European Sports

What European Sports does

European Sports is a privately held, U.S.-based soccer specialty retailer founded in 1997 and headquartered in Schaumburg, Illinois (Chicago metropolitan area). The company operates a direct-to-consumer e-commerce storefront at europeansports.com built on Shopify, offering soccer footwear (cleats, turf shoes, indoor/futsal shoes, slides), apparel (jerseys, shorts, jackets, socks, compression gear), equipment (balls, shinguards, goalkeeper gloves, bags, training gear), and licensed fan merchandise across 5+ premium brands including Nike, Adidas, Puma, Diadora, and Under Armour. The catalog spans roughly 1,300+ SKUs across footwear (618), apparel (199), and clearance (494), with team jerseys available for 30+ club teams (including AC Milan, Barcelona, Chelsea, Liverpool, Manchester City, Real Madrid) and 80+ national teams.

Beyond the DTC storefront, European Sports operates a B2B team portal at team.europeansports.com (Find My Soccer Club) that serves 100+ youth and adult soccer clubs and schools with customized uniform and merchandise ordering, and a separate promotional merchandise site at esmerchlab.com (ES Merch Lab) for branded merchandise. The company runs an email loyalty program called "ES Soccer Family" and produces soccer-focused content marketing including cleat guides, sizing charts, and field-type recommendations. Customer service is delivered via phone (847-490-9000) and email, consistent with a small operation (1-10 employees).

The business model is transactional retail with three revenue streams: retail product sales (one-time purchases of branded soccer gear), B2B team and club uniform orders, and clearance/final sale of discounted inventory. Pricing is unit-based with no subscription component; adult cleats range from $50 to $305, apparel from $10 to $170, and clearance items are discounted 20-33%. The company generates no disclosed revenue, has no institutional funding, no parent company, and no disclosed management team.

Name

European Sports

Legal name

European Sports

Website

https://europeansports.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

European Sports is a privately held U.S. soccer specialty retailer operating a Shopify-based e-commerce storefront, a B2B team uniform portal serving 100+ clubs, and a promotional merchandise site, selling branded cleats, apparel, equipment, and licensed fan jerseys from Nike, Adidas, Puma, and others.

Ownership category

akta.pro rank

Product category

Sports Retail (Soccer Specialty)

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Soccer equipment retail
• Soccer cleats and footwear
• Soccer apparel and jerseys
• Team uniform ordering
• Sports fan merchandise

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Retail Product Sales: Direct-to-consumer e-commerce sales of soccer equipment including footwear, apparel, balls, goalkeeper gear, and fan merchandise/jerseys. Revenue is generated through one-time product transactions with no subscription component.
2. Team/Club Uniform Orders: B2B sales through dedicated team portal providing customized club uniforms and merchandise, serving soccer clubs and schools.
3. Clearance/Final Sale: Clearance section offering discounted inventory, with 494 products in final sale category.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

European Sports is a US-based soccer specialty e-commerce retailer selling soccer footwear, apparel, balls and equipment, and licensed fan jerseys from major clubs and national teams through its own Shopify storefront. It also operates a dedicated B2B team portal (team.europeansports.com) for club and school uniform orders and a promotional merchandise portal (esmerchlab.com). The company carries 100+ brands and team affiliations across adult, youth, and toddler sizing.

Product overview

European Sports is a US soccer specialty retailer operating a multi-brand e-commerce platform. The company offers a comprehensive portfolio of soccer equipment and apparel organized into six main product categories: Shoes & Cleats (footwear across Nike, Adidas, Puma, Diadora, and Under Armour brands in adult, youth, and toddler sizes for various playing surfaces including firm ground, turf, indoor/futsal, and artificial grass), Soccer Fans & Jerseys (team jerseys for over 30 club teams and 80+ national teams including major clubs like Barcelona, Real Madrid, Liverpool, Chelsea, and national teams), Soccer Balls & Equipment (training and match balls, shinguards, goalkeeper gloves, bags, training equipment, cones, and medical supplies), Apparel (jerseys, shorts, jackets, socks, compression gear, and accessories), Goalkeeper Gear (specialized gloves and apparel), and Clearance (discounted items across all categories). The company also operates team services through team.europeansports.com for club uniform programs and esmerchlab.com for promotional merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Shoes & Cleats Multi-brand soccer cleats and footwear for adults, youth, and toddlers across firm ground, turf, indoor/futsal, and artificial grass surfaces, sourced from Nike, Adidas, Puma, Diadora, and Under Armour.
• Soccer Fans & Jerseys Licensed club jerseys for 30+ teams (AC Milan, Barcelona, Chelsea, Liverpool, Manchester City, Real Madrid, etc.) and national team jerseys for 80+ countries, plus general fan gear.
• Soccer Balls & Equipment Soccer balls (training, match, futsal, skills), shinguards, goalkeeper gloves, bags, training equipment, cones, and medical supplies for players and coaches.
• Soccer Apparel Soccer apparel including jerseys, shorts, jackets, socks, compression gear, and accessories from multiple brands.
• Goalkeeper Gear Specialized goalkeeper equipment including goalkeeper gloves (with finger protection options) and goalkeeper-specific apparel and shorts.
• Clearance / Final Sale Discounted and final-sale items across footwear, fan gear, equipment, and apparel categories.
• World Cup 2026 Collection Curated collection of World Cup 2026 jerseys and related fan merchandise.
• Team Services (Find My Soccer Club) B2B team ordering service providing customized club uniforms and merchandise to soccer clubs and schools through a dedicated portal.
• Promo Merch (ES Merch Lab) Promotional merchandise service for teams and organizations to source branded/promotional items.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is a major US sporting-goods retailer with a broad multi-sport assortment including soccer cleats, balls, and apparel. It competes with European Sports on price, selection, and omnichannel (stores + online) but does not specialize in soccer-only or offer the same depth in club uniforms and licensed jerseys.
• Academy Sports + Outdoors: Academy Sports is a large US sporting-goods chain carrying soccer equipment and apparel as part of a wider assortment. It overlaps with European Sports on cleats and basic soccer gear but lacks soccer-only specialization and dedicated team-uniform services.
• Modell's Sporting Goods (legacy / online): Modell's was a US sporting-goods chain with strong urban soccer presence; its online assets overlap with European Sports on cleats, jerseys, and team apparel. While physical stores have largely closed, the brand continues to compete in the soccer retail category at a broader, less-specialized level.

Direct peers

• Pro Direct Soccer: Pro Direct Soccer is a UK-based premium soccer specialty retailer known for elite cleat selection and boot launches. It competes with European Sports for serious-player cleat sales and shares a multi-brand, soccer-only specialty positioning, though it primarily serves European customers.
• Net World Sports: Net World Sports is a UK-headquartered soccer and team-sports equipment retailer with global e-commerce reach. It overlaps with European Sports in soccer goals, training equipment, balls, and team gear, serving a similar customer profile across multiple geographies.
• Epic Sports: Epic Sports is a US-based team-uniform and sporting-goods retailer with strong B2B team store and club-uniform capabilities, similar to European Sports' team.europeansports.com portal. It serves the same youth and club team customer segment with custom kits and equipment.
• World Soccer Shop: World Soccer Shop is a US soccer specialty retailer offering cleats, jerseys, and equipment from global brands. It directly competes with European Sports in DTC soccer e-commerce and shares the same customer base of players, clubs, and licensed merchandise buyers.
• Soccer.com: Soccer.com is a US-based soccer specialty e-commerce retailer selling cleats, apparel, equipment, and fan jerseys across major brands. It is the closest direct competitor to European Sports, serving the same recreational, club, and fan customer segments with a comparable multi-brand DTC and team-uniform model.

Regional players

• KICKZ: KICKZ is a German-based soccer lifestyle and equipment retailer with strong European market share. It is comparable to European Sports in soccer-only specialty positioning and premium cleat selection, but operates primarily in Germany and other European markets rather than competing directly in the US.

Emerging players

• Soccer Master: Soccer Master is a smaller US-based soccer specialty retailer offering cleats, uniforms, and equipment with a focus on team sales. It competes with European Sports in the club and youth-team segment at a regional level, sharing the soccer-only specialty positioning but with smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_europeansports
• Facebookfacebook.com/essoccer
• LinkedInlinkedin.com/company/european-sports-il

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Sports