MTP
- Company typePrivate
- Founded1981
- HeadquartersFrankfurt, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
MTP firmographics
Firmographics- Name
- MTP
- Legal name
- MTP – Marketing zwischen Theorie und Praxis e.V.
- Website
- https://mtp.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
MTP industry classification
Industry- Product category
- Marketing Education & Student Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Student Organizations & Club Administration (EDALAHAB)
- akta.pro secondary industry
- Customer/User Conferences & Client Advisory Boards (THAHAMAD)
Keywords
Where MTP is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices20 records
Markets served
MTP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees of €40 for regular student members and €50 for alumni members. These dues fund training activities, national events, and operational costs.
- Corporate Partnerships and Sponsorship: Companies support MTP through national sponsorship pools (Nationaler Förderpool), regional sponsorship at individual Geschäftsstellen, event partnerships (branding, speaking slots, workshops, job walls, product sponsorship), and consulting project fees.
- Event Revenue: MTP Sail event charges €600 for external participants and €510 for discounted student spots, inclusive of accommodation and full board on a sailing ship.
- Products and Consulting Services: Revenue from consulting projects, workshops, brainstorming sessions, and keynote presentations delivered to corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student Member |
| Subscription | Annual | Alumni Member |
| Unit Pricing | Pay-as-you-go | MTP Sail - Standard |
| Unit Pricing | Pay-as-you-go | MTP Sail - Discounted |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
MTP product offering
Product offeringCore offering
MTP – Marketing zwischen Theorie und Praxis e.V. is Germany's largest student marketing initiative, operating 18 university-based branch offices that connect marketing-interested students with corporate partners. The association runs a portfolio of marketing congresses, workshops, brainstorming sessions, and full-cycle consulting projects for companies, alongside structured training programs delivered through its TrainingDepartment. It funds operations via annual student/alumni membership dues (€40–€50) and corporate partnership/sponsorship revenue.
Product overview
MTP – Marketing zwischen Theorie und Praxis e.V. is Germany's largest student marketing initiative and multi-generational marketing network. It is not a traditional software company but a student-run nonprofit offering a portfolio of events, professional development services, and content platforms. The core offering consists of corporate engagement services (Keynotes, Workshops, Brainstorming-Sessions, and Beratungsprojekte) through which companies access student talent for idea generation and consulting. Flagship events include Marketing Horizonte (Germany's largest student-organized marketing congress), European Marketing Camp (EMC), Summer Connect (recruiting/networking event), Geschäftsstellenversammlung (GSV, a semesterly national gathering of 300+ participants), and MTP Sail (annual sailing trip). The TrainingDepartment provides structured further education in leadership, project management, and other skills with ~60 trainers and ~80 annual sessions. Content platforms include the Marketea Podcast (with ~34 episodes), Marketing Snacks (short audio insights), MTP Magazin (editorial magazine), and MTPanel (internal surveys). Corporate partnership tiers (Eventpartnerschaft, Workshoppartnerschaft, Vortragspartnerschaft, Jobwall, Sachsponsoring) offer graduated engagement options. The organization is present at 18 university locations across Germany, supported by 90 sponsoring professors and 100+ partner companies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 400+ satisfied training participants per year through the TrainingDepartment
- +2 more outcomes
Companies that use MTP
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
MTP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MTP partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor and core.
- VodafoneminorParticipated in Summer Connect 2022 recruiting event, meeting students in a casual atmosphere for early talent engagement.
- LidlminorParticipated in Summer Connect 2022 as employer branding partner connecting with students.
- LindtminorParticipated in Summer Connect 2022 as employer branding partner.
- Cap GeminiminorParticipated in Summer Connect 2022 recruiting event.
- InfrontminorParticipated in Summer Connect 2022 recruiting event.
- American ExpresscoreNational sponsor company supporting the association's goals financially and with good ideas. Part of the Nationaler Förderpool (National Sponsor Pool).
- HayscoreNational sponsor company in the Nationaler Förderpool, providing financial support and strategic guidance to MTP.
- HenkelcoreMain partner and main sponsor of Summer Connect 2022; co-developed the Summer Connect recruiting/networking event format. Deep collaboration in talent acquisition with close involvement in format conception and development.
- MLPcoreNational sponsor company supporting MTP as part of the Nationaler Förderpool.
- Peter Schmidt GroupcoreNational sponsor company supporting MTP's goals financially and through strategic consultation.
- UnilevercoreNational sponsor company in the Nationaler Förderpool, supporting MTP's mission.
- FileStageminorNational cooperation partner helping MTP overcome challenges of diverse projects through their content workflow platform.
- Women and WorkminorNational cooperation partner contributing to MTP's project portfolio and diversity initiatives.
- AO HostelsminorNational cooperation partner providing accommodation services for MTP events.
- VDSIminorNational cooperation partner in the MTP network.
- BrandTrustminorCooperation partner emphasizing importance of early contact building with students for employer branding purposes.
- ASI WirtschaftsberatungminorDescribed MTP as a young, dynamic and very sympathetic team; looking forward to further collaborative projects.
- KlickPilotenminorSharing knowledge and useful tips from consulting and agency daily work through presentations at MTP plenary sessions.
- Stadtwerke Münster / Stadtteilauto MünsterminorMulti-location cooperation with MTP across Stuttgart and Hamburg; participating in Agentour format and plenary lectures. Win-win situation created through regular collaboration.
- Bundesverband Marketing ClubscoreAnnounced strategic cooperation between Germany's leading marketing professionals association and MTP for student engagement and knowledge sharing.
- Lidl (Regional)minorRegional sponsor of Geschäftsstelle Hannover.
- Förde SparkasseminorSponsor of Startup Night Kiel event, supporting startup ecosystem engagement.
- Investitionsbank Schleswig-Holstein (IB.SH)minorSupported Startup Night Kiel event as regional development bank.
- Neural ScriptminorSponsor of Startup Night Kiel, providing chatbot and web development prize.
- FLEET7minorCo-organizer and venue sponsor of Startup Night Kiel; providing Flex Desks as prize.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
MTP competitors and assessment
Company assessmentEmerging players
- Absolventa: German job platform specialized in entry-level positions for graduates and students. Targets the same German student/young-professional demographic as MTP with career content and employer branding, though operates purely as a digital recruiting marketplace without the event/community component.
- Unicum: German student-focused career and recruiting platform offering job board, magazine content, and employer branding services to university students. Comparable as a student-recruitment intermediary connecting German students with corporate employers, though Unicum is commercial/for-profit and digital-only versus MTP's volunteer-driven, event-heavy model.
Direct peers
- BEST (Board of European Students of Technology): European nonprofit student organization running local chapters at technical universities, organizing events, competitions, and industry partnerships. Highly comparable structure to MTP: volunteer-run, multi-city, corporate-sponsored, event-driven—but focused on engineering/technology students rather than marketing.
- ELSA (European Law Students' Association): Largest international law student organization with national and local chapters across Europe. Closely mirrors MTP's structure: registered association, decentralized chapters at universities, member benefits, corporate partnerships, and flagship events/congresses. Domain differs (law vs. marketing), but operational model is highly analogous.
- Bundesverband Marketing Clubs: Germany's leading professional marketing association for marketing executives. MTP is an explicit strategic partner. Both operate in the German marketing ecosystem connecting practitioners, but Bundesverband serves senior professionals while MTP serves students.
Others
- IAESTE (International Association for the Exchange of Students for Technical Experience): International student exchange organization operating through national and local committees at universities. Structurally similar to MTP as a volunteer-run, member-based student association with corporate/employer ties, but focused on international internships rather than marketing community.
Regional players
- Junge Industrie: Austrian young-industry network affiliated with the Austrian Federation of Industries, providing young professionals and students with networking, events, and corporate exposure. Similar DACH-region positioning to MTP with comparable mission (bridging young talent and industry), but industry-generic rather than marketing-specific.
- connecta (University Recruiting Fair): University-organized recruiting fair connecting German students with regional employers. MTP's Summer Connect and GSV events serve a similar function (employer-student matching), but connecta is a one-off fair format versus MTP's year-round engagement model.
- Marketing Club Münster: Regional German marketing club network with chapters in many cities (Münster, Berlin, Frankfurt, Hamburg, etc.). Operates the same marketing community model as MTP but targeted at professionals rather than students, and typically at single-city scope versus MTP's 18-city reach.
Broad incumbents
- AIESEC: Global youth-led nonprofit organization running student leadership and cross-cultural programs across 100+ countries. Comparable to MTP as a decentralized, volunteer-run student association, though AIESEC's focus is broader (not marketing-specific) and far more international.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MTP social profiles
Digital presenceMTP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTP leadership team
Management profileNumber of profiles
Profiles8 records
MTP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTP
What does MTP do?
MTP – Marketing zwischen Theorie und Praxis e.V. is Germany's largest student marketing initiative, operating 18 university-based branch offices that connect marketing-interested students with corporate partners. The association runs a portfolio of marketing congresses, workshops, brainstorming sessions, and full-cycle consulting projects for companies, alongside structured training programs delivered through its TrainingDepartment. It funds operations via annual student/alumni membership dues (€40–€50) and corporate partnership/sponsorship revenue.
Is MTP a public or private company?
MTP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MTP founded?
MTP was founded in 1981. It employs 1,001 to 5,000 people.
Where is MTP based?
MTP is headquartered in Frankfurt, Germany, in the Europe region.
How does MTP make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are corporate Partnerships and Sponsorship, event Revenue and products and Consulting Services.
Who are MTP's main competitors?
Emerging players on record are Absolventa and Unicum. Direct peers are BEST (Board of European Students of Technology), ELSA (European Law Students' Association) and Bundesverband Marketing Clubs. IAESTE (International Association for the Exchange of Students for Technical Experience) is listed as an others. Regional players are Junge Industrie, connecta (University Recruiting Fair) and Marketing Club Münster. AIESEC is listed as a broad incumbent.
Does MTP have an API?
No public API is recorded for MTP.
What industry is MTP in?
MTP's product category is Marketing Education & Student Services. Its primary akta.pro industry code is EDALAHAB, Student Organizations & Club Administration, with a secondary code of THAHAMAD, Customer/User Conferences & Client Advisory Boards. Its NAICS code is 813910 and its SIC code is 8600.