Finlands Svenska Idrott

What Finlands Svenska Idrott does

Finlands Svenska Idrott (FSI), legally Finlands Svenska Idrott r.f., is a registered Finnish non-profit sports federation and the central coordinating body for Swedish-speaking sports in Finland. Founded in 1945 as CIF (Finlands Svenska Centralidrottsförbund) and rebranded in 2018 alongside its Strategy 2030, the organization coordinates 10 member federations spanning gymnastics, skiing, orienteering, athletics, sports shooting, and school sports. FSI serves children, youth, competitive athletes, recreational exercisers, and sports clubs across Swedish-speaking Finland, delivering programs such as Skogsmulle (outdoor education), Rörelselekskolan (movement education for preschoolers), school championships (Skolmästerskap), the Idrottskarusellen school-sports circuit, motion campaigns (500-klubben, Friluftslördag), and the 'Vi också' podcast on para-sports. It also runs inclusion, equality, sustainability, and mental-health initiatives, including the Girls Can! project, Fattigdomssensitivitet i idrottsverksamhet, and Time-out för jämställdhet.

FSI's core technology stack is conventional and non-proprietary: a content website (idrott.fi), Mailchimp newsletters, and social media channels (Instagram, TikTok, Facebook, YouTube). The organization does not operate a software platform, app, API, or AI/ML systems; service delivery is human-led through member federations, schools, municipalities, and events.

Revenue mechanics are characteristic of a public-sector-funded non-profit. Primary inflows come from grants and project funding from Undervisnings- och kulturministeriet (Ministry of Education and Culture), EU Erasmus+ Sport programs (SURE, Olympics of Sustainability, GEOS), foundations (Stiftelsen Brita Maria Renlunds minne, Gösta Frohms Skogsmullestiftelse), corporate partners (SLC), and membership fees from the 10 member federations. Most programs are free to participants; the only nominal end-user price observed is the 20€ Idrottsseminariet event ticket. Go-to-market is community-led and event-driven, anchored in the captive Swedish-speaking Finland segment.

Name

Finlands Svenska Idrott

Legal name

Finlands Svenska Idrott r.f.

Website

https://idrott.fi

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Finlands Svenska Idrott is a Finnish non-profit sports federation coordinating 10 member federations to promote Swedish-language sports, youth programs, and inclusion initiatives across Swedish-speaking Finland, funded primarily by government and EU grants.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Business Associations (813910), Sports and Recreation Instruction (61162), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Swedish sports federation
• Sports promotion services
• Youth sports programs
• School sports events
• Para-sports advocacy

Headquarters

HQ city

Helsingfors

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants: Primary funding from Undervisnings- och kulturministeriet (Ministry of Education and Culture) for sports promotion activities and projects.
2. Project Funding: EU-funded projects including Erasmus+ initiatives (SURE, Olympics of Sustainability, GEOS), with funding from Undervisnings- och kulturministeriet for initiatives like Girls Can!
3. Sponsorship and Partnership Contributions: Support from partners such as SLC (Svenska lantbruksproducenternas centralförbund) for specific sports programs like the Lahtis 29 ski initiative.
4. Membership Fees: Central sports federation for 10 member federations representing Swedish-speaking Finland in various sports disciplines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Finlands Svenska Idrott is the central sports federation for Swedish-speaking Finland, coordinating 10 member federations and delivering a unified portfolio of sports programs. Core offerings include children and youth programs (Barn och unga with Rörelselekskolan and Skogsmulle), school sports services with championships (Skolidrott, Skolmästerskap, Idrottskarusellen), exercise campaigns (500-klubben, Friluftslördag), club support services (Föreningar), adapted motion/para-sports content (Vi också podcast), and the annual Det finlandssvenska idrottsseminariet conference. The organization also runs EU and government-funded development projects focused on inclusion, equality, sustainability, and mental health in sports.

Product overview

Finlands Svenska Idrott operates as a sports and exercise promotion organization serving Swedish-speaking Finland. The organization offers a unified portfolio of sports programs and services rather than a technology product platform. Core offerings include children and youth sports programs (Barn och unga) with specialized sub-programs like Rörelselekskolan and Skogsmulle, school sports services (Skolidrott) featuring championships and events, exercise campaigns (Motion/Motionskampanjer), and club support services (Föreningar). The organization also produces content products including the 'Vi också' podcast about para-sports, organizes recurring events like Idrottskarusellen and Stafettkarnevalen, and manages various development projects focused on inclusion, equality, and sustainability in sports. The portfolio functions as interconnected programs serving different target audiences from early childhood through adulthood, all unified under the mission of promoting Swedish-language sports and exercise in Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Barn och unga (Children and Youth Program)
• Skolidrott (School Sports)
• Motion och Motionskampanjer (Exercise and Exercise Campaigns)
• Föreningar (Club Support Services)
• Vi också Podcast
• Stafettkarnevalen
• Det finlandssvenska idrottsseminariet
• Idrottskarusellen

Quantifiable outcome

• 115 girls with immigrant background participated in Girls Can! project, all would recommend the groups to friends
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MonaliikucoreStrategic or Co-development Partner · 1 January 2023Collaboration partner in the three-year Girls Can! project aimed at promoting physical activity among girls with immigrant background. Project funded by Undervisnings- och kulturministeriet. Monaliiku contributed to implementation alongside Finlands Svenska Idrott.
• SURE Project ConsortiumcoreStrategic or Co-development PartnerErasmus+ funded project (Sport for Unity, Resilience and Empowerment) with partners from 13+ countries. Focuses on sports organizations' resilience during crises and social inclusion through sports.
• Åbo IFKminorStrategic or Co-development PartnerPilot association in the Poverty Sensitivity project, offering trial sports activities for children from economically vulnerable backgrounds.
• Vasa IdrottssällskapminorStrategic or Co-development PartnerPilot association in the Poverty Sensitivity project, hosting trial athletics activities for children.
• Hope (humanitarian organization)minorOthersOrganization receiving donated sports equipment from trial activities to distribute to families in need.
• Naisjärjestöjen Keskusliitto (Women's Organizations' Central Union)coreStrategic or Co-development PartnerPartner in the Hållbar idrottsförening / Vastuullinen urheiluseura network project promoting sustainability in sports clubs. Project concluded in October 2025.
• Suomen Työväen Urheiluliitto TUL (Workers' Sports Federation)coreStrategic or Co-development PartnerPartner in the bilingual Hållbar idrottsförening network project promoting sustainability in sports clubs. Project concluded in October 2025.
• Finlands Olympiska KommittécoreChannel Partner/ Reseller/ DistributorNational Olympic committee partner for sports development, joint participation in events like Pride, collaboration on athlete support programs.
• Finlands Paralympiska KommittécoreChannel Partner/ Reseller/ DistributorPartner in promoting para-sports and adapted physical activities for athletes with disabilities.
• Finlands Scouters (Suomen Partiolaiset)minorStrategic or Co-development PartnerCollaboration in Time-out for jämställdhet project, jointly organizing LGBTQ+ inclusion activities and Pride events.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Svenska Riksidrottsförbundet (RF): Central sports federation for Sweden, coordinating 71 member federations and serving as the national umbrella for organized sport. Most directly comparable organization to FSI in terms of role, structure, and federation-of-federations operating model, scaled to the broader Swedish-speaking population.
• Norges idrettsforbund (NIF): Norwegian Olympic and Paralympic Committee and Confederation of Sports, the national umbrella organization for sport in Norway. Comparable in operating as a membership federation coordinating regional and discipline-specific member organizations.
• Danmarks Idrætsforbund (DIF): National Olympic Committee and sports confederation for Denmark. Functions as the central body for organized sport, coordinating member federations and providing community sport, elite sport, and education programs — the same umbrella role FSI plays in Swedish-speaking Finland.
• Parasport Sverige: Swedish federation for para-sport and adapted physical activity. Highly comparable to FSI's 'Anpassad motion' programs and 'Vi också' podcast, given FSI's dedicated focus on disability sport and adapted exercise for Swedish speakers in Finland.

Broad incumbents

• Finlands Paralympiska Kommitté: Finnish Paralympic Committee. Listed as a Core Channel Partner of FSI and works on para-sport and adapted physical activity at the national level, mirroring FSI's adapted motion programs in the Swedish-speaking minority.
• Finlands Olympiska Kommitté: Finnish National Olympic Committee. Direct partner of FSI (listed as a Core Channel Partner), and operates at the national level coordinating elite sport, federation development, and international Olympic relations — a broader, larger counterpart to FSI's federation role.
• Suomen Liikunta ja Urheilu (SLU) / Valo: Finnish national umbrella for physical activity and sports clubs. Operates in the same country as FSI with overlapping objectives (club development, volunteer training) but serves the Finnish-speaking majority population rather than the Swedish-speaking minority.

Others

• ENGSO (European Non-Governmental Sports Organisation): European umbrella network of national sports organizations. FSI's sustainability chief Tarja Krum chairs ENGSO's Equality Within Sport committee, making ENGSO a peer network in which FSI is embedded and through which it coordinates European-level inclusion work.
• UKK-instituutti: Finnish national institute for health promotion research and physical activity. Comparable as a Finnish institution generating evidence-based exercise and sports-inclusion programs; adjacent rather than directly competing with FSI but operating in overlapping community health and physical-activity territory.

Emerging players

• Samelandstinget / Sámediggi: Sami Parliament body representing the Sami indigenous linguistic minority in Finland. Structurally analogous to FSI in serving as a central cultural-political umbrella for a small linguistic minority, including youth and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@finlandssvenskaidrott?si=RUhOOyh1S844bxkO
• Facebookfacebook.com/idrottfi
• Instagraminstagram.com/idrottfi
• TikToktiktok.com/@idrottfi?is_from_webapp=1&sender_device=pc
• Xx.com/idrottfi
• LinkedInlinkedin.com/company/finlands-svenska-idrott

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Finlands Svenska Idrott