AO Media

What AO Media does

AO Media is a privately held Swedish web agency founded in 2004 by Henrik Eklund and headquartered in Kalmar, Sweden. The company designs, builds, and maintains websites exclusively for Swedish real estate agents (fastighetsmäklare) whose back-office operations run on the Vitec Express / Vitec Connect property management system. Its core offering — "Mäklarhemsidor" — is a custom-built realtor website with seamless two-way integration to Vitec's platform, handling property listings, descriptions, search, and prospect forms. A secondary offering, "Rehab för mäklarhemsidor," rehabilitates existing agent sites with inadequate Vitec integrations.

The technical stack is conventional PHP-based web development: the Laravel framework as the application foundation, Statamic as the content management system (delivering a drag-and-drop interface for agent self-service), and custom middleware against the Vitec Connect API. Proprietary features include advanced property search beyond Vitec's native capabilities, a real-time free-text search, a prospect preference-matching system that emails matched listings via Vitec, and third-party integrations (Hitta Mäklare reviews, SBAB mortgage calculator, Google Maps, Hemnet syndication). The agency is small (1–10 people, founder-centric with a network of specialists including backend developer Robert Lord at Codepeak and creative partner Bravissimo Agency) and has delivered approximately 40 customer projects since inception.

AO Media's revenue model is professional services: project-based fees for new builds, redesigns, and technical rehabilitations, supplemented by ongoing maintenance. Go-to-market is sales-led and relationship-driven, with the founder personally handling outreach via phone and email; customer acquisition is heavily reliant on referrals, word-of-mouth, and the publicly visible portfolio of named case studies. No public pricing exists, no external funding has been raised, and ownership is concentrated entirely with the founder. The company operates exclusively within Sweden.

Name

AO Media

Legal name

AO Media

Website

https://aomedia.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

AO Media is a Kalmar-based Swedish web agency that designs, builds, and maintains websites exclusively for Swedish real estate agents using the Vitec Express/Connect property management system, delivered as project-based professional services by a founder-led team of 1–10 with a specialist partner network.

Ownership category

akta.pro rank

Product category

Real Estate Web Development Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Application Outsourcing (AO) (BPAEAMAA)

Keywords

• Real estate websites
• Vitec integration
• Web development services
• Property listing websites
• Web agency services

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Web Development and Integration Services: Professional services revenue from designing, building, and maintaining websites for real estate agents with Vitec Express integrations. Services include new website creation, redesigns, technical overhauls, and ongoing maintenance. Projects range from complete builds to partial work with other agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AO Media is a Swedish web agency that designs, develops, and maintains custom websites for real estate agents (fastighetsmäklare). The agency's core specialization is integrating these websites with the Vitec Express/Vitec Connect property management system, enabling automatic synchronization of property listings, agent profiles, and prospect forms. Services span new website builds, redesigns, technical rehabilitation of existing sites with poor Vitec integrations, and ongoing maintenance.

Product overview

AO Media offers a specialized web agency service focused exclusively on real estate agents (fastighetsmäklare) in Sweden. The core product is custom-built websites (Mäklarhemsidor) that integrate with Vitec Express/Vitec Connect property management system, enabling automatic synchronization of property listings, agent profiles, and customer forms. The offering also includes a 'Rehab för mäklarhemsidor' module for optimizing and modernizing existing websites with inadequate Vitec integrations. All services are tailored specifically for the Swedish real estate market and Vitec ecosystem since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Mäklarhemsidor (Realtor Websites) Custom-built websites for Swedish real estate agents (fastighetsmäklare) that are seamlessly integrated with the Vitec Express/Vitec Connect property management system. Includes design, development, and ongoing maintenance of property listing websites with features such as advanced property search, agent profile pages, prospect forms, and automatic data synchronization with Vitec.
• Rehab för mäklarhemsidor (Realtor Website Rehabilitation) Rehabilitation service for existing real estate websites with poor Vitec integrations. Includes technical audit, optimization of design, structure, navigation, and refresh of messaging and web copy. Targeted at agent sites that have unreliable connections to their property management system.

Quantifiable outcome

• Nearly 40 real estate agents served with Vitec-connected websites
• +1 more outcomes

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, notable and supporting.

• ViteccoreTechnology or IntegrationVitec is the maker of Vitec Express/Vitec Connect, the property management system that AO Media integrates with for all client websites. Henrik Eklund worked at Capitex (which later became Vitec) starting in 1995, giving AO Media deep inherited expertise in Vitecs systems. This is not a formal partnership but a foundational technology relationship.
• Bravissimo AgencynotableStrategic or Co-development PartnerCreative ad agency that handled complete redesign of Pontuz Löfgrens visual identity and communications. AO Media collaborated on web content and design implementation while Bravissimo provided art direction, webcopy, and project management for that project.
• CodepeaknotableTechnology or IntegrationDevelopment agency where backend developer Robert Lord handles backend work for AO Media projects. Robert Lord worked on the Pontuz Löfgren project handling backend development.
• StatamicsupportingTechnology or IntegrationStatamic is the content management system used for building drag-and-drop content solutions for clients like Västanhem, enabling agents to manage their own website content.
• LaravelsupportingTechnology or IntegrationPHP framework used as the foundation for web development projects, enabling robust and scalable web applications for real estate clients.
• Hitta MäklaresupportingTechnology or IntegrationExternal review platform for real estate agents that AO Media integrates with in website projects (e.g., Innerstadsspecialisten). Reviews from this platform are displayed on agent presentation pages.
• Rickard Heldemyr DesignsupportingImplementation/ SI/ Consulting PartnerDesign studio that provided art direction for Västanhems website project, with AO Media handling implementation.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Vitec: Swedish vertical software group whose Vitec Mäklarsystem / Vitec Connect platform underlies every AO Media customer project. Comparable because AO Media's expertise is built on Vitec's APIs and field structures, and Vitec could in principle offer competing web services directly to its real estate customers.
• Netlight: Nordic management and technology consultancy with digital product development practices. Comparable as a Nordic firm building custom digital solutions, but operating at consulting scale across multiple industries rather than a single vertical.
• Creuna: Nordic digital agency providing strategy, design, and technology services including CMS, web, and digital experience platforms. Comparable as a Nordic peer in custom CMS-driven website development, but with a broader vertical focus and larger team.
• Webbhuset: One of Sweden's largest independent web agencies, offering website development, e-commerce, and digital marketing to a broad client base. Comparable to AO Media as a Swedish full-service web agency, but at much greater scale and across multiple verticals rather than real estate specialization.
• Loopia: Major Swedish web hosting and domain provider that also offers website builder products to SMBs. Comparable as a Swedish provider of digital infrastructure and web presence services, though operating at much larger scale and serving all SMB verticals rather than specializing in real estate.
• Curamando: Nordic digital growth consultancy delivering performance marketing, martech, and web development services. Comparable as a Swedish/Nordic professional services firm helping mid-market clients with digital presence, though at larger scale and with broader service offerings.
• Iteam: Nordic digital agency with offices across Scandinavia delivering custom web platforms, CMS implementations, and digital transformation projects. Comparable as a CMS-driven custom web development agency, though it serves multiple industries and works at significantly larger scale than AO Media.

Others

• Booli: Swedish property search and data platform owned by SBAB, providing listings, valuation, and market analytics to real estate agents and consumers. Comparable as part of the same Swedish PropTech ecosystem that AO Media's broker customers rely on for lead generation and valuation tools.
• Hittamäklare: Swedish review platform for real estate agents that AO Media integrates into client websites. Comparable as an ecosystem partner whose data AO Media surfaces in customer projects, reflecting the broader set of tools Swedish mäklare use alongside their websites.
• Hemnet: Sweden's dominant property listing platform, integrated with Vitec and directly downstream of AO Media's customer websites. Comparable because AO Media's client sites syndicate to Hemnet; Hemnet represents the broader Swedish real estate digital ecosystem that AO Media's customers operate within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AO-Media-156923924365157
• LinkedInlinkedin.com/company/aomedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AO Media