IDEGIS

What IDEGIS does

IDEGIS is a brand of I.D. Electroquímica S.L., a Spanish private limited company (Sociedad Limitada) headquartered in Alicante, Spain, that operates as a subsidiary within the Fluidra group, a multinational pool and wellness equipment conglomerate. Founded in 1991, the company manufactures intelligent water treatment and disinfection systems for swimming pools and reports more than 400,000 systems installed across more than 20 countries. IDEGIS operates two manufacturing facilities in Alicante — Planta-1, which combines the headquarters with the R&D hub and primary production, and Planta-2, a secondary manufacturing site — and maintains a product portfolio spanning four technology pillars.

The product lineup covers salt electrolysis systems under the Tecno and Domotic brands, which generate chlorine from sodium chloride; UV treatment systems under the Sirius, Polar, and Vega brands for chloramine reduction and disinfection; Neolysis systems that combine salt electrolysis with UV radiation in a single patented photoelectrochemical platform; and intelligent control/dosing controllers in the Series 200 and Series 400 lines. Engineering features include self-cleaning electrolysis cells rated for up to 12,000 hours of operation, low-salinity operation as low as 1 g/L versus the standard 3-5 g/L, cloud connectivity through the Fluidra Pool and Poolstation platforms, Modbus RS-485 building management integration via an optional C-MOD module, and modular expansion through plug-and-play S-Driver modules for pH, ORP, PPM, salinity, and temperature control.

IDEGIS runs a sales-led, hardware-based business model with no visible recurring revenue component. Products are presented on the company website through technical catalog pages, downloadable manuals, and datasheets without public pricing or e-commerce checkout; commercial and industrial systems are quoted on a request basis. The company targets two principal customer segments: residential pool owners (private homes, townhouses, residential complexes) and commercial/public facility operators (hotels, public pools, spas, sports centers, water parks, aquariums, ornamental fountains). The go-to-market relies on direct sales engagement through website contact forms, technical product demonstrations, and inquiry-driven purchasing rather than a publicly disclosed distributor or reseller network.

Name

IDEGIS

Legal name

I.D. ELECTROQUIMICA S.L.

Website

https://idegis.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEGIS, a brand of I.D. Electroquímica S.L. within the Fluidra group, manufactures intelligent water treatment and disinfection systems for swimming pools based on salt electrolysis, UV, and its patented Neolysis technology, serving residential and commercial markets across more than 20 countries.

Ownership category

akta.pro rank

Product category

Pool Water Treatment Equipment

akta.pro primary industry

Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF)

akta.pro secondary industry

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Salt electrolysis systems
• Pool water disinfection
• UV water treatment
• Swimming pool controllers
• Photoelectrochemical treatment

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Water Treatment Hardware Systems: Sale of electrolysis salt systems, UV treatment units, and automated controllers for residential and commercial swimming pools. Products are sold as complete systems with various capacity levels (e.g., Tecno Industrial up to 190 g chlorine/hour, industrial systems up to 600 g chlorine/hour). Revenue is generated through one-time hardware sales with no visible recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IDEGIS designs, manufactures and sells intelligent water treatment and disinfection systems for swimming pools, built on four technology pillars: salt electrolysis (chlorine generation through sodium chloride electrolysis), Neolysis (proprietary combined electrolysis plus UV photoelectrochemical treatment), standalone UV disinfection systems, and intelligent multi-parametric controllers with cloud connectivity. The portfolio covers residential pools (up to 180 m3) and commercial/industrial installations (up to 600 g chlorine/hour).

Product overview

IDEGIS offers a comprehensive portfolio of intelligent water treatment and disinfection solutions for residential and commercial swimming pools. The product lineup includes four main technology categories: (1) Salt Electrolysis systems under the Tecno and Domotic brands for automatic chlorine generation; (2) Neolysis systems combining salt electrolysis with UV radiation for advanced photoelectrochemical treatment; (3) UV treatment systems under the Sirius, Polar, and Vega brands for disinfection and chloramine elimination; and (4) Control and dosing controllers under Series 200 and Series 400 for automated water quality monitoring. Products are available in residential versions (pools up to 160-180 m3) and commercial/industrial versions (up to 600 g chlorine/hour). Many products feature cloud connectivity via Poolstation and Fluidra Pool platforms. The company also provides expansion modules (S-Driver), dosing pumps, and flowmeters as accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecno Connect Self-cleaning salt electrolysis system with cloud connectivity via Fluidra Pool for residential pools up to 180 m3. Features scalable versions with integrated pH/ORP control and Bluetooth/WIFI connectivity.
• Domotic Series 2 LS Intelligent low-salinity salt electrolysis system with cloud accessibility, touchscreen display, and plug-and-play S-Driver expansion modules for residential pools up to 120 m3.
• Domotic Series High-performance salt electrolysis system for residential pools up to 160 m3, available with standard, pH, and pH/ORP controlled versions, including automatic salinity testing and Modbus compatibility.
• Domotic LS Series Low-salinity salt electrolysis system operating at 1 gram per liter for residential pools up to 80 m3, with pH and pH/ORP controlled variants and automatic salinity testing.
• Tecno Industrial VC Self-cleaning industrial salt electrolysis system for community pools and hotels delivering up to 190 g chlorine/hour, with high-pressure polypropylene cells, Premium+ electrodes rated up to 12,000 hours, LED display, and optional pH/ORP extension.
• Neolysis Series 2 Low-salinity salt electrolysis combined with UV lamps for advanced residential water treatment up to 120 m3, operating at 1 g/L salinity with automatic cleaning and cloud connectivity.
• Neolysis Series 2S Standard salinity photoelectrochemical treatment system combining salt electrolysis with UV for residential pools up to 120 m3, operating at 6 g/L salinity with scalable S-Driver expansion modules.

Quantifiable outcome

• Self-cleaning cells with up to 12,000 hours of continuous operation
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• FluidracoreStrategic or Co-development PartnerIDEGIS is a brand of I.D. Electroquímica S.L. and forms part of the Fluidra group, a multinational leader in pool and wellness equipment. This relationship provides IDEGIS access to Fluidra's global distribution network, cloud platform (Fluidra Pool), and R&D resources. IDEGIS represents Fluidra's excellence in water treatment and disinfection technology.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AstralPool: AstralPool is a flagship Fluidra group brand specializing in pool equipment including chlorinators, UV, dosing, and pumps. It is a direct sibling-brand peer within the same parent group, competing for the same customer segments as IDEGIS with overlapping product categories.
• Zodiac Pool Systems: Zodiac is another Fluidra group brand offering saltwater chlorinators (Tri), automation (AquaLink), and pool equipment across global markets — a directly comparable portfolio peer serving the same residential and commercial pool installer channels.
• AquaCal: AquaCal is a US-based pool heat pump and water treatment manufacturer serving residential and commercial pools, with comparable focus on energy-efficient, automated water quality solutions analogous to IDEGIS's pool-targeted product positioning.
• Jandy: Jandy (a Fluidra group brand) specializes in pool automation, pumps, heaters, and chlorination equipment for residential and commercial pools — a direct product-line competitor within the same parent corporate family as IDEGIS.
• Hayward Industries: Hayward is a leading global manufacturer of pool equipment including salt chlorination systems, automation/controllers, and water treatment solutions serving both residential and commercial segments — directly comparable to IDEGIS across product portfolio and target customer base.

Broad incumbents

• Pentair: Pentair is a diversified water treatment and pool equipment multinational with broad incumbency across residential/commercial pool, water quality, and flow technologies — overlapping IDEGIS in pool chlorination, dosing, and automation but at much larger scale.
• Maytronics: Maytronics is a global leader in robotic pool cleaners and broader pool water treatment, with growing IoT-connected product lines. While best known for robots, its expansion into pool automation and water quality positions it as a broad incumbent peer in the smart-pool category IDEGIS targets.
• Culligan: Culligan is a broad water treatment incumbent with residential and commercial treatment systems including chemical-free options. While pool-specific exposure is limited, the dosing, monitoring, and conditioning technology overlap makes it a relevant adjacent comparator.

Regional players

• Waterco: Waterco is an Australia-headquartered pool equipment manufacturer with strong APAC distribution, offering salt chlorinators, dosing systems, and filtration — comparable product set to IDEGIS but primarily serving Asia-Pacific and Middle East markets rather than Europe.

Emerging players

• Bio-Dex Laboratories: Bio-Dex produces specialty pool chemicals and water treatment additives, including enzyme-based and chlorine alternatives — a partial-overlap peer competing for the same end-customers with a complementary (chemical) rather than equipment-based approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idegis
• Facebookfacebook.com/uidegis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEGIS