Graphic News

What Graphic News does

Graphic News is a London-based specialist news and information agency founded in 1991 that produces visual journalism in the form of professionally designed infographics, interactive graphics, responsive screen graphics, and animated videos. The company covers international news, current affairs, business, science, technology, sport (including live data via Sportlive), entertainment, geography, and history, and distributes content in six languages (English, German, Spanish, Dutch, Portuguese, Arabic). Its core technology stack is Adobe Illustrator (CS5) for static graphics, Tumult Hype for interactives and video animations, and a proprietary customized version of the New York Times' AI2HTML script that converts Illustrator artwork into responsive HTML. Graphics are designed with consistent layer structures and external text files, enabling professional users to edit, translate, and re-localise content using industry-standard tools. Distribution relies on a tiered membership model with embed codes and downloadable files (AI, PDF, JPG, ZIP) for digital and print publishing.

The business operates through two entities: Graphic News Ltd (GN), which collects revenue on behalf of all contributors, and Graphic News Collective LLP (GNC), which manages the website and produces content under license from GN. Revenue is generated through subscription memberships (£8/month for personal/educational users and £50/month for publishers/corporate with up to five login IDs), credit-based graphic downloads, Select & Pay a la carte purchases with volume discounts, professional editorial licensing, and custom graphics services. Marketing is conducted through the website, free e-alerts, and multi-language editions, while integration with publishers is via embed codes for digital use and downloadable modifiable files for print. The company is privately held with no external investors and is funded by its media publisher subscriber base.

Name

Graphic News

Legal name

Graphic News Ltd

Website

https://graphicnews.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphic News is a London-based specialist news agency founded in 1991 that produces and licenses professionally designed infographics, interactives, and video animations in six languages to media publishers, corporate users, and educators via a subscription and a la carte model.

Ownership category

akta.pro rank

Product category

Visual Journalism / News Infographics

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• News infographics
• Visual journalism
• Editorial graphics
• Interactive infographics
• Animated video graphics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Memberships: Monthly subscription fees for Personal/Teachers (£8/month) and Professional/Corporate Fixed Price (£50/month) tiers. Subscriptions provide login IDs, included credits, and access to the complete archive with unrestricted page views.
2. Credit-Based Downloads: Additional credits can be purchased for graphic downloads (1 credit = 1 graphic). Credits enable express download without checkout. Credits expire after 12 months but are available for use during active subscription.
3. Select&Pay Per-Item: One-off variable pricing for individual graphics with discounts: 20% off with 2 purchases, 40% off with 3+ purchases. Targeted at occasional professional users who don't want monthly commitments.
4. Professional Editorial Licensing: Editorial license fees for publishing in print, digital, and social media. Includes modifiable file downloads or embed code usage for professional publishers and corporate users.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Graphic News is a specialist news and information agency that produces and distributes visual journalism content in the form of infographics covering international news, business, science, technology, sport, and entertainment. The service delivers editable, translatable graphics in multiple formats including static images, responsive screen graphics, HTML-based interactives, and self-playing video animations, supplied in five languages. Distribution is via a website platform with tiered memberships and pay-per-item options serving both personal/educational users and professional media publishers.

Product overview

Graphic News is a specialist news and information agency (operating since 1991) that provides visual journalism in the form of infographics across multiple product types: Static Graphics (print-ready AI/PDF/JPG), Responsive Screen Graphics (HTML-optimized for all devices), Interactives (HTML with navigation and animation), and Video Animations (self-playing mp4/mov sequences). The platform is organized into content categories covering News (Current Affairs, Business, Technology, Science, Climate, Politics, Conflict, Economy), Sport (with Sportlive live data graphics), Entertainment, Geography, History, Maps, Flags, and Logos. Distribution options include membership tiers (Personal/Teachers at £8/month, Publishers/Corporate Fixed Price at £50/month), pay-per-item Select & Pay, and Free Pass. The service is produced by Graphic News Collective LLP under license from Graphic News Ltd, with revenue collected by Graphic News Ltd on behalf of contributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Graphics Downloadable infographic images containing drawn elements, words, and picture elements that are static. Available in AI, PDF, and JPG formats, constructed in Adobe Illustrator and supplied in five languages. Designed for print and digital publication use by editors and publishers.
• Interactives HTML-based graphics allowing viewers to navigate at their own pace, containing animated sequences. Can include live data feeds for events like sports and elections. Responsive design adjusts to screen size. Built using Tumult Hype with editable text in external JSON/XML files.
• Responsive Screen Graphics

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Canva: Canva enables non-designers (including newsrooms) to produce infographics and visual content themselves, often displacing outsourced graphic services. Represents the in-house-creation threat that commoditizes Graphic News's editable-graphics value proposition.
• Datawrapper: Datawrapper is a chart and map creation tool widely used by newsrooms to produce publication-ready data visualizations. Represents the DIY alternative that could reduce demand for Graphic News's ready-made graphics among cost-sensitive publishers.

Direct peers

• The New York Times Graphics Desk: The NYT Graphics desk creates the visual journalism style that Graphic News's AI2HTML workflow explicitly references. NYT also licenses and shares its AI2HTML methodology, putting it in direct methodological and output overlap with Graphic News.
• Visual Capitalist: Visual Capitalist produces premium data-driven infographics and visual content on business, economics, and markets, licensed to publishers and corporate users. Closely mirrors Graphic News's business graphics and editorial licensing model.
• Reuters Graphics: Reuters Graphics is the data and visual journalism team of Reuters, producing award-winning news infographics, interactives, and video animations for global newsrooms. Directly comparable as a B2B visual journalism supplier serving professional publishers.
• Al Jazeera Graphics: Al Jazeera's Graphics and Data Journalism team produces infographics and visual stories covering international news, conflict, and politics — overlapping directly with Graphic News's core coverage and multi-language (including Arabic) delivery.
• Financial Times Visual Stories: The FT Visual and Data Journalism team produces infographics and interactives for one of the world's most sophisticated business audiences. Overlaps with Graphic News's business/news editorial category and modifiable-format publishing workflow.
• Bloomberg Graphics: Bloomberg Graphics produces daily data-driven visual journalism on business, markets, and news for Bloomberg's terminal and digital subscribers. Comparable in editorial category (business and news graphics) and B2B distribution model.

Broad incumbents

• Statista: Statista is a large-scale data and infographic publisher serving B2B customers with charts, infographics, and reports. Comparable in delivering data-visualization content to professional publishers and enterprises, though at much larger scale and breadth.
• Press Association (PA Media): PA Media is the UK national news agency supplying text, pictures, and graphics content to UK and Irish publishers. Comparable as a content syndication and licensing partner serving newsrooms, though broader in scope than Graphic News's infographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GNgraphicnews
• Facebookfacebook.com/100063533201806
• LinkedInlinkedin.com/company/graphic-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic News