Kirchner Communication and Marketing

What Kirchner Communication and Marketing does

Kirchner Communication and Marketing (operating as Kirchner KuM) is a privately held, full-service advertising and communication agency headquartered in Bünde, Germany, with an additional digital development unit (MIA3 GmbH, majority-owned since March 2021) in Gütersloh. Founded in 1991 and operating under the legal entity KIRCHNER Kommunikation und Marketing GmbH, the firm employs a team of 30+ creative professionals spanning marketing strategists, designers, editors, and programmers. Its service offering is organized around five integrated competencies — Design, Digital, Content Marketing, Social Media, and KI-Marketing (AI Marketing) — delivering holistic communication strategies for German Mittelstand enterprises and larger internationally active companies across the OWL (Ostwestfalen-Lippe) region and the wider German-speaking market.

The agency's technical platform is grounded in certified partnerships and deep expertise across the principal content and commerce stacks used in German-speaking markets: TYPO3 (Bronze Member status), WordPress, Shopware (certified Solution Partner), Magento, and Symfony for custom web development. The MIA3 acquisition added competency in digital trade show and virtual event platforms, including 360-degree tours, live streaming, and integrated appointment scheduling. AI capabilities are layered on third-party foundation models — ChatGPT, MidJourney, and Flux — supporting image generation, video/animation creation, text/content workflows, and market/competitive analysis, with claims of training custom models for individual clients.

The commercial model is professional services-based with project and retainer engagements, quote-based pricing tailored to client scope, and no publicly disclosed rate cards. Distribution is direct, via personal consulting with mid-market and enterprise clients in industries including household appliances (Miele), kitchen manufacturing (nobilia, Franke), building technology (Schücco, Goldbeck), healthcare (Josephs-Hospital, Heimat Krankenkasse), fashion (Hattric, Calamar), energy/utilities (EWB), and public sector (Kreis Herford). Notable recurring engagements include multi-edition customer magazines such as the 80,000-copie Fitmacher health magazine (Heimat Krankenkasse) and the 40,000+-household mensch joseph (Josephs-Hospital). The firm is led by Managing Directors Tim Perlemann and Tobias Uffmann and remains privately held with no disclosed institutional investors or parent company.

Name

Kirchner Communication and Marketing

Legal name

KIRCHNER Kommunikation und Marketing GmbH

Website

https://kirchner-kum.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirchner Communication and Marketing (Kirchner KuM) is a privately held, full-service German advertising and communication agency in Bünde, serving Mittelstand and enterprise clients in the OWL region and DACH market across design, digital, content marketing, social media, and AI marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Agency Fees): Project-based and retainer-based professional services for advertising, design, digital, content marketing, and social media services. Pricing is quote-based and tailored to individual client requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kirchner Communication and Marketing (Kirchner KuM) is a full-service advertising and communication agency offering integrated services in design, digital (web and e-commerce), content marketing, social media, and AI-powered marketing (KI-Marketing). The agency delivers project-based and retainer-based professional services including graphic design, TYPO3/WordPress/Shopware/Magento web development, content production (magazines, corporate books, newsletters), social media management, AI-assisted image/video/text creation, and digital trade show platforms through its majority-owned digital unit MIA3.

Product overview

Kirchner KuM operates as a full-service advertising and communication agency organized under Kirchner Kommunikation und Marketing GmbH. The agency offers a platform-plus-services architecture comprising core competencies in Design, Digital (web/ecommerce), Content Marketing, Social Media, and AI-Marketing (KI-Marketing). Under the digital umbrella, the agency specializes in TYPO3 and WordPress CMS development, Shopware e-commerce solutions, and through its majority-owned Digital Unit MIA3, provides additional digital services including custom programming and digital trade show platforms. The product portfolio is structured as integrated service lines that work together to provide holistic communication solutions for B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Brands

• MIA3: Digital unit specializing in web development, e-commerce platforms (Shopware, Magento, TYPO3, WordPress), and digital marketing solutions.

Products and services

• Design Services
• Digital Services
• TYPO3 CMS Development
• WordPress Development
• E-Commerce Solutions
• Shopware Services
• Content Marketing

Quantifiable outcome

• Multiple industry awards including German Brand Award 2019, FOX Awards (Silver), and BCM Best of Content Marketing recognition
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• MIA3 GmbHcoreStrategic or Co-development Partner · 16 March 2021Kirchner KuM acquired a majority stake in MIA3 GmbH, a digital agency based in Gütersloh. The acquisition brought 15 additional digital professionals (frontend/backend programmers, project managers, web designers, digital strategists) to the Kirchner team. MIA3 continues as an independent brand and unit, specializing in modern websites, online shop solutions, custom programming, and digital trade show platforms. Both Tim Perlemann and Tobias Uffmann joined Josef Kunter as joint managing shareholders of MIA3.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency with brand, digital, and content marketing services. Comparable independent German full-service peer competing for similar enterprise mandates with integrated creative and digital offerings.
• thjnk: Hamburg-based creative agency offering strategy, brand, and digital transformation services. Comparable independent German full-service agency competing for enterprise and Mittelstand clients with similar integrated offerings.
• Grabarz & Partner: Hamburg creative agency with integrated brand, digital, and content marketing capabilities. Similar independent German full-service positioning competing for enterprise creative mandates across DACH.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand, design, digital, and content services. Comparable in being an independent German full-service agency serving enterprise and Mittelstand brands without global network affiliation.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group offering integrated creative, digital, content, and media services. Comparable as a full-service German agency house targeting enterprise and Mittelstand clients, though with substantially broader scale and geographic reach.
• Jung von Matt: Major German creative agency network with offices across DACH, offering integrated brand, digital, content, and social services. Comparable in offering breadth and Mittelstand/enterprise client focus, but with national brand recognition and creative pedigree.
• Scholz & Friends: Berlin-based creative agency group with full-service digital and content capabilities. Competes for similar enterprise and Mittelstand mandates and shares the integrated agency positioning, though operates at a larger scale.
• DDB Germany: German arm of the DDB global creative network offering brand strategy, digital, and content marketing. Comparable full-service positioning for enterprise clients, though anchored by international network resources rather than regional Mittelstand depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kirchner.kum
• LinkedInlinkedin.com/company/kirchner-kum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirchner Communication and Marketing