Quartzize
Quartzize is a UK direct-to-consumer home improvement company that designs, manufactures, and installs made-to-measure quartz overlay worktops and replacement kitchen doors for residential homeowners across England, Scotland, and Wales.
- Company typePrivate
- Founded2017
- HeadquartersSkewen, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Quartzize does
Quartzize Worktops Ltd is a UK-based, privately held direct-to-consumer home improvement company founded in 2017 and headquartered in Neath, Wales, with 51-100 employees. Its core offering is a made-to-measure quartz overlay worktop, an engineered stone surface of approximately 93% natural quartz crystals and resins that is fitted directly over the customer's existing kitchen worktop, typically in a single day, with no rip-out required. The company manufactures its overlays using a proprietary 100% silica-free production process backed by water-suppressed cutting machinery, and pairs worktops with a complementary range of replacement kitchen cabinet doors to enable full kitchen makeovers. A Nano Quartzize Mini Care Kit and a regulated consumer finance offering through Humm Group Limited complete the product set, with all worktops backed by a 6-year warranty.
Quartzize operates a sales-led, direct-to-consumer go-to-market model. Customer acquisition is driven by SEO, a content blog, social media, Trustpilot reviews, and television advertising, with lead capture via brochure download, callback request, and a free in-home home visit. A surveyor attends the property with samples, takes measurements, and issues a bespoke quote; production and installation are then handled by Quartzize's own professional fitting teams operating nationwide across England, Scotland, and Wales. Revenue is generated almost entirely through one-time sales of bespoke worktop overlays and kitchen doors, with payment staged at approximately 43% on order, 43% pre-installation, and the balance on completion, and with the company claiming over 30,000 UK households served and pricing stated at up to 30% less than granite.
Quartzize firmographics
Firmographics- Name
- Quartzize
- Legal name
- Quartzize Worktops Ltd
- Website
- https://quartzize.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Quartzize is a UK direct-to-consumer home improvement company that designs, manufactures, and installs made-to-measure quartz overlay worktops and replacement kitchen doors for residential homeowners across England, Scotland, and Wales.
- Ownership category
- akta.pro rank
Quartzize industry classification
Industry- Product category
- Kitchen Renovation Services
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industry
- Kitchen Cabinet Refacing & Replacement (HSAPAAAB)
Keywords
Where Quartzize is headquartered
LocationHeadquarters
- HQ city
- Skewen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Quartzize business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Quartz Overlay Worktops — Supply and Installation: One-time sale of bespoke, made-to-measure quartz overlay worktops including professional in-home installation. Quartz overlays are priced up to 30% less than granite and fitted on top of existing worktops, reducing material and labour costs. Payment structure: approximately 43% deposit on order acceptance, approximately 43% seven days before delivery/installation, balance payable on completion to the fitter.
- Replacement Kitchen Doors — Supply and Installation: One-time sale and installation of bespoke replacement kitchen cabinet doors. Doors are made-to-measure in any colour to fit existing kitchen carcasses. Same payment structure as worktop sales applies.
- Flexible Finance Plans: Quartzize acts as an Introducer Appointed Representative of Humm Group Limited, offering regulated finance options to customers to spread the cost of kitchen makeovers. Finance is subject to status, affordability, 18+ age requirement, and UK residency for the last 3 years. Minimum spend and 10% deposit required.
- Nano Quartzize Mini Care Kit: Sale of aftercare and maintenance products for quartz worktops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Bespoke quartz overlay worktops — made-to-measure, installed over existing worktops |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Quartzize product offering
Product offeringCore offering
Quartzize designs, manufactures, supplies, and installs quartz overlay worktops that are fitted directly over existing kitchen worktops without removal, alongside bespoke replacement kitchen cabinet doors. The company serves UK homeowners with an end-to-end kitchen makeover service including free in-home design consultations, made-to-measure product fabrication, professional nationwide installation, and flexible finance options. Their quartz overlays are 100% silica-free and installation is typically completed within a single day.
Product overview
Quartzize is a UK-based kitchen renovation company offering two core product lines: (1) Quartz Overlay Worktops — proprietary 100% silica-free quartz surfaces fitted directly over existing kitchen worktops in most cases within one day, and (2) Replacement Kitchen Doors — bespoke made-to-measure cabinet doors available in multiple styles and finishes. These products can be purchased individually or together as a complete kitchen makeover. The company provides complementary services including free home design consultations, professional installation (nationwide across England, Scotland, and Wales), and flexible finance options through Humm. A Nano Quartzize Mini Care Kit is available for post-installation maintenance. All products come with a 6-year warranty.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30,000+ UK households served
- +3 more outcomes
Companies that use Quartzize
Customer profileSegments1 record
Ideal customer profiles1 record
Quartzize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Quartzize partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Quartzize competitors and assessment
Company assessmentDirect peers
- Granite Transformations: UK/global franchise network offering engineered stone (quartz, granite, recycled glass) overlay worktops and cabinet door refacing fitted over existing units. Closest direct competitor to Quartzize's overlay model with very similar value proposition, installation process, and target customer.
- Worktop Express: UK online retailer of made-to-measure worktops in solid wood, laminate, and stone, with templating and installation services. Competes on the surfacing side of Quartzize's offering, especially for customers willing to do a full refit.
- Kitchen Makeovers UK: UK specialist in kitchen makeovers via door replacement and worktop refurbs (often overlay-based) on existing carcasses. Competes head-to-head with Quartzize for the same budget-conscious, no-rip-out UK homeowner segment.
- Caesarstone UK: Global manufacturer of engineered quartz surfaces sold through a UK distributor/fitter network to homeowners and trade. Competes with Quartzize on the quartz material category, though Caesarstone's channel is wholesale/trade rather than direct-to-consumer overlay.
Broad incumbents
- IKEA UK Kitchens: Global home furnishing retailer with a major UK kitchen category offering full kitchen planning and installation. A broad incumbent competing for the same UK kitchen-renovation wallet, particularly price-sensitive customers.
- Wickes: National UK home improvement retailer offering kitchens, worktops, and installation services. Broad incumbent whose kitchen category overlaps Quartzize's renovation proposition and could credibly expand into overlays.
- B&Q: UK's largest DIY/home improvement retailer. Sells worktops and kitchen components nationwide; broad incumbent that competes for the same household renovation budget, primarily via DIY rather than fitted installation.
- Wren Kitchens: UK's largest kitchen retailer by volume, selling full fitted kitchens nationwide. Adjacent incumbent that targets the same UK kitchen renovation budget but via full refits; potential entrant into the overlay category.
- Magnet Trade: Established UK kitchen retailer and trade supplier of kitchens, worktops, and doors. Overlaps with Quartzize on replacement kitchen doors and worktop supply for both DIY and trade customers.
- Howdens Joinery: UK's largest trade kitchen supplier with thousands of depots and a full kitchen installation proposition. A broad incumbent with an adjacent full-refit offering; could enter overlay/door-replacement if economics prove attractive, posing competitive risk to Quartzize.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Quartzize social profiles
Digital presenceQuartzize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quartzize leadership team
Management profileNumber of profiles
Quartzize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quartzize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quartzize
What does Quartzize do?
Quartzize designs, manufactures, supplies, and installs quartz overlay worktops that are fitted directly over existing kitchen worktops without removal, alongside bespoke replacement kitchen cabinet doors. The company serves UK homeowners with an end-to-end kitchen makeover service including free in-home design consultations, made-to-measure product fabrication, professional nationwide installation, and flexible finance options. Their quartz overlays are 100% silica-free and installation is typically completed within a single day.
Is Quartzize a public or private company?
Quartzize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quartzize founded?
Quartzize was founded in 2017. It employs 51 to 100 people.
Where is Quartzize based?
Quartzize is headquartered in Skewen, United Kingdom, in the Europe region.
How does Quartzize make money?
Four revenue lines are on record. Quartz Overlay Worktops — Supply and Installation is the primary driver. The others are replacement Kitchen Doors — Supply and Installation, flexible Finance Plans and nano Quartzize Mini Care Kit.
Who are Quartzize's main competitors?
Direct peers on record are Granite Transformations, Worktop Express, Kitchen Makeovers UK and Caesarstone UK. Broad incumbents are IKEA UK Kitchens, Wickes, B&Q, Wren Kitchens, Magnet Trade and Howdens Joinery.
Does Quartzize have an API?
No public API is recorded for Quartzize.
What industry is Quartzize in?
Quartzize's product category is Kitchen Renovation Services. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of HSAPAAAB, Kitchen Cabinet Refacing & Replacement. Its NAICS code is 327991 and its SIC code is 3281.