Dots.eco
Dots.eco is a B2B2B2C ESG SaaS platform that converts in-app and in-game user actions into verifiable environmental impact certificates via REST API and Unity SDK, serving mobile gaming publishers and consumer brand loyalty programs across 40+ countries.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Dots.eco does
Dots.eco is an environmental impact-as-a-service SaaS platform that converts digital actions taken inside third-party apps, games, and brand programs into verified real-world environmental outcomes and shareable impact certificates. The core technology stack is a real-time certificate generation API (REST API at docs.impact.dots.eco) supported by a Unity SDK, Zapier, Braze, n8n, Google Sheets, and CSV connectors, with AI-powered satellite image analysis used for project monitoring and verification across reforestation, marine protection, coral reef restoration, sea turtle, wildlife habitat, plastic cleanup, and carbon offset categories. The platform curates a network of 200+ vetted environmental NGO partners across 40+ countries (including SEE Turtles, One Tree Planted, Rainforest Trust, Re:wild, Coral Guardian, Biorock Indonesia, Plastic Fischer, Trees for the Future, and Arbor Day Foundation) and has facilitated more than 6 million dots of impact and over 1.5 million trees planted.
Revenue mechanics span four streams: (1) B2B enterprise platform licensing under custom Ordering Documents where partners purchase Impact Units ("Dots") on subscription; (2) Flow Club monthly consumer subscriptions with 40% allocated to environmental partners, 40% to sustainability projects, and 20% to operations; (3) Corporate Eco-Gifts transactional revenue for client gifting programs; and (4) white-label Employee Eco-Benefits for enterprise HR and rewards programs. The go-to-market is B2B2C, anchored on mobile gaming publishers (Tripadvisor, Playtika, Zynga, Playstudios, Scopely, Rovio, Plarium, MY.GAMES, SciPlay, Wooga, Xsolla, Unity) and consumer-facing enterprise brands (Bright Data, Kaltura, Achievers, Ad Express), with distribution amplified through the UN Playing for the Planet alliance. Corporate structure is a Delaware Public Benefit Corporation (Dots.eco, PBC) with an Israeli operating affiliate (Dots Eco, Ltd.) governing under Israeli law; the company is B-Corp certified and an official partner of the UN Decade for Ecosystem Restoration.
Dots.eco firmographics
Firmographics- Name
- Dots.eco
- Legal name
- Dots Eco, Ltd.
- Website
- https://dots.eco
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dots.eco is a B2B2B2C ESG SaaS platform that converts in-app and in-game user actions into verifiable environmental impact certificates via REST API and Unity SDK, serving mobile gaming publishers and consumer brand loyalty programs across 40+ countries.
- Ownership category
- akta.pro rank
Dots.eco industry classification
Industry- Product category
- ESG & Sustainability Software
- NAICS
- Environmental Consulting Services (541620), Environmental Consulting Services (54162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
- akta.pro secondary industries
- Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)
Keywords
Where Dots.eco is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dots.eco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Enterprise Platform Licensing: Dots.eco charges enterprise brands and gaming studios for access to its environmental impact platform, integrating eco-rewards into their products. Partners pay for Impact Units (Dots) that translate to environmental actions. The Terms of Service indicates fees are specified in Ordering Documents with 15-day payment terms.
- Flow Club Subscription: Monthly subscription service (Flow) for individual consumers to make ongoing environmental impact. Subscribers choose causes monthly and receive certificates plus Flow Points for exclusive gifts. Payment is monthly with 40% to environmental partners, 40% to sustainability projects, 20% to operations.
- Corporate Eco-Gifts: B2B service enabling companies to purchase eco-gifts for clients. Offers unlimited stock, global availability, and low price point for corporate gifting programs that create environmental impact.
- Employee Eco-Benefits: White-label eco-benefits platform for enterprise HR and employee reward programs. Companies integrate Dots.eco for employee engagement and sustainability initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise B2B Platform - Custom pricing based on Impact Units (Dots) |
| Subscription | Monthly | Flow Club Individual Subscription - Variable monthly payment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dots.eco product offering
Product offeringCore offering
Dots.eco operates an environmental impact-as-a-service SaaS platform that converts everyday user actions inside partner apps, brands, and games into verified real-world environmental impact (trees planted, sea turtles protected, coral reefs restored, plastic cleaned up). Enterprise customers integrate via REST API, Unity SDK, or Zapier to trigger Impact Certificates when users complete specific actions. The platform also runs Flow Club, a direct-to-consumer monthly impact subscription that issues certificates and Flow Points for exclusive gifts.
Product overview
Dots.eco is an environmental impact-as-a-service platform that transforms micro casual actions into verified real-world environmental impact. The core Dots.eco Environmental Reward Platform serves as the central infrastructure, connected to partner apps and brands through a REST API and Unity SDK. The Flow Club sub-brand offers individual monthly subscriptions (Flow Subscription) with Flow Points for exclusive rewards. B2B solutions include Loyalty & Rewards for brand programs, In-Game Rewards for gaming studios, Corporate Eco-Gifts, and Employees Eco-Benefits. Impact Catalogs provide visual category selection for partners. Transparency Reports ensure accountability with monthly financial disclosures. The platform issues Impact Certificates (personalized, trackable, shareable) verified via Certificate Validator, using AI satellite image analysis for project monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Flow Club: A members' club and monthly impact plan that rewards subscribers with real gifts for their environmental impact. Users subscribe, choose monthly impacts (trees, sea turtles, etc.), receive certificates and track progress. Members earn Flow Points for exclusive benefits.
Products and services
- Dots.eco Environmental Reward Platform Core B2B SaaS platform that lets enterprises and apps convert micro user actions (reviews, purchases, game milestones) into verified environmental impact certificates using REST API, Unity SDK, Zapier, and Braze integrations.
- Flow Club Subscription Direct-to-consumer monthly subscription program where members choose environmental causes, receive impact certificates, track progress on satellite maps, and earn Flow Points redeemable for exclusive sustainable gifts.
- Loyalty & Rewards Solution B2B solution that enables brands to incentivize user behavior and grow brand trust and loyalty by integrating environmental impact rewards into existing loyalty programs.
- In-Game Rewards Solution Packaged B2B offering for gaming studios to connect in-game player actions (missions, purchases, unlocks) to verified environmental impact with shareable certificates, integrating via Unity SDK and REST API.
- Corporate Eco-Gifts B2B service enabling companies to send eco-friendly gifts to clients, converting business success into positive environmental impact with unlimited stock and global availability.
- Employees Eco-Benefits White-label employee benefit solution that allows companies to offer staff eco-rewards as part of employee wellness, recognition, and sustainability initiatives.
Quantifiable outcome
- 4x increase in organic installs for Tetris Block Party during eco-rewards campaign
- +6 more outcomes
Companies that use Dots.eco
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Dots.eco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
Dots.eco partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- ReLeaf FinancialcoreStrategic Letter of Intent for phased partnership focused on environmental impact verification and sustainability-linked rewards for digital infrastructure. ReLeaf's patented Proof of Intent technology uses spare smartphone capacity rather than dedicated mining infrastructure, reducing energy consumption. Companies exploring integrating Dots.eco's environmental rewards into ReLeaf's witness reward system.
- Playtika (Solitaire Grand Harvest)flagshipUN Green Game Jam partnership June 2-9, 2026, supporting coral reef restoration globally. Campaign engaged players in in-game challenges for ecosystems in Kenya, Indonesia, Mozambique, and Spain led by Coral Guardian and Biorock Indonesia.
- FluzminorEarth Day campaign allowing consumers to buy Dots.eco gift cards on Fluz, supporting environmental projects like tree planting and sea turtle protection while earning cashback.
- Playstudios (Tetris mobile app)flagshipFirst-ever TETRIS and SPACE INVADERS crossover collaboration April 1-30, 2026. Earth Protection Events partnership where Tetris makes donations for completed levels, triggering real-world environmental impact through Dots.eco.
- Zynga (FarmVille 3)flagshipLaunched limited-quantity in-game conservation bundles for FarmVille 3 players. Each bundle includes gems, coins, and verifiable certificate proving real-world impact such as protecting endangered species or planting trees.
- SEE TurtlescoreMajor sea turtle conservation partner. Dots.eco funds have helped coastal communities protect turtle hatchlings and clean up plastic waste on nesting beaches worldwide. Recently passed 10 million baby turtles saved milestone.
- One Tree PlantedcoreLeading reforestation partner planting trees throughout the world, focusing on restoring earth's vital ecosystems. Longstanding partnership supporting tree planting across 40+ countries.
- Arbor Day FoundationcoreUS-focused reforestation partner helping Dots.eco inspire people to plant, nurture, and celebrate trees.
- Plastic FischercoreRiver and coastal plastic cleanup partner. Connecting virtual world with real life impact through clean rivers and oceans projects.
- Rainforest TrustcoreLand protection and wildlife habitat conservation partner operating globally to protect critical ecosystems.
- Re:wildcoreConservation organization co-founded by Leonardo DiCaprio, focused on rewilding and protecting wild places. Partner for biodiversity and species protection projects.
- Coral GuardiancoreCoral reef restoration partner working on projects in Indonesia and other critical marine areas.
- Biorock IndonesiacoreCoral reef restoration partner operating in Indonesia, part of UN Green Game Jam initiative.
- Trees for the FuturecoreAgroforestry and reforestation partner supporting sustainable farming communities.
- WeForestcoreGlobal reforestation and landscape restoration partner working on climate-smart forestry.
- Snow Leopard TrustminorEndangered species protection partner for snow leopard conservation in Central Asia.
- Green WormsminorPlastic cleanup partner in India combating plastic pollution and creating dignified job opportunities.
- Playing for the Planet AllianceflagshipGaming industry environmental alliance reaching approximately 100 million daily users through annual Green Game Jam activations. Dots.eco serves as environmental platform partner for member gaming companies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Dots.eco competitors and assessment
Company assessmentDirect peers
- Cloverly: Cloverly sells carbon and biodiversity offsets through an API that digital products can embed at checkout or in-app, competing for the same B2B2C integration slots that Dots.eco targets.
- EcoCart: EcoCart provides a sustainability API for e-commerce merchants, similar to Dots.eco's behavior-triggered eco-rewards for consumer brands and apps.
- Patch: Patch offers an API-based environmental impact platform (carbon, biodiversity, plastic) that apps and brands integrate via a single endpoint, closely matching Dots.eco's environmental-impact-as-a-service model.
- Cool Effect: Cool Effect runs a curated carbon offset marketplace for individuals and businesses, addressing the same buyer pain point of verified, trustworthy environmental impact that Dots.eco targets through its consumer-facing Flow Club.
- Pachama: Pachama runs a carbon credit marketplace with AI satellite verification of forest projects, directly overlapping Dots.eco's nature-based impact certificates and MRV technology stack. Both sell verified environmental outcomes to enterprise buyers.
Broad incumbents
- Persefoni: Persefoni offers a climate-management and accounting platform for enterprises needing to measure and disclose emissions; a partial overlap with Dots.eco's enterprise-facing sustainability tooling and ESG-reporting workflow.
- South Pole Group: South Pole develops and sells verified carbon, biodiversity, and sustainable-development projects to enterprises and resellers, overlapping with Dots.eco's enterprise impact supply and ESG advisory positioning.
- Watershed: Watershed is a broader enterprise sustainability and carbon-accounting platform with overlapping measurement, reporting, and reduction capabilities, though it serves a more enterprise/finance buyer than Dots.eco's gaming and loyalty focus.
- Stripe Climate: Stripe Climate is a checkbox at Stripe Checkout that lets merchants direct a percentage of revenue to permanent carbon removal; it overlaps with Dots.eco's behavioral-action-triggered environmental impact at point of transaction.
Emerging players
- Renoster: Renoster provides software to develop, verify, and transact nature-based climate projects, sitting upstream of Dots.eco's NGO partner ecosystem in the carbon-and-biodiversity project supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dots.eco social profiles
Digital presenceDots.eco compliance and trust
Trust signalCompliance4 records
Dots.eco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dots.eco leadership team
Management profileNumber of profiles
Dots.eco funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dots.eco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dots.eco
What does Dots.eco do?
Dots.eco operates an environmental impact-as-a-service SaaS platform that converts everyday user actions inside partner apps, brands, and games into verified real-world environmental impact (trees planted, sea turtles protected, coral reefs restored, plastic cleaned up). Enterprise customers integrate via REST API, Unity SDK, or Zapier to trigger Impact Certificates when users complete specific actions. The platform also runs Flow Club, a direct-to-consumer monthly impact subscription that issues certificates and Flow Points for exclusive gifts.
Is Dots.eco a public or private company?
Dots.eco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dots.eco founded?
Dots.eco was founded in 2022. It employs 11 to 50 people.
Where is Dots.eco based?
Dots.eco is headquartered in Wilmington, United States, in the North America region.
How does Dots.eco make money?
Four revenue lines are on record. B2B Enterprise Platform Licensing is the primary driver. The others are flow Club Subscription, corporate Eco-Gifts and employee Eco-Benefits.
Who are Dots.eco's main competitors?
Direct peers on record are Cloverly, EcoCart, Patch, Cool Effect and Pachama. Broad incumbents are Persefoni, South Pole Group, Watershed and Stripe Climate. Renoster is listed as an emerging player.
Does Dots.eco have an API?
Yes. Dots.eco offers a REST API for triggering impact moments directly inside applications. The API enables native in-game reward moments where player actions (missions, purchases, unlocks) automatically trigger impact certificates. Available via documentation at docs.impact.dots.eco/. Also supports Dynamic URL setup for fast campaigns without code, Braze integration for CRM campaigns, and n8n automation for hands-free certificate creation. Developer documentation is at docs.impact.dots.eco.
What industry is Dots.eco in?
Dots.eco's product category is ESG & Sustainability Software. Its primary akta.pro industry code is BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site), with a secondary code of THAAANAN, Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting). Its NAICS code is 541620 and its SIC code is 8731.