Restoration Cider
Restoration Cider Co. is a veteran-owned Madison, Wisconsin craft cidery producing gluten-free dry hard cider from Driftless Area apples, selling a seven-flavor portfolio by the case, keg, and branded apparel via DTC, VinoShipper nationwide shipping, and Pequod Distro wholesale.
- Company typePrivate
- Founded2013
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Restoration Cider does
Restoration Cider Co. is a privately held, veteran-owned craft cidery founded in 2013 and headquartered in Madison, Wisconsin. The company manufactures and distributes gluten-free hard cider using apples grown in Wisconsin's Driftless Area, applying a traditional Northwest Spain-inspired dry cider process. Its product portfolio spans seven flavor SKUs (Driftless Apple, Door County Cherry, Normandy Pear, Blackberry, Pineapple, Cranberry, plus a variety case) sold primarily by the 24-bottle case at $79.99, with a 7.9-gallon recyclable quarter-barrel keg option at $215 for on-premise and event use. A branded apparel line (tri-blend tees and hoodies) extends the brand beyond beverages. The company differentiates on dryness and terroir-driven nuance versus the sweet, soda-like American cider mainstream, and pledes 5% of profits to Wisconsin stream restoration projects.
The business runs a multi-channel go-to-market: a Squarespace-powered direct e-commerce site with weekly Wednesday local delivery in the Madison area and contactless cidery pickup at 6001 Femrite Drive; nationwide DTC shipping through a VinoShipper partnership (with Nottingham Nectar mead cross-listed as 'friends'); and wholesale distribution through Pequod Distro for retail and on-premise accounts discoverable via a 'Find Cider' locator. Pricing is uniform at the unit level across cider SKUs, with no subscription or tiered pricing disclosed.
Revenue is generated entirely through one-time purchase transactions — cider cases, kegs, and merchandise — with no subscription, licensing, or service revenue identified. Founders Paul Asper (registered nurse, Air Force) and Lissa Koop (attorney) own and operate the business alongside employees in the 11-50 band; no external investors, parent entities, or institutional ownership are reported in the source material. The company is actively operating from its Madison cidery.
Restoration Cider firmographics
Firmographics- Name
- Restoration Cider
- Legal name
- Restoration Cider Co.
- Website
- https://restorationcider.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restoration Cider Co. is a veteran-owned Madison, Wisconsin craft cidery producing gluten-free dry hard cider from Driftless Area apples, selling a seven-flavor portfolio by the case, keg, and branded apparel via DTC, VinoShipper nationwide shipping, and Pequod Distro wholesale.
- Ownership category
- akta.pro rank
Restoration Cider industry classification
Industry- Product category
- Craft Hard Cider
- NAICS
- Breweries (31212)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
- akta.pro secondary industry
- Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where Restoration Cider is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Restoration Cider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Cider Sales (E-commerce): Online sales of cider cases (24-12 oz bottles), individual flavor cases, and kegs (7.9 gallons) through their own website with delivery to Madison area customers.
- Nationwide Shipping via VinoShipper: Partnership with VinoShipper to ship cider across most of the United States. Sells 12 packs of individual flavors or variety packs shipped to customers nationwide.
- Wholesale/Distribution: Distribution through Pequod Distro for retail and on-premise accounts. Sales through 'Find Cider' locator for local availability.
- Merchandise Sales: Sale of branded merchandise including hoodies ($35) and tri-blend t-shirts ($20).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variety Case and Individual Flavor Cases |
| Unit Pricing | Pay-as-you-go | KEG of Cider - 7.9 Gallons |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Restoration Cider product offering
Product offeringCore offering
Restoration Cider Co. manufactures and distributes gluten-free, dry, crisp hard cider using apples grown in the Driftless Area of Southwest Wisconsin. The company sells a portfolio of flavored ciders (apple, cherry, pear, blackberry, pineapple, cranberry) by the case, in variety packs, and in 7.9-gallon kegs, alongside branded apparel, directly to consumers and through wholesale distribution.
Product overview
Restoration Cider Co. is a veteran-owned cider company based in Madison, Wisconsin, producing gluten-free dry ciders made from apples grown in the Driftless Area of Southwest Wisconsin. The company offers a portfolio of seven distinct cider flavors (Door County Cherry, Driftless Apple, Normandy Pear, Blackberry, Pineapple, and Cranberry) available by the case (24-12 oz bottles) or in a variety pack, plus a 7.9-gallon keg option (quarter-barrel) for events. The product line also extends to branded merchandise including tri-blend t-shirts in ten color/design variants and hoodies in three colors. The ciders are inspired by traditional European cidre, featuring crisp, dry, nuanced profiles without sugary overtones. Products are available for local Madison delivery, nationwide shipping via VinoShipper partnership, and contactless pickup at the cidery.
Differentiator
Problem solved
Functional benefit
Products and services
- Variety Case Cider Assorted case featuring a selection of Restoration Cider flavors, sold as 24-12 oz bottles for local delivery and nationwide shipping. Targeted at consumers seeking a mixed sample of the cider portfolio.
- Driftless Apple Cider Traditional dry apple cider made from apples grown in Wisconsin's Driftless Area, sold by the case (24-12 oz bottles).
- Door County Cherry Cider Cherry-flavored cider made with apples from Wisconsin's Driftless Area, sold by the case (24-12 oz bottles).
- Normandy Pear Cider Pear cider inspired by traditional Normandy cidre, made with Wisconsin apples, sold by the case.
- Blackberry Cider Blackberry-flavored dry cider made from Wisconsin apples, sold by the case.
- Pineapple Cider Pineapple-infused dry cider, sold by the case (24-12 oz bottles).
- Cranberry Cider Cranberry-flavored dry cider made with Wisconsin apples, sold by the case.
- Cider Keg (7.9 Gallons) Quarter-barrel (7.9 gal/30L) recyclable keg of cider available in various flavors using a standard American Sankey tap system. Equivalent to 3.5 cases or 84x 12oz bottles. Targeted at events, restaurants, and bars.
- Restoration Cider Branded T-Shirts Branded tri-blend t-shirts available in multiple color/design variants including Vintage Red, Black, Army Green, Heather Gray, Vintage Purple, Graphite Black, Vintage Heavy Metal, Macchiato, Black Forest, and Cardinal Black, priced at $20 each.
- Restoration Cider Branded Hoodies Branded hoodies available in Red, Army Green, and Black color variants, priced at $35 each.
Quantifiable outcome
- 100% of cider is naturally gluten-free
- +1 more outcomes
Companies that use Restoration Cider
Customer profileSegments2 records
Ideal customer profiles2 records
Restoration Cider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Restoration Cider partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VinoShippercorePartnership with VinoShipper to enable nationwide direct-to-consumer shipping of Restoration Cider across most of the United States. Customers can order 12 packs of individual flavors or variety packs through this channel.
- Pequod DistrocoreDistribution partner for wholesale accounts. Contact: [email protected] or (608) 571-4232. Handles broader distribution beyond the direct e-commerce and local delivery channels.
- Nottingham NectarminorNoted as 'friends' - mead producer whose products can be ordered alongside Restoration Cider on the VinoShipper platform, offering cross-promotion of complementary craft beverages.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Restoration Cider competitors and assessment
Company assessmentDirect peers
- Crispin Cider: Crispin produces traditional and flavored hard ciders including a notable dry cider line, distributed across the US. It directly competes for the same dry-cider-seeking consumer Restoration targets.
- Woodchuck Hard Cider: Woodchuck is one of the original US craft hard cider brands, producing flavored and traditional dry ciders for national distribution. It directly competes with Restoration for the same craft cider consumer seeking alternatives to sweet mainstream ciders.
- 2 Towns Ciderhouse: 2 Towns Ciderhouse is an Oregon-based craft cidery producing a wide portfolio of dry and flavored ciders distributed nationally. Its multi-flavor lineup and DTC-plus-wholesale model closely parallel Restoration's approach.
- Blake's Hard Cider: Blake's Hard Cider is a Michigan-based craft cidery producing traditional and flavored ciders from estate-grown apples. As a farm-based craft cidery with multi-flavor offerings, it is highly comparable to Restoration.
- Schilling Hard Cider: Schilling Hard Cider is a Pacific Northwest craft cidery with a broad flavored cider portfolio distributed regionally and nationally. Its product breadth and craft positioning make it a direct comparable.
- Stem Cider: Stem Cider is a Colorado-based craft cidery focused on dry, terroir-driven ciders made from locally-sourced apples. Its dry-cider positioning and local-sourcing story closely mirror Restoration Cider's approach.
Broad incumbents
- Angry Orchard: Angry Orchard is the largest US hard cider brand, owned by Boston Beer Company. It is the dominant mass-market cider competitor and sets the category baseline against which all craft cideries like Restoration compete.
Regional players
- Wisconsin Brewing Company: Wisconsin Brewing Company is a Madison, WI-based craft brewery operating a taproom and broader Wisconsin distribution. As a fellow Madison-based craft beverage producer, it is a regional comparable for distribution channels and local market dynamics.
- Tieton Cider Works: Tieton Cider Works is a Washington-state craft cidery focused on estate-grown, terroir-driven traditional ciders. Its small-scale, estate-sourced, dry-cider positioning is highly comparable to Restoration Cider, though primarily regional in distribution.
Others
- Nottingham Nectar: Nottingham Nectar is a mead producer whose products are co-listed alongside Restoration Cider on the VinoShipper platform. It is an ecosystem/complementary craft beverage peer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Restoration Cider social profiles
Digital presenceRestoration Cider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restoration Cider leadership team
Management profileNumber of profiles
Profiles2 records
Restoration Cider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restoration Cider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restoration Cider
What does Restoration Cider do?
Restoration Cider Co. manufactures and distributes gluten-free, dry, crisp hard cider using apples grown in the Driftless Area of Southwest Wisconsin. The company sells a portfolio of flavored ciders (apple, cherry, pear, blackberry, pineapple, cranberry) by the case, in variety packs, and in 7.9-gallon kegs, alongside branded apparel, directly to consumers and through wholesale distribution.
Is Restoration Cider a public or private company?
Restoration Cider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restoration Cider founded?
Restoration Cider was founded in 2013. It employs 11 to 50 people.
Where is Restoration Cider based?
Restoration Cider is headquartered in Madison, United States, in the North America region.
How does Restoration Cider make money?
Four revenue lines are on record. Direct Cider Sales (E-commerce) is the primary driver. The others are nationwide Shipping via VinoShipper, wholesale/Distribution and merchandise Sales.
Who are Restoration Cider's main competitors?
Direct peers on record are Crispin Cider, Woodchuck Hard Cider, 2 Towns Ciderhouse, Blake's Hard Cider, Schilling Hard Cider and Stem Cider. Angry Orchard is listed as a broad incumbent. Regional players are Wisconsin Brewing Company and Tieton Cider Works. Nottingham Nectar is listed as an others.
Does Restoration Cider have an API?
No public API is recorded for Restoration Cider.
What industry is Restoration Cider in?
Restoration Cider's product category is Craft Hard Cider. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 31212 and its SIC code is 2080.