.3

What does Myfm 101.3 do?

Is Myfm 101.3 a public or private company?

Myfm 101.3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Myfm 101.3 founded?

Myfm 101.3 was founded in 1956. It employs 11 to 50 people.

Where is Myfm 101.3 based?

Myfm 101.3 is headquartered in Milford, United States, in the North America region.

Who are Myfm 101.3's main competitors?

Broad incumbents on record are Cumulus Media, iHeartMedia and Audacy. Direct peers are Townsquare Media, Beasley Broadcast Group, Emmis Communications, Saga Communications, Salem Communications and Good Karma Brands. Lotus Communications is listed as a regional player.

Does Myfm 101.3 have an API?

No public API is recorded for Myfm 101.3.

What industry is Myfm 101.3 in?

Myfm 101.3's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 51611 and its SIC code is 4832.