Nadia Geller Designs

What Nadia Geller Designs does

Nadia Geller Designs (NGD) is a privately held, founder-owned interior design firm founded in 2005 and headquartered in Los Angeles, California. The firm provides full-service interior design spanning conceptual design, schematic design, construction drawings, material specification, FF&E (furniture, fixtures, and equipment) specification, furniture procurement, branding and signage consultation, exterior finish consultation, white-glove installation, and professional photography. NGD targets four primary customer segments: multifamily real estate developers, hospitality brands, corporate workspaces, and discerning residential homeowners, with multifamily as the dominant vertical evidenced by enterprise relationships with developers including Cityview, Greystar, Lennar Urban, Clarion Partners, Heller Properties, The Kor Group, and The Martin Group.

The firm's operational backbone is its 10,000 sq.ft. warehouse in the San Fernando Valley, which enables in-house receiving, delivery, assembly, and white-glove installation of FF&E. This vertical integration into last-mile delivery is uncommon among interior design firms of comparable size and is a meaningful operational differentiator. NGD operates three California offices (Los Angeles headquarters, Mission Viejo, Calabasas) and has completed projects across 40 U.S. states, including notable engagements such as Belle on Bev (243 units), Portico (378 units), Jasper (296 units), The Parker (123 units), and Atrio (276 units) for Cityview, plus hospitality work at Kauai Beach Resort. The firm is woman-led, entirely female-operated at the team level, and has been recognized as a Top 200 U.S. Interior Design Firm (Interior Design Magazine Rising Giants 2024) and as a GlobeSt Influencer in Multifamily (2024).

Nadia Geller Designs generates revenue through project-based professional services fees tied to the scope and scale of each engagement, with no publicly disclosed pricing structure or recurring revenue model. The go-to-market motion is direct enterprise sales targeting developers' architects and sub-contractors on large ground-up construction projects. The firm has no disclosed external funding, no institutional investors, and no parent company — it operates as a bootstrapped, self-capitalized business. Cumulative scale commentary includes 12,000+ apartment units transformed and 6 million sq.ft. of interiors completed (one source cites 10 million sq.ft.), but no revenue figures are publicly available.

Name

Nadia Geller Designs

Legal name

Nadia Geller Designs, Inc.

Website

https://nadiageller.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Nadia Geller Designs is a privately held, woman-led interior design firm founded in 2005 in Los Angeles, providing full-service design, FF&E procurement, and white-glove installation for multifamily developers, hospitality brands, corporate workspaces, and residential clients across 40 U.S. states.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

Services-Management Services (8741)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Interior design services
• FF&E procurement
• Multifamily design
• Hospitality design
• Commercial interior design

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Professional interior design services for multifamily, hospitality, commercial, and residential projects. Services include conceptual design, schematic design, interior design development, construction drawings, material specification, boards and renderings, project management, FF&E specification, furniture procurement, branding and signage consultation, exterior finish consultation, and white glove installation.
2. FF&E Procurement and Installation: Furniture, fixtures and equipment (FF&E) specification, procurement, and white glove installation services. The firm handles receiving, delivery, assembly and installation of all FF&E items through their warehouse facility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nadia Geller Designs is a full-service interior design firm delivering end-to-end design solutions for multifamily, hospitality, commercial, model home, and residential projects. Services span conceptual design, schematic design, interior design development, construction drawings, material specification, FF&E procurement, branding and signage consultation, and white glove installation. The firm operates a 10,000 sq.ft. warehouse facility supporting in-house receiving, delivery, assembly, and installation of furniture, fixtures, and equipment.

Product overview

Nadia Geller Designs (NGD) is an award-winning interior design firm offering a comprehensive suite of services across multiple verticals: multifamily residential, hospitality, commercial, model homes, and residential interiors. The company operates as a single unified service offering rather than a modular software platform. Services span the full project lifecycle from conceptual design through schematic design, interior design development, construction drawings, material specification, boards and renderings, project management, FF&E specification, furniture procurement, branding and signage consultation, exterior finish consultation, white glove installation, interior design styling, and professional photography. NGD's service delivery is enhanced by a 10,000 sq.ft. warehouse in Southern California that handles receiving, delivery, assembly, and installation. The company has completed projects in 40 states with over 12 million square feet of interior and exterior design work.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Interior Design Specialized interior design services for multifamily residential developments, including apartment complexes, condominiums, and mixed-use communities, covering common areas, amenity spaces, unit interiors, and exterior finishes.
• Hospitality Interior Design Interior design services for hospitality properties, including hotels, resorts, and related hospitality venues, with full FF&E specification and procurement.
• Commercial Interior Design Interior design services for commercial office spaces and corporate environments, addressing workplace function, aesthetics, and company culture.
• Model Home Interior Design Interior design services for model homes and sales galleries for residential developers, creating aspirational, market-ready interiors that help sell properties.
• Residential Interior Design Custom interior design services for private residences, including single-family homes and residential renovations, targeted at discerning homeowners.
• Full-Service Interior Design Comprehensive interior design services from conceptual design through final installation, including construction drawings, material specification, boards and renderings, project management, FF&E specification, furniture procurement, branding and signage consultation, exterior finish consultation, white glove installation, interior design styling, and professional photography.
• FF&E Procurement & Installation Furniture, fixtures, and equipment (FF&E) specification, procurement, and white glove installation services, supported by the firm's 10,000 sq.ft. warehouse facility in the San Fernando Valley for receiving, delivery, assembly, and installation.

Quantifiable outcome

• Over 12,000 apartment units transformed
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• AC MartincoreStrategic or Co-development Partner · 1 September 2024Architecture firm serving as executive architect on projects including Belle on Bev (1800 W. Beverly Boulevard). AC Martin is a long-established LA architecture firm.
• WPIC ConstructioncoreImplementation/ SI/ Consulting Partner · 1 September 2024Construction firm partnered with NGD on Belle on Bev project in Los Angeles' Historic Filipinotown.
• James E. Roberts ObayashicoreImplementation/ SI/ Consulting Partner · 1 July 2024General contractor on the Portico project (378-unit multifamily in Oakland's Brooklyn Basin).
• WebcorcoreImplementation/ SI/ Consulting Partner · 1 July 2024General contractor partnered with NGD on Portico project in Oakland, California.
• Clark Building GroupcoreImplementation/ SI/ Consulting Partner · 1 July 2024Construction firm working on Belle on Bev project alongside AC Martin and NGD.
• CityviewflagshipStrategic or Co-development PartnerPremier multifamily investment management and development firm. NGD has completed multiple projects for Cityview including Belle on Bev (243-unit), Portico (378-unit), Jasper (296-unit), The Parker (123-unit), and Atrio (276-unit). Long-term strategic partner representing repeat client relationship.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HOK: Global architecture and interiors firm with significant multifamily, hospitality, and commercial practice. Functions as both a partner on NGD projects and a competitor for large ground-up design commissions.
• Skidmore, Owings & Merrill (SOM): Global architecture and interiors practice covering hospitality, multifamily, and commercial segments. Listed as a partner on NGD engagements and a competitor on large-scale developer design mandates.
• Gensler: Global architecture and interior design practice operating across commercial, hospitality, residential, and multifamily sectors at massive scale. Listed as both partner and competitor; represents the broad-incumbent tier NGD competes with on enterprise deals.

Direct peers

• Studio McGee: Celebrity-founded, full-service interior design firm serving residential, multifamily, and commercial clients with end-to-end design and styling capabilities. Most direct comparable in terms of founder-led brand building, multifamily exposure, and lifestyle-driven enterprise design.
• Helen Green Design: Full-service interior design firm with practice across residential, multifamily, and commercial interiors for developer and high-net-worth clients. Comparable service breadth and enterprise developer engagements.
• Rottet Studio: Hospitality- and multifamily-focused interior design firm with a comparable full-service offering from concept through installation. Highly relevant peer given overlapping hospitality and large-scale residential developer clientele.
• Fox-Nahem: High-end interior design firm with residential, hospitality, and corporate practices serving discerning developer and brand clients. Comparable craft-led positioning and enterprise project mix.
• Cullman & Kravis: Established interior design firm with a long-standing multifamily, hospitality, and residential practice serving major U.S. developers and brands. Comparable enterprise-client profile and full-service delivery model.
• Marmol Radziner: California-based design practice serving high-end residential, hospitality, and multifamily clients with comprehensive interior architecture services. Comparable founder-led model with strong Western U.S. presence and developer relationships.

Emerging players

• Décor Interiors: Multifamily-focused interior design firm offering full-service design and FF&E specification to developers. Smaller scale peer with overlapping core vertical and workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nadiagellerdtla

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadia Geller Designs