Women's Health Associates

What Women's Health Associates does

Women's Health Associates is a privately held, independent women's healthcare practice founded in 1995 by Dr. Brenda M. Williams in Boise, Idaho. The practice operates from two office locations serving the Boise/Treasure Valley region and provides comprehensive women's health services spanning obstetrics, gynecology, midwifery, primary care (under the Table Rock Medicine DBA), minimally invasive surgery including robotic-assisted procedures, mammography, family planning, infertility services, and urgent care. The clinical team comprises approximately 19 providers including 8 OB/GYN physicians, 4 certified nurse midwives, multiple nurse practitioners and physician assistants, and 3 primary care/family medicine providers, delivering care across the full spectrum of women's life stages.

The business model is professional services-based, generating revenue through insurance-reimbursed patient encounters rather than subscription or product sales. Patient acquisition is community-led, relying on word-of-mouth referrals, long-tenured provider relationships, and a strong third-party review presence (4.9-star average across 689 verified reviews on rater8 for a single provider, plus Google, Healthgrades, WebMD, and Vitals listings). The practice supports the patient experience through a healow.com patient portal for scheduling, records access, and communication, and accepts online bill payment through CardPointe. Delivery and surgical procedures are performed under hospital privileges at West Valley Medical Center.

The practice maintains operating autonomy under multiple DBAs (Women's Health Associates, Women's Health Associates & Table Rock Medicine, Table Rock Medicine) with no disclosed parent company, private equity backing, or public funding rounds. Following the founder's death in 2009, the practice has continued under new clinical leadership while honoring the founding philosophy of timely, compassionate, quality care. No revenue figures, headcount growth metrics, or expansion plans are publicly disclosed; the available signals indicate a stable, multi-specialty independent group practice with a defensive regional footprint rather than a growth-stage venture.

Name

Women's Health Associates

Legal name

Women's Health Associates

Website

https://whadoctors.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Women's Health Associates is a privately held, independent women's healthcare practice in Boise, Idaho, founded in 1995, providing obstetrics, gynecology, midwifery, primary care, minimally invasive surgery, mammography, and related services through approximately 19 providers across two Treasure Valley locations.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAJ

Women’s Imaging & Breast Health Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Women's healthcare services
• Obstetrics and gynecology
• Midwifery and prenatal care
• Primary care medicine
• Minimally invasive surgery

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Patient Care Services: Revenue generated from comprehensive women's healthcare services including obstetrics, gynecology, midwifery, primary care, mammography, minimally invasive surgery, family planning, and infertility services. Accepts insurance and offers online payment through CardPointe payment portal.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Women's Health Associates is an independent physician group practice that delivers comprehensive women's healthcare services through two office locations in Boise, Idaho. The practice provides gynecology, obstetrics, midwifery, primary care (Table Rock Medicine), minimally invasive surgery, mammography, family planning, infertility services, and urgent care delivered by a team of OB/GYN physicians, nurse practitioners, physician assistants, and certified nurse midwives.

Product overview

Women's Health Associates is a single-location women's healthcare practice offering a unified suite of services developed by women for women. The practice provides gynecology, obstetrics, midwifery, primary care (Table Rock Medicine), minimally invasive surgery, mammography, family planning, infertility services, and urgent care. These services are delivered through a coordinated team of OB/GYN physicians, nurse practitioners, physician assistants, and certified nurse midwives at their Boise, Idaho location.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services Comprehensive gynecologic services including annual check-ups, routine Pap smears, office-based procedures, contraceptive counseling, family planning services, and IUD insertion, targeted at women across life stages.
• Obstetrics

Quantifiable outcome

• 4.9 star average rating with 689 verified patient reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• West Valley Medical CentercoreStrategic or Co-development PartnerDr. Jessica Fu and other obstetricians maintain hospital privileges at West Valley Medical Center for deliveries and surgical procedures. The practice works collaboratively with hospital nursing staff for birth experiences. Dr. Fu has been noted to show up for deliveries even when not on call, demonstrating strong commitment to patient care continuity.
• Associated Physicians for Women (APW)minorStrategic or Co-development PartnerListed as a residency affiliation for Dr. Kelly McGuire, indicating professional network and referral relationships within the local medical community in the Boise area.
• rater8minorGTM or Marketing PartnerPatient review and reputation management platform that aggregates and displays verified patient reviews on the practice website. Provides star ratings and patient testimonials to build trust and credibility with prospective patients.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Tenet Healthcare: Multistate hospital and ambulatory care operator with significant women's health services across its hospital portfolio. Comparable as a broad incumbent whose ambulatory strategy intersects with independent OB/GYN and primary care practices through partnerships and acquisitions.
• Atrium Health (Advocate Health): Large nonprofit integrated health system with extensive OB/GYN, primary care, and women's health service lines across multiple states. Comparable as a broad incumbent that competes for women's health patients through scale and integrated delivery.

Others

• Inception Fertility: Largest fertility-focused physician practice platform in the U.S., encompassing Boston IVF and related brands. Comparable for the practice's infertility service line and as a PE-backed specialty platform model relevant to potential strategic partnerships.
• Privia Health: National physician practice enablement and medical group platform. Comparable as an organizational model for independent physician practices seeking scale, technology infrastructure, and payer contracting leverage without giving up practice autonomy.

Regional players

• Primary Health: Boise-area primary care and multi-specialty medical group with locations across the Treasure Valley. Comparable as an independent physician group operating in the same geography with overlapping primary care and women's health offerings.
• Saltzer Health: Idaho-based independent physician group with primary care and specialty services. Comparable as an independent regional practice group operating in the same Idaho market with overlapping patient demographics.
• St. Luke's Health System: Dominant integrated delivery network based in Boise, Idaho, offering women's health, OB/GYN, and primary care services. Directly competes in the same Treasure Valley market for women's health patients, but as a system rather than independent practice.

Direct peers

• Women's Health Connecticut: Large regional women's health practice group in Connecticut with OB/GYN, midwifery, and ancillary services. Comparable as an independent, multi-location women's health group with a similar physician-led care model.
• Unified Women's Healthcare: Largest OB/GYN-focused practice platform in the U.S., backed by private equity, operating across multiple states. Directly comparable as a multi-provider women's health group with comprehensive OB/GYN, mammography, and ancillary service lines.
• Axia Women's Health: Multi-state, PE-backed OB/GYN and women's health practice group serving patients across the Northeast and Midwest. Comparable as a regional women's health platform with similar service mix and physician practice model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Associates