Netbeauty Salonmarketing

What Netbeauty Salonmarketing does

Netbeauty Salonmarketing (legal entity Netbeauty B.V., KvK 87908387) is a private Dutch digital marketing agency that is 100% specialised in the beauty and salon industry, serving self-employed beauticians, salon owners, and small operators of hair salons, skin clinics, nail studios, and wellness centres across the Netherlands. Founded by Corné Ter Maten on 30 November 2015 and headquartered in Barneveld, the firm has built an installed base of 800+ salon clients, 500+ delivered Salonsite™ websites, and 160+ five-star reviews over a decade of operating with a team of nine.

The core product set centres on Salonsite™, a proprietary website package for salons with built-in SEO optimisation, online booking integration, domain management, and unlimited support, which the company treats as a trademarked, recurring service. Around it, Netbeauty offers paid advertising management on Facebook, Instagram, and Google Ads (with client-prepaid ad budgets), as well as a subscription membership called Club Netbeauty that bundles ongoing design assets, social content, and marketing support. SEO services are delivered as both a Salonsite feature and a standalone add-on. More recently, the firm has layered on a paid training line: an AI Masterclass priced at €399 and a marketing workshop priced at €150 (€125 for Club members), both run in small groups of six at the Barneveld HQ.

Revenue is generated through a mix of recurring subscriptions for Salonsite and Club Netbeauty, professional services for advertising management, pass-through ad spend, and per-seat workshop fees. Go-to-market combines direct website ordering (with Mollie/iDEAL checkout), organic blog content, paid search, an organic Facebook community of 2,622+ followers, monthly reach of 20,000+ across owned channels, an ANBOS association endorsement, and fixed columns in the five largest Dutch beauty trade publications. No external funding, M&A, or institutional ownership has been disclosed; the firm remains founder-controlled.

Name

Netbeauty Salonmarketing

Legal name

Netbeauty B.V.

Website

https://netbeauty.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Netbeauty Salonmarketing is a Dutch digital marketing agency exclusively serving the beauty industry, providing niche-specialised website design, SEO, paid advertising, and subscription-based marketing support to over 800 small salon clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Salon Marketing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Salon Business, Management & Retail Training (HSALANAK)

akta.pro secondary industry

Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Salon website design
• Beauty industry marketing
• Salon advertising campaigns
• Salon SEO services
• Beauty professional training

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Salon website design and hosting (Salonsite™): Netbeauty designs, builds, hosts, and maintains custom websites for beauty salons. Websites include SEO optimization and online booking integration. Contracts are typically recurring (subscription-style), with setup/onboarding fees. Extensions such as webshop or Skintake have a minimum contract term of 1 year.
2. Advertising campaign management: Netbeauty sets up and manages paid advertising campaigns (Facebook, Instagram, Google Ads) for salon clients. Costs for ad spend are passed through to clients via a prepaid advertising budget.
3. Club Netbeauty membership: Monthly or recurring membership providing ongoing marketing support, design assets, social media content, and digital tools for beauty salon owners.
4. AI Masterclass and training workshops: Netbeauty offers paid in-person training programs (AI Masterclass at €399 per participant, marketing workshops at €150/€125 for members) targeting beauty professionals seeking to improve their digital skills.
5. Domain name registration and management: Netbeauty assists salons with registering and managing domain names as part of its website service bundle.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Netbeauty Salonmarketing is a specialized Dutch marketing bureau for the beauty industry. It designs, builds, and hosts SEO-optimized salon websites (Salonsite™) with online booking integration, runs targeted advertising campaigns on Facebook, Instagram, and Google for salons, and provides ongoing marketing support through a subscription membership (Club Netbeauty). The firm also delivers paid in-person training programs (AI Masterclass and marketing workshops) for beauty professionals.

Product overview

Netbeauty Salonmarketing is a specialized marketing bureau for the beauty industry in the Netherlands, offering a portfolio of services centered around their core Salonsite™ website platform and advertising campaigns. The product suite includes website design/hosting with SEO optimization and online booking integration, social media advertising on Facebook and Instagram, and a subscription membership (Club Netbeauty) providing ongoing marketing support. The company also offers educational products including an AI Masterclass (€399) and marketing workshops such as 'Wat Succesvolle Bedrijven Anders Doen' (€150). Netbeauty claims to be the only marketing bureau in the Netherlands 100% specialized in salons.

Differentiator

Problem solved

Functional benefit

Products and services

• Salonsite™ A website solution specifically developed, built, and hosted by Netbeauty for beauty professionals. Includes SEO optimization, online booking system integration, and unlimited support with free adjustments. Subscription-based with annual or monthly billing.
• Advertentiecampagnes (Advertising Campaigns) Specialized advertising campaigns for salons on Facebook, Instagram, and Google Ads, combining beauty-industry expertise with advanced targeting techniques to attract new local customers. Ad spend is pass-through via a prepaid advertising budget.
• Club Netbeauty A subscription membership providing beauty professionals with an ongoing marketing team (designer, marketer, trainer) and digital tools at a fraction of the cost of individual services. Includes branded design assets, social media content, and marketing support on a recurring monthly basis.
• AI Masterclass

Quantifiable outcome

• A client campaign generated 50 bookings of €99 treatments in just two weeks, requiring the campaign to be paused early due to overwhelming response.
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Salonized: Dutch-origin salon management software offering booking, POS, and basic marketing tools to beauty salons. Targets the same Dutch SMB salon segment as Netbeauty with an adjacent (software vs. marketing services) but overlapping value proposition.

Broad incumbents

• Treatwell: Large European beauty and wellness marketplace providing salon booking, marketing exposure, and SaaS tools. Operates broader than Netbeauty's niche services but competes for the same salon marketing budget in the Netherlands.
• Vagaro: Salon, spa, and fitness business management platform with built-in marketing, booking, and website tools. Comparable to Netbeauty in addressing the digital presence and client acquisition needs of beauty SMBs.
• Phorest: Salon and spa software with a strong marketing and client retention focus (loyalty, email/SMS campaigns). Targets the same vertical-specific marketing niche Netbeauty serves, though at a broader SaaS level.
• Booksy: Beauty and barber appointment-booking platform with built-in marketing and client management features. Competes with Netbeauty for salon owners' digital tooling spend, particularly via integrated online presence and promotions.
• Mindbody: Enterprise wellness, beauty, and fitness business management software with marketing automation and consumer marketplace. Overlaps with Netbeauty on the marketing and client acquisition layer for larger salon and spa operators.
• StyleSeat: Beauty professional marketplace and SaaS with booking, profile websites, and marketing tools. Comparable to Netbeauty in providing online visibility and client acquisition infrastructure for independent beauty professionals.
• Fresha: Global beauty and wellness marketplace offering free booking software, marketing integrations, and a client marketplace. Overlaps with Netbeauty's customer acquisition and online visibility services at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Netbeauty
• Facebookfacebook.com/netbeauty.nl
• LinkedInlinkedin.com/company/netbeauty-salonmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netbeauty Salonmarketing