Vasa
Vasa SRL is an Italian direct-to-consumer company selling a 100% natural rubber menstrual cup handcrafted in Italy, priced at €40 across three sizes. The company serves European women seeking natural, reusable, sustainable period care alternatives.
- Company typePrivate
- Founded2023
- HeadquartersTorino, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vasa does
Vasa SRL is an Italian consumer products company headquartered in Turin (Torso), Italy, founded by Lisa Lee Benjamin and registered as a private limited company (SRL) under Companies' Register of Torino no. 13292900019. The company designs, manufactures, and sells a single product — a 100% natural rubber menstrual cup handcrafted in Italy in partnership with a third-generation natural rubber producer. Available in three sizes (Small, Medium, Large) at a flat €40.00 price point, the cup is marketed as silicone-free, toxin-free, and biodegradable, with a stated 4-year reusable lifespan and up to 10 hours of wear time per cycle. The product is delivered with a linen storage bag and is non-returnable unless damaged or faulty.
Vasa operates a direct-to-consumer business model, selling exclusively through its own e-commerce storefront at vasawomen.com and currently shipping only within Europe. Customers outside Europe are routed into a waitlist funnel for future geographic expansion. Marketing is concentrated on owned channels — the brand website, an Instagram account (@vasawomen), a LinkedIn company page, and an email newsletter — with content centered on testimonials, founder narrative, and natural-living positioning. No retail, marketplace, or wholesale distribution is disclosed.
The company's customer base consists of individual consumers, primarily women seeking natural and sustainable period care, plus a secondary segment of younger or first-time menstrual cup users targeted via the Small size. Vasa is founder-owned with no disclosed external institutional investment, no headcount figures, no app or API, and no disclosed revenue. The operating footprint is single-geography (Europe) and single-product, making the business structurally a single-SKU, single-market DTC venture at an early stage.
Vasa firmographics
Firmographics- Name
- Vasa
- Legal name
- Vasa SRL
- Website
- https://vasawomen.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vasa SRL is an Italian direct-to-consumer company selling a 100% natural rubber menstrual cup handcrafted in Italy, priced at €40 across three sizes. The company serves European women seeking natural, reusable, sustainable period care alternatives.
- Ownership category
- akta.pro rank
Vasa industry classification
Industry- Product category
- Menstrual Care Products
- NAICS
- Rubber Product Manufacturing (3262)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
Keywords
Where Vasa is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Vasa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Menstrual Cup Sales: Vasa generates revenue through direct one-time sales of its menstrual cup product. The product is sold in three sizes (Small, Medium, Large) at a single price point of €40.00 per unit. Each purchase includes the cup and a linen bag for storage. The reusable nature of the product (4-year lifespan) means revenue is transactional rather than recurring per cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single-size menstrual cup at €40 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vasa product offering
Product offeringCore offering
Vasa designs and sells a single-product menstrual cup made from 100% natural rubber, handcrafted in Italy by a third-generation natural rubber producer. The cup is silicone-free, toxin-free, biodegradable, reusable for up to 4 years, and available in three sizes (Small, Medium, Large) priced at €40.00 per unit. The company sells directly to individual female consumers via its own e-commerce website and currently ships within Europe.
Product overview
Vasa offers a single core product — the Vasa Menstrual Cup — made entirely from 100% natural rubber sourced from a third-generation natural rubber producer in Italy. The menstrual cup is available in three sizes (Small, Medium, Large) to accommodate different anatomies and flow levels, priced at €40.00. The product is marketed as a natural, reusable alternative to tampons and pads, with a lifespan of up to 4 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Vasa Menstrual Cup A 100% natural rubber menstrual cup handcrafted in Italy with a third-generation natural rubber producer, sold to individual female consumers in three sizes (Small for young girls/first-time users, Medium for normal flow and small-to-medium anatomy, Large for heavy flow). The cup is silicone-free, toxin-free, biodegradable, reusable for up to 4 years, and provides up to 10 hours of wear time per use. Each unit is priced at €40.00 and ships within Europe.
Quantifiable outcome
- Reusable for up to 4 years
- +2 more outcomes
Companies that use Vasa
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Vasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vasa partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Vasa competitors and assessment
Company assessmentDirect peers
- Lena Cup: US-based silicone menstrual cup brand focused on softness and comfort, a position closely analogous to Vasa's comfort-and-softness differentiator. Directly comparable in reusable cup category and consumer pain points addressed; differs on silicone material and US-led distribution.
- Ruby Cup: Menstrual cup brand with a social mission (one cup donated per purchase) and strong European DTC presence. Comparable to Vasa in reusable cup category, European GTM, and direct-to-consumer model; differs on silicone material and giving-back positioning.
- Saalt: US-based DTC menstrual cup and period care brand with a strong sustainability narrative and multi-product line. Directly comparable in reusable cup category and consumer positioning; differs on geography (US-first) and silicone material.
- Mooncup: UK-based established silicone menstrual cup brand with strong European distribution. Closely comparable to Vasa in product format, customer profile, and single-category focus, though it differs on material (silicone) and is more established in retail pharmacy channels.
- Diva International (DivaCup): One of the original and most recognized silicone menstrual cup brands globally. Directly comparable to Vasa in product category (reusable menstrual cup), target customer (women seeking sustainable period care), and DTC/e-commerce GTM, though it uses silicone rather than natural rubber.
- Lunette: Finnish menstrual cup brand sold globally, also positioned on sustainability and body-safe materials. Directly comparable to Vasa in reusable menstrual cup category and DTC model; differs on material (silicone) and broader international footprint.
- OrganiCup (Organic Basics): Medical-grade silicone menstrual cup brand now part of Organic Basics, focused on sustainable period care. Comparable to Vasa in reusable cup category and DTC sustainability positioning; differs on silicone material and broader apparel/essentials portfolio.
Broad incumbents
- Cora: Broader feminine care brand spanning organic pads, tampons, and menstrual cups with subscription DTC model. Comparable to Vasa in target customer and sustainability-led positioning; broader incumbent that overlaps in menstrual cup category and competes for the same natural-period-care consumer.
Emerging players
- Rael: Clean period care brand offering organic pads, tampons, and cups with a DTC/subscription model. Comparable to Vasa in natural and reusable period care positioning and digital-first consumer marketing; broader portfolio across multiple product formats.
- The Flex Company: US-based period care company known for the menstrual disc, a different but adjacent product format. Comparable to Vasa in reusable period care category and direct-to-consumer GTM targeting women seeking disposable alternatives; differs on product format (disc vs. cup) and material.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Vasa social profiles
Digital presenceVasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vasa leadership team
Management profileNumber of profiles
Profiles1 record
Vasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vasa
What does Vasa do?
Vasa designs and sells a single-product menstrual cup made from 100% natural rubber, handcrafted in Italy by a third-generation natural rubber producer. The cup is silicone-free, toxin-free, biodegradable, reusable for up to 4 years, and available in three sizes (Small, Medium, Large) priced at €40.00 per unit. The company sells directly to individual female consumers via its own e-commerce website and currently ships within Europe.
Is Vasa a public or private company?
Vasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vasa founded?
Vasa was founded in 2023. It employs 1 to 10 people.
Where is Vasa based?
Vasa is headquartered in Torino, Italy, in the Europe region.
How does Vasa make money?
One revenue line is on record: menstrual Cup Sales.
Who are Vasa's main competitors?
Direct peers on record are Lena Cup, Ruby Cup, Saalt, Mooncup, Diva International (DivaCup), Lunette and OrganiCup (Organic Basics). Cora is listed as a broad incumbent. Emerging players are Rael and The Flex Company.
Does Vasa have an API?
No public API is recorded for Vasa.
What industry is Vasa in?
Vasa's product category is Menstrual Care Products. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups. Its NAICS code is 3262 and its SIC code is 2844.