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Tank

Full company profile

uuid002h17q

Namestring
Tank
Legal namestring
Tank
Websiteurl
tankpr.co.uk
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Tank is a digital marketing and public relations agency headquartered in Nottingham, United Kingdom, with a second office in Manchester. The firm operates an integrated service model spanning digital PR, brand PR, search engine optimization (including GEO and AI-search capabilities), content marketing, and strategic communications, delivered on project and retainer bases to enterprise B2B clients. Its client base includes Affinity (part of Canva), SAS, Access Group, DART Tool Group, Motorfinity, and UK Debt Expert — a roster weighted toward enterprise technology, B2B software, and consumer-facing brands needing specialist communications support.

The agency's technology stack is services-oriented rather than product-oriented: Tank builds campaigns, content, and SEO/GEO deliverables for clients and operates an internal ThinkTank publication that doubles as thought leadership and demand-generation for its own pipeline. The business monetizes professional services fees per engagement or retainer; pricing is not publicly disclosed and is structured around client scope. Its go-to-market is sales-led, relying on industry reputation, case studies, and business-development outreach, including appointed engagements such as the 2026 win with international managed hosting provider 20i to lead its US market expansion.

Tank is a subsidiary of The Boda Group, a marketing agency collective, which provides shared back-office and capital structure. The firm has been operating for approximately 25 years, employs between 11 and 50 people, and reports no external equity investment or public listing. Operating geographies span the UK, EMEA, America and APAC, with named US engagements confirming transatlantic delivery capability.

Short descriptiontext

Tank is a UK-based digital marketing and PR agency serving enterprise B2B clients across the UK, EMEA, America and APAC with integrated digital PR, SEO (including AI search), content marketing, and brand communications delivered on a project and retainer basis.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNottingham, United Kingdom
HQ citystring
Nottingham
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing services, public relations agency, search engine optimization, content marketing services, brand communications
NAICS code1 code
  • Media Buying Agencies54183
Product category
Digital Marketing & Public Relations Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Agency Services Revenue
TypeProfessional Services
Description

Professional services revenue generated through digital marketing and PR engagements with clients. Services include digital PR, SEO, content marketing, and brand communications delivered on project and retainer basis.

tank.co.uk
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Tank is a digital marketing and PR agency delivering integrated services including search engine optimization (SEO, technical SEO, GEO and AI search optimization), digital PR, brand PR, and content marketing to enterprise B2B clients. The agency operates from offices in Nottingham and Manchester, serving clients across the UK, EMEA, America, and APAC on both project and retainer bases. Engagements span multi-channel global launches, brand awareness campaigns, and revenue-generating content programs for technology, software, and consumer-facing brands.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Tank is a digital marketing and PR agency offering a unified suite of services rather than a software platform. The agency provides integrated digital marketing, SEO (including AI search and GEO optimization), digital PR, and brand PR services. Operating from Nottingham and Manchester offices for 25 years, Tank serves clients across UK, EMEA, America, and APAC. The services work together as a coordinated offering to deliver digital impact through commercial acumen and dynamic content strategies.

Product and service4 records
1Digital Marketing Services
CategoryDigital Marketing
Description

Full-service digital marketing offering combining SEO, digital PR, brand PR, content marketing, and strategic communications delivered to enterprise B2B clients across the UK, EMEA, America and APAC.

2SEO Services
3Digital PR
4Brand PR
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
120i
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-06-29
Description

Tank has been appointed by cloud hosting provider 20i to support its expansion into the US market. Tank will deliver a digital PR and communications strategy designed to increase brand awareness and strengthen 20i's profile in the competitive international technology sector. Founded in 2016, 20i has grown into an international managed hosting business with data centres across three continents.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Journey Further
TypeDirect peer
Description

UK digital PR, content and SEO agency serving enterprise B2B clients with multi-channel performance campaigns — closely comparable to Tank on services, geography, and customer segment.

2Croud
TypeDirect peer
Description

UK-based digital marketing agency offering SEO, content, PR-adjacent services and digital media to enterprise brands — directly comparable headcount scale and service mix to Tank.

3Rise at Seven
TypeDirect peer
Description

UK-based digital PR, SEO, and content agency focused on search-led PR for enterprise brands — direct overlap with Tank's core digital PR + SEO offering and similar UK/enterprise client profile.

4Edelman
TypeBroad incumbent
Description

Global communications and PR firm with extensive digital, content and SEO capabilities — broader portfolio and scale than Tank, but overlaps in enterprise B2B and tech PR engagements.

5B2B Marketing (B2BM)
TypeEmerging player
Description

Specialist B2B marketing agency focused on content, demand generation and brand work — partial overlap with Tank's enterprise B2B segment (e.g. Access Group-style clients) though more narrowly B2B focused.

6FleishmanHillard
TypeBroad incumbent
Description

International PR and integrated communications agency overlapping with Tank in enterprise technology, B2B and consumer brand mandates, with much broader service breadth.

7Finsbury Glover Hering
TypeBroad incumbent
Description

Global strategic communications and public affairs firm that competes for enterprise-level brand and corporate PR mandates similar to Tank's Affinity/Canva and SAS work.

8Weber Shandwick
TypeBroad incumbent
Description

Global PR and integrated marketing network competing for the same enterprise tech and B2B mandates as Tank, with significantly larger scale and geographic reach.

9Propeller Group
TypeDirect peer
Description

Mid-sized UK PR and integrated marketing agency serving B2B and consumer brands — comparable services (PR, content, digital) and similar client tier to Tank.

10Manifest London
TypeDirect peer
Description

London-based PR and integrated communications agency for ambitious global brands — directly comparable on digital PR, content and enterprise client work.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Tank

Digital Marketing & Public Relations Servicestankpr.co.uk

Tank is a UK-based digital marketing and PR agency serving enterprise B2B clients across the UK, EMEA, America and APAC with integrated digital PR, SEO (including AI search), content marketing, and brand communications delivered on a project and retainer basis.

What Tank does

Tank is a digital marketing and public relations agency headquartered in Nottingham, United Kingdom, with a second office in Manchester. The firm operates an integrated service model spanning digital PR, brand PR, search engine optimization (including GEO and AI-search capabilities), content marketing, and strategic communications, delivered on project and retainer bases to enterprise B2B clients. Its client base includes Affinity (part of Canva), SAS, Access Group, DART Tool Group, Motorfinity, and UK Debt Expert — a roster weighted toward enterprise technology, B2B software, and consumer-facing brands needing specialist communications support.

The agency's technology stack is services-oriented rather than product-oriented: Tank builds campaigns, content, and SEO/GEO deliverables for clients and operates an internal ThinkTank publication that doubles as thought leadership and demand-generation for its own pipeline. The business monetizes professional services fees per engagement or retainer; pricing is not publicly disclosed and is structured around client scope. Its go-to-market is sales-led, relying on industry reputation, case studies, and business-development outreach, including appointed engagements such as the 2026 win with international managed hosting provider 20i to lead its US market expansion.

Tank is a subsidiary of The Boda Group, a marketing agency collective, which provides shared back-office and capital structure. The firm has been operating for approximately 25 years, employs between 11 and 50 people, and reports no external equity investment or public listing. Operating geographies span the UK, EMEA, America and APAC, with named US engagements confirming transatlantic delivery capability.

Tank firmographics

Firmographics
Name
Tank
Legal name
Tank
Website
https://tankpr.co.uk
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
11–50 employees
Short description
Tank is a UK-based digital marketing and PR agency serving enterprise B2B clients across the UK, EMEA, America and APAC with integrated digital PR, SEO (including AI search), content marketing, and brand communications delivered on a project and retainer basis.
Ownership category
akta.pro rank

Where Tank is headquartered

Location

Headquarters

HQ city
Nottingham
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Tank business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Agency Services Revenue: Professional services revenue generated through digital marketing and PR engagements with clients. Services include digital PR, SEO, content marketing, and brand communications delivered on project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Tank product offering

Product offering

Core offering

Tank is a digital marketing and PR agency delivering integrated services including search engine optimization (SEO, technical SEO, GEO and AI search optimization), digital PR, brand PR, and content marketing to enterprise B2B clients. The agency operates from offices in Nottingham and Manchester, serving clients across the UK, EMEA, America, and APAC on both project and retainer bases. Engagements span multi-channel global launches, brand awareness campaigns, and revenue-generating content programs for technology, software, and consumer-facing brands.

Product overview

Tank is a digital marketing and PR agency offering a unified suite of services rather than a software platform. The agency provides integrated digital marketing, SEO (including AI search and GEO optimization), digital PR, and brand PR services. Operating from Nottingham and Manchester offices for 25 years, Tank serves clients across UK, EMEA, America, and APAC. The services work together as a coordinated offering to deliver digital impact through commercial acumen and dynamic content strategies.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Marketing Services Full-service digital marketing offering combining SEO, digital PR, brand PR, content marketing, and strategic communications delivered to enterprise B2B clients across the UK, EMEA, America and APAC.
  • SEO Services
  • Digital PR
  • Brand PR

Companies that use Tank

Customer profile

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Tank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Tank partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • 20icoreGTM or Marketing Partner · 29 June 2026Tank has been appointed by cloud hosting provider 20i to support its expansion into the US market. Tank will deliver a digital PR and communications strategy designed to increase brand awareness and strengthen 20i's profile in the competitive international technology sector. Founded in 2016, 20i has grown into an international managed hosting business with data centres across three continents.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Tank competitors and assessment

Company assessment

Direct peers

  • Journey Further: UK digital PR, content and SEO agency serving enterprise B2B clients with multi-channel performance campaigns — closely comparable to Tank on services, geography, and customer segment.
  • Croud: UK-based digital marketing agency offering SEO, content, PR-adjacent services and digital media to enterprise brands — directly comparable headcount scale and service mix to Tank.
  • Rise at Seven: UK-based digital PR, SEO, and content agency focused on search-led PR for enterprise brands — direct overlap with Tank's core digital PR + SEO offering and similar UK/enterprise client profile.
  • Propeller Group: Mid-sized UK PR and integrated marketing agency serving B2B and consumer brands — comparable services (PR, content, digital) and similar client tier to Tank.
  • Manifest London: London-based PR and integrated communications agency for ambitious global brands — directly comparable on digital PR, content and enterprise client work.

Broad incumbents

  • Edelman: Global communications and PR firm with extensive digital, content and SEO capabilities — broader portfolio and scale than Tank, but overlaps in enterprise B2B and tech PR engagements.
  • FleishmanHillard: International PR and integrated communications agency overlapping with Tank in enterprise technology, B2B and consumer brand mandates, with much broader service breadth.
  • Finsbury Glover Hering: Global strategic communications and public affairs firm that competes for enterprise-level brand and corporate PR mandates similar to Tank's Affinity/Canva and SAS work.
  • Weber Shandwick: Global PR and integrated marketing network competing for the same enterprise tech and B2B mandates as Tank, with significantly larger scale and geographic reach.

Emerging players

  • B2B Marketing (B2BM): Specialist B2B marketing agency focused on content, demand generation and brand work — partial overlap with Tank's enterprise B2B segment (e.g. Access Group-style clients) though more narrowly B2B focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Tank social profiles

Digital presence

Tank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tank leadership team

Management profile

Number of profiles

Profiles8 records

Tank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tank

What does Tank do?

Tank is a digital marketing and PR agency delivering integrated services including search engine optimization (SEO, technical SEO, GEO and AI search optimization), digital PR, brand PR, and content marketing to enterprise B2B clients. The agency operates from offices in Nottingham and Manchester, serving clients across the UK, EMEA, America, and APAC on both project and retainer bases. Engagements span multi-channel global launches, brand awareness campaigns, and revenue-generating content programs for technology, software, and consumer-facing brands.

Is Tank a public or private company?

Tank is a private company. It is classified as corporate owned and is currently operating.

When was Tank founded?

Tank was founded in 2001. It employs 11 to 50 people.

Where is Tank based?

Tank is headquartered in Nottingham, United Kingdom, in the Europe region.

How does Tank make money?

One revenue line is on record: agency Services Revenue.

Who are Tank's main competitors?

Direct peers on record are Journey Further, Croud, Rise at Seven, Propeller Group and Manifest London. Broad incumbents are Edelman, FleishmanHillard, Finsbury Glover Hering and Weber Shandwick. B2B Marketing (B2BM) is listed as an emerging player.

Does Tank have an API?

No public API is recorded for Tank.

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Contact sales
Live signals
BdailyTank appoints new digital headTank appointed Martin Crutchley as head of digital to develop its digital offering and support growth. Crutchley brings over 16 years of experience across SEO, paid search, social media, and client-side roles, including at Standard Life and Aberdeen Group. He will lead the digital team and shape strategy, with the appointment tied to AI developments.InsidermediaNew head of digital at Tank - “there’s a huge opportunity now to build something truly special”Tank, a UK marketing and PR agency, appointed Martin Crutchley as head of digital, splitting his time between Nottingham and Manchester. Crutchley brings over 16 years of experience across SEO, paid search, social, UX, and client-side roles, including at Standard Life and Aberdeen Group. He aims to strengthen the agency's digital offering and simplify it for clients.ProlificnorthNew digital chief for TankTank appointed Martin Crutchley as head of digital, bringing over 16 years of experience across SEO, paid search, social, UX, automation, and brand. He will lead the digital team and shape strategy as AI changes marketing, splitting time between Nottingham and Manchester offices.The UKTank names new head of digital to lead next stage of growthTank, a Nottingham digital marketing and PR agency, appointed Martin Crutchley as its new head of digital. Crutchley brings over 16 years of experience and will split his time between Tank's Nottingham and Manchester offices. He previously worked at agencies La...InsidermediaTanks wins brief from prominent online blinds retailerNottingham and Manchester-based digital marketing agency Tank has been appointed by online made-to-measure blinds retailer Order Blinds to support the first phase of its long-term growth strategy, coinciding with Order Blinds' refreshed brand identity launch. Tank will focus on improving organic search performance and maximising existing demand as part of a phased strategic programme. Order Blinds operates as the direct-to-consumer brand of Louvolite Group, a major manufacturer of window blind fabrics, systems and components.BdailyRetailer rolls out growth plans with new partnerOrder Blinds, a UK-based online retailer of made-to-measure blinds, has appointed Nottingham and Manchester-based digital marketing agency Tank to support its long-term expansion plans. The partnership will focus on improving organic search performance and strengthening the retailer's digital infrastructure, coinciding with a refreshed brand identity highlighting quality craftsmanship and customer service. Order Blinds operates as the direct-to-consumer brand of Louvolite Group, a leading manufacturer of window blind fabrics, systems and components.The UKAgency round-up: Tank; CartwrightDigital marketing and PR agency Tank has been appointed by professional services automation software provider CMap to support its international growth ambitions. The Nottingham and Manchester-based agency will deliver an integrated organic search and AI visibility strategy targeting expansion in the UK and US markets. This appointment represents a new business win for Tank and a strategic partnership for CMap's stated growth objectives.InsidermediaTank wins transatlantic brief from professional services software firmNottingham and Manchester-based digital marketing agency Tank has been appointed by professional services automation software provider CMap to develop an integrated organic search and AI visibility strategy. The partnership aims to expand CMap's footprint in both the UK and US markets as part of its international growth strategy, with CMap seeking to increase market share in the US while maintaining its position in the UK. CMap operates from offices in Manchester and Orlando with a team of 140 people, and the agency highlighted the growing demand for AI-led search platform visibility among SaaS businesses.ProlificnorthProfessional services software specialist makes transatlantic agency appointmentManchester and Nottingham-based digital marketing agency Tank has been appointed by CMap, a global provider of professional services automation software, to support its international growth strategy in the UK and US markets. The agency will deliver an integrated organic search and AI visibility strategy, including data-led campaigns and expert-led content, to drive long-term brand visibility and commercial performance. CMap, which has a 140-strong team based in Manchester and Orlando, is seeking to increase its market share in the US while maintaining its market-leading position in the UK.BdailyTank secures transatlantic CMap briefNottingham and Manchester-based digital marketing agency Tank has been appointed by CMap, a professional services software provider, to deliver an integrated organic search and AI visibility strategy targeting the UK and US markets. The agency will deliver data-led campaigns, expert content, and strategic guidance to improve CMap's visibility on traditional search engines and large language model platforms. CMap, which employs around 140 people across offices in Manchester and Orlando, is seeking to increase brand awareness and drive commercial performance as it enters its next phase of international growth.