What Panedia does

Panedia is an Australian VR content production company founded in 2007 by Aaron Spence, headquartered in Brisbane (Nerang, Queensland). It specializes in high-quality georeferenced 360-degree panoramic photography, virtual tours, and underwater VR content for enterprise and government clients. The company serves verticals including tourism, hospitality, healthcare, education, marine conservation, aviation, and real estate, with named engagements spanning Olympus Australia, Griffith University, Qantas, Accor Hotels, and the Gold Coast University Hospital. Customers are primarily reached through a sales-led project model with inbound quote requests, supplemented by event presence (IVRPA, Google Developer Days) and channel partnerships with Google, Catlin Seaview Survey, and The Ocean Agency.

Panedia's underlying technology is a proprietary end-to-end platform spanning content acquisition, processing, and distribution. The company has built 125,000+ lines of code across PHP, Python, ASP, JavaScript, HTML5, CSS, and Actionscript, including custom underwater VR acquisition systems, a scientific 360 CMS for marine research, automated GPS data capture and processing, auto nadir patching, and environmental sensor integration. Content is delivered via CDN infrastructure (Amazon AWS, Rackspace Cloud, Akamai) capable of handling 300,000+ daily panorama views with 2,000+ concurrent users, and distributed through Google Maps, Google Street View, Google Oceans, and Panedia's own panorama platform with embeddable JavaScript players.

Panedia generates revenue through three streams: professional VR content production services (custom virtual tours, 360 panoramas, VR video, and systems development), custom VR systems development for scaled geographic content production, and licensing/royalties from its stock archive of hundreds of thousands of panoramas distributed via Google and CDNs. The company operates globally across Australia, North America, East Asia, Southeast Asia, Europe, and the Pacific, with no disclosed external institutional investment and no M&A activity in its history.

Name

Panedia

Legal name

Panedia Pty Ltd

Website

https://panedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Panedia is an Australian VR content production company specializing in professional 360-degree panoramic photography, virtual tours, and underwater VR content, serving enterprise and government clients across tourism, hospitality, healthcare, education, and marine sectors via proprietary technology and Google platform distribution.

Ownership category

akta.pro rank

Product category

VR Content Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

Keywords

• VR content production
• 360 panorama photography
• Virtual tour creation
• Underwater VR imaging
• Geographic VR systems

Headquarters

HQ city

Nerang

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. VR Content Production Services: Professional VR content production services including virtual tours, 360 panoramas, VR video, and surround video production for enterprise and government clients. Project-based engagement model with custom quotes for each engagement.
2. VR Systems Development: Custom systems development for scaled geographic VR content production. End-to-end technology solutions for underwater acquisition and production, CMS development, and geographic VR content systems. Writing custom code in PHP, Python, ASP, Javascript, HTML5, CSS, Actionscript for processing automation, GPS data capture, auto nadir patching, and environmental sensor data processing.
3. 360 Panoramas Stock/Archive: Access to panoramic content library containing hundreds of thousands of panoramas across underwater and terrestrial environments. Content is distributed through CDN networks and Google's Maps plus Street Views Platforms.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Panedia is a VR content production company that creates professional virtual tours, 360-degree panoramas, and 360/VR video for enterprise and government clients across tourism, hospitality, healthcare, education, aviation, real estate, and marine conservation. It also builds custom VR systems for scaled geographic content production, including proprietary underwater acquisition systems and scientific 360 CMS, and distributes the resulting content through Google Maps/Street View and its own CDN-backed panorama platform.

Product overview

Panedia is a VR content production company offering professional photographers, developers, and pioneers in virtual reality content creation. The company operates as a unified platform combining VR Content Production, Virtual Tours, 360 Panoramas, 360 Video, and VR Systems Development. Their core offerings include interactive virtual tours and high-resolution 360-degree panoramic photography for both underwater and terrestrial environments, distributed through Google Maps, Google Street View, and their own panorama platform. Their proprietary VR Systems Development division builds custom technology for scaled geographic content production, including underwater acquisition systems and content management systems for scientific study. Content is delivered via their CDN-powered platform and can be embedded on third-party websites using JavaScript players.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Content Production End-to-end professional VR content production service creating virtual tours, 360-degree panoramas, and 360/VR video for enterprise and government clients across tourism, hospitality, healthcare, education, aviation, real estate, and marine conservation, delivered for viewing on Google Maps, websites, tablets, phones, and head-mounted displays.
• Virtual Tours Interactive 360-degree virtual tour experiences created with professional photography, covering destinations, real estate, medical facilities, hotels, and tourist attractions worldwide, with deliverable distribution across Google Maps, embedded web players, and head-mounted displays.
• 360 Panoramas High-resolution 360-degree panoramic photography services for both underwater and terrestrial environments, captured with Sony A7 series cameras and custom-built technology systems, and produced at scale through Panedia's processing automation pipeline.
• 360 Video / VR Video Production Virtual reality and 360 video production service producing immersive video content and surround video for playback on Google Maps, desktop computers, tablets, phones, and head-mounted displays such as Oculus Rift and Samsung GearVR.
• VR Systems Development Custom systems development service for scaled geographic VR content production, delivering end-to-end underwater acquisition technology, scientific 360 CMS, processing automation, GPS data capture and processing, auto nadir patching, environmental sensor data processing, and online/offline system communications, with over 125,000 lines of custom code written in PHP, Python, ASP, JavaScript, HTML5, CSS, and Actionscript.
• Underwater VR Content Production Specialized underwater VR content production service for coral reefs, marine environments, and ocean exploration, delivered through proprietary underwater VR acquisition systems and in partnership with the Catlin Seaview Survey and The Ocean Agency, including XL Catlin Seaview Survey projects.
• Panorama Platform Proprietary CDN-powered content distribution platform that delivers Panedia's panoramas and virtual tours to desktop computers, tablets, and phones, with website embedding functionality similar to YouTube video embeds, and CDN infrastructure handling peak loads of 300,000+ daily panorama views with 2,000+ concurrent viewers.

Quantifiable outcome

• Hundreds of millions of content views through panorama platform and Google's Maps plus Street Views Platforms
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Oceanographic Museum of MonacocoreStrategic or Co-development Partner · 1 October 2013Partnership for documenting Monaco's underwater coastline. Imagery collected in October 2013. Content displayed on Liquid Galaxy system inside the Museum. Collaboration also involves Prince Albert II Foundation.
• Prince Albert II FoundationcoreStrategic or Co-development Partner · 1 October 2013Foundation focused on environmental protection. Partnership through Oceanographic Museum of Monaco collaboration for Mediterranean marine documentation.
• GooglecoreTechnology or IntegrationStrategic technology partnership for content distribution. Panedia content is distributed through Google Maps, Google Street View, and Google Oceans platforms. Partnership enables hundreds of millions of content views through Google's global mapping infrastructure. Panedia has been part of key Google initiatives including Google Street View Australia launch and Google Oceans Streetview.
• Catlin Seaview SurveyflagshipStrategic or Co-development PartnerKey strategic partnership for underwater VR content creation. Panedia provides technology and systems for the Catlin Seaview Survey's underwater panoramic imaging. Joint projects include coral reef documentation, marine conservation content, and ocean exploration VR experiences. Partnership has produced content across global marine locations including Great Barrier Reef, Raja Ampat, Hawaii, and Mediterranean.
• The Ocean AgencyflagshipStrategic or Co-development PartnerStrategic partnership for marine environment VR content. Collaboration with Panedia and Catlin Seaview Survey for documenting coral reefs and marine environments. The Ocean Agency focuses on ocean conservation awareness and uses Panedia's VR technology to create compelling underwater content.
• Sydney Institute of Marine ScienceminorStrategic or Co-development PartnerPartnership for surveying Sydney Harbour underwater environments. Collaboration in March 2014 to document marine life in Sydney Harbour waters around North Head.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roundme: 360-degree panorama and virtual tour hosting community/platform. Mirrors Panedia's combination of an owned panorama viewing platform with embedded distribution for third-party websites.
• Kuula: 360-degree virtual tour hosting and sharing platform used by professional photographers. Comparable to Panedia's panorama platform and embeddable player, addressing the same creator workflow for publishing virtual tours across web and mobile.
• Matterport: Leading provider of 3D capture and virtual tour solutions for real estate, hospitality, and facilities management. Directly comparable to Panedia's enterprise virtual-tour offering, with overlapping customer segments (hotels, property developers, healthcare facilities) and a similar services-plus-platform business model.
• Felix & Paul Studios: Immersive VR content production studio specializing in high-end documentary, marine, and experiential VR (including ocean and space content). Comparable to Panedia's premium VR content production services and underwater VR specialization.
• EyeSpy360: Virtual tour and 360/3D media platform targeting real estate, hospitality, and commercial clients. Closely aligned with Panedia's enterprise virtual-tour production services and embeddable player distribution model.
• 3DVista: Virtual tour software platform providing hosting, authoring, and embed tools for 360 and 3D tours. Comparable to Panedia's Panorama Platform and Embedded Panedia Players from a creator-side tooling and distribution standpoint.
• Here Be Dragons (formerly VRse): Immersive content studio producing VR/AR experiences for brands, museums, and cultural institutions. Comparable to Panedia's project-based enterprise VR production across museums (MCA Australia), healthcare, and tourism verticals.

Broad incumbents

• Google Street View Trusted: Google's own Street View imagery program and Trusted Photographers network. Directly comparable to Panedia's geo-tagged 360 production for Maps and Street View, while also serving as Panedia's primary distribution partner — making it both a competitor and a channel.
• National Geographic VR / Nat Geo Explore: Major publisher producing immersive VR content for exploration, marine environments, and documentary storytelling. Comparable to Panedia's underwater and destination VR content (Great Barrier Reef, ocean conservation) from an audience and editorial standpoint.

Emerging players

• Arcturus Studios: VR/immersive content production studio with a volumetric capture and streaming platform. Comparable to Panedia's VR content production and systems development work, though focused on volumetric rather than panoramic capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/panedia
• Facebookfacebook.com/344365321736
• LinkedInlinkedin.com/company/panedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panedia