The Engagement Strategy Group

What The Engagement Strategy Group does

The Engagement Strategy Group is a boutique management consulting firm headquartered in Sibiu, Romania, operating under the legal entity ENGSTR Consulting S.R.L. (Romanian registration J32/2477/2021). Founded in 2015 by Elinor Cohen and Aviram Cohen (Cohen brings Israeli startup ecosystem and community management experience; Galim brings IT development and business development experience), the firm specializes in engagement strategy and community-based marketing, anchored by two proprietary methodologies: the 3W's Model (Why, Who, What) and the HQE Index (High Quality Engagement Index). Service lines include Engagement Strategy, Community-Driven Marketing, Digital Literacy & Leadership Transformation, Patient-Centric Healthcare Innovation, and Executive Speaking & Workshops, delivered as professional services engagements to clients primarily across healthcare, consumer electronics/VR/IoT, fintech/banking, and European scaling startups (10–200 employees), with a stated specialty in helping European companies enter the global digital ecosystem.

The firm generates revenue through quote-based consulting engagements and does not publicly disclose pricing. Go-to-market relies on a mix of inbound content marketing (blog, white papers, LinkedIn, X, Facebook), speaking engagements, podcast appearances, accelerator mentorship (notably at H-Farm in Italy), and direct outreach via the firm website. Customer mix spans early-stage startups, SMEs, and select enterprises including global banks; the firm reports having worked with nearly 100 startups and SMEs in healthcare over the last decade. The operating model is founder-led and bootstrapped with no disclosed institutional funding, 1–10 employees, and a small ecosystem of affiliated properties (The Social Fairy, gizmojack.com) operated by the same founders. The firm has no patents, no certifications, and no proprietary AI/ML products; its competitive positioning rests on the founders' personal brands, its named methodologies, and a decade of accumulated client work across Europe, Israel, and globally.

Name

The Engagement Strategy Group

Legal name

ENGSTR Consulting S.R.L.

Website

https://engstr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Engagement Strategy Group is a Romania-based, founder-led boutique consulting firm that helps European and global companies — primarily healthcare, VR/IoT, fintech, and scaling startups — build engagement strategy and authentic communities using its proprietary 3W's Model and HQE Index frameworks.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Innovation, Product & R&D Consulting (BPAHACAM), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Management consulting
• Engagement strategy
• Community-driven marketing
• Digital transformation consulting
• Healthcare marketing advisory

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Management Consulting Services: The company generates revenue through management consulting engagements, working directly with clients on engagement strategy, community development, marketing strategy, and business development. Services are delivered through structured engagement processes including strategy development and execution support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Engagement Strategy Group is a management consulting firm that helps companies identify their business communities, understand their needs, and stimulate business growth through authentic engagement and community-driven marketing. Core services include Engagement Strategy consulting, Community-Driven Marketing, Digital Literacy & Leadership Transformation, and Patient-Centric Healthcare Innovation, all delivered through the proprietary HQE Index and 3W's Model frameworks by co-founders Elinor Cohen and Aviram Galim.

Product overview

The Engagement Strategy Group is a management consulting firm offering strategic consulting services rather than a software product. Their core offering centers on Engagement Strategy and the proprietary 3W's Model methodology, supplemented by specialized services in Community-Driven Marketing, Digital Literacy & Leadership Transformation, and Patient-Centric Healthcare Innovation. The HQE Index provides measurement frameworks, while Elinor Cohen Speaking & Workshops delivers knowledge transfer. All services connect strategy, tradition, and technology to help companies build authentic communities and achieve sustainable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Strategy Consulting Strategic consulting service that identifies a business's communities, learns their language and offline/online gathering places, and stimulates business growth through authentic engagement. Designed for companies seeking to develop unique brand voices and build sustainable communities.
• Community-Driven Marketing Marketing consulting using the 3W's Model to transform businesses from broadcast mode to discourse mode, building genuine communities rather than just audiences. Targeted at companies seeking to shift from transactional to relationship-driven marketing.
• Digital Literacy & Leadership Transformation Strategic consulting emphasizing strategy before tactics and execution, helping organizations develop a transformation mindset rather than focusing on specific tools. For leaders driving digital change in their organizations.
• Patient-Centric Healthcare Innovation Specialized consulting for healthcare companies focusing on building human-centered innovation with technology and profit following community needs. For medical device, digital health, and biotech firms.
• Elinor Cohen Speaking & Workshops Public speaking engagements and workshop facilitation by Elinor Cohen on community building, engagement strategy, and startup marketing, delivered at industry conferences and corporate events.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• H-FarmcoreStrategic or Co-development PartnerH-Farm is an Italian innovation platform/accelerator. The Engagement Strategy Group mentors at H-Farm's acceleration programs, working with entrepreneurs from all over Europe to help them focus, refine their stories, and identify their communities. In current acceleration rounds, H-Farm focuses on Food Tech and IoT sectors.
• The Social FairyminorOthersThe Social Fairy is a related group company/website operated by the same founders. Elinor Cohen is also founder of The Social Fairy.
• gizmojack.comminorOthersA technology services website related to the group. Aviram Galim provides DevOps and IT services through gizmojack.com, supporting development teams with AWS environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinge Marketing: Hinge Marketing is a B2B and professional services marketing consultancy specializing in brand, content, and business development strategy. It is comparable to ESG in being a methodology-led boutique consultancy serving firms seeking engagement-driven growth, with a similar firm size and consulting-led (not agency-led) delivery model.
• Convince & Convert: Convince & Convert is a digital marketing advisory firm specializing in content marketing, social media strategy, and customer/community engagement consulting. It is highly comparable to ESG — both are boutique consultancies focused on helping brands build authentic communities and improve engagement, with advisory offerings rather than agency execution.
• Altimeter Group (now part of Prophet): Altimeter was a boutique research and advisory firm helping companies navigate digital disruption and customer experience transformation, now part of Prophet. Its focus on digital transformation, customer experience, and innovation strategy directly mirrors ESG's engagement strategy and digital literacy/leadership transformation offerings.
• Chief Outsiders: Chief Outsiders is a fractional executive firm placing part-time CMOs and marketing leaders at growth-stage companies. It competes with ESG for the same scaling-startup and mid-market buyer, with comparable advisory style engagements on marketing strategy, customer journey, and growth — though Chief Outsiders emphasizes executive placement over methodology IP.

Broad incumbents

• Siegel+Gale: Siegel+Gale is a global brand strategy and customer experience consultancy focused on simplicity-led experience design. It is a comparable consulting services firm for clients seeking strategic engagement and brand transformation, but operates at much greater scale and broader scope than ESG.
• Prophet: Prophet is a global growth and customer experience consultancy with capabilities spanning brand, marketing, digital transformation, and innovation. It acquired Altimeter in 2021 and now competes directly with ESG in digital transformation and marketing strategy work, but at significantly larger scale and broader service portfolio.
• Lippincott: Lippincott is a long-established global brand strategy consultancy providing corporate identity, brand positioning, and customer experience services. It is broader and significantly larger than ESG, but competes in adjacent brand and engagement strategy territory and serves similarly complex global clients.
• VaynerMedia: VaynerMedia is a global digital and social media agency with strong cultural/community engagement focus. While primarily an execution agency, its brand-led storytelling and community-building narrative overlaps with ESG's positioning and competes for similar brand-conscious clients in the digital health and tech startup space.

Emerging players

• Sociable Studio: Sociable Studio is a boutique community engagement and social media agency serving startups and growth-stage companies. It directly overlaps with ESG on community-driven marketing and audience-building methodology, representing a similar-sized, similarly-positioned competitor for the same scaling-startup buyer.
• Ignite Social Media: Ignite Social Media is a community-focused digital agency offering social strategy, community management, and influencer marketing services. It overlaps with ESG's Community-Driven Marketing and engagement strategy offerings, though it leans more toward execution/managed services than the strategic advisory engagement ESG sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/engstrgroup
• Facebookfacebook.com/the-engagement-strategy-group-523919284429398
• LinkedInlinkedin.com/company/the-engagement-strategy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Engagement Strategy Group