MTP

Name

MTP

Legal name

MTP – Marketing zwischen Theorie und Praxis e.V.

Website

https://mtp.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Marketing Education & Student Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Student Organizations & Club Administration (EDALAHAB)

akta.pro secondary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

Keywords

• Student marketing association
• Professional development training
• Corporate event sponsorship
• Student consulting engagements
• Marketing education programs

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees of €40 for regular student members and €50 for alumni members. These dues fund training activities, national events, and operational costs.
2. Corporate Partnerships and Sponsorship: Companies support MTP through national sponsorship pools (Nationaler Förderpool), regional sponsorship at individual Geschäftsstellen, event partnerships (branding, speaking slots, workshops, job walls, product sponsorship), and consulting project fees.
3. Event Revenue: MTP Sail event charges €600 for external participants and €510 for discounted student spots, inclusive of accommodation and full board on a sailing ship.
4. Products and Consulting Services: Revenue from consulting projects, workshops, brainstorming sessions, and keynote presentations delivered to corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

MTP – Marketing zwischen Theorie und Praxis e.V. is Germany's largest student marketing initiative, operating 18 university-based branch offices that connect marketing-interested students with corporate partners. The association runs a portfolio of marketing congresses, workshops, brainstorming sessions, and full-cycle consulting projects for companies, alongside structured training programs delivered through its TrainingDepartment. It funds operations via annual student/alumni membership dues (€40–€50) and corporate partnership/sponsorship revenue.

Product overview

MTP – Marketing zwischen Theorie und Praxis e.V. is Germany's largest student marketing initiative and multi-generational marketing network. It is not a traditional software company but a student-run nonprofit offering a portfolio of events, professional development services, and content platforms. The core offering consists of corporate engagement services (Keynotes, Workshops, Brainstorming-Sessions, and Beratungsprojekte) through which companies access student talent for idea generation and consulting. Flagship events include Marketing Horizonte (Germany's largest student-organized marketing congress), European Marketing Camp (EMC), Summer Connect (recruiting/networking event), Geschäftsstellenversammlung (GSV, a semesterly national gathering of 300+ participants), and MTP Sail (annual sailing trip). The TrainingDepartment provides structured further education in leadership, project management, and other skills with ~60 trainers and ~80 annual sessions. Content platforms include the Marketea Podcast (with ~34 episodes), Marketing Snacks (short audio insights), MTP Magazin (editorial magazine), and MTPanel (internal surveys). Corporate partnership tiers (Eventpartnerschaft, Workshoppartnerschaft, Vortragspartnerschaft, Jobwall, Sachsponsoring) offer graduated engagement options. The organization is present at 18 university locations across Germany, supported by 90 sponsoring professors and 100+ partner companies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 400+ satisfied training participants per year through the TrainingDepartment
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• VodafoneminorGTM or Marketing Partner · 1 January 2022Participated in Summer Connect 2022 recruiting event, meeting students in a casual atmosphere for early talent engagement.
• LidlminorGTM or Marketing Partner · 1 January 2022Participated in Summer Connect 2022 as employer branding partner connecting with students.
• LindtminorGTM or Marketing Partner · 1 January 2022Participated in Summer Connect 2022 as employer branding partner.
• Cap GeminiminorGTM or Marketing Partner · 1 January 2022Participated in Summer Connect 2022 recruiting event.
• InfrontminorGTM or Marketing Partner · 1 January 2022Participated in Summer Connect 2022 recruiting event.
• American ExpresscoreGTM or Marketing PartnerNational sponsor company supporting the association's goals financially and with good ideas. Part of the Nationaler Förderpool (National Sponsor Pool).
• HayscoreGTM or Marketing PartnerNational sponsor company in the Nationaler Förderpool, providing financial support and strategic guidance to MTP.
• HenkelcoreGTM or Marketing PartnerMain partner and main sponsor of Summer Connect 2022; co-developed the Summer Connect recruiting/networking event format. Deep collaboration in talent acquisition with close involvement in format conception and development.
• MLPcoreGTM or Marketing PartnerNational sponsor company supporting MTP as part of the Nationaler Förderpool.
• Peter Schmidt GroupcoreGTM or Marketing PartnerNational sponsor company supporting MTP's goals financially and through strategic consultation.
• UnilevercoreGTM or Marketing PartnerNational sponsor company in the Nationaler Förderpool, supporting MTP's mission.
• FileStageminorGTM or Marketing PartnerNational cooperation partner helping MTP overcome challenges of diverse projects through their content workflow platform.
• Women and WorkminorGTM or Marketing PartnerNational cooperation partner contributing to MTP's project portfolio and diversity initiatives.
• AO HostelsminorGTM or Marketing PartnerNational cooperation partner providing accommodation services for MTP events.
• VDSIminorGTM or Marketing PartnerNational cooperation partner in the MTP network.
• BrandTrustminorGTM or Marketing PartnerCooperation partner emphasizing importance of early contact building with students for employer branding purposes.
• ASI WirtschaftsberatungminorGTM or Marketing PartnerDescribed MTP as a young, dynamic and very sympathetic team; looking forward to further collaborative projects.
• KlickPilotenminorGTM or Marketing PartnerSharing knowledge and useful tips from consulting and agency daily work through presentations at MTP plenary sessions.
• Stadtwerke Münster / Stadtteilauto MünsterminorGTM or Marketing PartnerMulti-location cooperation with MTP across Stuttgart and Hamburg; participating in Agentour format and plenary lectures. Win-win situation created through regular collaboration.
• Bundesverband Marketing ClubscoreStrategic or Co-development PartnerAnnounced strategic cooperation between Germany's leading marketing professionals association and MTP for student engagement and knowledge sharing.
• Lidl (Regional)minorGTM or Marketing PartnerRegional sponsor of Geschäftsstelle Hannover.
• Förde SparkasseminorGTM or Marketing PartnerSponsor of Startup Night Kiel event, supporting startup ecosystem engagement.
• Investitionsbank Schleswig-Holstein (IB.SH)minorGTM or Marketing PartnerSupported Startup Night Kiel event as regional development bank.
• Neural ScriptminorGTM or Marketing PartnerSponsor of Startup Night Kiel, providing chatbot and web development prize.
• FLEET7minorGTM or Marketing PartnerCo-organizer and venue sponsor of Startup Night Kiel; providing Flex Desks as prize.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Absolventa: German job platform specialized in entry-level positions for graduates and students. Targets the same German student/young-professional demographic as MTP with career content and employer branding, though operates purely as a digital recruiting marketplace without the event/community component.
• Unicum: German student-focused career and recruiting platform offering job board, magazine content, and employer branding services to university students. Comparable as a student-recruitment intermediary connecting German students with corporate employers, though Unicum is commercial/for-profit and digital-only versus MTP's volunteer-driven, event-heavy model.

Direct peers

• BEST (Board of European Students of Technology): European nonprofit student organization running local chapters at technical universities, organizing events, competitions, and industry partnerships. Highly comparable structure to MTP: volunteer-run, multi-city, corporate-sponsored, event-driven—but focused on engineering/technology students rather than marketing.
• ELSA (European Law Students' Association): Largest international law student organization with national and local chapters across Europe. Closely mirrors MTP's structure: registered association, decentralized chapters at universities, member benefits, corporate partnerships, and flagship events/congresses. Domain differs (law vs. marketing), but operational model is highly analogous.
• Bundesverband Marketing Clubs: Germany's leading professional marketing association for marketing executives. MTP is an explicit strategic partner. Both operate in the German marketing ecosystem connecting practitioners, but Bundesverband serves senior professionals while MTP serves students.

Others

• IAESTE (International Association for the Exchange of Students for Technical Experience): International student exchange organization operating through national and local committees at universities. Structurally similar to MTP as a volunteer-run, member-based student association with corporate/employer ties, but focused on international internships rather than marketing community.

Regional players

• Junge Industrie: Austrian young-industry network affiliated with the Austrian Federation of Industries, providing young professionals and students with networking, events, and corporate exposure. Similar DACH-region positioning to MTP with comparable mission (bridging young talent and industry), but industry-generic rather than marketing-specific.
• connecta (University Recruiting Fair): University-organized recruiting fair connecting German students with regional employers. MTP's Summer Connect and GSV events serve a similar function (employer-student matching), but connecta is a one-off fair format versus MTP's year-round engagement model.
• Marketing Club Münster: Regional German marketing club network with chapters in many cities (Münster, Berlin, Frankfurt, Hamburg, etc.). Operates the same marketing community model as MTP but targeted at professionals rather than students, and typically at single-city scope versus MTP's 18-city reach.

Broad incumbents

• AIESEC: Global youth-led nonprofit organization running student leadership and cross-cultural programs across 100+ countries. Comparable to MTP as a decentralized, volunteer-run student association, though AIESEC's focus is broader (not marketing-specific) and far more international.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MTPeV
• LinkedInlinkedin.com/company/mtp---marketing-zwischen-theorie-und-praxis-e.v.
• Instagraminstagram.com/mtpev
• TikToktiktok.com/@mtpev
• Xx.com/MTPeV
• Facebookfacebook.com/mtpev

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTP