On The Mark Payments
On The Mark Payments is a family-owned, veteran-owned merchant services provider and registered ISO of PNC Bank that delivers credit card processing, surcharge-based zero-fee programs, and POS technology to SMBs, community banks, and educational institutions in the NJ/NY/CT region.
- Company typePrivate
- Founded-
- HeadquartersClark, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What On The Mark Payments does
On The Mark Payments, LLC is a privately held, family-owned and veteran-owned merchant services provider operating as a registered Independent Sales Organization of PNC Bank, N.A., and headquartered in Holmdel, New Jersey. The company delivers credit and debit card processing to small and medium-sized businesses across the NJ/NY/CT tri-state area, with national reach enabled through its ISO relationship. Its product portfolio spans a full acceptance stack (countertop terminals, virtual terminals, mobile processing via an iOS/Android app, Genius point-of-sale, and website/e-commerce processing), supplemented by differentiated fee-management programs: the GoZero registered surcharge program and CardX program (compliant zero-fee credit card acceptance) and a patent-pending Intelligent Rate Program that prices service fees in real time based on actual card cost, enabling zero-cost card acceptance for municipalities and educational institutions.
The business is structurally an SMB payments reseller. Revenue is generated primarily through transaction-based fees, structured as interchange-plus pricing models and surcharge program economics, with compensation of internal sales representatives ($75k base plus 15-30% uncapped commissions and lifetime residuals) and ISO agents (100/90/80% commission tiers across years 1-3) tied to merchant processing volume. Distribution is multi-channel: a regional direct sales force, an autonomous ISO agent program, and the Bank Merchant Connect Program through which OTM embeds its payment services inside community banks (Five Rivers, Bogota Savings, Freedom, Northfield, Somerset Regal) as a referral and resale channel that produces non-interest income for the bank partner. The company also extends into adjacent software via a strategic partnership with Balance Point (HCM) and pursues government and education verticals through specialized programs. Pricing is not publicly disclosed; OTM positions itself on transparent interchange-plus pricing, white-glove local service, BBB A+ standing, and quantified merchant savings (case studies cite ~40-58% reductions in processing expense).
On The Mark Payments firmographics
Firmographics- Name
- On The Mark Payments
- Legal name
- On The Mark Payments, LLC
- Website
- https://onthemarkpayments.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On The Mark Payments is a family-owned, veteran-owned merchant services provider and registered ISO of PNC Bank that delivers credit card processing, surcharge-based zero-fee programs, and POS technology to SMBs, community banks, and educational institutions in the NJ/NY/CT region.
- Ownership category
- akta.pro rank
Where On The Mark Payments is headquartered
LocationHeadquarters
- HQ city
- Clark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On The Mark Payments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Transaction Processing Fees: Traditional credit card processing fees charged to merchants for transaction processing. The company offers both traditional processing and interchange-plus pricing models that separate actual card costs from processor markup.
- GoZero® Surcharge Program: Merchants pass credit card fees to customers who choose to pay with credit cards. OTM Payments earns revenue from the processing infrastructure and support services while merchants eliminate credit card transaction costs.
- Sales Representative and ISO Agent Programs: Revenue generated from merchant accounts signed through direct sales representatives and independent sales organizations (ISOs). Compensation structures include base salaries, commissions, and residual income from merchant transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Sales Representative Compensation: $75k base salary + 15-30% uncapped commissions + lifetime residuals + auto allowance |
| Other | Monthly | ISO Agent Commission: 100% commissions year 1, 90% year 2, 80% year 3 - uncapped, lifetime residuals |
| Transaction based/ take rate | Pay-as-you-go | Interchange Plus Pricing: e.g., 0.25% + 10¢ markup on top of interchange and assessment fees |
| Transaction based/ take rate | Monthly | Intelligent Rate Program for Educational Institutions: Consumers pay as little as 0.75% service fee, institutions accept cards at zero cost |
| Transaction based/ take rate | Monthly | GoZero® Surcharge Program: 0% transaction fees for qualifying businesses on credit card acceptance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
On The Mark Payments product offering
Product offeringCore offering
On The Mark Payments is a family-owned, veteran-owned merchant services provider that delivers credit and debit card processing solutions to small and medium-sized businesses and community banks. The company offers traditional processing across countertop, virtual, mobile, POS, and e-commerce channels, alongside proprietary cost-reduction programs including the GoZero® Surcharge Program, CardX Program, and patent-pending Intelligent Rate Program for educational institutions.
Product overview
On The Mark Payments (OTM Payments) is a family-owned, veteran-owned merchant services provider offering a unified payment processing platform with multiple acceptance channels and cost-optimization programs. The core product portfolio includes Traditional Processing (countertop terminals, virtual terminals, mobile processing, POS, and website/e-commerce processing) paired with proprietary fee-reduction programs: GoZero Surcharge Program and CardX Program (both enabling zero-fee credit card acceptance through compliant surcharge models) and the Intelligent Rate Program (a patent-pending real-time pricing solution for educational institutions). The company also offers a Bank Merchant Connect Program for community bank partners. Pricing models include both traditional interchange-plus and flat-rate options, with managed services including PCI compliance support and dedicated customer service.
Differentiator
Problem solved
Functional benefit
Brands
- GoZero: A fully compliant surcharge program that allows merchants to pass on credit card transaction fees to customers. Sanctioned by card brands and state regulators.
- CardX
- Intelligent Rate Program
- Genius POS
Products and services
- Traditional Processing Standard merchant payment processing solution providing credit and debit card acceptance across countertop terminals, POS systems, virtual terminals, website/e-commerce processing, and mobile processing for small and medium-sized businesses.
- GoZero Surcharge Program A compliant surcharge program enabling merchants to pass credit card transaction fees to customers, allowing businesses to accept credit cards with zero transaction fees. Follows Visa, Mastercard, Discover, and American Express guidelines with automatic debit card exclusion.
- CardX Program A zero-fee credit card acceptance program allowing merchants to pass transaction fees to customers choosing to pay with credit cards while maintaining full compliance with card brand rules and state regulations. Includes the CardX Portal for merchant operations management.
- Intelligent Rate Program A patent-pending pricing program for educational institutions that calculates service fees in real-time based on the specific card type used, allowing institutions to accept debit and credit cards at no cost while consumers pay as little as 0.75% as a service fee.
- Countertop Terminals In-person payment terminals featuring enhanced Wi-Fi or ethernet connectivity, powerful processing speed, expanded memory capacity, and PCI-compliant secure technology for small and medium-sized businesses.
- Virtual Terminals Web-based online payment solution enabling secure credit and debit card processing from any internet-connected device, supporting multi-merchant and multi-user environments with recurring payment tools and batch processing capabilities.
- Mobile Processing Mobile payment solution allowing businesses to accept payments anywhere via iOS or Android devices through a downloadable app and connected card reader, featuring flexible pricing, integrated taxes, and secure customer payment acceptance.
- Genius Point-of-Sale (POS) Full-featured point-of-sale system replacing traditional countertop terminals, offering inventory management, management reporting, and employee management capabilities for growing businesses with single or multiple retail locations.
- Website Processing E-commerce and online payment solutions for businesses operating websites, supporting secure checkout, recurring billing, tokenized payment storage, and real-time reporting with seamless integration options.
- Bank Merchant Connect Program A turnkey merchant services program for community banks enabling them to offer electronic payment solutions to their commercial customers, providing residual revenue streams, increased commercial account balances, and 24/7 technical support.
Quantifiable outcome
- Italian grocery store achieved 58.39% monthly savings, $1,576.77 monthly savings, $18,921.24 annual savings on $136,875.94 monthly volume
- +2 more outcomes
Companies that use On The Mark Payments
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
On The Mark Payments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
On The Mark Payments partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Five Rivers BankcoreFive Rivers Bank selected OTM Payments as its credit and debit card processing partner to deliver customized electronic payment solutions for the bank's commercial customers. Partnership is part of OTM's Bank Merchant Connect Program designed to strengthen commercial relationships, increase account balances, and drive incremental revenue for financial institutions.
- Balance PointcoreStrategic partnership with Balance Point, a leading provider of integrated human capital management solutions for small- to mid-sized businesses. OTM Payments provides electronic payment solutions to Balance Point clients while Balance Point offers payment solutions to their HCM client base. Partnership provides operational efficiencies and cost savings for both companies' growing client portfolios.
- Bogota Savings BankcoreCommunity bank partner in OTM Payments' Bank Merchant Connect Program, referring commercial customers to OTM for payment processing services.
- Freedom BankcoreCommunity bank partner in OTM Payments' Bank Merchant Connect Program, referring commercial customers to OTM for payment processing services.
- Northfield BankcoreCommunity bank partner in OTM Payments' Bank Merchant Connect Program, referring commercial customers to OTM for payment processing services.
- Somerset Regal BankcoreCommunity bank partner in OTM Payments' Bank Merchant Connect Program, referring commercial customers to OTM for payment processing services.
- PNC Bank, N.A.coreOn The Mark Payments, LLC is a registered Independent Sales Organization (ISO) of PNC Bank, N.A., headquartered in Pittsburgh, PA. This registration enables OTM to provide electronic payment processing services to merchants throughout the country.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
On The Mark Payments competitors and assessment
Company assessmentDirect peers
- Stax Payments: Subscription-based payment processor targeting SMBs with 0% markup interchange-plus pricing and a CardX surcharge sub-brand. Most directly comparable on business model and target customer; CardX naming overlap creates direct competitive collision with OTM.
- Clover (Fiserv): SMB POS and payments platform distributed through sponsor banks and ISOs. Closely comparable on ISO/bank distribution model and full-stack countertop + mobile + virtual terminal product set.
- Helcim: Transparent interchange-plus SMB processor with online account management and no-contract pricing. Closely matches OTM's interchange-plus positioning and SMB cost-savings narrative.
- Toast: Restaurant-focused payments + POS platform. Competes for the same restaurant and food-service merchants highlighted in OTM's customer testimonials (e.g., Bella Gina's Italian Deli).
- Stripe: Dominant online and omnichannel payments platform. Competes with OTM's website processing and virtual terminal product lines for SMB and mid-market merchants.
- Payment Depot: Subscription-based interchange-plus processor for SMBs with similar transparent pricing and cost-savings messaging. Direct overlap on value proposition and SMB target segment.
- Square (Block): Dominant SMB payments and POS platform offering countertop, mobile, virtual, and e-commerce processing with bundled software. Competes head-to-head for the same food & beverage, retail, and service SMBs OTM serves in the tri-state.
Emerging players
- Dharma Merchant Services: Independent SMB-focused merchant services provider with interchange-plus pricing. Comparable in scale, target market, and relationship-led service model.
Broad incumbents
- North American Bancard: Large ISO-led merchant services acquirer with comparable community-bank and ISO distribution. Represents the scaled ISO model that OTM would need to grow into.
- Heartland Payment Systems (Global Payments): Large incumbent acquirer offering SMB processing through ISO and bank channels. Provides the broader competitive backdrop for community-bank-distributed merchant services like OTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
On The Mark Payments social profiles
Digital presenceOn The Mark Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Mark Payments leadership team
Management profileNumber of profiles
Profiles6 records
On The Mark Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Mark Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Mark Payments
What does On The Mark Payments do?
On The Mark Payments is a family-owned, veteran-owned merchant services provider that delivers credit and debit card processing solutions to small and medium-sized businesses and community banks. The company offers traditional processing across countertop, virtual, mobile, POS, and e-commerce channels, alongside proprietary cost-reduction programs including the GoZero® Surcharge Program, CardX Program, and patent-pending Intelligent Rate Program for educational institutions.
Is On The Mark Payments a public or private company?
On The Mark Payments is a private company. It is classified as family owned and is currently operating.
When was On The Mark Payments founded?
On The Mark Payments was founded in -1. It employs 1 to 10 people.
Where is On The Mark Payments based?
On The Mark Payments is headquartered in Clark, United States, in the North America region.
How does On The Mark Payments make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are goZero® Surcharge Program and sales Representative and ISO Agent Programs.
Who are On The Mark Payments's main competitors?
Direct peers on record are Stax Payments, Clover (Fiserv), Helcim, Toast, Stripe, Payment Depot and Square (Block). Dharma Merchant Services is listed as an emerging player. Broad incumbents are North American Bancard and Heartland Payment Systems (Global Payments).
Does On The Mark Payments have an API?
No public API is recorded for On The Mark Payments.