Appart
Appart is a Belgium-based digital design studio with an intentionally small team that provides branding, web design, development, and digital product design services to selective European and North American clients using Webflow, Shopify, and React Native.
- Company typePrivate
- Founded2022
- HeadquartersAntwerp, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Appart does
Appart is a Belgium-based digital design studio headquartered in Antwerp, operating with an intentionally small team of approximately eight core members who are distributed globally. Founded in 2022, the studio provides branding, web design and development, and digital product design services primarily to European and select North American clients. Its service portfolio spans brand strategy, brand identity, graphic design, art direction, copywriting, web design and development, e-commerce solutions, motion design, and a "Front-end as a Service" (FeaS) offering that modernizes legacy digital platforms by replacing front-ends while preserving existing backend infrastructure. Appart explicitly does not accept every prospective client, positioning selectivity and direct personal relationships as core to its value proposition.
The studio's technology stack is built on no-code and low-code platforms, with Webflow and Wized as the primary web development tools, Shopify 2.0 for e-commerce, and React Native for mobile application development. Its delivery methodology is structured around sprint-based development with weekly progress updates to clients. The firm advertises "A.I. powered prototypes" as a service capability, though no proprietary AI/ML technology, data assets, or research is described. Disclosed client projects span eyewear (Theo), automotive (Vroom), sexual wellness (Pili Pili), interior design (Creneau, Contekst), coffee retail (The Boy and The Bear), and HR/payroll (Vivaldis), with the latter representing a multi-year digital product partnership that has produced both an employee mobile app and a recruiter web platform.
Appart operates a project-based revenue model with publicly disclosed fixed pricing: branding packages range from €7,950 (Starter) to €14,950 (Growth), while web design is priced per page at €1,750 (basic) to €4,950 (advanced). The firm uses a selective, sales-led go-to-market approach, channels all new business through a Calendly consultation booking system and a website project inquiry form, and has no disclosed external funding. Distribution is direct-to-client with no intermediary channels.
Appart firmographics
Firmographics- Name
- Appart
- Legal name
- Appart
- Website
- https://appart.agency
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appart is a Belgium-based digital design studio with an intentionally small team that provides branding, web design, development, and digital product design services to selective European and North American clients using Webflow, Shopify, and React Native.
- Ownership category
- akta.pro rank
Where Appart is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Appart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding services: Brand strategy, brand identity, graphic design, art direction, and copywriting services offered as fixed-price packages (Starter €7,950, Essential €9,950, Growth €14,950) or custom project pricing
- Web design and development: Web design and development services with tiered pricing: basic pages at €1,750, advanced pages at €4,950. Includes Webflow development, bespoke web-apps, custom Shopify themes, and automation services
- Front-end as a Service (FeaS): Legacy system modernization service for businesses with outdated interfaces, providing brand-new front-ends tailored to client vision while integrating existing backend systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter branding package with core brand identity elements |
| One time/ perpetual license | Pay-as-you-go | Essential branding package with expanded deliverables |
| One time/ perpetual license | Pay-as-you-go | Growth branding package with comprehensive brand experience |
| Unit Pricing | Pay-as-you-go | Basic web design page |
| Unit Pricing | Pay-as-you-go | Advanced web design page |
| Other | Pay-as-you-go | Custom project pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Appart product offering
Product offeringCore offering
Appart is a Belgian digital design studio that designs and builds brands, websites, and digital solutions for clients. Their core offerings include branding services (brand strategy, identity, graphic design, art direction, copywriting), web design and development (Webflow sites, bespoke web-apps, custom Shopify themes, automation), and a Front-end as a Service (FeaS) offering that modernizes legacy interfaces while preserving existing backends.
Product overview
Appart is a design studio that functions as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio comprises branding services (brand strategy, identity, graphic design, art direction, copywriting), web design and development services (Webflow, Shopify, bespoke web-apps, A.I. prototypes, automation), front-end as a service, graphic design, motion design, e-commerce solutions, hosting, and multilingual support. They also partner on digital product design for specific client projects (e.g., Vivaldis), creating custom solutions for HR/recruitment tools and payroll platforms. Pricing is structured around three tiers for branding (Starter €7,950, Essential €9,950, Growth €14,950) and page-based web development options (Basic €1,750 per page, Advanced €4,950 per page).
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services End-to-end branding offering covering brand strategy, brand identity, graphic design, art direction, and copywriting, sold in three fixed-price tiers (Starter, Essential, Growth) plus custom project pricing, targeted at brands launching or redefining their identity.
Quantifiable outcome
- Websites go live in weeks, not months
- +1 more outcomes
Companies that use Appart
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Appart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Appart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MutantminorProject-based collaboration with Mutant on Vroom automotive platform project - Mutant provided brand identity work while Appart handled web development and digital design system overhaul.
- Phil BastiaanscorePhil Bastiaans serves as Creative Director and web/UX/UI designer. Core member of the Appart team, handling creative direction for most client projects including Theo, Contekst, Vivaldis, and Pili Pili.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Appart competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Largest independently owned design consultancy, with partner-led brand and digital work. Adjacent incumbent providing brand identity and digital experience services to enterprise clients, overlapping Appart's branding and web offerings.
- Huge: Large global digital agency offering strategy, design, and technology at enterprise scale. Adjacent incumbent that competes for similar brand and digital experience work but at significantly larger scale and broader scope.
Direct peers
- Clay: Global design and technology studio focused on branding, web experiences, and product design. Comparable as a multi-disciplinary boutique working at the intersection of brand identity and digital product.
- Dogstudio: Belgian-founded (now global) creative agency recognized for high-craft digital experiences and brand work. Comparable as a Belgian-rooted boutique competing for the same premium brand-design clients.
- Active Theory: Los Angeles-based interactive digital studio building immersive web experiences for global brands. Comparable in blending creative direction, brand storytelling, and front-end engineering on a small-team basis.
- Instrument: Portland-based independent creative and technology studio delivering brand, digital product, and experience work. Comparable full-service boutique model with emphasis on craft and selective client rosters.
- Unfold: Belgian/Norwegian digital design and technology studio delivering brand, web, and product work. Closest geographic and offering overlap with Appart — same boutique, craft-led model serving European brands.
- Resn: New Zealand-based creative technology studio known for award-winning interactive web experiences. Comparable as a small, craft-driven boutique combining design and engineering for branded digital experiences.
- Frank & Victor: Dutch-based digital creative studio offering branding, web design, and development for ambitious brands. Comparable boutique, brand-to-web offering serving European clients with a small senior team.
- Locomotive: Montreal-based creative agency combining brand, web design, and development. Comparable boutique scale and full-service brand-to-web offering for mid-market and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Appart social profiles
Digital presenceAppart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appart leadership team
Management profileNumber of profiles
Profiles7 records
Appart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appart
What does Appart do?
Appart is a Belgian digital design studio that designs and builds brands, websites, and digital solutions for clients. Their core offerings include branding services (brand strategy, identity, graphic design, art direction, copywriting), web design and development (Webflow sites, bespoke web-apps, custom Shopify themes, automation), and a Front-end as a Service (FeaS) offering that modernizes legacy interfaces while preserving existing backends.
Is Appart a public or private company?
Appart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appart founded?
Appart was founded in 2022. It employs 1 to 10 people.
Where is Appart based?
Appart is headquartered in Antwerp, Belgium, in the Europe region.
How does Appart make money?
Three revenue lines are on record. Branding services are the primary driver. The others are web design and development and front-end as a Service (FeaS).
Who are Appart's main competitors?
Broad incumbents on record are Pentagram and Huge. Direct peers are Clay, Dogstudio, Active Theory, Instrument, Unfold, Resn, Frank & Victor and Locomotive.
Does Appart have an API?
No public API is recorded for Appart.