The Ranger

What The Ranger does

The Ranger, also operating as the Riverton Ranger, is a privately-held community newspaper founded in 1949 and headquartered at 421 E Main St., Riverton, Wyoming. It serves Fremont County, including Riverton, Lander, and surrounding areas including the Wind River Reservation, providing local news coverage across government, law enforcement, business, sports, arts and entertainment, opinion, obituaries, and community announcements. The publication is a subsidiary within the Edwards Group newspaper network, which also operates the Lander Journal and other regional papers.

The Ranger operates a multi-channel distribution model anchored by a traditional print edition delivered via home subscription and rack sales, a digital website at rivertonranger.com built on the TownNews content management platform, an e-Edition delivered electronically via email with page-by-page viewing and PDF download, and subscription email newsletters. Supporting products include classifieds, public notices (hosted via wyopublicnotices.com), paid announcement services for life events (births, anniversaries, engagements, weddings, obituaries), a local weather service, a community events calendar, and promotional sweepstakes such as a gas card entry form. Subscription management and authentication are provided by Newzware, and content is supplemented through the Wyoming News Exchange.

The company monetizes through six primary revenue streams: recurring print subscriptions, recurring digital/e-Edition subscriptions, classified advertising, display advertising for local businesses, public-notice publishing for government and legal entities, and transactional announcement services. Customer segments are horizontal and include general public readers (primary), local businesses and advertisers, and government and legal entities. The business model is a traditional small-market newspaper construct, diversified across subscription, advertising, and fee-based services, with no disclosed AI, enterprise software, or technology-platform ambitions beyond operating the digital publishing infrastructure.

Name

The Ranger

Legal name

The Ranger

Website

https://rivertonranger.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ranger (Riverton Ranger) is a privately-held community newspaper founded in 1949 serving Fremont County, Wyoming, distributing local news across print, e-Edition, website, and newsletter channels to Riverton and Lander residents, local advertisers, and government entities.

Ownership category

akta.pro rank

Headquarters

HQ city

Riverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Subscription: Physical newspaper home delivery and rack sales subscription service
2. Digital/E-Edition Subscription: Electronic newspaper delivery via e-Edition email service
3. Classified Advertising: Paid classifieds including announcements, obituaries, engagements, weddings
4. Display Advertising: Business advertising and marketing services for local advertisers
5. Public Notices: Legal public notice publications
6. Announcement Services: Paid announcements including anniversaries, births, engagements, weddings, obituaries

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

The Ranger is a local community newspaper that publishes local news, sports, arts and entertainment, opinion, obituaries, classifieds, and public notices for Riverton, Lander, and Fremont County, Wyoming. It distributes content through print home delivery, rack sales, an e-Edition digital replica, an online news website, and email newsletters. Revenue is generated from print and digital subscriptions, display and classified advertising, paid public notice placements, and paid announcement services for life events.

Product overview

The Ranger (Riverton Ranger) is a local newspaper offering a multi-platform news distribution model consisting of its primary news website (rivertonranger.com), an e-Edition digital newspaper, print newspaper, email newsletters, and various community services. The core products include news coverage across local, state, law enforcement, business, sports, and arts/entertainment categories. Supporting services include classifieds, public notices, announcement services (obituaries, weddings, births), weather information, and a community events calendar. The e-Edition provides digital access to the full print newspaper with additional interactive features like clipping and sharing.

Differentiator

Problem solved

Functional benefit

Brands

• Lander Journal: Sister publication serving Lander, Wyoming

Products and services

• Riverton Ranger Website Primary digital news platform providing local news coverage for Riverton, Fremont County, and Wyoming, including law enforcement, business, sports, arts, and community announcements.
• e-Edition
• Email Newsletters
• Classifieds
• Public Notices
• Print Newspaper
• Announcement Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered parent company, content partnership and platform provider.

• Edwards Groupparent companyOthersThe Ranger (Riverton Ranger) is part of the Edwards Group newspaper network, which also operates The Journal, Tuscola Advertiser, and Lander Journal. The Edwards Group provides shared subscriber management and digital platform services.
• Wyoming News Exchange (WNE)content partnershipOthersThe Ranger distributes content from the Wyoming News Exchange, sharing regional news stories from other Wyoming newspapers and news organizations.
• Newzwareplatform providerTechnology or IntegrationNewzware provides the subscription management system and digital platform infrastructure for The Ranger's online services, subscriber authentication, and content access management.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Casper Star-Tribune: Wyoming's largest regional daily newspaper based in Casper. Comparable as a Wyoming-based multi-platform news publisher serving a local market with print, digital, and advertising revenue streams.
• Lander Journal: Sister publication serving Lander, Wyoming within the same Edwards Group network. Closest comparable in geography, scale, and product mix — both are community newspapers under shared infrastructure serving adjacent Fremont County communities.
• Wyoming Tribune Eagle: Daily newspaper serving Cheyenne, Wyoming's capital. Comparable as a multi-platform local news outlet combining print, digital, classifieds, and public notice revenue within the same state regulatory environment.
• The Cody Enterprise: Community newspaper serving Cody, Wyoming. Highly comparable rural Wyoming community newspaper with a similar print + e-Edition + classifieds + public notices business model serving a small-town market.
• Powell Tribune: Community newspaper serving Powell, Wyoming. Comparable as a small-town Wyoming local newspaper with print + digital subscriptions, classifieds, and public notice revenue from a similar rural county base.
• Buffalo Bulletin: Community newspaper serving Buffalo, Wyoming. Comparable small-town Wyoming local newspaper with overlapping revenue model (subscriptions, display ads, classifieds, legal notices) and similar market dynamics.

Broad incumbents

• Lee Enterprises: Large publicly-traded U.S. newspaper chain operating dozens of daily and community papers across multiple states. Comparable as a multi-title community newspaper operator pursuing digital subscription transition strategies.
• Ogden Newspapers: Family-owned community newspaper group operating numerous daily and weekly papers across multiple states. Comparable as a diversified community-newspaper operator with print + digital subscription models similar to The Ranger's.
• Gannett: Largest U.S. newspaper publisher (USA TODAY Network) operating hundreds of local publications including community papers. Comparable as the dominant scaled player in the same local-newspaper advertising and subscription market.

Others

• TownNews: Digital content management and publishing platform provider for local news organizations; provides the BLOX CMS infrastructure visible in The Ranger's image and asset URLs (bloximages.chicago2.vip.townnews.com). Comparable as the underlying technology ecosystem shared across community newspapers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@wyotoday5198
• Facebookfacebook.com/TheDailyRanger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ranger