Chalice Farms
Chalice Farms is a Portland-based, privately held multi-brand cannabis retailer operating 13+ dispensaries across Oregon under the Chalice, Homegrown, Herb Center, Parlour, Local Leaf, Sorority House, and Dr. Jolly's brands, selling adult-use cannabis to consumers 21+ via in-store retail and online pickup.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chalice Farms does
Chalice Farms is a privately held, vertically integrated cannabis retailer headquartered in Portland, Oregon, operating 13 or more medical and adult-use dispensaries across the state under a multi-brand portfolio. The company sells the standard adult-use cannabis assortment — flower, pre-rolls, vape cartridges, edibles, concentrates, tinctures, topicals, and accessories — through its own branded locations (Chalice) and a set of acquired sub-brands retained under common ownership: Homegrown Oregon (Salem, Albany), The Herb Center (Oregon City, Bend), Parlour Cannabis Shoppe (Portland), Local Leaf (Portland), Sorority House (Eugene), and Dr. Jolly's (Bend). It serves recreational cannabis consumers aged 21 and older in Oregon, with no wholesale, cultivation, or extraction operations disclosed in the source data.
Revenue is generated entirely through direct-to-consumer point-of-sale transactions at physical storefronts, supplemented by a unified online ordering platform that allows in-store pickup across the network. The company operates a loyalty program (Golden Grail Rewards, 20% off first purchase) and runs daily/weekly promotional deals to drive repeat traffic. Founder William Simpson is listed as President and Founder, and the entire group is held under the parent entity Golden Grail Group™. No technology platform, data assets, AI/ML capabilities, or differentiated intellectual property are disclosed; the value proposition rests on retail density, multi-brand local presence, and Oregon cannabis licensing.
Chalice Farms firmographics
Firmographics- Name
- Chalice Farms
- Legal name
- Golden Grail Group™
- Website
- https://chalicefarms.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chalice Farms is a Portland-based, privately held multi-brand cannabis retailer operating 13+ dispensaries across Oregon under the Chalice, Homegrown, Herb Center, Parlour, Local Leaf, Sorority House, and Dr. Jolly's brands, selling adult-use cannabis to consumers 21+ via in-store retail and online pickup.
- Ownership category
- akta.pro rank
Chalice Farms industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where Chalice Farms is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Chalice Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Cannabis Sales: Point-of-sale retail revenue from selling cannabis products (flower, pre-rolls, vape cartridges, edibles, concentrates, tinctures, topicals, accessories) to customers of legal consuming age (21+) in Oregon.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Chalice Farms product offering
Product offeringCore offering
Chalice Farms operates a network of 13+ cannabis dispensaries across Oregon under multiple sub-brands (Chalice, Homegrown Oregon, Herb Center, Parlour Cannabis Shoppe, Local Leaf, Dr. Jolly's, Sorority House), selling flower, pre-rolls, vapes, edibles, concentrates, tinctures, topicals, and accessories to adults 21+. The company offers online ordering for in-store pickup and runs a Golden Grail Rewards loyalty program with daily deals and a 20% off first-purchase incentive.
Product overview
Chalice Farms operates a multi-brand cannabis retail platform consisting of a network of dispensaries across Oregon. The core offering is a unified dispensary platform under the Chalice brand and several sub-brands (Homegrown Oregon, The Herb Center, Parlour Cannabis Shoppe, Local Leaf, Dr. Jolly's, Sorority House) that sell cannabis products including flower, pre-rolls, vape cartridges, edibles, concentrates, tinctures, and topicals, plus accessories. The platform provides online ordering for store pickup, daily deals, and a rewards program (Golden Grail Rewards) that offers 20% off first purchases and ongoing loyalty benefits. Customers can shop across multiple locations in Portland, Bend, Salem, Eugene, Tigard, Dundee, Albany, and Oregon City through a single online shopping experience.
Differentiator
Problem solved
Functional benefit
Brands
- Homegrown Oregon: Cannabis dispensary brand operating in Salem and Albany, Oregon
- Herb Center
- Parlour Cannabis Shoppe
- Local Leaf
- Sorority House
- Dr. Jolly's
Products and services
- Chalice dispensary network
- Homegrown Oregon dispensary
- Herb Center dispensary
- Parlour Cannabis Shoppe
- Local Leaf dispensary
- Dr. Jolly's dispensary
- Sorority House dispensary
- Cannabis flower
- Pre-rolls
- Vape cartridges
- Edibles
- Concentrates
- Tinctures
- Topicals
- Accessories
- Golden Grail Rewards
Companies that use Chalice Farms
Customer profileSegments1 record
Ideal customer profiles1 record
Chalice Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chalice Farms partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Chalice Farms competitors and assessment
Company assessmentBroad incumbents
- Trulieve Cannabis Corp: Multi-state cannabis retailer with a strong footprint in the eastern US. Relevant as a comparable vertically integrated retail model and a benchmark for retail-cannabis unit economics at scale.
- Green Thumb Industries: Multi-state cannabis operator with retail (Rise Dispensaries), cultivation, and branded products. A larger incumbent that demonstrates the multi-brand retail and consolidation playbook Chalice could pursue at greater scale.
- Curaleaf Holdings: Largest US multi-state cannabis operator by retail footprint. Demonstrates the scale Chalice could reach if it expanded beyond Oregon; competes for capital, talent, and supplier relationships in the broader cannabis retail category.
- 4Front Ventures: Multi-state cannabis operator with retail, cultivation, and processing across multiple states. Comparable vertical structure to Chalice's "vertically integrated" positioning and a relevant benchmark for mid-cap cannabis retail valuations.
- Cresco Labs: Multi-state cannabis operator combining retail (Sunnyside dispensaries) with cultivation and brands. Comparable multi-brand retail strategy and a potential strategic acquirer of regional chains like Chalice.
Direct peers
- La Mota Holdings: Oregon-based multi-store cannabis retailer operating a chain of dispensaries across the state. Closest direct peer to Chalice given shared Oregon footprint, multi-location retail model, and similar adult-use focus.
- Cura Cannabis Solutions: Vertically integrated Oregon cannabis operator with retail dispensaries, cultivation, and processing. Comparable to Chalice in Oregon-centric multi-store retail strategy.
Emerging players
- Item 9 Labs Corp: Multi-state cannabis operator focused on retail and branded products in the western US. Comparable to Chalice as a smaller, growth-oriented operator pursuing multi-state expansion from a regional base.
- Glass House Brands: California-focused cannabis operator with retail (The Farmacy), cultivation, and branded products. Comparable vertically integrated retail-plus-cultivation model in a similarly oversaturated state market.
- NOBL Group: Oregon-based cannabis operator combining cultivation, processing, and retail. Comparable to Chalice as a regional Oregon multi-store operator in the same price- and regulatory-pressured market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chalice Farms social profiles
Digital presenceChalice Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chalice Farms leadership team
Management profileNumber of profiles
Profiles1 record
Chalice Farms subsidiaries and ownership
Company hierarchySubsidiaries6 records
Chalice Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chalice Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chalice Farms
What does Chalice Farms do?
Chalice Farms operates a network of 13+ cannabis dispensaries across Oregon under multiple sub-brands (Chalice, Homegrown Oregon, Herb Center, Parlour Cannabis Shoppe, Local Leaf, Dr. Jolly's, Sorority House), selling flower, pre-rolls, vapes, edibles, concentrates, tinctures, topicals, and accessories to adults 21+. The company offers online ordering for in-store pickup and runs a Golden Grail Rewards loyalty program with daily deals and a 20% off first-purchase incentive.
Is Chalice Farms a public or private company?
Chalice Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chalice Farms founded?
Chalice Farms was founded in 2014. It employs 11 to 50 people.
Where is Chalice Farms based?
Chalice Farms is headquartered in Portland, United States, in the North America region.
How does Chalice Farms make money?
One revenue line is on record: retail Cannabis Sales.
Who are Chalice Farms's main competitors?
Broad incumbents on record are Trulieve Cannabis Corp, Green Thumb Industries, Curaleaf Holdings, 4Front Ventures and Cresco Labs. Direct peers are La Mota Holdings and Cura Cannabis Solutions. Emerging players are Item 9 Labs Corp, Glass House Brands and NOBL Group.
Does Chalice Farms have an API?
No public API is recorded for Chalice Farms.
What industry is Chalice Farms in?
Chalice Farms's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 445320 and its SIC code is 5912.