Eleven Madison Park

What Eleven Madison Park does

Eleven Madison Park is a fine dining restaurant at 11 Madison Avenue in New York City, operating a single flagship location under Humm Hospitality and led by Chef and Co-Owner Daniel Humm. The restaurant runs a reservation-first, plant-based tasting menu concept with two primary product tiers: a seven-to-eight-course Full Tasting Menu priced at $385 per guest (typically two-to-three hours) and a four-to-five-course Bar Tasting Menu at $225 per guest, both rotating seasonally. Wine pairings start at $125 per guest, and the wine program holds a Wine Spectator Grand Award and World of Fine Wine Best Overall Wine List; the restaurant also accepts walk-ins at the bar counter on a first-come, first-served basis and accommodates private dining for groups above seven guests.

The underlying production architecture centers on Magic Farms, a wholly-owned farm operation supplying hyper-local, seasonal produce directly to the kitchen, which functions as both a supply chain asset and a content/storytelling platform featured on the restaurant's website. Distribution is mediated entirely through Resy, with monthly reservation openings and a waitlist for fully-booked dates; ancillary revenue comes from gift cards (including Braille options), the Eleven Madison Home merchandise line, a Wine Club subscription, and the Clemente Bar cocktail venue. Brand reach is amplified by leading restaurant accolades: three Michelin stars, World's 50 Best Best of the Best, four New York Times stars, and multiple James Beard Foundation awards across chef, service, pastry, wine service, and outstanding restaurant categories.

The business model is consumer-direct with a per-cover, upfront-payment pricing model and high attach potential on beverages. The company is privately held under Humm Hospitality, with no disclosed venture or private equity capital; affiliated with the Relais and Chateaux hospitality association and partnered with Rethink Food for non-profit donation inquiries. Eleven Madison Park serves affluent guests seeking premium plant-based fine dining, private-event hosts, lounge/bar guests, and wine enthusiasts, while also operating as a globally referenced hospitality brand.

Name

Eleven Madison Park

Legal name

Eleven Madison Park

Website

https://elevenmadisonpark.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Eleven Madison Park operates a single flagship plant-based fine dining restaurant at 11 Madison Avenue in New York City, serving $385 and $225 seasonal tasting menus and a Grand Award-winning wine program to affluent diners and private event guests under Chef Daniel Humm.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Farm-to-Table & Contemporary American Restaurants (THAFACAF), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining restaurant
• Plant-based cuisine
• Tasting menu
• Private dining events
• Wine pairing service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Tasting Menu: Revenue from full tasting menu ($385/guest) and bar tasting menu ($225/guest) experiences. These are per-cover, upfront payment experiences.
2. Wine Sales: Wine pairings starting at $125/guest, by-the-glass and bottle offerings, and corkage fees of $75/bottle. Wine Spectator Grand Award and World of Fine Wine Best Overall Wine List recognition.
3. Private Dining and Events: Revenue from private dining experiences for groups up to 7+ guests, coordinated through [email protected].
4. Merchandise and Gift Cards: Eleven Madison Home product line, gift cards, and wine club subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eleven Madison Park operates a single flagship fine dining restaurant in New York City offering a plant-based, seasonal tasting menu experience. Core offerings include a seven- to eight-course Full Tasting Menu ($385/guest), a four- to five-course Bar Tasting Menu ($225/guest), sommelier-curated wine pairings, and private dining for groups of 7+. Ingredient sourcing is supported by the proprietary Magic Farms operation.

Product overview

Eleven Madison Park is a fine dining restaurant offering a single unified hospitality experience centered on seasonal tasting menus. The core products are the Full Tasting Menu ($385, 7-8 courses) and Bar Tasting Menu ($225, 4-5 courses), both rotating seasonally and supplemented by wine pairings, private dining services, and à la carte options in the lounge. The company extends its brand through ancillary products including gift cards (with Braille options), the Eleven Madison Home home goods brand, a Wine Club subscription service, and Clemente Bar cocktail venue. Magic Farms serves as an internal operational farm supplying fresh ingredients. All offerings are coordinated under Daniel Humm's hospitality company, with reservations managed through Resy.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Farms: A sustainable farm operation providing fresh produce for the Eleven Madison Park restaurant.
• Eleven Madison Home
• Clemente Bar
• Wine Club

Products and services

• Full Tasting Menu
• Bar Tasting Menu
• Wine Pairings
• Private Dining and Special Events
• Gift Cards
• Wine Club
• Clemente Bar

Quantifiable outcome

• Three Michelin stars - highest rating
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Rethink FoodcoreOthersEleven Madison Park partners with Rethink Food for non-profit donation inquiries. All non-profit efforts are currently focused on this partnership, supporting food access and community initiatives.
• ResycoreTechnology or IntegrationResy is the primary reservation platform for Eleven Madison Park. Reservations open on the first of each month for the following month, with waitlist functionality for fully-booked dates.
• Culinary AgentsminorChannel Partner/ Reseller/ DistributorCulinary Agents serves as the career platform for Eleven Madison Park recruiting, with dedicated career pages for employment opportunities.
• Relais and ChateauxflagshipOthersEleven Madison Park is affiliated with Relais and Chateaux, a global association of boutique luxury hotels and fine dining restaurants representing excellence in hospitality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aska: Two Michelin Star Scandinavian fine dining restaurant in NYC; comparable to EMP on tasting menu format, NYC luxury market, and chef-driven concept.
• Masa: NYC Three Michelin Star Japanese omakase with similar ultra-premium per-cover pricing and small-cover, high-touch service model; directly comparable to EMP's tasting menu economics.
• Alinea: Grant Achatz's Three Michelin Star Chicago tasting-menu restaurant; a near-twin peer to EMP on avant-garde, multi-course tasting menus and the chef-owner driven luxury model.
• Per Se: Thomas Keller's Three Michelin Star New York fine dining flagship; comparable to EMP on tasting menu structure, luxury price point, and Michelin-driven demand.
• Noma: René Redzepi's Copenhagen restaurant, multiple World's 50 Best #1; a direct peer on globally elite, chef-driven tasting menu innovation and seasonal/foraged cuisine philosophy, including its pioneering plant-forward menu.
• Le Bernardin: Iconic NYC Three Michelin Star seafood fine dining restaurant led by Eric Ripert; directly comparable to EMP on price point, NYC location, Michelin tier, and high-end tasting/a-la-carte format.
• Daniel: Daniel Boulud's flagship NYC fine dining restaurant; comparable to EMP on luxury Manhattan positioning, classic fine dining format, and high-end tasting/a-la-carte pricing.
• The French Laundry: Thomas Keller's Three Michelin Star Yountville restaurant; the leading US benchmark for chef-driven tasting menu restaurants and the most direct non-NYC peer for EMP's format and pricing.

Broad incumbents

• Gramercy Tavern: Danny Meyer's NYC fine dining institution (Union Square Hospitality Group); comparable as a long-established NYC luxury dining brand with broader portfolio reach than EMP's single-location model.

Emerging players

• Atomix: Two Michelin Star NYC Korean fine dining from the Atoboy team; an emerging chef-driven tasting menu concept competing for the same high-end NYC guest and discretionary spend as EMP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eleven-madison-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleven Madison Park