Tommjo
Tommjo is a Netherlands-based, founder-led full-service marketplace agency that helps e-commerce companies sell on Amazon, bol.com, and Walmart via account management, advertising, content/SEO, technical integration, and interim management services.
- Company typePrivate
- Founded2009
- HeadquartersOdoorn, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tommjo does
Tommjo is a Netherlands-based, founder-led full-service marketplace management agency that helps e-commerce companies sell on Amazon, bol.com, and Walmart. The firm, operated as Tommjo BV (KvK 74273906) from Kudelstaart, was founded by Tom Pragt in 2009 — making it one of the earliest dedicated marketplace agencies in the Dutch market and pre-dating Amazon's 2020 entry into the Netherlands. Tommjo positions itself as an 'A-to-Z' provider covering the entire marketplace lifecycle from onboarding and technical integration through advertising, content, SEO, and brand management.
The agency's product portfolio is organized around a core full-service account management offering, supplemented by Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display), A+ Content and Brand Registry services, Content/SEO optimization, Technical Integration to ERP/PIM/WMS systems, and an Interim/Consulting line that places experienced marketplace operators inside client teams on a flexible basis. Underlying technology is service-based rather than proprietary: there is no disclosed software product, API, or SDK, and competitive advantage is framed around accumulated operating knowledge of marketplace algorithms, content standards, and advertising mechanics rather than technology assets.
Tommjo generates revenue through three streams: a monthly subscription retainer for full-service account management (starting at €750/month), a performance-based percentage fee on the marketplace revenue Tommjo helps generate, and interim/consulting fees for time-bound engagements. The go-to-market motion is sales-led and direct, driven through the company website, phone outreach, and email ([email protected] / [email protected]) with Tom Pragt as the primary client contact. Target customers are Dutch and European e-commerce sellers — both those new to marketplaces and existing Amazon Vendor/Seller accounts seeking to optimize or internationalize — and the firm reports a 1–10 employee headcount with no external funding.
Tommjo firmographics
Firmographics- Name
- Tommjo
- Legal name
- Tommjo BV
- Website
- https://tommjo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tommjo is a Netherlands-based, founder-led full-service marketplace agency that helps e-commerce companies sell on Amazon, bol.com, and Walmart via account management, advertising, content/SEO, technical integration, and interim management services.
- Ownership category
- akta.pro rank
Where Tommjo is headquartered
LocationHeadquarters
- HQ city
- Odoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tommjo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Performance-Based Agency Fees: Tommjo charges clients based on a performance model. They take a small percentage of the revenue generated on various marketplaces as a monthly fee. This aligns the agency's success with client outcomes, ensuring full dedication to maximizing sales results.
- Monthly Retainer - Account Management: Full-service account management starting from €750 per month, providing clients with a complete marketplace team including strategy, integration, content, SEO, and advertising services with a dedicated contact person.
- Interim/Consulting Services: Interim marketplace management services where Tommjo provides experienced marketplace experts either remotely or on-site. The company offers strategic consulting from overall strategy to team setup and implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service marketplace management starting at €750/month |
| Outcome Based/ Performance | Monthly | Performance-based pricing taking percentage of marketplace revenue |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tommjo product offering
Product offeringCore offering
Tommjo is a Netherlands-based full-service marketplace agency that helps brands and manufacturers sell on Amazon, bol.com, and Walmart. The company provides account management, sponsored ads optimization, A+ Content creation, SEO content production, technical integrations, and interim marketplace management for e-commerce sellers looking to grow across European and U.S. marketplaces.
Product overview
Tommjo is a full-service marketplace agency that offers a unified portfolio of managed services rather than a software product platform. The core offering is Tommjo accountmanagement (full-service account management), supplemented by specialized services including Amazon Advertising (PPC campaign management), A+ Content, Store en Brand Registry (brand content and trademark services), Content en SEO (content optimization), Technische Integratie (ERP/PIM/WMS integration via integrators), Interim/Consulting (strategic advisory and interim management), Meer verkopen op Amazon (sales acceleration), and Internationale groei (international expansion). All services are delivered by the same team with a performance-based pricing model, focused on marketplaces Amazon, bol.com, and Walmart.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketplace Account Management
- Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
- A+ Content / Brand Story
- Content en SEO
- Technical Integration
- Interim Marketplace Management
- Internationale Groei (International Growth)
Quantifiable outcome
- Full marketplace team starting from €750 per month
- +1 more outcomes
Companies that use Tommjo
Customer profileSegments3 records
Ideal customer profiles1 record
Tommjo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tommjo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tommjo competitors and assessment
Company assessmentEmerging players
- Pacvue: AI-powered Amazon and Walmart advertising and retail media platform with agency services; overlaps with Tommjo's Amazon Advertising offering from a SaaS-enabled agency perspective.
- Helium 10: All-in-one platform for Amazon sellers covering research, SEO/content optimization, and advertising; offers marketplace seller tooling that competes with Tommjo's Content en SEO and Amazon Advertising services.
Direct peers
- ChannelEngine: Marketplace integration and channel management SaaS headquartered in the Netherlands; competes with Tommjo's integration and cross-marketplace account management services for merchants selling on bol.com, Amazon and Walmart.
- Sellbrite: Multichannel marketplace management tool for Amazon, Walmart, eBay and other channels; overlaps with Tommjo's Amazon/bol.com/Walmart managed-service offering on the same end-customer (online sellers) and delivers content, advertising and inventory support.
- Channable: Utrecht-based marketplace integration and feed management platform widely used by Dutch merchants selling on bol.com and other marketplaces; competes for the same Dutch e-commerce seller wallet as Tommjo, though from a SaaS rather than services angle.
- Lengow: European marketplace integration platform that enables brands to list on Amazon, bol.com and dozens of other channels; overlaps with Tommjo's Technische Integratie and content management services aimed at cross-marketplace sellers.
Broad incumbents
- Dept Agency: Major Dutch digital marketing and technology agency with a broad portfolio including marketplace, advertising and engineering services; competes with Tommjo for Dutch e-commerce clients seeking digital and marketplace support.
- Adwise: Established Dutch digital agency offering performance marketing, content, and marketplace advertising; directly comparable Dutch-headquartered competitor in the B2B e-commerce services market.
- Pattern (Pattern Brands): Large-scale Amazon accelerator and marketplace services provider serving global brands; significantly larger and broader-scope than Tommjo, but competes for the same customer segment of brands scaling on Amazon and Walmart.
- Tinuiti: Large independent performance marketing agency in North America with established Amazon, Walmart and retail-media practices; comparable in service portfolio (PPC, SEO, content) but at much greater scale than Tommjo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tommjo social profiles
Digital presenceTommjo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tommjo leadership team
Management profileNumber of profiles
Profiles1 record
Tommjo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tommjo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tommjo
What does Tommjo do?
Tommjo is a Netherlands-based full-service marketplace agency that helps brands and manufacturers sell on Amazon, bol.com, and Walmart. The company provides account management, sponsored ads optimization, A+ Content creation, SEO content production, technical integrations, and interim marketplace management for e-commerce sellers looking to grow across European and U.S. marketplaces.
Is Tommjo a public or private company?
Tommjo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tommjo founded?
Tommjo was founded in 2009. It employs 1 to 10 people.
Where is Tommjo based?
Tommjo is headquartered in Odoorn, Netherlands, in the Europe region.
How does Tommjo make money?
Three revenue lines are on record. Performance-Based Agency Fees are the primary driver. The others are monthly Retainer - Account Management and interim/Consulting Services.
Who are Tommjo's main competitors?
Emerging players on record are Pacvue and Helium 10. Direct peers are ChannelEngine, Sellbrite, Channable and Lengow. Broad incumbents are Dept Agency, Adwise, Pattern (Pattern Brands) and Tinuiti.
Does Tommjo have an API?
No public API is recorded for Tommjo.