Overthrow Hospitality

What Overthrow Hospitality does

Overthrow Hospitality is a New York City-based, plant-focused restaurant group operating six distinct dining concepts in Manhattan's East Village: Avant Garden (vegetable-forward fine dining, Michelin-recognized), Soda Club (handmade pasta and natural wine, Michelin Bib Gourmand), Long Count (aged-wine restaurant with weekly market menu), Al-Andalus (diasporic Middle Eastern tapas), Amor y Amargo (the first U.S. bar devoted to bitters, internationally acclaimed), and Ladybird (cocktail and veggie bar). Founded by Ravi DeRossi in 2006 as DeRossi Global and rebranded to Overthrow Hospitality in 2020, the group operates on a fully plant-based culinary platform in which vegetables are the centerpiece rather than a substitute, with each venue developed as a standalone concept.

The business generates revenue primarily through on-premise food and beverage sales across its six venues, supplemented by private events and full venue buyouts (12-16 guest large-party reservations), ticketed experiences and cooking classes sold via Resy, and a multi-denomination gift card program ($25-$500) valid across all venues. Distribution is direct-to-consumer, with reservations released 21 days in advance through Resy, event inquiries managed via a dedicated events team, and physical/digital gift cards fulfilled through UpServe. The company is actively raising retail-equity capital via StartEngine (approximately $2M raised across late 2024 and mid-2025) to support the opening of its first out-of-state venue, Soda Club Denver, in August 2026.

Name

Overthrow Hospitality

Legal name

Overthrow Hospitality

Website

https://overthrowhospitality.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Overthrow Hospitality is a New York City-based plant-based restaurant group operating six Michelin-recognized dining and cocktail concepts in Manhattan's East Village, serving individual diners, private event clients, and experience seekers, with expansion to Denver planned for August 2026.

Ownership category

akta.pro rank

Product category

Plant-Based Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Neighborhood Bars & Taverns (CRANACAA), Pubs & Gastropubs (CRANACAB)

Keywords

• Plant-based restaurants
• Hospitality group
• Fine dining
• Cocktail bars
• Private events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across six restaurant venues in Manhattan. Each concept offers distinct menus including vegetable-forward fine dining, pasta bar, Middle Eastern tapas, and cocktail-focused bars. Reservations released 21 days in advance; walk-ins accepted when space allows.
2. Private Events & Full Buyouts: Revenue from hosting private dining events and full venue buyouts. Events team manages inquiries for intimate dinners, corporate events, and larger celebrations. Large party reservations accommodate 12-16 guests.
3. Ticketed Experiences & Classes: Revenue from special ticketed events including collaborative pop-ups, pasta parties, seasonal tastings, one-night-only experiences, and pasta-making classes. Events sold through Resy platform.
4. Gift Cards: Digital and physical gift cards sold in denominations from $25 to $500. Valid across all Overthrow Hospitality venues. Gift cards do not expire.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Overthrow Hospitality operates six plant-based restaurant concepts in New York City's East Village, each with a distinct culinary identity ranging from vegetable-forward fine dining and handmade pasta to Middle Eastern tapas and bitters-focused cocktail bars. The group sells food and beverage experiences across these venues, plus gift cards valid at all locations and ticketed special events including pop-ups and pasta-making classes. Private events and full venue buyouts are also offered to individuals and organizations.

Product overview

Overthrow Hospitality is a plant-based restaurant group operating multiple distinct dining concepts in Manhattan's East Village. The portfolio includes Al-Andalus (Middle Eastern tapas), Amor y Amargo (bitters-focused cocktail bar), Avant Garden (vegetable-forward fine dining, Michelin-recognized), Ladybird (cocktail and veggie bar), Long Count (aged wine restaurant), and Soda Club (handmade pasta bar, Michelin Bib Gourmand). Additionally, the group offers gift cards valid across all venues, and hosts private events and special dining experiences. All venues are plant-based, with concepts recognized by the Michelin Guide and international cocktail acclaim.

Differentiator

Problem solved

Functional benefit

Brands

• Al-Andalus: Middle Eastern-inspired tapas concept shaped by diasporic storytelling and culinary traditions of the MENA region.
• Amor y Amargo
• Avant Garden
• Ladybird
• Long Count
• Soda Club

Products and services

• Avant Garden Intimate, vegetable-forward fine dining restaurant in Manhattan's East Village defined by seasonality, technique, and elegant presentation. Recognized by the Michelin Guide for thoughtful, expressive plant-based cooking. Aimed at adults seeking refined plant-based dining experiences.
• Soda Club Intimate pasta bar centered on handmade pastas and natural wines with a romantic, design-forward atmosphere. Holds a Michelin Bib Gourmand designation. Aimed at diners seeking a design-forward, plant-based pasta and wine experience.
• Al-Andalus Middle Eastern-inspired tapas concept shaped by diasporic storytelling and culinary traditions of the MENA region, featuring warm, layered decor with dishes designed for sharing. Aimed at guests seeking plant-based small plates with a cultural narrative.
• Amor y Amargo First bar in the United States devoted entirely to bitters, featuring amaro, fortified wines, and botanical spirits. Consistently ranked among the world's most celebrated cocktail bars. Aimed at cocktail enthusiasts and amaro aficionados.
• Ladybird Playful, pop-femme cocktail and veggie bar serving global flavors in a stylish, unapologetically pink atmosphere. Aimed at guests seeking a plant-based cocktail and small-plates experience with a distinctive design vibe.
• Long Count Chef-led, aged wine restaurant where the cellar looks backward, the market menu changes weekly, and flavor evolution with time is the central experience. Aimed at wine enthusiasts seeking a rotating, plant-based tasting experience.
• Overthrow Hospitality Gift Cards Physical and digital gift cards available in denominations from $25 to $500, valid across all Overthrow Hospitality venues. Gift cards do not expire, cannot be used for online purchases or delivery/pickup orders, and are not redeemable for cash. Aimed at gift-givers wanting to share an Overthrow dining experience.
• Private Events & Venue Buyouts

Quantifiable outcome

• Overthrow served 100,000+ free meals during COVID-19 pandemic

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• dots.ecominorStrategic or Co-development PartnerThrough partnerships like dots.eco, Overthrow Hospitality extends its sustainability impact beyond restaurants by supporting efforts such as reforestation and ocean cleanup. This partnership aligns with the company's environmental mission and plant-based approach to reducing ecological footprint.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Death & Co: National cocktail-bar group (NYC, Denver, LA, D.C., Chicago) where founder Ravi DeRossi is a Founding Member. Comparable in award-winning cocktail-bar operations and East Village cocktail culture; broader bar group with multi-city footprint that Overthrow is now entering via Denver.
• Major Food Group: NYC-based hospitality group behind Carbone, Sadelle's, and The Grill. Comparable as a high-profile, multi-concept NYC restaurant operator with strong press positioning and chef-driven concepts.
• Sweetgreen: Public plant-forward restaurant chain with national footprint. Adjacent comparison for plant-based category growth dynamics, though mass-market casual rather than fine dining; useful as a public-market read on plant-based consumer demand.
• Catch Hospitality Group: Multi-city hospitality group with Catch Steak and Catch NYC locations. Comparable as a multi-unit, design-forward, high-traffic restaurant group operating in NYC and other major U.S. cities.
• Eleven Madison Park (Make It Nice): Three-Michelin-star NYC flagship that pivoted to a fully plant-based tasting menu in 2021. Larger, established fine-dining operator; comparable in plant-based premium positioning and Michelin recognition, though at a substantially higher price point and scale.
• LDV Hospitality: Multi-concept NYC hospitality group operating Scarpetta, American Cut, and other venues. Comparable as a portfolio operator running multiple restaurant brands under one umbrella with shared corporate infrastructure.

Direct peers

• Nix (Restaurant Nix): Vegetarian Michelin-starred restaurant in Greenwich Village, NYC, led by chef John Fraser. Directly comparable as a fine-dining, vegetable-forward NYC restaurant; competes for the same plant-based premium diner and press coverage.
• Maison Premiere: Award-winning cocktail bar and restaurant in Brooklyn with strong beverage-program pedigree. Comparable as a craft cocktail destination in NYC with a food component; competes for the same cocktail-connoisseur and date-night audience.
• abcV (Jean-Georges): Jean-Georges Vongerichten's plant-forward restaurant in NYC's Flatiron district. Directly comparable as a vegetable-driven, design-forward fine-casual concept with global-flavored plant-based menus.

Emerging players

• By Chloe (Sweatshop): Plant-based fast-casual restaurant brand founded in NYC. Partial overlap in plant-based positioning; differs significantly in service model (fast-casual vs. fine dining) and price point but competes for plant-forward diners' share of stomach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/overthrowhospitality
• Instagraminstagram.com/overthrowhospitality
• Facebookfacebook.com/overthrowhospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overthrow Hospitality