What Mountain Pass Performance does

Mountain Pass Performance is a privately held Canadian corporation founded in 2017, headquartered in Ontario, that designs and manufactures aftermarket performance parts for electric vehicles. The company's product portfolio centers on suspension modifications (KW-developed coilovers with TVR-A/TVC-A twin-valve damper technology, proprietary camber-adjustable front upper control arms with shim system allowing adjustments in under 1 minute without wheel removal, lift kits, compression rod inserts that reduce OEM bushing deflection by 75%), brake systems (big brake kits with OEM e-brake retention using Girodisc rotors and StopTech calipers, two-piece lightweight rotors, Pagid brake pads), and forged wheels manufactured by Braid Motorsport. Products support Tesla Model S/3/X/Y as the primary platform, with 2026 expansion into Hyundai Ioniq 5N and existing coverage for Cybertruck and Rivian.

The business operates a direct-to-consumer e-commerce model through mountainpassperformance.com with USD pricing globally, supplemented by an authorized North American dealer network for installation support. The go-to-market combines content marketing (Tech Center, blog, email newsletter), active social media presence (Facebook, X, Instagram, YouTube, Discord), and community-led acquisition through the proprietary Model 3 Challenge racing series at Gridlife festival events (launched 2023) and the Assetto Corsa Cup virtual racing league. Product prices range from $155 for compression rod inserts to $3,890 for MoTeC C125 displays, with flagship coilovers at $3,120 per set. The company serves performance enthusiasts (track-day users, racing competitors), off-road/adventure Model Y owners, and comfort-focused upgraders across global markets spanning North America, Europe (17+ countries), Asia (Japan, Hong Kong, South Korea), and Southwest Pacific (Australia, New Zealand). Mountain Pass Performance maintains no disclosed institutional funding, operates with 1-10 employees, and retains sub-brands MPP.R (racing line) and Model 3 Challenge under independent founder ownership.

Name

Mountain Pass Performance

Legal name

Mountain Pass Performance Inc.

Website

https://mountainpassperformance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Pass Performance is a privately held Canadian company that designs and manufactures aftermarket suspension, brake, and wheel upgrades primarily for Tesla electric vehicles, with expanding coverage for Hyundai Ioniq 5N, Cybertruck, and Rivian, sold direct-to-consumer globally to performance enthusiasts and track-day drivers.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industry

Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)

Keywords

• Electric vehicle parts
• Performance suspension
• Aftermarket brake kits
• Coilover suspension
• EV performance modifications

Headquarters

HQ city

Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Parts Sales: Direct sales of suspension upgrades (coilovers, control arms, lift kits), brake systems (rotors, big brake kits, pads), and other performance modifications for Tesla, Hyundai Ioniq 5N, Rivian, and Cybertruck vehicles. One-time purchase model with products ranging from $155 to $3,890+ per component.
2. Dealer Network Sales: Sales through authorized dealer network for customers preferring in-person purchases and installation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mountain Pass Performance designs, manufactures, and sells aftermarket performance parts for electric vehicles — primarily Tesla (Model S, 3, X, Y) and increasingly Hyundai Ioniq 5N, Rivian, and Cybertruck. Core product categories include suspension upgrades (KW-developed coilovers, camber-adjustable control arms, lift kits, spring arms), brake systems (big brake kits with E-brake retention, two-piece rotors, performance pads), chassis components (compression rod inserts, skid plates), and forged wheels. Products are sold direct-to-consumer via the company's webstore and through authorized dealers worldwide.

Product overview

Mountain Pass Performance is an EV-oriented performance company founded in 2017 that specializes in upgrades, modifications, and custom tuning for Tesla vehicles (Model S, 3, X, Y) as well as Hyundai Ioniq 5N, Cybertruck, and Rivian. The product portfolio centers on suspension modifications (coilovers, control arms, camber arms, lift kits), brake modifications (big brake kits, rotors, pads), and supporting components. Key products include Comfort Adjustable Coilovers developed with KW Suspension, Camber Adjustable Front Upper Control Arms, Performance Rear Big Brake Kits, and the 1.75" Suspension Lift Kit. The company also operates the Model 3 Challenge racing series and Assetto Corsa Cup virtual racing program. Products are manufactured in North America with some components (coilovers) produced and shipped from KW Germany.

Differentiator

Problem solved

Functional benefit

Brands

• MPP.R: Racing division of Mountain Pass Performance, featuring motorsport components like the MPP.R StopTech 368mm BBK and Performance Rear Big Brake Kit.
• Model 3 Challenge

Products and services

• Comfort Adjustable Coilovers Premium comfort-focused adjustable coilover suspension kits co-developed with KW Suspension for Tesla Model Y, featuring twin-valve rebound and compression adjustment with TUV approval and INOX stainless steel bodies. Priced at $3,120 per set.
• Camber Adjustable Front Upper Control Arms (Corkscrew FUCA) Camber adjustable front upper control arms (FUCA) for Tesla Model 3 & Y using a proprietary shim adjustment system, sealed spherical bearings, and wheel speed sensor saver brackets. Provides up to 3 degrees of camber adjustment in under 1 minute without removing wheels; 30% lighter than OEM. Priced at $1,340 per set.
• Lightweight Rear Spring Arms Billet aluminum rear spring arms for Tesla Model 3 enabling 12lb weight reduction and compatibility with 70mm ID linear springs.
• Performance Rear Big Brake Kit (MPP.R) Performance rear big brake kit for Tesla Model 3/Y featuring 332x26mm Girodisc rotors and a sliding caliper design that retains the OEM electronic parking brake while massively increasing rotor width and cooling. Priced at $1,680 per kit.
• 1.75" Suspension Lift Kit 1.75" suspension lift kit for Tesla Model Y & Model 3 providing increased ground clearance for off-road use, steep driveways, and snow conditions. CNC aluminum spacers, compatible with coilover-equipped vehicles. Priced at $460 per kit.
• MPP Mega Terra Forged Wheels Motorsport-grade forged wheels for Tesla Model Y developed in partnership with Braid Motorsport in Spain. Features knurled beads, FEA optimization, 18x8.75 +35 offset, 26.5lbs weight, and 800kg load rating. Pre-order priced at $880 per wheel with custom colors available.
• "Smash Me" Front Skid Plate Front skid plate protection for Tesla Model Y & Model 3 off-road applications.
• Front Compression Rod Inserts Front compression rod inserts for Tesla Model 3/Y that reduce toe-change under braking by filling voids in OEM compression rod bushings. CNC machined 6061-T6 aluminum; reduces bushing deflection by 75% at 1500lb load. Priced at $155 per set.
• Two-Piece Rear Rotors Lightweight two-piece rear rotors for Tesla Model S/X Plaid with directional curved vanes for improved cooling, made in the USA.
• Pagid Street+ Brake Pads for Tesla Model 3 Performance Street-focused Pagid Street+ brake pads for Tesla Model 3 Performance, designed for spirited street driving with motorsport pedigree. Priced at $290 per set.
• Solid Front Lower Control Arm Bearings Bearing replacements for front lower control arms, available for Tesla Model 3/Y and Hyundai Ioniq 5N. Priced between $345 and $395.
• Adjustable Rear Camber Arms for Hyundai Ioniq 5/5N Adjustable rear camber arms for Hyundai Ioniq 5/5N using MPP's shim adjustment system with 1-15mm range in 1mm increments. Priced at $695.
• Coilover Conversion Kit (OEM Dampers) for 2026+ Model Y Performance Coilover conversion kit for 2026+ Tesla Model Y Performance retaining OEM dampers. Priced at $1,030.
• Big Brake Kits (BBK) Complete big brake kit (BBK) solutions for Tesla vehicles, including the 400mm Easy Big Fella kit for Model S/X Plaid and rear BBK for Model 3/Y. Front kits use StopTech STR-60 368mm calipers and Girodisc rotors.
• MoTeC C125 Display for Tesla Model 3 MoTeC C125 data display/logging system for Tesla Model 3 racing applications. Priced between $3,360 and $3,890 depending on configuration.
• Model 3 Challenge Racing Series Racing series presented by Mountain Pass Performance for Tesla Model 3 owners at Gridlife events, featuring an equal-cars format for wheel-to-wheel racing with competitor rebate program for MPP product purchases.
• Model 3 Challenge Assetto Corsa Cup Free virtual racing league using a custom Tesla Model 3 mod in Assetto Corsa simulation, partnered with Gridlife, building community engagement and brand awareness.
• MPP Apparel and Merchandise Branded MPP clothing and gear sold through the company webstore.
• MPP.R Racing Product Line Racing-focused sub-brand product line from Mountain Pass Performance featuring motorsport-grade components including MPP.R rear big brake kits and StopTech STR-60 368mm front BBK.

Quantifiable outcome

• Up to 3 degrees of camber adjustment in under 1 minute without removing wheels
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• GridlifecoreStrategic or Co-development Partner · 1 January 2023Partnership with Gridlife to present the Model 3 Challenge racing series at Gridlife festival events. The series runs at select events including Lime Rock and Laguna Seca, combining wheel-to-wheel racing with Gridlife's music and automotive festival experience.
• KW SuspensionscoreTechnology or Integration · 1 January 2018Joint development partnership for comfort adjustable coilover systems. KW supplies damper technology including TVR-A (Twin Valve Rebound-Adjustable) and TVC-A (Twin Valve Compression-Adjustable) technology. Coilovers produced and shipped directly from KW Germany to customers worldwide.
• Girodisc Racing BrakescoreTechnology or IntegrationSupplier of rotor rings for rear big brake kits. Girodisc is a leading brake supplier with winning experience in highest level motorsport including IMSA and Formula 1.
• StopTechcoreTechnology or IntegrationSupplier of STR-60 368mm front big brake kit calipers for MPP.R product line. StopTech is part of Akebono and provides proven racing brake technology.
• Braid MotorsportcoreOEM/ Whitelabel/ Licensing PartnerSpanish wheel manufacturer producing MPP Mega Terra forged wheels. Braid has 25+ years history in Dakar and WRC, also supplying wheels to Formula E and E-TCR. MPP designs wheels in-house; Braid manufactures to specification.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EV West: Specialist in EV conversion components and aftermarket parts across multiple EV platforms. While broader than Tesla-only, EV West addresses the same enthusiast-adjacent customer pursuing EV performance modifications.

Others

• StopTech: High-end brake caliper and system supplier (part of Akebono) used by MPP for the MPP.R racing BBK. Comparable premium brake component specialist serving the same motorsport/track-day customer.
• KW Suspensions: MPP's coilover technology partner and a leading global manufacturer of high-end aftermarket suspension. Included as a supplier/ecosystem relationship and as the broader benchmark for premium suspension brands MPP competes alongside.
• Girodisc: High-performance two-piece brake rotor supplier used in MPP's rear big brake kits. Relevant as a tier-1 component partner and as a comparable specialist brake-rotor brand with motorsport (IMSA, F1) pedigree.

Broad incumbents

• AWE Tuning: Premium automotive aftermarket manufacturer of exhaust, suspension, and drivetrain components primarily for German ICE brands (Audi, VW, BMW). Comparable business model of premium-priced, enthusiast-targeted hardware sold DTC with a strong brand.
• APR (Auto Performance Racing): Large, established aftermarket performance brand (ECU, exhaust, brakes, suspension) for VW/Audi platforms. Comparable premium-positioned enthusiast aftermarket business model even though it serves ICE rather than EV platforms.
• Dinan: BMW-focused premium aftermarket performance brand offering suspension, exhaust, and engine upgrades. Represents a parallel premium ICE aftermarket business model with comparable brand-led, motorsport-rooted positioning.

Direct peers

• Unplugged Performance: The most direct competitor in the Tesla performance aftermarket space, offering suspension, brake, and wheel upgrades for Model S/3/X/Y, Plaid, and Cybertruck. Closely overlaps with MPP's core customer, product category, and Tesla-centric go-to-market.
• T Sportline: Long-established Tesla aftermarket specialist selling wheels, suspension, brakes, and body upgrades across the Tesla lineup. Targets the same enthusiast buyer as MPP with overlapping SKU categories and a similar DTC plus dealer distribution model.
• Revolt Systems: Tesla-focused aftermarket performance company developing suspension and drivetrain upgrades for Model 3/Y. Competes head-to-head with MPP in the Model 3/Y performance segment with similar boutique, motorsport-inspired positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mountainpassev
• YouTubeyoutube.com/@MountainPassPerformance/featured
• Facebookfacebook.com/MountainPassPerformance
• Instagraminstagram.com/mountainpassperformance
• LinkedInlinkedin.com/company/mountain-pass-performance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Pass Performance