Beauty’s Bagel Shop

What Beauty’s Bagel Shop does

Beauty's Bagel Shop is a privately held Jewish-style bagel bakery and café founded in 2009 and headquartered in Oakland, California. The company operated a primary retail storefront at 3838 Telegraph Avenue in Oakland and previously expanded with a second Uptown Oakland location that opened in 2018. As of the most recent source materials, the Telegraph Avenue location has been rebranded and now operates under the Wise Sons brand, open daily from 7AM to 3PM offering counter-service bagels, smoked salmon, cream cheese spreads, sandwiches, salads, and traditional pastries.

The business generates revenue through three primary streams: in-person retail counter sales during daily operating hours, gift card sales distributed via the Squareup platform, and catering services for Bay Area businesses and events. Catering is delivered in partnership with Wise Sons Deli, whose infrastructure — including the Spoonfed ordering API and dedicated catering email channel — extends the bagel shop's distribution footprint beyond its single physical location to support pickup and delivery across the broader Bay Area. Orders must be placed by 10:45AM the day prior.

The company has cultivated a recognizable local brand through consistent earned-media coverage in regional publications including SF Chronicle, Eater SF, Serious Eats, The Bold Italic, SFist, My Jewish Learning, and ChefsFeed, positioning it as a defining example of the "Oakland-style" bagel. The business is founder-owned, with no disclosed institutional investors, parent company, or funding rounds, and operates as an independent food-service concept with 11-50 employees.

Name

Beauty’s Bagel Shop

Legal name

Beauty's Bagel Shop

Website

https://beautysbagelshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty's Bagel Shop is a privately held Oakland bagel bakery founded in 2009, serving walk-in customers at its Telegraph Avenue storefront with handcrafted bagels and deli items, and offering Bay Area-wide catering through a partnership with Wise Sons Deli.

Ownership category

akta.pro rank

Product category

Bagel Bakery and Café

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Handcrafted bagels
• Jewish deli food
• Breakfast catering
• Bagel bakery café
• Oakland-style bagels

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bagel Sales: In-person counter sales of freshly baked bagels and related food items including spreads, sandwiches, and beverages during operating hours (7AM-3PM daily).
2. Catering Services: Corporate and event catering services offering breakfast essentials (bagels, smoked salmon, cream cheese spreads, coffee & tea) and full deli sandwich platters, fresh salads, and pastries. Orders placed one day prior to pickup or delivery.
3. Gift Cards: Sale of gift cards through Squareup platform for customer purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Beauty's Bagel Shop is a neighborhood bagel bakery and Jewish-style café in Oakland that sells handcrafted bagels, smoked salmon, cream cheese spreads, deli sandwiches, fresh salads, and traditional pastries through walk-in counter service. It also offers Bay Area-wide catering of bagels, deli platters, salads, and pastries via a partnership with Wise Sons Deli, plus digital gift cards through Squareup.

Product overview

Beauty's Bagel Shop is a single-location bagel bakery and café in Oakland, California. The company operates as a unified restaurant concept offering handcrafted bagels, smoked salmon, cream cheese spreads, and traditional deli items. In 2024, Beauty's partnered with Wise Sons Deli to expand its catering capabilities, now offering deli sandwich platters, fresh salads, and traditional pastries alongside its core bagel offerings. The company also sells gift cards through Square. The establishment is recognized for its Oakland-style bagel, which has been featured in regional press including The Bold Italic, SF Chronicle, and Eater SF.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Bagels

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wise Sons DelicoreStrategic or Co-development PartnerBeauty's Bagel Shop has partnered with Wise Sons Deli to offer extensive catering across the Bay Area. The partnership combines Beauty's bagel offerings with Wise Sons Deli's deli sandwich platters and full menu. Beauty's location is now operating under the Wise Sons brand. Catering orders are managed through Wise Sons Deli ([email protected], [email protected]).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Einstein Bros Bagels: Largest U.S. bagel chain; competes in the same category at the scale/convenience end rather than the craft end, serving breakfast customers across multiple geographies.
• Noah's New York Bagels: Bay Area-originated bagel chain (now part of Einstein Bros) with deep California roots; represents the regional chain tier competing on convenience and price.
• Mr. Holmes Bakehouse: San Francisco bakery with adjacent breakfast/baked-goods positioning and broader menu; overlaps with Beauty's on premium artisanal positioning and Bay Area breakfast customers.
• Russ & Daughters: Iconic NYC Jewish appetizing/deli shop with overlapping product categories (smoked salmon, bagels, cream cheese); comparable heritage Jewish deli brand model though at much larger scale.

Emerging players

• Black Seed Bagels: NYC craft bagel shop emphasizing hand-rolled, wood-fired bagels with a similar premium handcrafted positioning; comparable category niche but different geography.

Direct peers

• The Mill: San Francisco toast and coffee concept with bagel-adjacent menu items; targets a similar breakfast/lunch customer with comparable counter-service format in the Bay Area.
• Saul's Restaurant & Delicatessen: Berkeley-based Jewish deli offering bagels, smoked fish, matzo ball soup, and classic deli fare in the same East Bay market; serves an overlapping traditional Jewish deli customer base.
• Boichik Bagels: Berkeley/Oakland handcrafted bagel maker with similar craft approach and overlapping East Bay customer base. Closest direct competitor in the premium handcrafted bagel category.
• Wise Sons Deli: San Francisco Jewish deli with overlapping bagel and Jewish deli offerings; now operating partner of Beauty's. Comparable menu (bagels, smoked salmon, deli platters) and category positioning.

Regional players

• Kossar's Bagels: NYC traditional Jewish bagel brand with similar heritage positioning and old-world baking approach; serves as a comparable traditional Jewish bagel peer in a different geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beautysbagel
• Facebookfacebook.com/beautysbagelshop
• LinkedInlinkedin.com/company/beautys-bagel-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty’s Bagel Shop