Weatherology

What Weatherology does

Weatherology Mobile, LLC is a Minnesota-based weather information company founded in 1987 by Steve Wohlenhaus, who began broadcasting live weather updates on local Minneapolis radio stations while serving as a morning meteorologist at KARE 11. The company's core product is real-time audio weather forecasting delivered by a team of professional meteorologists across three surfaces: a consumer mobile application on iOS and Android, in-vehicle integrations via Apple CarPlay and Android Auto, and the Weather Eye Radio Network — a syndicated audio feed projected to reach over 1,700 affiliate radio stations across the United States by 2027. Supporting products include Maps+Radar (interactive radar, satellite, temperature, rainfall, snowfall, tropical tracking, and severe weather alerts), an Active Weather monitoring service, and a Trending Articles/Video content library featuring educational weather content such as the Professor Thursday series.

The platform's defining technical characteristic is human meteorologist-generated audio forecasts rather than purely automated output, with users able to select from multiple meteorologist voices (Paul Trambley, Derek Heit, Jennifer Wojcicki, Laura Lockwood, Ray Miller) and music-style backdrops. Distribution spans direct-to-consumer app stores (global), the company website, automotive infotainment platforms, and a U.S.-based radio broadcast network. The company operates from a Woodbury, Minnesota mailing address with a designated St. Paul data center site.

The business model combines three revenue streams: advertising on free-tier consumer content, recurring monthly and lifetime subscriptions for premium features, and licensing of audio weather content to radio station partners. Pricing tiers are not publicly disclosed. The company is privately held, bootstrapped, and founder-controlled, with no institutional investment, parent company, or public listing disclosed. The operating team includes roughly 15 named personnel spanning executive leadership, meteorology, technology, creative, social media, HR, and brand ambassador roles. Five registered trademarks (Weatherology, Weather Eye Radio Network, WeatherEye, Weather Eye, Weatherology Mobile) protect the brand portfolio.

Name

Weatherology

Legal name

Weatherology Mobile, LLC

Website

https://weatherology.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Weatherology Mobile, LLC is a Minnesota-based weather information company founded in 1987 that delivers real-time human meteorologist-generated audio forecasts through mobile apps, CarPlay/Android Auto, and a syndicated radio network serving over 1,700 U.S. stations. It monetizes via advertising, subscriptions, and radio station licensing.

Ownership category

akta.pro rank

Product category

Weather Information Services

NAICS

Information (51), Geophysical Surveying and Mapping Services (541360)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Weather & Emergency Information Channels (MPABAIAF)

akta.pro secondary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

Keywords

• Weather forecasting services
• Audio weather updates
• Weather mobile applications
• Weather broadcasting network
• Radar satellite mapping

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising (Free Tier): Free weather content supported by advertising revenue from third-party advertisers displayed on the website and within free mobile applications.
2. Subscription Services: Fee-based subscription products and services providing enhanced or premium weather content. Monthly subscriptions auto-renew unless cancelled with 30 days notice. Lifetime subscriptions are available for specific products but do not extend to upgrades or different hardware.
3. Radio Station Licensing / Content Distribution: Licensing of audio weather content and broadcast services to radio station partners across the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Weatherology is a weather information company that delivers real-time, audio-based weather forecasts produced by professional meteorologists through mobile apps (iOS, Android, Apple CarPlay, Android Auto), web, and a radio broadcasting network. The platform provides location-specific forecasts, interactive radar/satellite maps, severe weather alerts, and customizable audio voice forecasts for daily consumer planning and travel safety.

Product overview

Weatherology is a weather information company offering a unified weather platform centered on real-time audio weather updates. The core product is the Weatherology Mobile App, which delivers distraction-free audio weather forecasts to users at home, in their cars, and on their phones. Supporting this are the Maps+Radar section providing visual weather data (radar, satellite, temperatures, rainfall, snowfall, tropical tracking, and alerts), the Active Weather real-time monitoring service, and the Trending Articles & Videos content library featuring educational weather content including the 'Professor Thursday' series. The Weather Eye Radio Network distributes audio weather updates to over 1,700 partner radio stations, creating an extensive broadcast network. The company was founded in 1987 and is headquartered in Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

• Weather Eye Radio Network: Weather radio network brand providing real-time audio weather updates across radio stations.

Products and services

• Weatherology Mobile App

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 1Weather: Consumer weather app with forecasts, radar, and alerts on Android and iOS. Direct consumer-app peer competing for ad-supported and freemium weather app usage.
• MyRadar: Mobile-first weather app known for its radar visualization and freemium model. Competes with Weatherology for share of mobile weather app downloads and ad-supported engagement.
• Carrot Weather: Indie premium weather app with personality-driven forecasts, tiered subscriptions, and strong design. Competes head-to-head with Weatherology's premium subscription tier for users willing to pay for an elevated weather app experience.
• WeatherBug: Consumer and broadcast weather platform with proprietary lightning-detection sensor network. Comparable to Weatherology across consumer apps, severe weather alerts, and broadcast station partnerships.
• Baron Weather: Weather data, radar, and broadcast graphics provider serving TV/radio stations and digital outlets. Directly comparable as a B2B weather content and visualization vendor to Weatherology's radio station licensing business.
• Weather Underground: Crowd-sourced weather data network with consumer web and mobile apps owned by The Weather Company (IBM). Comparable to Weatherology in offering location-specific forecasts, interactive maps/radar, and a passionate enthusiast user base.
• AccuWeather: Direct competitor offering consumer weather apps, forecasts, and severe weather alerts across mobile and web. Competes with Weatherology for paid premium weather subscriptions and ad-supported audiences, and similarly licenses weather content to media partners.

Broad incumbents

• Tomorrow.io: AI-driven weather intelligence platform serving both enterprise and consumer use cases with proprietary satellite-derived forecasting. Comparable in offering advanced forecasts and a modern app experience, but with a very different capital and technology profile.
• DTN: Established commercial weather and environmental data provider serving agriculture, energy, aviation, and broadcast customers. Comparable to Weatherology in supplying weather content and forecasts to radio stations and media partners, but skewed to enterprise/B2B.
• The Weather Channel (IBM): Largest US weather media brand and consumer weather platform, now backed by IBM's data infrastructure. Overlaps with Weatherology across consumer apps, web, and broadcast, but operates at vastly greater scale and capital intensity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weatherology
• YouTubeyoutube.com/weatherology
• Facebookfacebook.com/Weatherology
• LinkedInlinkedin.com/company/weatherology
• Instagraminstagram.com/weatherology

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weatherology