Marukom
Marukom Beleza Profissional is a Brazilian e-commerce retailer founded in 2012, selling professional-grade hair care products from brands such as Braé, Cadiveu, KPRO, and Wella to individual consumers and hair care professionals across Brazil via its own online storefront.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Marukom does
Marukom Beleza Profissional is a Brazilian private e-commerce retailer founded in 2012 and headquartered in São Paulo, operating the storefront marukom.com.br. The company sells professional-grade hair care products to two overlapping customer segments: individual consumers seeking salon-quality haircare for personal use, and professional hairdressers and salons procuring supplies for client services. The catalog is organized by product category (shampoo, conditioner, treatment masks, leave-in, finishers), by hair concern (blonde/color-treated, damaged, dry, curly, progressive-treated, frizzy, oily, normal), and by brand, with the brand portfolio anchored on Brazilian professional names — Braé, Cadiveu, KPRO, Felps Professional, Trivitt, Amend, Truss, Lof, Quiles, Néctar — alongside international names including Wella and Senscience. The platform has expanded opportunistically into adjacent categories including Body & Bath, Hygiene and Personal Care, Toys and Hobbies, and Plush.
The underlying technology is a standard transactional e-commerce storefront with SSL encryption for payment security. Order tracking, customer accounts, and promotional merchandising (banners, kits, brand showcases) are present, but no proprietary technology, mobile application, API/SDK infrastructure, or AI/ML capabilities are documented. Distribution is single-channel and single-geography: direct e-commerce shipped nationwide via Correios PAC or SEDEX. Payment options include credit cards (up to 12x installments), PIX, bank transfers, and Boleto.
The business model is direct-to-consumer retail with a unit-pricing, pay-as-you-go transaction model — revenue is generated one product sale at a time with no disclosed subscriptions, recurring contracts, or enterprise B2B agreements. Free shipping may apply above a minimum order value. Pricing is set per product on individual product pages and is not publicly disclosed for the full catalog. The company has 11-50 employees and has not raised external funding based on the available data. Ownership, investor base, and management team are not disclosed in the source material.
Marukom firmographics
Firmographics- Name
- Marukom
- Legal name
- Marukom Beleza Profissional
- Website
- https://marukom.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marukom Beleza Profissional is a Brazilian e-commerce retailer founded in 2012, selling professional-grade hair care products from brands such as Braé, Cadiveu, KPRO, and Wella to individual consumers and hair care professionals across Brazil via its own online storefront.
- Ownership category
- akta.pro rank
Marukom industry classification
Industry- Product category
- Professional Hair Care Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Marukom is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Marukom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Direct e-commerce sales of professional hair care products. The store operates as a multi-brand retailer, selling products from various professional hair care brands including Braé, Cadiveu, KPRO, Felps Professional, Trivitt, Wella, Amend, and others. Revenue is generated through product transactions with payment options including credit cards (up to 12 installments), PIX, bank transfers, and Boleto.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product pricing with installment payment options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Marukom product offering
Product offeringCore offering
Marukom Beleza Profissional is a Brazilian multi-brand e-commerce retailer that distributes professional hair care products from brands such as Braé, Cadiveu Professional, KPRO, Felps Professional, Trivitt Itallian Hairtech, Amend Expertise, Senscience, Wella, and others. The platform sells shampoos, conditioners, treatment masks, leave-in products, finishers, and promotional kits organized by hair type (blonde, colored, damaged, dry, curly, straightened), and ships orders nationwide via Correios with payment options including credit card installments (up to 12x), PIX, bank transfers, and Boleto.
Product overview
Marukom Beleza Profissional is a Brazilian professional beauty e-commerce platform connecting hair care professionals with major professional hair care brands. The platform offers products across multiple categories including shampoo, conditioner, treatment masks, leave-in products, and finishers. The portfolio includes established brands such as BRAÉ (with Revival reconstruction, Divine anti-frizz, and Stages color protection lines), Cadiveu Professional (Repair Solution sulfate-free line), KPRO (Caviar Color color protection), Amend Expertise (Specialist Blonde toning and Complete Repair), Felps Professional (XNutritive, XRepair, Marula nutrition lines), Trivitt Itallian Hairtech (hyaluronic treatments, blonde care kits), and Senscience (Silk Moisture hydration line). Products are distributed nationwide via Correios with multiple payment options including credit cards, Pix, and bank transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- Marukom Beleza Profissional E-commerce Platform A Brazilian e-commerce platform serving beauty professionals and consumers, offering a curated selection of professional hair care brands with nationwide delivery across Brazil via Correios and multiple payment options including credit card installments up to 12x, PIX, bank transfers, and Boleto.
- Braé Haircare Brand Catalog Professional hair care brand catalog including Revival (reconstruction), Divine (anti-frizz/smoothing), and Stages (color protection) product lines, sold via Marukom for damaged, frizzy, and color-treated hair.
- Cadiveu Professional Brand Catalog Professional hair care brand offering the Repair Solution line with sulfate-free shampoos, conditioners, and masks for damaged hair, featuring biomimetic actives, Pantenol, Chia Seed, and Ceramides.
- KPRO Brand Catalog Professional hair care brand including the Caviar Color line (color protection with caviar extract, sunflower, and argan), the Petit line for compact sizes, and Regener/Nourish variants.
- Amend Expertise Brand Catalog Professional hair care line including Specialist Blonde (toning/shampoo/conditioner for blonde hair), Castanho Brilliant (brown color enhancement), and Complete Repair (reconstruction) products.
- Felps Professional Brand Catalog Professional hair care brand with XNutritive (Royal Jelly and Elixir Complex), XRepair (deep hydration), Marula Hipernutrição (marula oil nutrition), and Bamboo Extrato lines.
- Trivitt Itallian Hairtech Brand Catalog Professional hair care brand including Hyaluronic Acid Ampullas, Home Care lines (Blonde Matizing/Hydration, Nutrition), Color protection, and Post-Chemistry maintenance products.
- Senscience Brand Catalog Professional hair care brand offering the Silk Moisture line (shampoo, conditioner, masks) for dry and damaged hair, featuring Inner Restore and Inner Restore Intensif deep treatment masks.
Companies that use Marukom
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Marukom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marukom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ColdBlock Technologies Inc.minorExclusive distribution partnership where Marukom LLC serves as the sole distributor of ColdBlock products in Japan. ColdBlock Technologies Inc., an Ontario-based developer of sample digestion technology, partnered with Marukom LLC to expand into the Japanese market. Marukom provides technical support and training for ColdBlock's systems using focused short-wave infrared heating for multi-element analysis across environmental, mining, food, and other industries.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
Marukom competitors and assessment
Company assessmentDirect peers
- Época Cosméticos: Brazilian e-commerce specialty beauty retailer with strong hair care assortment and similar installment/payment rails. Directly comparable multi-brand beauty e-tailer serving Brazilian consumers.
- Salão Pro: Brazilian e-commerce focused on salon professionals and hairdressers, offering professional hair care brands. Closely comparable channel (pro buyer) and assortment.
- Beleza na Web: Brazil's largest online beauty retailer, offering a deep multi-brand portfolio including professional hair care. Most directly comparable to Marukom in assortment, GTM (DTC e-commerce), and target customer base in Brazil.
- Net Beauty: Brazilian online retailer specializing in professional and salon-grade hair care and beauty products. Comparable positioning around professional buyers and a curated brand catalog.
Broad incumbents
- Mercado Livre: Latin America's dominant marketplace, hosting many of the same professional hair care brands. Competes with Marukom on assortment breadth, pricing, and logistics.
- Sephora Brasil: Global specialty beauty retailer operating in Brazil with a broad multi-category assortment. Overlaps with Marukom in beauty e-commerce but at much larger scale and broader category scope.
- Amazon Brasil: Global marketplace operating in Brazil with growing beauty and personal care selection, including professional brands. A structural threat to independent beauty e-tailers on price and selection.
- Wella Company: Global professional hair care manufacturer whose brands (Wella, etc.) are sold by Marukom. Represents both a supplier relationship and a competitive threat if Wella expands DTC or direct-to-salon channels.
- Drogasil / Drogaria Raia (RD Saúde): Large Brazilian drugstore chain with a significant beauty and personal care assortment online and in-store. Competes for the same Brazilian beauty shopper with greater scale and omnichannel reach.
Emerging players
- Truss Professional: Brazilian professional hair care brand also distributed through Marukom. Comparable as a niche professional player; relevant peer on the supply side and as an indicator of where Brazilian pro-haircare brands are heading commercially.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Marukom social profiles
Digital presenceMarukom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marukom leadership team
Management profileNumber of profiles
Marukom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marukom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marukom
What does Marukom do?
Marukom Beleza Profissional is a Brazilian multi-brand e-commerce retailer that distributes professional hair care products from brands such as Braé, Cadiveu Professional, KPRO, Felps Professional, Trivitt Itallian Hairtech, Amend Expertise, Senscience, Wella, and others. The platform sells shampoos, conditioners, treatment masks, leave-in products, finishers, and promotional kits organized by hair type (blonde, colored, damaged, dry, curly, straightened), and ships orders nationwide via Correios with payment options including credit card installments (up to 12x), PIX, bank transfers, and Boleto.
Is Marukom a public or private company?
Marukom is a private company. It is classified as unknown and is currently operating.
When was Marukom founded?
Marukom was founded in 2012. It employs 11 to 50 people.
Where is Marukom based?
Marukom is headquartered in São Paulo, Brazil, in the Latin America region.
How does Marukom make money?
One revenue line is on record: retail Product Sales.
Who are Marukom's main competitors?
Direct peers on record are Época Cosméticos, Salão Pro, Beleza na Web and Net Beauty. Broad incumbents are Mercado Livre, Sephora Brasil, Amazon Brasil, Wella Company and Drogasil / Drogaria Raia (RD Saúde). Truss Professional is listed as an emerging player.
Does Marukom have an API?
No public API is recorded for Marukom.
What industry is Marukom in?
Marukom's product category is Professional Hair Care Retail. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 456120 and its SIC code is 2844.