Hittamaklare
- Company typePrivate
- Founded2006
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Hittamaklare firmographics
Firmographics- Name
- Hittamaklare
- Legal name
- Booli Search Technologies AB
- Website
- https://hittamaklare.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hittamaklare industry classification
Industry- Product category
- Real Estate Agent Matching Platform
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Hittamaklare is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Hittamaklare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agent Lead Fees: Home sellers are matched with up to 3 agents free of charge. Hittamäklare charges agents a fixed fee per qualified lead (1,245-1,595 SEK per lead) when they are matched with a verified home seller. This is the primary revenue stream.
- Premium Agent Subscription: Agents can pay a monthly subscription (395 SEK/month ex VAT) for enhanced visibility, including better placement on area pages, contact information on profiles, profile banner on Booli.se, access to Booli Pro analytics tool, and access to Booli's valuation service for agents.
- Advertising Revenue: Third-party advertising partnerships (Adform, Google, Delta, Advative) display housing-related ads to users, generating advertising revenue while keeping the service free for home sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free matching service for home sellers |
| Subscription | Monthly | Premium Agent Profile (395 SEK/month) |
| Transaction based/ take rate | Pay-as-you-go | Verified Leads (1,245-1,595 SEK/lead) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Hittamaklare product offering
Product offeringCore offering
Hittamaklare is a free web-based platform that matches Swedish home sellers with up to three suitable real estate agents based on property type, location, historical sales performance, and verified customer reviews. The service is monetized by charging real estate agents per qualified lead (1,245-1,595 SEK) and via a premium profile subscription (395 SEK/month), with supplementary advertising revenue from housing-related third-party ad partners. All services have been consolidated into Booli.se as of 2024.
Product overview
Hittamäklare is a real estate agent comparison and matching platform operated by Booli Search Technologies AB, a subsidiary of SBAB Bank. The platform consists of a free core matching service that connects home sellers with suitable real estate agents based on sales statistics and reviews, along with two premium offerings: Hittamäklare Premium (395 SEK/month) for enhanced agent visibility and profile optimization, and a Lead generation service (1,245-1,595 SEK per qualified lead) for agents seeking verified seller contacts. The platform also integrates with Booli.se for property search functionality and offers various tools including a commission calculator. All services have been consolidated into Booli.se as of 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent Matching Service Free self-service web tool that matches Swedish home sellers with up to three suitable real estate agents based on property type, location, agents' historical sales performance, and verified customer reviews. Free for home sellers with no commitment.
- Hittamaklare Premium Agent Profile Monthly subscription for real estate agents priced at 395 SEK/month (ex VAT) that provides enhanced profile visibility, contact information and logo display, better placement on area pages, profile banner on sold prices and search results on Booli.se, and access to Booli Pro analytics tool and Booli's valuation service. Includes 3-month rolling cancellation.
- Verified Leads Service Lead generation service delivering phone-verified home seller leads to real estate agents at 1,245-1,595 SEK per lead. Maximum 3 agents per lead, free to be listed, pay-after-delivery basis with 14-day complaint rights.
- Commission Calculator (Arvodeskalkylatorn) Free online calculator tool that estimates real estate agent commission fees based on property details, providing guidance on typical commission ranges for different property types and areas in Sweden.
Quantifiable outcome
- Tens of thousands of successful home seller-agent matches since 2006
- +2 more outcomes
Companies that use Hittamaklare
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Hittamaklare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
Hittamaklare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BoolicoreBooli is Hittamäklare's sister platform and the primary referral channel. Booli is Sweden's largest property listing site with the most comprehensive collection of properties for sale. Hittamäklare's services have been migrated to Booli.se, creating an integrated experience where users can search properties, find agents, and access sales statistics in one place.
- AdformminorAdvertising partner used for displaying relevant housing and mortgage-related advertisements to Hittamäklare users.
- GoogleminorAdvertising partner (Google Ads) used for displaying relevant housing and mortgage-related advertisements to Hittamäklare users.
- DeltaminorAdvertising partner for displaying relevant housing and mortgage-related advertisements to Hittamäklare users.
- AdvativeminorAdvertising partner for displaying relevant housing and mortgage-related advertisements to Hittamäklare users.
- Fastighetsmäklarinspektionen (FMI)coreThe Swedish Inspectorate of Real Estate Agents is the regulatory body for real estate agents in Sweden. All agents listed on Hittamäklare must be registered with FMI. FMI registration serves as the quality standard and verification mechanism for agents on the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Hittamaklare competitors and assessment
Company assessmentBroad incumbents
- Rightmove: UK's largest property portal; comparable agent search and agent-subscription model with advertising and lead products for agents. Provides a useful benchmark for European portal valuations.
- Booli: Sister platform within the same SBAB ecosystem and the host site to which Hittamäklare services migrated in 2024. Provides Sweden's largest property listings search and now bundles agent matching, directly comparable as a real-estate marketplace with agent-monetization features.
- Zillow: US-based real estate marketplace that pioneered agent matching (Premier Agent) and consumer home-seller tools. Comparable agent-lead and subscription monetization model, though at vastly larger scale and with broader property data products.
- Realtor.com: Major US property portal operated by Move Inc. (News Corp) under NAR license. Comparable in connecting home sellers with real estate agents and monetizing agent visibility via subscriptions.
- Immobilienscout24: Germany's largest real estate platform. Operates a comparable agent-listing-plus-lead marketplace structure, useful for calibrating European portal economics in neighboring markets.
Direct peers
- Idealista: Leading southern-European real estate marketplace (Spain, Portugal, Italy) that combines property listings with agent search and lead generation. Comparable business model of monetizing agent demand via subscriptions and leads, though at greater regional scale.
- SeLoger: Major French property marketplace (part of AVIV Group) with agent subscription and lead-generation revenue streams. Comparable marketplace intermediary model connecting sellers and agents in a single national market.
- Fastighetsbyrån: One of Sweden's largest real estate brokerage franchises (Swedbank-owned). A competing channel for home-seller attention and a potential B2B customer/competitor for Hittamäklare's agent-lead products.
- Hemnet: Sweden's largest property listing portal; comparable to Booli (Hittamäklare's sister platform) and partially overlapping with Hittamäklare's agent-discovery and lead-generation function. Both serve Swedish home sellers and compete for agent visibility budgets.
Emerging players
- Compass: US real estate tech firm with agent platform, lead generation, and brokerage tools. Comparable in building proprietary agent-attached data and lead funnels, though more vertically integrated into brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hittamaklare social profiles
Digital presenceHittamaklare compliance and trust
Trust signalCompliance2 records
Hittamaklare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hittamaklare leadership team
Management profileNumber of profiles
Profiles1 record
Hittamaklare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hittamaklare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hittamaklare
What does Hittamaklare do?
Hittamaklare is a free web-based platform that matches Swedish home sellers with up to three suitable real estate agents based on property type, location, historical sales performance, and verified customer reviews. The service is monetized by charging real estate agents per qualified lead (1,245-1,595 SEK) and via a premium profile subscription (395 SEK/month), with supplementary advertising revenue from housing-related third-party ad partners. All services have been consolidated into Booli.se as of 2024.
Is Hittamaklare a public or private company?
Hittamaklare is a private company. It is classified as corporate owned and is currently operating.
When was Hittamaklare founded?
Hittamaklare was founded in 2006. It employs 11 to 50 people.
Where is Hittamaklare based?
Hittamaklare is headquartered in Stockholm, Sweden, in the Europe region.
How does Hittamaklare make money?
Three revenue lines are on record. Agent Lead Fees are the primary driver. The others are premium Agent Subscription and advertising Revenue.
Who are Hittamaklare's main competitors?
Broad incumbents on record are Rightmove, Booli, Zillow, Realtor.com and Immobilienscout24. Direct peers are Idealista, SeLoger, Fastighetsbyrån and Hemnet. Compass is listed as an emerging player.
Does Hittamaklare have an API?
No public API is recorded for Hittamaklare.
What industry is Hittamaklare in?
Hittamaklare's product category is Real Estate Agent Matching Platform. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54183 and its SIC code is 7310.