What Dashboard does

Dashboard Ltd. (ダッシュボード株式会社) is a Tokyo-based web advertising and marketing agency founded on 2013-08-13 and headquartered in Jingumae, Shibuya. The company provides end-to-end digital advertising operations across Meta (Facebook/Instagram), Google, Yahoo, TikTok, LINE, and X, alongside web marketing consulting, landing page production, owned media development, and supplementary self-service products such as an affiliate platform and web beacon targeting. Its core technology stack centers on AI- and data-driven campaign management, with proprietary tools including MAGI Insight AI (an insight-generation tool claiming 80% time reduction), an AI-optimized advertising review methodology, and a Beacon-based store visit measurement solution integrating unerry's Beacon Bank foot-traffic data with Meta Conversion API.

The firm holds Meta Business Partner status (described as rare in Japan) plus Google Partner and Yahoo Sales Partner certifications, and staffs 10+ Meta Blueprint-certified professionals across media buying, planning, creative strategy, discovery commerce, marketing science, and community management. Its go-to-market is exclusively direct enterprise sales, with a minimum monthly ad spend qualification of ¥1M and a 20% take-rate agency fee on billed ad spend; the published contact form segments budgets from ¥1M–2M/month up to ¥100M+/month, signaling a focus on Prime Market-listed and NYSE-listed enterprise clients. Customer logos span 14+ industries including telecom, e-commerce, pharma, retail, travel, entertainment, fashion, gaming, matchmaking, luxury watches, media, real estate, and department stores.

Revenue is generated primarily through the 20% advertising agency fee on managed ad spend, with secondary streams from consulting, creative production, and self-service products (affiliate platform, beacon targeting, real events, owned media). The company is privately held by CEO 古城地 直樹 (Kojoji Naoki), with registered capital of ¥10M, no disclosed external funding, and a stated annual revenue increase of more than ¥100M year-over-year. Dashboard has been expanding its product surface in 2026 with Beacon-based store visit measurement, Meta-driven brand-search lift campaigns, and AI-ads thought leadership, and was recognized in the Asia Pacific High Growth Companies Ranking 2023.

Name

Dashboard

Legal name

ダッシュボード株式会社（Dashboard Ltd.）

Website

https://dash-b.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Dashboard Ltd. is a Tokyo-based digital advertising agency offering end-to-end Meta, Google, Yahoo, TikTok, LINE, and X ad operations plus consulting and proprietary AI/Beacon measurement tools to enterprise (Prime Market-listed) and mid-market clients, earning a 20% agency fee on managed ad spend.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital advertising agency
• Paid social media management
• Web marketing consulting
• Performance marketing services
• Multi-platform ad operations

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Agency Fee (広告運用代理手数料): The company acts as a licensed advertising agency managing client ad budgets across Meta, Google, Yahoo, TikTok, and LINE. Revenue is generated as a percentage fee (20% of billed amount) applied to the client's ad spend. The company also invests in operational systems, tools, and creative production to deliver performance.
2. Consulting / Development Services (コンサルティング / 制作): Web marketing strategy consulting, landing page production, owned media development, and creative services provided alongside or independently from advertising management.
3. Self-Service Products (自社サービス): Affiliate platform, Web beacon targeting solutions, real event management services, and owned media operations offered as standalone or bundled services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Dashboard is a Japanese web marketing and advertising agency that operates as a licensed advertising agent managing client ad budgets across Meta (Facebook/Instagram), Google, Yahoo, TikTok, LINE, and X. It offers three service pillars: (1) Advertising Management (multi-platform ad operations with 3-day A/B testing cycles), (2) Consulting/Development (web marketing strategy, landing page production, owned media development), and (3) Startup Services (affiliate platform, web beacon targeting, real event operations, owned media). The agency charges a 20% management fee on ad spend and targets enterprise brands with a minimum ¥1M monthly ad budget.

Product overview

Dashboard (ダッシュボード株式会社) operates as a web advertising and marketing agency with three core service pillars: Advertising Management (multi-platform ad operations), Consulting/Development (strategy and production), and Startup Service (supplementary digital marketing tools). The advertising management service covers major platforms including Meta, Google, Yahoo, TikTok, LINE, and X, with in-house capabilities for A/B testing, dynamic creative optimization, and automated bidding. The consulting service provides comprehensive web marketing strategy including competitive analysis, landing page production, and owned media development. The startup service offers affiliate platforms, web beacon targeting, real event operations, and influencer marketing. Recent innovations include a store visit measurement solution using Beacon and Meta Conversions API for retail attribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Management (広告運用代理)

Quantifiable outcome

• Meta advertising increased store visits by approximately 16.5% (measured via Conversion Lift Test + Beacon Bank)
• +11 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• unerry (unerry株式会社)coreTechnology or IntegrationDashboard integrates unerry's 'Beacon Bank' foot traffic big data with Meta Conversion API to deliver a proprietary store visit measurement solution. This enables advertisers to measure ad exposure to physical store visits, optimize delivery using visit CV data, and target store visitors or similar audiences. The partnership enables offline attribution that was previously unavailable to most advertisers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Dentsu Digital:

Direct peers

• So-net Media Networks: So-net Media Networks operates an advertising platform and DSP in Japan with technology-led digital advertising services. Comparable to Dashboard via shared emphasis on data, proprietary platforms, and performance-oriented web advertising execution for enterprise advertisers.
• IREP: IREP is a Japan-based digital marketing agency offering SEO, web ads, consulting, and creative services to enterprise clients. Comparable to Dashboard in its enterprise focus, multi-platform ad management, and consulting-led GTM targeting mid-market and large advertisers.
• D.A. Consortium: D.A. Consortium is one of Japan's largest digital advertising agencies, part of the Dentsu group, offering multi-platform ad management, programmatic, and data-driven marketing. Comparable to Dashboard in scope of platform coverage and enterprise advertiser focus, though at significantly larger scale.
• Septeni Holdings: Septeni Holdings is a Tokyo-headquartered digital advertising holding company (parent of Septeni, Digital Holdings group) with multi-platform digital ad management, proprietary ad-tech, and data capabilities — directly comparable to Dashboard's Meta/Google/TikTok ad-management and proprietary-tech positioning in the Japanese market.
• Geniee: Geniee is a Japanese ad-tech company providing programmatic, DSP, and digital marketing services. Comparable to Dashboard in its technology-driven approach to digital advertising, programmatic buying (Trading Desk), and focus on performance outcomes.
• All Nippon Ad (ANAd): ANAd provides digital advertising and web marketing services in Japan including Meta, Google, and LINE ads with creative and consulting support. Comparable to Dashboard in Japan-domestic, multi-platform, consulting-led digital ad agency positioning for enterprise clients.
• FreakOut Holdings: FreakOut Holdings operates a programmatic DSP and digital advertising agency in Japan, with comparable multi-platform execution, AI/data-driven optimization, and a focus on performance and brand campaigns — closely aligned with Dashboard's AI-driven web marketing and Trading Desk operations.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Dashboard.Ltd
• LinkedInlinkedin.com/company/dashboard-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dashboard