What Middelfart Boldklub does

Middelfart Boldklub is a Danish semi-professional football club based in Middelfart, Denmark, operating as the elite division of parent organization MG&BK (Middelfart Gymnastik & Boldklub). Founded in 1900 (with the elite division organized as Middelfart Boldklub ApS since 2015), the club fields a senior men's team in the Danish football pyramid — competing in the Betinia Ligaen (1st Division) during the 2025-26 season before being relegated back to the CampoBet 2. Division in April 2026. The club plays its home matches at Middelfart Sparekasse Stadion, a 2,800-capacity venue named after its Head Sponsor, and operates administrative offices in Middelfart. It is an approved DBU contract club, granting it the right to sign professional player contracts.

The club generates revenue across three primary streams: (1) matchday ticket sales and concessions (sold via boldbillet.dk and stadium box office), with adult tickets at 90 kr (door) / 80 kr (pre-sale), discounted senior rates at 50/45 kr, and free entry for under-18s; (2) a multi-tiered sponsorship program (Head, Diamond, Platinum, Gold, Silver, Bronze) anchored by Middelfart Sparekasse (Head Sponsor, stadium naming rights), Betinia and Campobet (Diamond-tier, league betting partners), and Middelfart Kommune (Gold-tier municipal sponsor); and (3) facility rental and licensing income from the ApS structure, which licenses the football license from parent MG&BK and rents training facilities and stadium access. The club is privately held (private limited company), has no disclosed external investors, and employs 11-50 staff including chairman Per Jørgensen, sports director Søren Godskesen, and sales/marketing chief Yasmin Juel Amer.

The club's strategic positioning centers on its role as a community anchor in Middelfart, explicitly marketed as 'more than football — a gathering point for generations, for Middelfart, and for local business.' Distribution relies on a content website, social media, the boldbillet.dk ticket platform, and home match livestreaming via JFM Play and DirekteSport. Following relegation from the second tier in April 2026, the club initiated a squad rebuild, with assistant coach Dzevad Sejdic joining on a contract through summer 2027, veteran Mads Greve transitioning from player to assistant coach, and the departure of record appearance holder Casper Radza (289 matches) along with several senior players. The business has no disclosed AI/ML capability and minimal proprietary technology.

Name

Middelfart Boldklub

Legal name

Middelfart Boldklub ApS

Website

https://middelfartboldklub.dk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Middelfart Boldklub is a Danish semi-professional football club based in Middelfart, operating the elite division (Middelfart Boldklub ApS) of parent club MG&BK since 2015. It fields a senior men's team in the Danish football pyramid, generating revenue from matchday tickets, a multi-tier sponsorship program, and facility licensing.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Professional football club
• Matchday ticketing
• Sports sponsorship
• Community football events
• Football livestreaming

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales at Middelfart Sparekasse Stadion. Tickets are sold online through boldbillet.dk and at the door.
2. Sponsorship: Multi-tiered sponsorship program including Head Sponsors, Diamond, Platinum, Gold, Silver, and Bronze tiers. Sponsors receive visibility through logo placement, stadium advertising, and network access.
3. Facility Rental and Licensing: Elite football division operates under Middelfart Boldklub ApS, which licenses from parent club MG&BK and rents training facilities and stadium access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Middelfart Boldklub is a Danish semi-professional football club that fields a senior team in the CampoBet 2. Division, hosting home matches at Middelfart Sparekasse Stadion. The club sells matchday tickets to fans (adult, senior, and free youth entries) and offers multi-tiered sponsorship packages (Head, Diamond, Platinum, Gold, Silver, Bronze) to local businesses. Elite operations are organized as Middelfart Boldklub ApS, licensing the right to operate the division team from parent club MG&BK and renting access to its training facilities and clubhouse.

Product overview

Middelfart Boldklub is a Danish football organization operating as a single unified offering rather than a platform-plus-modules architecture. The club's core product is competitive football participation in Danish leagues (CampoBet 2. Division), with associated services including match ticketing, sponsorship networking, match livestreaming, and news/editorial content. The organization leases its stadium (Middelfart Sparekasse Stadion) and training facilities from parent club MG&BK. The club fields a senior team (Divisionsmandskab), offers sponsorship packages at multiple tiers (Head, Diamond, Platinum, Gold, Silver, Bronze), and provides match coverage including livestreaming via DirekteSport and previously Viaplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Senior Football Matches
• Multi-tier Sponsorship Packages

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MG&BK (Middelfart Gymnastik & Boldklub)coreStrategic or Co-development Partner · 1 January 2015MG&BK is the parent club that owns the football license. Middelfart Boldklub ApS licenses the right to operate the division team from MG&BK. A lease agreement covers use of training facilities and clubhouse. MG&BK organizes other senior and youth football activities. Agreement includes joint training of division squad and selected talents.
• DBU (Danish Football Association)coreOthersMiddelfart Boldklub is approved as a contract club under DBU with the right to sign contracts with players for the division team. Subject to DBU tournament rules and licensing requirements.
• DirektesportminorOthersStreaming partner for broadcast of home matches in the 2026 season. Previously matches were shown on Viaplay.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thisted FC: Competitor in Danish 2. Division with scheduled head-to-head fixtures against Middelfart. Similar small-town Danish club profile with sponsorship, ticket, and community-based revenue streams.
• BK Frem: Copenhagen-based Danish football club with semi-professional operations at similar league tiers, sharing comparable community-driven sponsorship and ticket revenue models.
• Vejle Boldklub: Danish football club that is the source club for Middelfart's new assistant coach (Dzevad Sejdic from Vejle BK U19). Competes at higher tier but provides a relevant talent pipeline and regional comparison point.
• Brabrand IF: Danish 2. Division-level club playing Middelfart Boldklub in the upcoming season. Comparable semi-professional operating model and league-level economics.
• Fredericia FC: Danish football club from neighboring Fredericia with a similar semi-professional profile, competing in overlapping league levels and sharing the regional Funen/Jutland catchment.
• Hobro IK: Danish football club competing in the same lower divisions of Danish football as Middelfart Boldklub, including recent direct matchups (e.g., scheduled July 2026 fixture). Comparable semi-professional scale, sponsor-driven revenue model, and community-focused operations.
• Kolding IF: Historic Danish football club based in nearby Kolding, operating in similar lower-division tiers with comparable community, sponsorship, and youth development structures.
• FC Roskilde: Danish football club competing at similar tier levels with scheduled fixtures against Middelfart. Comparable mix of community engagement, sponsorship tiers, and matchday-driven income.
• Bredballe IF: Lower-tier Danish club that will face Middelfart in the Betano Pokalen (cup competition). Useful comparable for cup-format revenue and small-club operations.

Broad incumbents

• Esbjerg fB: Historic Danish football club that set Middelfart's all-time attendance record (4,100 in 1970). Larger, more established, and plays at higher tiers — a relevant broad incumbent for benchmarking Danish football economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Middelfartboldklub
• LinkedInlinkedin.com/company/middelfart-boldklub-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middelfart Boldklub